Tianjie Entertainment Media Company

Dong Yang is the store manager of Yingxing Shanghai flagship store, and he has been in this position for three years.

In the past three years, he has truly witnessed the changes in Yingxing's sales, as well as the changes in the customer base. If at the beginning their customers were all middle- and low-level uncles and aunts in the Shanghai stock market, then after showing their invaluable strength, some Young people from other places who do not have a high income but want to integrate into the atmosphere of the Shanghai stock market also began to buy their products.

Then came today.

He entered the store through the internal passage of employees. It was nine o'clock in the morning, and there was still an hour before the door opened, but the door was already full of young people who came to line up.

Moreover, among these young people, there are many trendy men and women who have never entered a store of their kind, and their attire can only be described as exquisite.

He asked the clerk, "How many people are there?"

Qiao Ya said: "Just now Xiaomei went to count, there are probably more than 200?"

Dong Yang was surprised: "So many?"

Is there really enough stock they sent today?

Qiao Ya said: "I don't know, a total of 500 pairs have been sent today, and now we have started to take inventory, and you know that some shoe sizes are easy to break."

Dong Yang said: "I thought 500 pairs was quite a lot, but seeing how they lined up, maybe there will be none on the first day."

Joya said: "I think so too."

After finishing speaking, they just do what they should do. The clerk in charge of inventory is responsible for inventory, as well as the shoes and clothes in the store. They also need to be rearranged. Organize your appearance.

This requirement was only settled after Ma Liu came to power. Before, Yingxing’s clerks were not even young people. Compared with Nike Adidas, their clerks had a large number of unkempt middle-aged people, while young clerks I don't even have the habit of wearing makeup.

The overall atmosphere is that of a roadside shop.

The concept of Maliu is that he hopes that Yingxing’s concept of “strength is priceless” can be reflected in all aspects. Although the price of their shoes is low, the quality and service they provide will not be inferior to those expensive brands. Under this major premise, he made an incredible request to the shop assistants, that is, to pass the test of appearance.

It's not that you can't be a clerk if you are mediocre, but even if you are mediocre, you have to clean yourself up, right?The clothes of their current employees are all specially designed by someone, and the effect on the upper body is very good. As long as the employees clean up themselves, they won't look bad.

At the beginning, some employees didn't take it seriously. Although they didn't smell bad, their hair was disheveled, which made people feel very unclean.

Then, during the assessment, they were dismissed without giving any face.

Only then did the rest of the clerks know that Ma Liu was not just talking for fun, they would let the evaluators pretend to be customers to conduct random assessments, and if the employees who affected the store's image did not change after several times, then the only way was to be dismissed.

In this way, the clerks became more honest and kept themselves clean every day, and the external spirit of their store became better and better.

As the manager of the store, Dong Yang set an example in this regard. He was originally a young man chasing the trend. After staying in the big city for a long time, he became western style. Coupled with his insistence on exercising, no matter who saw him, he would think he was very trendy. of.

Before opening the door, he took out the new uniforms issued from the headquarters and said, "New clerk uniforms, one for each of you."

After getting it, Qiao Ya was surprised: "Aren't these monkeys the ones on the shoes?" He added, "It looks a bit like the sportswear in this issue?"

Their clerk uniforms have become colorful, but because of their exquisite design, they don't look dazzling.

Dong Yang said: "Yes."

He said: "From now on, we will wear these clothes to work, and try our best to show the new spirit of our shop, understand?"

All the shop assistants said yes.

Then they are ready to open.

……

Now those who are at the front of the queue basically line up in the middle of the night or even a day in advance. Even if the young people are in good spirits, they are still a little shaky after standing in line all night.

What supports them to stand is entirely willpower.

An hour ago, the clerk who went to the door to count the number of people in line gave them a boost to their tired hearts. Everyone knew that victory was just around the corner!

Suddenly, there was the unique sound of metal rubbing when unlocking the door.

There was another commotion in the ranks.

"Oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooow

"Finally it's about to open!"

"Um, can I rush in?"

"Other stores can't, Yingxing, shouldn't customers be restricted from entering?"

While the young people in line were communicating, two male clerks stood up, the store door was half opened, and a male clerk pulled off the rubber band that sealed the front of the line.

They let 25 people in, and then smiled apologetically to the people behind: "The maximum number of people in our store is 25 people, please wait for the customers behind."

The mood of the customers is very delicate, thinking that this is still the Yingxing they know?The addition of Ma Liu has brought a lot of changes to this store!

Not to mention anything else, just the two male shop assistants guarding the door. Their clothes and their attire made these customers feel that they were queuing at the door of a trendy brand store, not Yingxing.

Many young people who have never entered this store had subtle thoughts in their hearts.

Uh, wearing a fluorescent star, doesn't seem to be ashamed?

The store is busy.

All the shop assistants are doing their own work in an orderly manner, introducing products, finding shoes for customers, checking out, and sorting out the tried-on shoes.

The customers who come to line up now are all for the joint name. However, during the period of time waiting for the clerk to bring the shoes from the warehouse, they will still walk around the store to see if there is anything else in it.

Seeing this, I was a little surprised.

Yingxing's shoes look better than they imagined!

Running shoes and the like are as old as ever, but basically every shoe store's running shoes are not very good-looking, but some of their sneakers and sneakers have really good designs.

Some people also stared at the clothes worn by Yingxing's clerk, and they asked, "Will these clothes be sold?"

Qiao Ya smiled apologetically and said, "Sorry, this is not for sale."

However, seeing the disappointed expressions of the customers, he immediately said: "But we have similar sportswear, do you want to have a look?"

The customer nodded quickly and said, "You have to see it, you must see it."

The highlight of this Hong Hong x Yingxing joint model is of course the shoes. However, the products sold in the store are not only shoes, but also T-shirts, sportswear, socks, and even wristbands, headbands, and hats. Should be complete.

There are five types of t-shirts, the first four are normal big white t-shirts, that is, there is a monkey in the middle of the t-shirt, and the last t-shirt has monkeys crawling all over the clothes, and its coverage is similar to that of shoes.

The same is true for the sportswear. There is a kind of clothes that are very similar to the clothes worn by the clerk, but the color is slightly different, and the peaked cap and headband are quite normal, except that there is a small Honghong classic monkey in the middle.

The launch of these sub-line products is also a great breakthrough for Yingxing. Unlike the previous domestic sports brand that ranked first, they are much worse than the domestic No. [-] brand in the production of sportswear and other sports equipment. Yes, the clothes are all unknown.

Yingxing wins with shoes, even after the counterattack, no one pays attention to their sportswear.

Maliu did not vigorously promote sportswear because of his own success, but basically focused his attention on shoes.

He is more inclined to use the clerk as a living sign.

Those trendy men and women who came here for shoes saw the same series of clothes in the store, and they all went crazy. My mother, there is still a big move waiting here. This junk store is clearly trying to empty them out. money!

Then I looked back and looked at the huge poster of Yuan Hong in the store. They said how could Yuan Hong only endorse a pair of shoes. Now he is wearing the colorful tracksuit jacket full of little monkeys and a pair of simple black trousers underneath. .

The bright colors bloomed on his body, coupled with his fairer skin than the average male star, he looked not to mention very eye-catching.

The whole body exudes the taste of young people and fashion.

The customers who tried on the shoes looked at Yuan Hong's poster and the clothes that were not dazzling at all on the clerk, and swallowed involuntarily. Sportswear looks so fashionable, so they won't look ugly when they wear it!

Some with a high budget directly said: "Sports jacket, size M, get me one."

Some with budget constraints asked cautiously: "How much is the t-shirt and sportswear jacket?"

The clerk said: "99 for a t-shirt, 299 for a sports jacket." He also said, "But the t-shirt is not a sweat-absorbing sports item, but made of cotton."

All cotton.

The customer thought that it was tens of dollars more expensive than Uniqlo, but it was still a little cheaper than Zara and HM T-shirts, and this dress, this style, no matter who wears it, it will not be too ugly.

After thinking for a while, he made up his mind and said, "I want a T-shirt with Hong Hong's face, and a tracksuit. Get me a floral one to try."

The clerk showed a beautiful business smile and said, "Okay, wait a moment."

……

The clerk waiting outside was a little impatient seeing the people inside not coming out.

"Isn't it just a pair of shoes? Why haven't they come out after trying for so long?"

"Hurry up and make a quick decision, let us go in!"

They don't worry about other things. For example, the people inside bought 10 pairs of shoes at a time. Because Ma Liu predicted that he would buy shoes unprecedentedly, he set a dead rule early on. Those who need to register their ID card can only buy shoes with their ID card, one pair per ID number.

When he first proposed this, many people in the company opposed him, and the words of other board members were also very convincing: "We are not the big brand that still needs an ID card to draw lots. If you do this, it will reduce sales. "

However, Ma Liu just smiled mysteriously and dismissed the opinion.

He has more and more shares. If Ma Liu really makes a decision, he can forcibly suppress everyone's objections and become a dictator. But before this time, he used reasoning to convince others. After making a plan, I will explain it well, so that everyone knows what I mean and why I do it.

But this time, it doesn't work like this. Even if he explained his motives well, some board members couldn't understand, because Yingxing had never done a joint fund plan, and they hadn't tried to find a lot of big names before. Celebrities help with publicity.

They couldn't find any famous stars in Huaguo for a brand like theirs. In addition, it was impossible for artists from a company to recommend a brand. Even AJ couldn't do it.

This time they were completely under the influence of Ma Liu.

It is also for this reason that when Ma Liu used his shares to suppress all objections, other people did not discuss too much. They had to watch Ma Liu to see what he could do from this joint fund event. The meaning of how much you earn.

Most people are not optimistic about it. If it is just selling shoes, it’s fine. God knows why he makes so many derivative products such as t-shirts and sportswear, and the t-shirts are ordinary white t-shirts, which are not quick-drying. fabric.

Those customers definitely didn’t know these thoughts of the board members. The only thing they knew was that after waiting for a long time, the first batch of 25 people finally came out, and they all carried more than one bag in their hands.

These customers who haven't entered the store are very confused. What's the situation? Don't they come out with only a shoe box?

It wasn't until they went into the store and looked at it that they realized what had happened.

Customer: =mouth=! ! !

They were dumbfounded at the neatly folded T-shirts on the racks, the tracksuit jackets hanging on the wall, and the peaked caps on some of the shop assistants.

Didn't they really stray into the trendy brand store? !

What about just shoes? !

Garbage star, blatantly stealing money!

The frantic shopping of customers after entering the store did not only appear in the flagship store in Shanghai, but the same situation occurred in every store.

Even those buyers who choose to shop online are dumbfounded after seeing the newly updated webpage.

Why do you still have sportswear?

And it looks really good!

After seeing the huge poster of Yuan Hong wearing sportswear, many people were confused for a while, and then clicked on it. The T-shirt is only 99, and the sportswear is only 299. It is so cheap!

They don't have the money to buy the same luxury goods as idols, don't they have the money to buy a 299 sportswear?

Most of the buyers have the same idea. The 299 sportswear jacket is nothing to them, and the official website also guarantees unconditional return within 30 days, so buy it!

With this thought in mind, a miraculous thing happened.

That is, after the end of the first day, customers who were a step behind went to the official website of Yingxing, only to find that most of the T-shirts and sportswear had three words written on them.

Sold out.

Customers are dumbfounded, you tell us that it sold out in one day?Are you kidding me, do you think you are a big luxury brand?It was sold out in one day, if the output is so low, how much money will Yingxing make? !

Some customers were very angry and felt that the store was engaging in hunger marketing. He posted on the forum to criticize the store's marketing methods.

Theme: Garbage Yingxing hunger marketing, sooner or later you have to play!

Content: Yingxing thought he was some kind of big luxury brand or AJ, it was sold out in one day, and it was not shoes but sportswear and t-shirts, who is so confused? !Doing it like this really loses the favorability of passers-by. Even if they release the goods in the future, I will definitely not buy it!

1L: ……………

2L: How should I say it? At this time, I should spray it politely. You can still buy it if you don’t buy it, but I really don’t have a temper now. I just want to pity the landlord for a second.

3L: This is the first few posts of the day, why is everyone following Yingxing?

4L: It is suggested that the host should go to the high-rise next to it. You have already posted the topic late. I don’t know how many times it has been picked up about whether it is sold out or is it sold out, but it is really gone, really. Sold out, if you don't believe me, you can watch the video on Weibo.

5L: Ah, the video of the store, the one who snatched it is really crazy.

6L: I can’t help it. Their clothes are stuck without shoes. One type of sportswear can be bought up to two pieces per person, but the upper limit of hats is three, and the upper limit of T-shirts is ten. At first, they may only buy them for themselves. Bought for someone else.

7L: The panic buying video on the Internet really scared the baby to death. I thought I saw the scene of Plants vs. Zombies.

8L: So please don’t struggle, please wait for the second batch. I read Ma Liu’s Weibo and said that they didn’t expect the clothes to sell so well. There should be another edition in half a month.

9L: But I couldn't wear the first batch, so I always feel a little sad.

The landlord saw the tall buildings piled up in an instant, and his eyes were wide open. At first, he felt that he was cheated by Yingxing and was very angry, but the one-sided theme downstairs made him doubt whether the facts were true. It was the same as what they said, so he went to see other posts that had been improved, as well as the video on Weibo that netizens said.

After reading it, he silently looked for Red Coat and asked someone to delete the post.

The hot sale of the co-branded models is a win-win situation for Tianyu Media and Yingxing.

When the project team was discussing before, they would bite to death. They would never accept a sum of money after an idea was created, and then directly monopolize it. What they wanted was a percentage of the net profit.

Yingxing thought that the people in the project team were unreasonable before. Are they so confident in their products?If it is just selling shoes, they can understand, but the problem is that the net profit also includes clothes and other by-products. If these by-line products sell too badly, Hong Hongfang's people may not even be able to recover their capital.

However, they also kept an eye out, who told Tianyu Media to be well-known for its ability to make money, and there were even rumors in the industry that "as long as it is a business they want to get involved in, it will definitely be a big hit".

The members of Yingxing's board of directors were not so superstitious before, but after seeing Ma Liu's methods, they had to re-evaluate Tianyu Media. What if this project can really earn a lot of money?

Based on this vigilance, they did not agree to the even more unbelievable negotiation plan proposed by the project team, for example, if the net profit exceeds 3000 million, they will get 10%, and if the net profit exceeds 5000 million, they will get 15%.

In the end, what they agreed to was a relatively average figure, which was 13%.

Don’t think this number is small. After all, Tianyu Media only sells a brand. The real production and post-sales are all done by Yingxing people. To be able to reach 13% is already a big concession.

In the end, the 13% of the huge sum entered the public account of Tianyu Media.

Except for a few artists who are keen on donations and charity, the artists under him don't value money very much, and Jiang Hongfei deploys it at will.

In the beginning, when some gods hadn’t become popular, it was true that upfront investment and money from the public account were required, but now, after every god has fully demonstrated their ability to do things, there has never been such a thing. The situation is gone.

The amount of money in the public account has reached an indescribable level, and Jiang Hongfei has a strong investment vision. Just by investing the money in some industries, the profit after the money generates money is quite extraordinary.

So he started to donate silently in the name of Tianyu Media artists. Of course, he only started doing this after talking to the gods.

Jiang Hongfei counted the money earned from the joint fund and said to Yuan Hong: "Okay, we have the start-up funds for the theme store project." He smiled and said, "Our promotion plan is about to officially start."

Yuan Hongdao: "So, the second book is also ready to be published?"

Jiang Hongfei said: "That's right."

He stretched out his hand to touch his chin and said, "But this time, it's not enough just to promote picture books, you have to let your readers, and those netizens who don't know much about picture books, only know about Hong Hong and other monkey images I also know that only by increasing Hong Hong's popularity can we understand the development of offline products."

He feels that one co-branded product is not enough at present, what he needs is more intensive exposure.

Yuan Hongdao: "What are you going to do?"

Jiang Hongfei showed an unclear smile and said, "What do you think, how about releasing an animated promotional video first?"

"Then we'll make some little games or something."

……

Looking at the global game industry, many companies are animation film companies that have been delayed by games.

Of course, this is just a joke, just like after Warcraft released the movie, Blizzard became a movie company that was delayed by the game.

Because of the existence of the mobile game department, Jiang Hongfei was deeply impressed by this statement. The team style of the mobile game department is still biased towards the Japanese style, but this does not affect their spending money on CG and the short film at the beginning of the game. The money they spend on a short film is enough for some outsourcing companies to produce a whole season of animation.

He carefully studied the promotional animation of Wild Monkey. If the mobile game department made an animated short film, it would definitely be many times better than most of the companies!

But who knew, after Boss Jiang told the people in the mobile game department about his latest request, he unexpectedly hit a wall.

He was mercilessly rejected by Wu Wenxuan.

Wu Wenxuan said: "No way!"

Jiang Hongfei was innocent: "What's wrong?"

Wu Wenxuan sneered twice, regardless of whether it was Jiang Hongfei in front of him, he pointed his finger at his dark circles and said, "Boss, do you see what this is?"

Jiang Hongfei said with a little regret: "Dark circles under the eyes."

Wu Wenxuan said again: "Boss, do you know, how long has it been since we developed "MythRestart" that we haven't had a good night's sleep?" I don't know if it's him, but the members of the mobile game department are going crazy!

Jiang Hongfei smiled embarrassingly.

Wu Wenxuan started the Tyrannosaurus Rex roar, he said: "I also know that animation can make money, and I also know that Hong Hong's project is very big, but "MythRestart" is also a terrible big project, we don't even have enough people to make games Where is the time to make an animated short film for you!"

"It's still a small game, do you think we have so much time?"

"I'm so busy, I still have to take time to assess those interviewees, isn't it just to increase some people? Have you ever thought that our department is very short of people now, and there is no time to do other jobs!"

Jiang Hongfei was yelled by the storm, and he was speechless. Looking at the bloodshot eyes of Wu Wenxuan, he could only tremble: "Recruiting, recruiting, not only recruiting, I will also let the headhunting company come from other Place to poach people!"

“Sure enough staff!”

After hearing what he said, Wu Wenxuan said doubtfully, "Really?"

Jiang Hongfei nodded quickly and said, "It's true, it's definitely true." He pushed forward, "If there are enough people, the animation part."

Wu Wenxuan snorted and said, "Let's talk about it later."

He paused and continued: "But I think, if you really want to do animation, you might as well set up another subsidiary company." He said, "Doesn't the company still have the God of War series? Maybe there will be more in the future." What do you want to shoot, oh, by the way, didn’t Wild Monkey have a lot of calls for an anime before?”

His smile was a bit cold: "Boss, if you don't want to sell these IPs, I suggest you set up another subsidiary company. Anyway, aren't we a well-known cross-border enterprise? Mobile games, publishing, Engage in shoes, fashion, and catering theme parks.”

In the end, he made a final decision: "There is no shortage of an animation industry at all!"

Jiang Hongfei: "..."

What he said is so reasonable, I can't even refute it!

Mr. Xiao Jiang, who has crossed borders so much that even the employees of the company can't stand it, fell into a new round of contemplation today.

Should we really start an animation company?

At the end of June, Zhang Lili, who had passed several rounds of exams, finally successfully entered Tianyu Media.

When she got the job notice, she almost burst into tears.

In their dormitory, Hu Jun and she were both confirmed to have entered Tianyu Media, while the remaining two roommates continued their graduate studies in this school.

Therefore, all four of them remained in Ning City.

In order to celebrate that everyone has a place to go, we specially photographed the long queue and had a meal at Shennong Restaurant to celebrate.

The director said with emotion: "Hey, Tianyu Media, it's really not easy to get in!"

They all saw Hu Jun and Zhang Lili's efforts. In addition, there were too many people who took their company's recruitment examination in this school, but only six people got the admission notice in the end.

Three of the remaining four are from their school's ace major. The admission score of this major was frighteningly high back then. Those who can study this major are the elite among the elite.

Even the two roommates who continued their graduate studies were full of curiosity about Tianyu Media, and one person said: "So this time, how many people did Tianyu recruit."

Zhang Lili put down her chopsticks and said, "It seems that 130 people were recruited?"

The head of the room took a breath and said, "Why are there so many?"

Zhang Lili bit her chopsticks and said, "It's normal, the number of people recruited by each department is not the same, like the Propaganda Department, or it's difficult to get in as an assistant, because Tianyu didn't recruit many new people this year."

"But for example, the hand painting department and the mobile game department, this time we will recruit people on a large scale."

Hu Jun said: "I've heard it too. It seems that Tianyu Media will make big moves in the second half of the year. These two departments are in short supply, so they have expanded the scope of recruitment."

The head of the room said: "Then the threshold of these two departments will be lowered."

Zhang Lili said: "How is it possible? Not only did it not lower, but it was even raised higher."

She said: "For a department like ours, although it is very difficult to get in, you can still pass the exam and get in after all. After entering the department, there is still a short adaptation period, and the seniors can take us and teach us. Work."

The roommates nodded. This is the case in most companies.

Zhang Lili went on to say: "But departments like the mobile game department that lack people are not enough. They expand their recruitment because they are too busy with work. The requirement for new employees is that they must get started immediately when they start work. What short-term adaptation? period, not at all.” She said, “That’s why they place a lot of emphasis on prior work experience.”

Hu Jun interjected: "Not only that, there are not many newcomers in these departments who can enter the final level, and many of them are from other companies. After a few years, I want to enter Tianyu Media again."

The head of the room took a breath and said, "Isn't this competition too strong?"

Hu Jun said: "That's right, the advantages of general fresh graduates have disappeared."

Zhang Lili said: "I heard that the academic qualifications of those departments are more scary than the other. The local Ningshi University is basically the lowest threshold. There are also students from foreign super famous universities and Beijing's old universities."

The head of the office said: "The old university in Beijing, why don't you stay in Beijing!" What are you thinking when you come to Ningshi?

Zhang Lili said: "There are many opportunities."

She sighed: "Although Tianyu Media has not been established for a long time, it is already a veritable giant in the entertainment industry."

If their company goes public, the market value is absolutely incredible.

Of course, Jiang Hongfei himself would never let the company go public, and he wouldn't even think about it, because their company's accounts are too confusing, and the gods don't want money or wages.

A large amount of money of unknown origin has been added, how do you ask him to explain it!

The head of the office said: "Hey, didn't you say that there will be a big move in the second half of the year? curiosity.

Zhang Lili shook her head and said: "I don't know yet, if I hear about it after I take up the post, I will tell you."

But they all knew that this big move would definitely cause another shock in the entertainment industry.

……

Jiang Hongfei looked at Wu Wenxuan and Gao Hanyue, the first and second in command of the mobile game department, and showed an eager and exaggerated smile.

"What do you think of your recent work?" He asked persuasively, "Is there a little less pressure?"

Wu Wenxuan and Gao Hanyue had known for a long time that Jiang Hongfei would come, so they snorted, and Gao Hanyue reluctantly said, "It's okay, compared to before, at least I have squeezed out more sleep time."

Jiang Hongfei said: "The short animated film and mini-game..."

Wu Wenxuan said: "There is no problem with small games, but for animation short films, you should talk to the hand-drawing department."

He said directly: "Even if we set up a new department, we can't just let us out, can we?"

Jiang Hongfei nodded and said, "It's definitely, it's for sure."

Wu Wenxuan reluctantly said: "Then try it."

Jiang Hongfei was overjoyed and said, "Don't worry, the funds will definitely be enough!"

The framework of the animation department is finally set up!

Jiang Hongfei beamed with joy: It's really great!

After seeing off Wu Wenxuan and Gao Hanyue, Jiang Hongfei's work phone rang again.

He said, "Hello—"

It was Jiang Yingjun calling.

Jiang Yingjun, who seemed to have become Yin Shou's manager, said, "Boss Jiang, "God of Gamblers" has been finalized."

Jiang Hongfei was overjoyed and said, "The file is finally set?!"

Jiang Yingjun said: "Yes, it is expected to be released on July 7."

After more than half a year of editing, "God of Gamblers" starring Yin Shoushou is finally about to be released!

This is the legendary movie that was made specifically to hit the Academy Awards!

It's really gratifying!