Within half a stick of incense, all thirty bowls of couple's lung slices were sold out.
Boss Huang was still cooking in the kitchen at the time, and when he heard the good news from his second child, he couldn't believe the authenticity of the news.He was stunned for a long time before he came to his senses. Before he could wipe his hands stained with various seasonings, he hurriedly got through the curtain and ran into the lobby.
The table where thirty bowls of couple's lung slices were placed just now is now empty, leaving only the price tag lying on the ground alone.A large group of people gathered around the table, with angry faces, pointing from time to time.
After listening carefully, Mr. Huang realized that these people were complaining that there were too many people queuing up and the restaurant supply was too small. As a result, the people behind could only watch helplessly as the people in front were holding a bowl of spicy and refreshing couple's lung slices. , Walking away slowly from in front of myself, the spicy taste wafted out from the mouth of the bowl, enticing the people along the way behind.
He was overjoyed, and turned his head to see Zhang Shusheng, who was calm and breezy beside him, who was already familiar with the strangeness. His heart was so itchy that he couldn't help asking, "Sir, look at the situation... Do you want me and the shopkeeper?" Let’s talk about it, and then do a little more?”
Boss Huang really didn't expect that the husband and wife lung slices he made would be sold out in such a short period of time in the capital. Before eating delicious food, ten customers came in, and nine of them didn't eat spicy food.Sometimes even the cooks from the south of the Yangtze River around them were busy, and the three brothers sat on the haystack beside them and grew grass.
The two stores are clearly separated by a street, so why is there such a big gap?
Boss Huang couldn't figure it out. He only knew that the customers in front of him were complaining loudly. Looking at the blushing and thick-necked appearance, he was afraid that they would have to fight for this bowl of food in the next moment.
It had been a long time since he returned to the capital such a grand occasion.
"do not!"
When Zhang Shusheng heard that it was okay, he quickly grabbed Boss Huang's sleeve to prevent him from leaving, pulled him back with a serious face, and taught him, "Don't talk nonsense! This is the shopkeeper's idea, you Don't even think about it, you sold all of them today, everyone has eaten, do you still have hope in your heart tomorrow?"
Boss Huang arrived here for the first time and didn't understand anything, so he nodded suddenly when he heard the words, and asked cautiously, "Sir, then... what should we do about this?"
He stretched out an index finger, and pointed quietly at the noisy guests in front of him.
"I'm not a gentleman, I'm just a poor scholar. Brother Huang, you can call me Xiao Zhang."
Zhang Shusheng looked at the situation and felt that the shopkeeper did not have to step in now, so he patted Brother Huang on the shoulder, "Go back to the kitchen and do your own work, and leave the rest to the shopkeeper."
The three words 'shopkeeper's' seemed to be a sedative, and the heart that was still beating wildly in Brother Huang's chest immediately calmed down.
At the beginning, he was dubious about this young man in his early twenties. If Song Ruan's offer was not too good, and the Huang family happened to be at the critical juncture, he would not be able to put his future on this one anyway. young man's hands.
But after this incident, Boss Huang has completely thought about it. When it comes to knife skills and skills, the shopkeeper did lose to him in this aspect, but this young man also has an aspect that he is not good at at all.
Maybe he is only suitable to be a busy cook behind the scenes.
Boss Huang repositioned his perception of himself and Song Ruan. He wiped the sweat off his face, thanked Zhang Shusheng, and then went back to the back kitchen to cook his own dishes with peace of mind.
Zhang Shusheng waited for a while, and then went into the backyard to invite Song Ruan out.
Song Ruan untied his apron, wiped his hands clean again, and walked into the lobby regardless of the smell of oily smoke on his clothes.
Nowadays, all the guests who have come to eat once can't remember Song Ruan.
First of all, Song Ruan is good at craftsmanship. I heard that he is the son of a wealthy family, but he never puts on airs. He treats new and old customers like old friends. He is also generous. From time to time, he will send everyone some fried melon seeds. Small snacks such as fried peanuts.
Secondly, in the past few days, the lobby of Nanshan Restaurant has unknowingly added some romantic men and pretty ladies.
The reason for this is also very simple.
Song Ruan is tall and slender, and his thin body just fits the current aesthetics. He has a fair and handsome face. rattle.But if he laughed, those eyes seemed to be filled with spring water, and the ripples in the eyes appeared round and round along the slightly raised corners of the eyes, which were serious and seductive.
But this serious shopkeeper doesn't know it. Every day when he has nothing to do, he walks around the lobby twice, and chats with customers when he is in a good mood.
Because of these two sentences, many young masters and girls in the capital couldn't help but come over, order a pot of tea after eating, sit there and chat with their companions for a while, and wait until they are lucky enough to catch up with Song Ruan After a few words, he returned home with a flushed face.
Getting back to the topic, the noisy customers saw that Song Ruan was wearing a dark blue robe, and a black belt made his waist line extremely thin, making him stand out and neat.
Coupled with that good-looking face, the simple and dull color on his body looks like a hibiscus, and that temperament immediately separates him from the crowd.
Everyone looked back one after another, and the noise of the quarrel became much quieter.
"Everyone, just listen to me."
There was a slight apology between his brows and eyes, and his voice was soft like a spring stream leisurely flowing through the bamboo forest on the bank. The people who were still a little grumpy just now subconsciously closed their mouths.
Song Ruan waited for the surroundings to calm down before slowly saying, "Today's event is to try to promote the specialty dishes of our new chef at Nanshan Restaurant—Brother Huang, so the amount is a little less, and it's just I wanted to give people who like spicy food a new taste, but I didn’t expect there would be so many customers today, and the ingredients were also in short supply, so I couldn’t make any more.
He paused, and said in a natural tone, "But if everyone is willing to join us, we will put this dish on the menu tomorrow. As long as you come and order, you can eat it. And according to today's price, It's still fifty renminbi, plus a plate of peanuts and a side dish, can you see it?"
Something to eat tomorrow!
Most of the customers have grasped the key message in Song Ruan's words: Not only is there no limit, but peanuts are also given away for food. The key is that it seems that the sales are so booming, but there is no increase!
It's just waiting one more night, and there's nothing to lose by waiting.And this Nanshan restaurant has a variety of dishes and delicious food, so you don't have to worry about getting tired of eating.
That being the case, where will there be people who are cheap and behave well?
The current turmoil, which is not too big or not small, was broken up by Song Ruan's few words in such a frivolous and fluffy way.
Zhang Shusheng looked very excited and couldn't help applauding Song Ruan. When the shopkeeper calmed down everyone's emotions, when he walked to the curtain, he leaned over to the shopkeeper and asked in a low voice, "Shopkeeper , Aren’t we going to push your rock sugar pear soup in two days? Or let’s take advantage of the strength of the couple’s lungs and push it together tomorrow?”
He had a good idea, but Song Ruan shook his head, with a disapproving expression on his face, "No, although this method works quickly, it will make customers feel bored after a long time."
In fact, what Song Ruan used was a common modern marketing method—hunger marketing.It is a means for merchants to deliberately reduce production to create the illusion that supply is in short supply, thereby stimulating consumers to consume, maintaining product image, and maintaining high profits.
Song Ruan used this method after careful consideration. After all, he is not well established in the capital. Although he already has many loyal customers, it is not easy to come by. Publicity, coupled with not meeting the tastes of the public, can easily be eliminated by these customers.
But if hunger marketing is used to promote Husband and wife lung slices, everyone will be more impressed with this dish.
"Husband and wife lung slices and rock sugar pear soup are not the same way, and selling them together will have a bad effect."
After all, one is sweet and the other is spicy, one looks prosperous, and the other looks chic and sweet, but putting them together will make people feel weird.
Song Ruan sighed, and said, "At the end of the day, we are just starting out and we are not well-known, so we use these methods. When we grow bigger, naturally the customers are flooding in. Once this new dish comes out, there is no need to push it." , someone will come and buy it.”
"What are you worried about, shopkeeper?"
Zhang Shusheng smiled, half teasing and half comforting, "Your craftsmanship is so good, and you have opened from the dilapidated shop before to the present, and it has become a restaurant with two floors and a large courtyard in such a short period of time. I Believe what you say, sooner or later we will."
"Correct."
Song Ruan also smiled, "We will have it sooner or later."
With today's foreshadowing, the sales of Husband and wife's lung slices broke through two hundred bowls on the second day.
The business was booming, and there was even a phenomenon that a person could not help eating another bowl at night after eating a bowl until his mouth became numb and swollen.
The two hundred bowls of couple's lung slices almost made Mr. Huang lose his hands. If it weren't for the help of Mr. Huang and Mr. Huang, the guests waiting in the front hall would probably start arguing again.
On the third day, the sales volume of Husband and wife lung slices has reached 350 bowls.
Everything seemed to be getting better and better just like the rising sun in the east.
However, on the night of the fifth day, Zhang Shusheng finished his calculations, and his face was a little unhappy.
He took the ledger and showed it to Song Ruan one by one, and read it while pointing. At the end of the reading, his voice was as soft as a feather.
Candles were brightly lit in the restaurant, all the waiter chefs, even Yang Yuan, gathered in the lobby, lined up, with their hands clasped in front of them, and no one dared to speak.
Surrounded by them, Song Ruan's face was slightly gloomy, and his fingertips lightly tapped on the table.
His eyes fell on the ledger, and he slowly read the last line, "On June [-], lung slices for husband and wife, sold together..."
"120 bowls."
There was silence all around.
Boss Huang was still cooking in the kitchen at the time, and when he heard the good news from his second child, he couldn't believe the authenticity of the news.He was stunned for a long time before he came to his senses. Before he could wipe his hands stained with various seasonings, he hurriedly got through the curtain and ran into the lobby.
The table where thirty bowls of couple's lung slices were placed just now is now empty, leaving only the price tag lying on the ground alone.A large group of people gathered around the table, with angry faces, pointing from time to time.
After listening carefully, Mr. Huang realized that these people were complaining that there were too many people queuing up and the restaurant supply was too small. As a result, the people behind could only watch helplessly as the people in front were holding a bowl of spicy and refreshing couple's lung slices. , Walking away slowly from in front of myself, the spicy taste wafted out from the mouth of the bowl, enticing the people along the way behind.
He was overjoyed, and turned his head to see Zhang Shusheng, who was calm and breezy beside him, who was already familiar with the strangeness. His heart was so itchy that he couldn't help asking, "Sir, look at the situation... Do you want me and the shopkeeper?" Let’s talk about it, and then do a little more?”
Boss Huang really didn't expect that the husband and wife lung slices he made would be sold out in such a short period of time in the capital. Before eating delicious food, ten customers came in, and nine of them didn't eat spicy food.Sometimes even the cooks from the south of the Yangtze River around them were busy, and the three brothers sat on the haystack beside them and grew grass.
The two stores are clearly separated by a street, so why is there such a big gap?
Boss Huang couldn't figure it out. He only knew that the customers in front of him were complaining loudly. Looking at the blushing and thick-necked appearance, he was afraid that they would have to fight for this bowl of food in the next moment.
It had been a long time since he returned to the capital such a grand occasion.
"do not!"
When Zhang Shusheng heard that it was okay, he quickly grabbed Boss Huang's sleeve to prevent him from leaving, pulled him back with a serious face, and taught him, "Don't talk nonsense! This is the shopkeeper's idea, you Don't even think about it, you sold all of them today, everyone has eaten, do you still have hope in your heart tomorrow?"
Boss Huang arrived here for the first time and didn't understand anything, so he nodded suddenly when he heard the words, and asked cautiously, "Sir, then... what should we do about this?"
He stretched out an index finger, and pointed quietly at the noisy guests in front of him.
"I'm not a gentleman, I'm just a poor scholar. Brother Huang, you can call me Xiao Zhang."
Zhang Shusheng looked at the situation and felt that the shopkeeper did not have to step in now, so he patted Brother Huang on the shoulder, "Go back to the kitchen and do your own work, and leave the rest to the shopkeeper."
The three words 'shopkeeper's' seemed to be a sedative, and the heart that was still beating wildly in Brother Huang's chest immediately calmed down.
At the beginning, he was dubious about this young man in his early twenties. If Song Ruan's offer was not too good, and the Huang family happened to be at the critical juncture, he would not be able to put his future on this one anyway. young man's hands.
But after this incident, Boss Huang has completely thought about it. When it comes to knife skills and skills, the shopkeeper did lose to him in this aspect, but this young man also has an aspect that he is not good at at all.
Maybe he is only suitable to be a busy cook behind the scenes.
Boss Huang repositioned his perception of himself and Song Ruan. He wiped the sweat off his face, thanked Zhang Shusheng, and then went back to the back kitchen to cook his own dishes with peace of mind.
Zhang Shusheng waited for a while, and then went into the backyard to invite Song Ruan out.
Song Ruan untied his apron, wiped his hands clean again, and walked into the lobby regardless of the smell of oily smoke on his clothes.
Nowadays, all the guests who have come to eat once can't remember Song Ruan.
First of all, Song Ruan is good at craftsmanship. I heard that he is the son of a wealthy family, but he never puts on airs. He treats new and old customers like old friends. He is also generous. From time to time, he will send everyone some fried melon seeds. Small snacks such as fried peanuts.
Secondly, in the past few days, the lobby of Nanshan Restaurant has unknowingly added some romantic men and pretty ladies.
The reason for this is also very simple.
Song Ruan is tall and slender, and his thin body just fits the current aesthetics. He has a fair and handsome face. rattle.But if he laughed, those eyes seemed to be filled with spring water, and the ripples in the eyes appeared round and round along the slightly raised corners of the eyes, which were serious and seductive.
But this serious shopkeeper doesn't know it. Every day when he has nothing to do, he walks around the lobby twice, and chats with customers when he is in a good mood.
Because of these two sentences, many young masters and girls in the capital couldn't help but come over, order a pot of tea after eating, sit there and chat with their companions for a while, and wait until they are lucky enough to catch up with Song Ruan After a few words, he returned home with a flushed face.
Getting back to the topic, the noisy customers saw that Song Ruan was wearing a dark blue robe, and a black belt made his waist line extremely thin, making him stand out and neat.
Coupled with that good-looking face, the simple and dull color on his body looks like a hibiscus, and that temperament immediately separates him from the crowd.
Everyone looked back one after another, and the noise of the quarrel became much quieter.
"Everyone, just listen to me."
There was a slight apology between his brows and eyes, and his voice was soft like a spring stream leisurely flowing through the bamboo forest on the bank. The people who were still a little grumpy just now subconsciously closed their mouths.
Song Ruan waited for the surroundings to calm down before slowly saying, "Today's event is to try to promote the specialty dishes of our new chef at Nanshan Restaurant—Brother Huang, so the amount is a little less, and it's just I wanted to give people who like spicy food a new taste, but I didn’t expect there would be so many customers today, and the ingredients were also in short supply, so I couldn’t make any more.
He paused, and said in a natural tone, "But if everyone is willing to join us, we will put this dish on the menu tomorrow. As long as you come and order, you can eat it. And according to today's price, It's still fifty renminbi, plus a plate of peanuts and a side dish, can you see it?"
Something to eat tomorrow!
Most of the customers have grasped the key message in Song Ruan's words: Not only is there no limit, but peanuts are also given away for food. The key is that it seems that the sales are so booming, but there is no increase!
It's just waiting one more night, and there's nothing to lose by waiting.And this Nanshan restaurant has a variety of dishes and delicious food, so you don't have to worry about getting tired of eating.
That being the case, where will there be people who are cheap and behave well?
The current turmoil, which is not too big or not small, was broken up by Song Ruan's few words in such a frivolous and fluffy way.
Zhang Shusheng looked very excited and couldn't help applauding Song Ruan. When the shopkeeper calmed down everyone's emotions, when he walked to the curtain, he leaned over to the shopkeeper and asked in a low voice, "Shopkeeper , Aren’t we going to push your rock sugar pear soup in two days? Or let’s take advantage of the strength of the couple’s lungs and push it together tomorrow?”
He had a good idea, but Song Ruan shook his head, with a disapproving expression on his face, "No, although this method works quickly, it will make customers feel bored after a long time."
In fact, what Song Ruan used was a common modern marketing method—hunger marketing.It is a means for merchants to deliberately reduce production to create the illusion that supply is in short supply, thereby stimulating consumers to consume, maintaining product image, and maintaining high profits.
Song Ruan used this method after careful consideration. After all, he is not well established in the capital. Although he already has many loyal customers, it is not easy to come by. Publicity, coupled with not meeting the tastes of the public, can easily be eliminated by these customers.
But if hunger marketing is used to promote Husband and wife lung slices, everyone will be more impressed with this dish.
"Husband and wife lung slices and rock sugar pear soup are not the same way, and selling them together will have a bad effect."
After all, one is sweet and the other is spicy, one looks prosperous, and the other looks chic and sweet, but putting them together will make people feel weird.
Song Ruan sighed, and said, "At the end of the day, we are just starting out and we are not well-known, so we use these methods. When we grow bigger, naturally the customers are flooding in. Once this new dish comes out, there is no need to push it." , someone will come and buy it.”
"What are you worried about, shopkeeper?"
Zhang Shusheng smiled, half teasing and half comforting, "Your craftsmanship is so good, and you have opened from the dilapidated shop before to the present, and it has become a restaurant with two floors and a large courtyard in such a short period of time. I Believe what you say, sooner or later we will."
"Correct."
Song Ruan also smiled, "We will have it sooner or later."
With today's foreshadowing, the sales of Husband and wife's lung slices broke through two hundred bowls on the second day.
The business was booming, and there was even a phenomenon that a person could not help eating another bowl at night after eating a bowl until his mouth became numb and swollen.
The two hundred bowls of couple's lung slices almost made Mr. Huang lose his hands. If it weren't for the help of Mr. Huang and Mr. Huang, the guests waiting in the front hall would probably start arguing again.
On the third day, the sales volume of Husband and wife lung slices has reached 350 bowls.
Everything seemed to be getting better and better just like the rising sun in the east.
However, on the night of the fifth day, Zhang Shusheng finished his calculations, and his face was a little unhappy.
He took the ledger and showed it to Song Ruan one by one, and read it while pointing. At the end of the reading, his voice was as soft as a feather.
Candles were brightly lit in the restaurant, all the waiter chefs, even Yang Yuan, gathered in the lobby, lined up, with their hands clasped in front of them, and no one dared to speak.
Surrounded by them, Song Ruan's face was slightly gloomy, and his fingertips lightly tapped on the table.
His eyes fell on the ledger, and he slowly read the last line, "On June [-], lung slices for husband and wife, sold together..."
"120 bowls."
There was silence all around.
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