"The job of sales is to bring in business, then maintain the relationship with customers, listen to their needs, and solve their troubles. Excellent sales can understand the needs of customers in advance, and then make timely proposals, so that customers will have a great deal of love for us. A kind of dependence, so you can't do without us, and you will be the first to think of us when you have any project." In the conference room, Jiang Wen explained the sales work to Bai Yeming.

"Our customer base is a large manufacturer and the third service industry. Manufacturers will use advertisements to promote their new products. The third service industry generally receives more corporate videos. The above are generally It is the main customer group of the advertising production company. Because of the relationship between our bosses, we will also cooperate with media companies to invest in the development and production of some micro-movies. , Our duty is to attract advertising sponsorship." Speaking of this, Jiang Wen raised her eyes to look at Bai Yeming, "You are the future face of our company, so the face of the big client is very familiar."

The topic suddenly involved himself, and Bai Yeming was overwhelmed by the flattery. It was very difficult for him to know his face, could it really be done?

Jiang Wen also raised the same question: "However, how can you put it, you still lack aura."

Bai Yeming's heart is suffering, not only shortcomings, but there are no shortcomings at all, okay?

"It doesn't matter. Since the boss chose you, he must have his own ideas. There is a proposal to be made this week, and Xiao Zhang is responding to it. Go and help him." Jiang Wen assigned Bai Yeming a task, and took He went to see Xiao Zhang.

Xiao Zhang, named Zhang Junyi, is a young man of about 25 years old, with a medium build and a good appearance, which makes people feel close at first glance.He briefly explained to Bai Yeming what the proposal was about.

The customer is a large food company, Haowei, which made a fortune in seasoning, and many people still use their soy sauce.In addition to the signature soy sauce, there are also various instant seasoning packets related to soy sauce, which can be eaten in a microwave oven, or as long as one packet is put into the pot without adding other ingredients.The business has become bigger, and the boss has opened a physical chain of Chinese fast food restaurants in the past two years, but the effect is not satisfactory.Fast food people these days are still used to American fast food such as M and KFC, and the Chinese style can’t beat various soup dumpling restaurants.So they were quite distressed, and they wanted to say that they would invest a lot of money to hire celebrities to do TV commercials.What Zhang Junyi is doing is to propose the content of the advertisement.

The relationship between Haowei and Dongsheng was established through Jin Haidong, because Jin Haidong endorsed their products in the first place, and the cooperation between the two parties is very pleasant. Last year, Jin Haidong set up his own company, and he personally went to the boss of Haowei to discuss business. It went well. As we talked about it, all the advertisements for new products from the second half of last year to now have been done by Dongsheng. The effect is very good, and the sales volume has increased significantly compared to before.This time, the advertisements of the chain stores must also maintain a high standard. After all, the competition in this industry is fierce, and even the most reliable customers can easily slip away once they are dissatisfied.

"Our film is mainly aimed at single people, students, and office workers working alone. These people are more likely to walk into fast food restaurants, so we must resonate with these people. This time we mainly focus on busy work. For newcomers in the workplace, they have just stepped into the society and are busy with work. Apart from work, what they worry about most every day is what to eat. Eating is a behavior that can bring happiness to people. A delicious meal can make people feel satisfied, thereby motivating people. motivation. This 'satisfaction' is the message that this film wants to convey."

Bai Yeming was a little surprised by his explanation, and asked, "Does the sales still need to plan content?"

Zhang Junyi replied: "It's not planning the content, but deciding the theme. The theme has to be negotiated with the customer, and these are sales tasks. When the project is negotiated, we will hand over the work to the people in the development department. The specific content , The script will be confirmed by them and the customer."

"So what are the elements of the proposal?" Bai Yeming humbly asked for advice.

Zhang Junyi moved his chair to the side and motioned Bai Yeming to sit over. He rolled the mouse and switched the Word document on the computer screen to the top directory.

"Basically follow these steps. You must specify the purpose, market environment, audience research, concept theme of the advertisement, creative strategy, expected effect, and most importantly, the budget."

Bai Yeming seemed to be listening to a scripture.

Zhang Junyi did not force him to accept it immediately, but gave him detailed explanations one by one.This proposal has completed the audience research part, and the next step is the concept theme and creative strategy.Bai Yeming doesn't really need to be a salesperson. These two parts are closely related to the content. As a member of the producer, he can still give some suggestions.

Zhang Junyi perfected the proposal while referring to Bai Yeming's opinion.

"What kind of scene can reflect the hard work of a newcomer in the workplace?"

Bai Yeming tilted his head and thought for a while: "Walking home alone in the middle of the night? Calling family members while crying? Getting up alone in the middle of the night to cook instant noodles? Or looking at couples in the restaurant and sighing?"

Zhang Junyi gave him an appreciative look, and boasted, "Yes."

Bai Yeming smiled shyly.

"However, the emotions are not too strong, and the effect of contrast cannot be achieved."

"Hmm... Did you get angry at the company? You failed at work and were scolded by your boss. Or your colleagues didn't get along well. And when you're sick, no one visits you?"

"Failure at work is not bad. Being sick seems to be a special case, which is good, but people who are sick will not go out to restaurants after all. We are not a takeaway advertisement."

The two of them discussed and discussed for an entire afternoon, and finished the two parts of the proposal to a great extent.

"You must be a top student in school, right?" Zhang Junyi asked Bai Yeming when work was over.

Bai Yeming was taken aback, and said modestly, "It's okay."

"How old is it?"

"Huh? About fifty in high school."

"Damn, isn't this called a top student?"

Hmm... In Bai Yeming's mind, the definition of a top student is the top ten in the grade.

Zhang Junyi smiled and said, "Why can't you figure it out so much, come to be an actor? For someone as good as you, where can't you make a lot of money?"

"It's my dream to be an actor."

Zhang Junyi's smile became restrained, his expression sank, and he said enviously: "That's great, top students are self-willed. For those like us, thank God if we have a job."

"Brother Zhang, don't you like this business?" Bai Yeming asked seriously.

"I like it, that's why I entered this industry. Even if I'm tired of working overtime every day, I still have to be angry with my clients. But in fact, I also want to make a film, instead of nodding and bowing to clients." Zhang Junyi laughed, with helplessness in his tone Extremely.

Bai Yeming wanted to say that there is no high or low in work, but when he got to his lips, he found that the language was too light.Some things are so helpless in reality, all work is indeed meaningful, but whether it is what you want, whether it is suitable for you, is another matter, this is what I know best, not A word from others can be commented on.So he took back the comforting words he wanted to say, and gave a soft "hmm".

Zhang Junyi was very surprised, this was the first person who heard him say that his complaints did not respond to him, and at the same time was a little moved, this was the first person who would not stand on a high ground to give him sympathy.

"I've had a low sense of existence since I was a child. My classmates couldn't remember me, and the teacher called me by the wrong name. I really wasn't very suitable to be an actor. Aren't actors supposed to be eye-catching?" Bai Yeming began to talk about himself Things, "It's the same after I went to the Drama Academy. All the students were shining, and I was submerged in that group of people. I didn't have any film appointments, and no one thought of me for school performances. I basically went to class every day."

"I went to school with a scholarship. The school gave me a Weibo account, saying that I could use the number of fans to pay off the debt. Then I ran the business for more than three years and regularly posted some small videos made by myself, but the number of fans has not increased, only 200 many."

Bai Yeming calmly talked about his experience without any regrets or complaints.

Zhang Junyi was surprised again, he opened his mouth to say something, but found that he couldn't find the right words.

When Bai Yeming had almost finished speaking, his first sentence was: "Let's add a Weibo. I'll promote it for you."

Bai Yeming turned his head and smiled at him, took out his mobile phone and followed each other.

"I can't see that you are still chasing stars..."

Ugh...why does everyone notice all his fangirls? !

Bai Yeming tried to explain: "No, my sister likes it, and her group of gay friends, you know, are all from that circle, so the degree of unity is relatively high."

Zhang Junyi swiped twice, and sighed: "Zhou Xingyu, if we can also hire him, the customers will probably go crazy, and the money must be rolling in."

Bai Yeming asked tentatively, "How much does he want?"

Zhang Junyi stretched out his five fingers and began to count: "A 30-second commercial, I estimate it will cost [-]. If it is a longer promotional video or a micro movie, the price will be [-] to [-] per day."

Wow...just his scumbag acting skills?

Bai Yeming complained unceremoniously: "But he's not very good at acting?"

Zhang Junyi smiled wryly and said: "What kind of acting do you still watch these days? Popularity equals money! His agency is very understanding, and the endorsements he receives are all top-notch! But others are also busy. I heard that only the New Year's day is available 360 ​​days a year." rest."

Bai Ye said clearly, it's not that exaggerated.

Before saying goodbye, Bai Yeming said softly to Zhang Junyi: "Brother Zhang, this is the first time I've told others about Weibo fans today, so please don't say anything, or you will make people react."

Zhang Junyi was taken aback for a moment, as if he understood something, but he was not sure.He doesn't hate the feeling of being shared a secret, and even likes it very much.He is also very happy, even happy, to do this kind of thing that can help others.Did this kid tell me on purpose?It's really... the first time I saw someone so comforting.He couldn't restrain the corners of his lips from rising, and even wanted to laugh out loud, interesting guy.

So Zhang Junyi went back and worked hard to help Bai Yeming promote it. Salesmen already have a wide network of contacts. Anyway, it's just one click. Bai Yeming's Weibo fans have increased by several hundred, although it is still far away from ten thousand. distant.But he doesn't seem to care much now, and his work is on the right track, so he doesn't have to worry about paying back the money.

I worked on the proposal with Zhang Junyi for another two days, and finally I'm done!Jiang Wen didn't say anything after reading it, but only raised some detailed questions, which were quickly corrected.She left Zhang Junyi behind and asked Bai Yeming to go back and change it first.

"How much did he help you?" Jiang Wen asked.

"The creative part is basically his idea." Zhang Junyi answered honestly.

Jiang Wen was taken aback, and slightly reprimanded Zhang Junyi.

Zhang Junyi was aggrieved: "What he said is really good, I can at most question a few words, and my ability is really limited."

Jiang Wen clicked her lips: "It would be great if this child can call our department. Just this face can attract many customers, and he has a good brain." She was silent for a while, thinking.

Zhang Junyi left very consciously, and couldn't help but sigh in his heart. I said that there are markets for top students everywhere.

Two days after the proposal was handed in, Jiang Wen found Bai Yeming and said that she would take him to a meeting with Haowei. The main content was to explain the proposal in detail.

"Xiao Zhang said that the creative part is your idea, so I will leave this part to you."

Bai Yeming was taken aback. This was his first time going to a client. Is it really okay to hand it over to such a newcomer who doesn't understand anything?

Jiang Wen seemed to see what he was thinking, and said, "It's nothing, just say what you think."

Good Taste is located on the 51th and [-]st floors of a [-]-story building, and the entire two floors belong to their company.It was ten o'clock in the morning when the three of them went to visit. The atmosphere in the office building was solemn, and Bai Yeming's footsteps were much lighter when he walked.But Jiang Wen and Zhang Junyi seem to be used to it, as usual.

The company's most proud classic soy sauce series is displayed at the front desk of the company, and some newly launched products are placed on the side, neat and clean, and it looks very good.The history of the company is painted on the wall at the entrance. It has a history of 50 years. At first, it was down-to-earth to study basic products. In the past ten years, it has begun to fully bloom and expand new businesses. During this period, publicity has become particularly important.

Good Taste is responsible for this project by a girl named He Wenjuan, a girl in her twenties, her eyes lit up when she saw Bai Yeming. I praised myself in my heart.Sure enough, it was right to bring a handsome guy here!

"This is a newcomer to our company, Bai Yeming, who is still in the internship period. He made part of the proposal."

He Wenjuan had already prepared her business card, and now she handed it over in person.Bai Yeming respectfully stretched out both hands to pick it up, and said apologetically, "Sorry, I don't have a business card yet."

He Wenjuan looked at him happily: "It's okay." Then she took the three of them to a conference room, and said to Jiang Wen: "Our boss attaches great importance to this project, and he will also participate in today's meeting. Wait a moment, I will call he."

Bai Yeming started to get nervous, boss, wow, big shot!He thought that he would have to publish later, he was more nervous than acting!

The boss of Good Taste is Dong Qianhua, a well-known industrialist in China, and his name and photo can often be seen in major business magazines.However, Bai Yeming had little contact with this kind of news, so he had only heard the name and didn't know what he looked like.

When Dong Qianhua walked into the meeting room, he was a middle-aged man with a lot of aura. He was not as tall as Bai Ye Ming, neither fat nor thin, with a neat suit, a calm face, and a very graceful movement. He is indeed a person who is used to magazines. .

Jiang Wen introduced Bai Yeming to him, and Dong Qianhua looked him up and down, making Bai Yeming a little flustered.

"Isn't this kid a waste of talent in your sales department?" He said to Jiang Wen, as if joking, but his demeanor was too calm, making it hard to tell.

Jiang Wen replied with a smile: "I want this kid too, but unfortunately he is not our salesperson. He is a newly hired artist in our company, and he is learning from me during this time. You are our big customer now, so don't let He came here, got to know each other, and will rely on you in the future."

Dong Qianhua twitched the corner of his mouth gracefully, but did not speak.After each other sat down, the meeting of the day began.

--------------------

Daily Theater 7

Xing: Why didn't you tell me about Weibo?

Ye: What can I say?

Xing: I also want to share a secret with you!

Ye: Suzipo?

Star: Well!

night: enough

Star: Not enough!ah!

night: what?

Xing: I am the only one who knows where you are, hehe.

Ye: Where?What?

Star: So hot, so tight, so sensitive.

Ye punched up: Are you going to get out?

Star: Don't roll!

Ye: Then I'll go!

Star: Don't go!I was wrong, I will only do it and not talk about it in the future!

Ye couldn't bear it anymore: Shut up! ! !

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like