Exploring the Entertainment Circle [Ancient and Modern]

Even among die-hard ceramics who have followed Tao Qingfeng on Weibo the whole time, read his short essays, read the company's press releases, and paid attention to the incident of changing roles, the TV series "Dong Xiadong The expected value of "The Monarch Witch", apart from their unconditional love for idols, is only maintained at a level of "suspicious".

This is not to say that they themselves would raise any doubts, after all, most of Tao Qingfeng's fan portraits are among primary and secondary school girls.They are not yet old enough to be cynical and criticize idols. Brother Qingfeng's performance is of course called CALL unconditionally, but deep down in his heart, he does not include this work in the expectation of "certainly enjoying high quality".

However, the appearance of the trailer changed their concept.It is no longer "must watch for brother Qingfeng", but "must watch with unexpected feelings".

The trailer clips the main line of the story.Take the monologues of the protagonists as the lead.

The first is Yu Shanhai’s perspective:

"I'm a man of the rivers and lakes. I went undercover to assassinate Luo Huaijiang, the prince of the Northern Kingdom's war faction."

"Why is Luo Huaijiang's son Luo Langning so similar to my real appearance?"

"The person I want to kill, who is mine?"

And then from Luo Langning's perspective:

"You can't fight—more than half of the men in the northern kingdom have joined the army. Once they lose, it will be annihilation!"

"Why do we have to fight? The poetry, culture, and knowledge of Peach Blossom Stone Kingdom are all so good."

"I really admire Mr. Gao Cai, why does Mr. always avoid me?"

Next is the perspective of the heroine Mei Wangxue:

"Jianghu righteousness? Hmph, it's just minced meat in a cauldron that hasn't been burnt."

"You hypocrites and hypocrites still have the face to choose the leader of the martial arts alliance? Today, my aunt is here to guard, and whoever becomes the leader of the martial arts leader will beat him!"

"I am the witch who killed 36 horse thief kings overnight, and today I can kill you 72 thief kings too!"

But the rapid switching of the camera is not limited to the information in the lines.Instead, on the basis of giving enough shots of the protagonist, it is interspersed with intensive clips such as martial arts fighting, scene actions, and special effects scenery.

The ceramics enjoyed this video in the fan group, and they were immediately amazed when they watched it. After watching it, many of them didn’t come back to their senses. Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh", I don't know how to express the intense excitement inside.While frantically forwarding and making calls, they ran the system in a hurry first, and then couldn't help but watch the trailer again.

"Can't stop! I'm so looking forward to it! I just want to take screenshots frame by frame to open my mind!"

Given that they probably all paid attention to Tao Qingfeng's essay Weibo, although Tao Qingfeng didn't reveal the details, he posted a lot of new characters and the outline of the adaptation, so they can also guess the direction of the plot. The half-knowing sense of understanding and the suspenseful attraction of the trailer are more attractive to them to watch repeatedly than Tao Qingfeng's face.

Although they are not aware of this.There are many important factors that play a role in a truly complete and good work, and the actor's appearance is only the most basic but one-sided factor.

Many star-chasing girls claim that "for the sake of my brother's appearance, I can watch no matter how stupid I am" and "it is enough for my brother to make his debut with his face", but in fact, they don't really like to watch dramas-only watch cuts or watch dramas. Static pictures can meet their needs, just fill in the face with your favorite character.

On the contrary, the drama will be reprimanded as "bad movie", "not good-looking", "not worthy of my brother's face", "bad drama dragged down my brother" and other excuses. nice.

Not only was the trailer of "The Hero and the Witch" completely not "disgusted" by fans - not only Tao Qingfeng's fans, but also Du Yue's and Bai Yiyi's fans.On the contrary, as long as it is "normally opened and viewed with normal aesthetics" (this refers to the fact that there are a group of weird "career fans" among the star chasing girls, they don't actually read the content at all, they only read the data and then come to wear colored glasses. They disliked the poor number of reposts on the official blog of this video, and expressed their dissatisfaction in the reposts. It seems that fans who follow this idol's poor data are a shame for them), and all of them expressed extraordinary expectations.Although most people simply say "good-looking" and "looking forward to", deep down in their hearts, they really want to continue watching.

"Looking good" is composed of many factors. In this regard, the audiences who constitute the largest group of TV ratings in Huaguo - aunts can make the most intuitive judgment: many of them have watched the promotion, clips, trailers, and the first episode. After that, there will be the most loyal desire to follow up from the beginning.They may also know actors, but that is never the most fundamental basis for selection.

And on this point, although the trailer of "The Hero and the Witch" has mediocre data on the Internet (most outsiders, before the feature film comes out, they will never watch a trailer for a "third-rate online drama", and they don't even know that there is one. This drama), but the promotional video broadcast on Longjing Satellite TV has achieved good results in attracting this group of viewers.

Mr. Dong, who was Tao Qingfeng's senior introducer for joining the party, dozed off on the sofa as usual that night - his wife in her fifties and mother-in-law in her seventies took turns competing for the control of the family TV series.The wife likes to watch modern urban dramas, and the mother-in-law likes to watch Shouzizi dramas, but the two mistresses often reach an agreement to watch them—the TV dramas that are relatively popular at this stage.

What the mother-in-law and wife were watching today was the prime-time mother-in-law and daughter-in-law drama "I Have Three Wild Girls" on Longjing Satellite TV. In fact, this TV series is not popular on the Internet at all, because the leading actors are all non-traffic actresses.There are no handsome guys, and the appearance is not an idol route, and the plot is also the most hated by young people.But this kind of TV series has its own audience, so even if the Internet declines, the actors don't have much to talk about, but the ratings are still in the top five of the first-line satellite TV.

During the commercial period, the trailer of "The Witch" was played. Mr. Dong's wife was about to change the channel as soon as she saw the commercial. However, in the trailer, the scene and suspense of the male protagonist "who is undercover to kill" made her stay for a long time. few seconds.

"It's so handsome." Mr. Dong's wife couldn't help saying to the old mother when she caught a glimpse of the old man still dozing off.

At this time, the trailer was playing until Yu Shanhai was thrown off the cliff, and the shaking scene of the sky and the earth hanging upside down.

"It might look good." The old mother pushed the reading glasses and made the most straightforward judgment.

The playtime is also scrolling below the trailer.

Mr. Dong's wife squinted her eyes and said disappointedly: "After 10 o'clock in the evening, there will be a weekly broadcast, and everyone is asleep."

The trendy 70-year-old grandmother took out her tablet computer and echoed: "Forget it, let's wait for the video to watch."

The sound of martial arts fighting in the trailer woke up the confused Mr. Dong, who heard his wife and mother-in-law say: "I haven't watched a martial arts TV series for a long time after Jin Yong's movies."

Mr. Dong looked at the screen, and the trailer just flashed a frontal close-up of Tao Qingfeng's righteous words, and he woke up from sleep in an instant.

"Isn't this Qingfeng?" Mr. Dong said excitedly, "It's the little actor I told you about before, the little actor who asked me to introduce him to the party, and he actually appeared on TV?"

Sure enough, the mother-in-law found a video site on the flat-screen video that was going to broadcast "The Witch" simultaneously, but she was unhappy when she saw the preview of the four weekly episodes, and muttered: "Hey, since you know the actor, can you borrow it?" Watch the show?"

This group is used to being fed with two prime-time episodes every day, and a few weekly episodes in the late-night file really can't arouse their interest in watching.The four episodes broadcast in the evening are actually prepared for elementary and middle school students who can only watch TV on weekends and play late.That is also the audience group estimated by Long Whale TV.

Mr. Dong was dumbfounded and said to his mother-in-law: "The actors don't have complete episodes." He knew that his wife and mother-in-law still kept the habit of "renting dramas to watch" more than ten years ago.However, in the information age, since the video website has already been bought, it is absolutely impossible for any "complete works" to appear in advance.

Mr. Dong's wife and mother-in-law are not alone. When the mother-in-law went to the square dance the next day, she heard dancers complaining about the finale of "My Three Wild Girls" tonight.Every time a regular episode ends, I always need to find other episodes to follow.

The successor to the TV series "My Three Wild Girls" is the urban professional elite drama "Front Face Beauty", starring the popular young student Zuo Yulong and the powerful actress Kou Yunhong, focusing on urban love and career development.The trailer is very flashy.

Many aunt groups are sticky to satellite TV when they watch dramas. In addition, satellite TV often broadcasts the finale of the previous drama and the first episode of the new drama on the same night.There is even a show operation of showing the first episode of the new drama first and then the finale of the old drama, so many cleaning groups follow the satellite TV to watch.

But Mr. Dong’s mother-in-law exchanged a few words with her dancing friends, and they all felt that they were not interested in "Front Face Beauty". It's not that they are not interested in modern young urban dramas, but that they think it is too "flashy" and "fake". It's too "exaggerated", not the taste of a real "modern city".

"I feel that the preview of the late-night martial arts drama was better." Many of them hadn't remembered the name of "Dongjun and Witch", so they glanced at it casually, but they already left the impression of "wanting to watch it".

On the day when the finale of "My Three Wild Girls" ended, the ratings of Long Whale TV fluctuated dramatically.

Long Whale TV started broadcasting the first episode of "Beauty on the Frontier" at 19:30 when the evening news ended, and the ratings dropped from 1.5% in real time to 0.7%.

The two senior drama-watching aunts of Mr. Dong’s family were also trying their best to swallow the Amway stuffed by Long Whale TV. After swallowing hard for 10 minutes, they finally couldn’t help changing the channel.

"It's not good-looking. What does the leading actor do??"

The poor two old aunts don't understand what is meant by "the president is playing basketball and trotting into the office" (in fact, it's just to make the hero handsome), and they don't understand why the heroine is knocked down by the front desk and the president is called to judge (In fact, it was just to create a routine for the male and female protagonists to meet.) They looked puzzled and concluded: change the channel.

They didn't switch the channel back until 20:30, when the first episode of "Beauty on the Frontier" finished and the finale of "My Three Wild Girls" started.What they didn't know was that the ratings also rose from a sharp drop of 0.7% to 1.5%, and finally barely reached the final level of 1.8%.

At 21:30, Changjing Satellite TV will start broadcasting "Evening News 30 Express" after the end of the prime-time TV series. Usually, at this time, Mr. Dong's wife and mother-in-law are ready to turn off the TV and go to bed.Old people go to bed early.

However, when they were washing up, the mother-in-law said again: "Hey, what kind of martial arts drama... will it start at ten o'clock?"

Mr. Dong said: "Yes, I want to watch an episode. I am Qingfeng's introduction to the party."

His wife said: "Actually, I also want to watch an episode..."

Mother-in-law: "Okay. Watch one episode before going to bed."

"Evening News Express" ends at 22:00, and the ratings average 0.5%. Generally speaking, the ratings of late-night TV dramas will only drop along this data. By 12 o'clock in the morning, most people are asleep at that time, no I didn't sleep watching TV.

The opening song of "The Hero and the Witch" is the version that Tao Qingfeng changed the lyrics to.However, Mr. Dong was suspicious when watching the cast: "Why did I see Qingfeng's name in the screenwriter column?"

What's more, in the director's information near the end of the opening song, the column also reads: Tao Qingfeng, etc.

The word "waiting" was strongly requested by Tao Qingfeng, and the editing team had no choice but to agree to add it to him.Tao Qingfeng said that this was not due to him alone, but no one was as qualified as him to be listed in that column, so he added "waiting".

Mr. Dong was stunned: "Could it be the same name and surname?"

However, his wife and mother-in-law are too lazy to care who produces and who performs. They are dedicated "egg eaters".The lyrics of the opening song and the rich information revealed in the picture, they, the "TV drama veterans", are full of long-lost excitement.

The first episode catches people from the first few seconds, without wasting a second of shots, and there are no meaningless introductions such as scenery, skyline, background, etc. - only the most straightforward story conflicts: the snowy day, the injured knight was killed Detained in the prison car, he seems to be in a state of desperation, but he reverses the protagonist's position with a single sentence in his heart - "I pretended to be a fugitive and was escorted to the capital of the northern country in order to assassinate a big villain."

TV drama Golden Five Seconds.Mr. Dong suddenly forgot to worry about how many people Tao Qingfeng had. He watched with his wife and mother-in-law with great interest, and their attention was immediately caught.

In the next 10 minutes, Yu Shanhai first helped the prisoners in the same car to hide the steamed buns, and then used force to quietly break an iron chain, but then covered his heart and vomited wet blood-this was "standing" He is chivalrous, witty, and has the value of force, but he has a really injured image.And through Tao Qingfeng's performance, within 10 minutes, people were set up.

In the next 10 minutes, through the question and answer between Yu Shanhai and the blind prisoner who was helped, the situation in the northern and southern countries was brought out.At the same time, in the memories of Yu Shanhai's gentle eyes, the carefree years of practicing martial arts and swordsmanship in Liuyun Mountain as a teenager frequently flashed, and his memories of being a hero in the martial arts of the southern country, but he was imprisoned by a thin horse in the snow and snow. The room pulls back to reality.Hearing the blind old prisoner say fearfully—"Prince Jichangluo, that is the most powerful man with the highest martial arts, the worst temper, and the most ruthless and terrifying man in the Northern Kingdom", Yu Shanhai showed a sneering smile, knowing that the old blind man Not seen, while wiping a disguised human skin mask on his face.

When the painting style changed, the face of Luo Langning, who was exactly the same as Yu Shanhai, appeared on the screen. He was dressed in a white dress and had a completely different temperament. The court official kneeling in front of the rejecter—"My lord, please go back, I am white, I can't stand your court ordering an official to pay homage. If there is anything, it is much more convenient to find Luo Huaijiang directly than to find me. If you can't even see him, then it is even more impossible for my dispensable son to see him .”

In the next 10 minutes, Luo Langning's image of "Sorrowful and Pianpianjiazi" also stood up, leaving behind the suspense of what kind of shadow he suffered when he was a child.In the last 10 minutes of this episode, Yu Shanhai was escorted to the gate of the capital of the Northern Kingdom, where he was to be interrogated more severely. He escaped with martial arts, sneaked into the city, smiled confidently, and asked the roadside vendors: "Ji How can I get to Prince Chang's Mansion?"

After the first episode, Mr. Dong, his wife, and mother-in-law all said in unison: "Will you watch another episode?"

"So those two are brothers?"

"Could it be his father who killed the main man? He shouldn't know, right?"

"Don't you wear clothes when you see your face?"

So they watched the second episode with suspense and anticipation. The main line of the second episode was how Yu Shanhai cleverly sneaked into the palace. This was also to establish his image. Luo Langning did not appear for the time being.Yu Shanhai pretended to be a down-and-out literati teacher from the southern country and sneaked into the palace, lived in the nurse's side courtyard, and taught her the lessons of the young grandson.

Yu Shanhai taught "The Book of Songs Jianjia" to his little grandson, and when he read "The so-called Yiren is on the side of the water", he inserted a 10-minute memory killing of Yu Shanhai and Mei Wangxue when they were young.Accompanied by Yu Shanhai's gentle psychological activities: "She is now...although she doesn't know where she is, she must have grown into a gentle and virtuous girl, right?"

In the next second, the camera turned to the "big girl", but it was Mei Wangxue, who was very skilled in martial arts, standing at the top of the bandit village, holding a human head with a long pole in her hand, and said with a smile, "Isn't it very easy to snatch it? Give it to my aunt again." Grab a try?"

At the end of this episode, when Yu Shanhai entered the house to rest, he felt mentally active: This courtyard is quite far from the main hall of the palace, even if Prince Jichang has high martial arts skills and many hidden guards, it is difficult to detect my kung fu.But in the next second, he suddenly tightened his nerves, frowned and said: "No, no, this yard... There are traces of masters." Then he looked around with worried and vigilant eyes, and stopped abruptly.

It was 12:00 in the morning after the two episodes were finished. However, Mr. Dong, who usually fell asleep early, was as sleepless as his wife and mother-in-law. Continue to watch the evening file at night.

Mr. Dong is just an ordinary household among countless users. In fact, there was a strange phenomenon in the ratings that night: after "Evening News Express" was broadcast, the average ratings were 0.5%. The ratings, until the end of twelve o'clock in the morning, averaged 0.5%.

The average ratings of a drama, except for the finale, generally speaking, is gradually decreasing. The average ratings of "Evening News Express" are 0.5%, and the real-time ratings are 21% at 00:0.6, and then drop to 0.4%.That is to say, the ratings of the previous program of "Dongxia Dongjun and the Witch" were lower than 0.5%.

Why it can still reach this average: Judging from the real-time ratings, "The Witch" rose slightly to about 22% when it started broadcasting at 00:0.53, which shows that some people really watched it for the trailer .However, the frightening thing is that when the ending song ended at 00:00 in the morning, the ratings of "The Hero and the Witch" remained at a rock-solid 0.49%.Considering the cliff-like drop-off rate of the evening show-this shows that the audience of this show is basically attracted after watching the first episode, and insisted on watching the second episode.

The person in charge of Long Whale Satellite TV is still wondering: Do the elementary and middle school students only have the weekend tomorrow?They have scheduled Thursdays and Fridays for "Dongjun and the Witch".Because Saturday night is a variety show, and elementary and middle school students can't watch the evening show on Sunday night.Today is Thursday, primary and middle school students can't stay up late, the person in charge of satellite TV thinks that tomorrow will be the peak ratings.

The word peak is used because—the average ratings of 0.5%, for a late-night TV drama with less than 0.4%, it is really high beyond expectations—especially, this drama is on the Internet The momentum of publicity is not particularly hot.

The person in charge of Long Whale Satellite TV has a lot of experience: If there is no moisture in this late-night file, then the quality of its performance can be doubled at least if it is switched to a prime file—compared to "Front Beauty" after the news, and the first episode fell below The shameful performance of 0.7% is indeed much stronger.

When buying dramas, there is no rule as to which drama should be placed in prime time and which drama should be placed in late night time.Satellite TV decides on its own, which drama can bring better traffic to advertisers (depending on the ratings between advertisements), and of course which drama is in the prime time.