The Business Communication handheld computer that the Smith family wants to acquire was established in the early 90s and is a well-known digital product brand in country M - Modun.However, in recent years, with the rapid innovation of global electronic technology, the competition in the digital industry has become increasingly fierce.The average replacement period of one to two years makes most digital brands have to invest more in new product research and development in order to maintain competitiveness.

Mordun was originally a brand created by a group of technology geeks. In order to better meet the needs of consumers and the R&D team's pursuit of new technologies, Mordun almost used two-thirds of the company's funds for new product research and development. Only one-third of the funds are left to maintain the normal operation of the company.In this case, the capital chain of Modun is very tight, and a little carelessness may cause the capital chain to break.

In 2000, an Internet bubble that swept the world also affected the normal operation of Mordun.The downturn in the entire industry caused the sales volume of Modun to drop by half that year, and the large backlog of inventory and funds that could not be withdrawn from the sales process immediately caused the capital chain of Modun to break.

In order to avoid the bankruptcy of the company, the operators of Mordun had to do everything possible to find funds.Their initial idea was to apply for a bank loan to survive the immediate crisis.Because of the good brand reputation and excellent R&D team of Mordun, they quickly applied for a loan of 8000 million M in SG Bank.To maintain the normal operation of the company.

However, neither SG Bank nor Moldun expected that this Internet winter would last so long.As of the end of 2001, countless small websites and digital brands have gone bankrupt or been acquired.Modun, who has been struggling to support it, can no longer sustain it.

However, the various potentials that the Internet industry has exploded before have attracted other capital.ST Communications, a giant in the traditional telecommunications industry, also had the idea of ​​entering the Internet. They aimed at Modun, a well-known old brand in the digital industry.Mordun, which was on the verge of bankruptcy due to a broken capital chain, also had to consider the acquisition plan proposed by the Smith family.

The two parties began to negotiate, one side wanted money and the other wanted technology, and the negotiation went very smoothly.However, what the Smith family didn't expect was that just when the two parties were about to sign the contract, the R&D team of Modun broke through a new technology.The birth of this new technology gave the negotiators of Modun a greater bargaining chip, and the original contract conditions naturally did not count.

Mordun's temporary return made the Smith family very dissatisfied.Negotiations were once terminated.In the end, because the Smith family could not give up their plan to enter the Internet, and because of the serious lack of sufficient funds for the application of new technologies to the production line by Modun, the negotiation was restarted again.

It was another months-long tug-of-war. When the two sides negotiated the conditions again and were ready to sign a contract...ST Communication's stock price plummeted due to a financial scandal, and finally had to file for bankruptcy...The acquisition stalemate again.

"...Modun's negotiating team has accumulated a wealth of experience after going through these two rounds of negotiations. And our side is no match for the Smith family in terms of funds or channels. So we must do a good job. Prepare for a protracted war." After introducing in detail the ins and outs of the acquisition between Morgan Shield and the Smith family that lasted for nearly a year, Redman Scott concluded very professionally.

Then, he looked at Lu Chi with a serious face, crossed his hands on his knees, crossed his legs, and asked politely: "Has Mr. Lu ever been in contact with corporate mergers and acquisitions before?"

Lu Chi shook his head very honestly.

Redman Scott nodded reservedly, pondered for a moment, and said: "Then I suggest that when it comes to the negotiation table, the rhythm and content of the negotiation should be dominated by my negotiation team."

"Leave more professional matters to the most professional people." Lu Chi said with a smile: "I have always supported this view."

The veiled but sincere compliment managed to endear Redman Scott well.The eyes he looked at Lu Chi were obviously softer, and an obvious arc was drawn around his mouth, and he said courteously: "Mr. Lu's professionalism in the financial market also impresses the whole Wall Street."

"So the cooperation between our two parties will definitely be a strong alliance." Lu Chi continued with a smile: "At the negotiating table, I will respect your ideas and suggestions very much. If there is anything I need to do, just ask. We will definitely do it Good backing."

A few words determine the dominance of employers and customers at the negotiating table.Lu Chi's approach made Redman Scott feel very comfortable.But he didn't care too much - Redman Scott has been working in this industry for more than 20 years, and he has met a lot of customers of all kinds. Many people performed very well at the beginning of the cooperation, but they began to mess up when they arrived at the negotiation table. ——Sometimes they trust what they feel more than a professional negotiating team.He has seen this kind of thing a lot.

"Generally speaking, the probability of success of an acquisition initiated by the buyer is always much smaller than that of the seller." Redman Scott looked at Lu Chi: "So, in order to ensure the success of our acquisition. Now , please tell me how much is your 'determination'."

When they met for the first time, Redman Scott didn't even try to be courteous, and he just went straight to the point, which obviously surprised Lu Chi, who was used to some "social etiquette".But in the next second, Lu Chi had a good impression of Scott's approach.All the technical geeks in this world probably don't like to waste time socializing, but because of the secular world, sometimes they have to make false claims.

It's really not easy to meet someone like Redman Scott.Lu Chi felt that he should cherish it.So Lu Chi was also very straightforward, and handed over his carefully written acquisition plan to the other party.

Redman Scott looked at Lu Chi in surprise: "We haven't signed the employment contract and the non-disclosure agreement. Do you trust me so much?"

"There is an old saying in China, you don't have to be suspicious when you hire people." Lu Chi smiled slightly: "Mr. Scott is one of the best negotiators in M. I believe that with your professional ethics and professionalism, I am completely satisfied." no need to worry."

Redman Scott did not speak. He stared at Lu Chi for a while, got up and went to the study to type out two employment contracts and a non-disclosure agreement, and then walked back to Lu Chi: "Thank you very much for your trust. But I think , we still follow the procedure."

"After all, the constitution of country M only guarantees the spirit of the contract that falls on the letter." After a pause, Redman Scott said.

Sensing the profound meaning in his old friend's words, Eric Weiss glanced at Redman thoughtfully, and frowned without a trace.

Lu Chi took out his pen and was about to sign the employment contract when he heard Redman Scott say, "You don't need to sign for now, you just need to keep the confidentiality agreement."

Noticing Lu's suspicious gaze, Redman Scott patiently explained: "You were introduced by Eric. I don't know if your campus network has really decided to ask the negotiating team to take charge of the acquisition, but I must remind you , my team is very expensive."

"Maybe you need a little time to think about it and discuss it with your partners. Before that, for the sake of old friends, I can give you a free consultation." Redman Scott in Business Talk Business, Attitude Very clear.

Seeing this, Lu Chi had no choice but to say, "Thank you very much for your generosity."

"You have a proverb in China, which is that if you want to take something, you must first give it." Redman Scott said with a smile: "I always have to show my ability to you first, so that you will willingly pay for it, right?" ?"

Lu Chi and Eric looked at each other and smiled.

After nearly two hours of "free consultation time", Lu Chi and Eric Weiss ended the visit.In order to express his gratitude, Lu Chi originally wanted to invite Redman Scott to dinner, but Redman Scott politely refused on the grounds that he "need to meet the client in the evening".

Lu Chi deeply regretted this, and could only postpone the time of this dinner.Redman Scott said with a smile: "If possible, I would prefer to push this dinner to a celebration banquet."

"...Mr. Scott deserves to be the world's top negotiator."

After coming out of Redman's office, Lu Chi and Eric Weiss strolled on the street, facing the magnificent sunset, Lu Chi said with emotion.

Eric Weiss smiled: "Redman has been on the negotiating table for a long time, no matter when he is so aggressive, he always likes to take the initiative. Our old friends have to endure him."

"I think Mr. Scott is a really powerful person." Lu Chi looked at Eric Weiss, his eyes sparkling: "You know? I thought my acquisition plan was very good. But in Scott In Mr. Te's eyes, there are still so many loopholes to be picked out. Sure enough, what is on paper is superficial."

"Redman has been doing business negotiations for 20 years," Eric Weiss said. "He is familiar with almost all types of negotiations, all walks of life, buyer-seller, large enterprises, medium-sized enterprises, mergers and acquisitions as long as three or four years. , an acquisition that can be signed within a day..."

"As long as he is here, the success rate of Xueyuan.com's acquisition of Modun is at least [-]%."

At this moment, Redman Scott, who was being discussed by Lu Chi and Eric Weiss, also welcomed a special client.

"I heard that you captured the heart of that Huaxia boy when we first met." An old-fashioned aristocrat wearing a three-piece haute couture gray suit, combing his hair meticulously, and leaning on a black cane slowly Walking into Scott's office: "You are indeed the world's top negotiator. Next, I need you—"

"If I sign an employment contract with my client." Redman Scott interrupted the visitor: "Then the only thing I have to do next is to facilitate this acquisition."

Howard Smith stood at his desk, looking down at Redman Scott.Redman Scott also stared back with a calm face.

After a long time, Howard Smith smiled slowly and nodded reservedly: "Very well, this is exactly what I want you to do."

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like