wind over mimosa

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Unexpectedly, the more she watched, the more she frowned, and finally she spread out the sample draft in her hand, rested her chin on one hand, tapped the table with her index finger on the other hand, and said in a stern voice: "This picture is not good, and the theme is not selling point, please redo it."

This is Xia Xiaocao's first official job since she took office. In order to do a good job in this project, she has spent a lot of effort in it.Not only did I personally follow up on the shooting, but when I retouched the pictures in the later stage to make the effect, I also carefully made several versions, and finally presented the version I was most satisfied with.Unexpectedly, Zuoqiu Yufeng just watched it for a few minutes, and then said redo, obliterating all the efforts of her and all other colleagues involved in this project.

"Why? I don't think there is anything inconsistent!" Xia Xiaocao was a little annoyed, "The product in this issue is perfume, and it also uses the story of the western flower god Flora, whether it is from the set, model modeling, makeup, etc. Very relevant, why didn't it work? Why redo it?"

Zuoqiu Yufeng looked at her lightly, and asked with a smile, "Are you very unconvinced?"

Xia Xiaocao muttered what she wanted to say, but in the end, although she didn't say it, her dissatisfaction was obvious.

This guy is still as arbitrary as ever!

Just a casual sentence can make other people's efforts all in vain, it doesn't make sense at all!

Zuoqiu Yufeng took one of the photos and handed it to Xia Xiaocao, "Take a good look and see if you can find the problem."

These photos were originally edited by Xia Xiaocao, and she didn't know how many times she looked at them. After receiving them now, she looked at them again, and still felt that they were beautifully taken, but she couldn't find the problem.

"Your qualifications are too low, it's normal that you can't tell." Zuoqiu Yufeng shook his head, "But this set of photos can't be used, you have to retake them."

"Why doesn't it work? You gotta give me a reason."

"One, this is a Chinese brand, and the scent of the perfume is relatively subtle and long-lasting. It focuses on restraint, taste, and style. Not all perfume advertisements have to be related to flowers. Can you think of something else? And the story of the God of Flowers It can’t stand scrutiny, and it doesn’t match the tone of the brand. Don’t we have fairy tales in China? Do we have to use foreign ones?”

"Second, have you really taken a good look at Lu Yue's facial features? She is a typical oriental face, and she is forced to play a western flower god. Not only did she not give full play to her own advantages, but she also seemed a bit nondescript. This way of shooting The photos that come out will bring users a strong sense of disobedience, even if they can't express this feeling, but if the photos can't make people feel touched, they can't be used as commercial advertisements and won't bring sales."

"Third, what do you want to express in the post-processing of this messy sea of ​​flowers? Yes, the flower fairy is wandering in the sea of ​​flowers, and the visual effect is really outstanding. But what we want to sell is the product, and the product is the theme, not a travel magazine. , or personal portraits! Any advertisement that cannot highlight the product, no matter how well shot it is, cannot be used."

Xia Xiaocao was speechless after speaking.

This is indeed something she did not think of before, and it is indeed her lack of experience.I only think about how to make the photos more beautiful, while ignoring other things.

Of course, there are problems in planning, photography, styling, etc. It seems that they have to hold a small meeting to discuss how to take more contagious photos and how to drive product sales.

And Lu Yue, I guess she will come back for a reshoot.

After anxiously calling and telling Lu Yue about this matter, she didn't have any complaints, and just confirmed the shooting time with Xia Xiaocao.

I also talked to several other colleagues in charge of this project. Although everyone was a little frustrated, work is work. If you don’t do well, you have to redo it. No one can say anything. You can only work overtime to get this project out as soon as possible. , after all, there is not much time left for them.

This time, I planned to scratch my head and scratch my ears, and my hair felt like I was going bald, so I finally gave a story about the past and present.

Two strangers met on the bustling street, and because of a special scent, they stopped and looked back, thus revealing a thrilling love story in the previous life.The woman presented the sachet to the man, hoping that he would come back to marry her after the war.But I can't wait for that person anymore, only this fragrance, which has lasted for thousands of years, until the reborn two people meet again, find each other because of the fragrance, and resume their relationship.

This is a typical oriental romantic love story, very interesting and thought-provoking, which can touch people's hearts.And Lu Yue's oriental face, after putting on the ancient costume, the Danfeng eyes look back for a moment, it is really a glance of ten thousand years, which is unforgettable.

This time, everyone was so excited that they took one set of photos after another as if they had been injected with blood.The original budget did not include funds for filming an MV, so Xia Xiaocao talked to Ye Lei specifically, and Ye Lei went to find the manufacturer again, hoping to invest another sum of money to shoot a set of MV, and use their photos from Fengshang Media as a guarantee The effect of mv.

At first, the manufacturer did not agree, because their company is not large, and if they were willing to spend so much money to find Fengshang Media to shoot an advertisement, it was already a heavy investment.I'm going to shoot another mv now, where does the money come from?

But when they saw the new set of unretouched photos, they were really touched, and the effect was very good.If post-processing is added, it will definitely sell well.At this time, if they add another mv, maybe their product will explode directly, driving the sales of other products.

Finally, the board of directors held another meeting, gritted their teeth, and shot!

So mv shooting was officially put on the agenda.

Lu Yue didn't expect that there would be a follow-up to this project, which was a good thing for her.

More work, more income, and MV, the exposure rate is more impressive than static advertisements. As an unknown model, what she lacks most is the exposure rate.

Naturally, this matter has been reported to Zuoqiu Yufeng a long time ago, she doesn't get involved in these things, she is happy to see the project completed without using the company's funds.At the same time, Xia Xiaocao's energy also made her feel very relieved.

It was the same in high school before, that little nerd studied like a desperate Saburo, and he must get into the university of his choice, even if that goal is far away from her.

I just don't know if she passed the exam in the end.

☆、Chapter 11

It is easy to shoot the MV, but it is not so easy to synthesize it in post-production.Xia Xiaocao edited the initial short film only after exhausting her efforts.This is not enough, you have to refine it frame by frame, then add special effects, find matching music, make subtitles, and so on.The process was tedious and tedious. Just for this minute and a half mv, she spent a whole week repairing it before finally finishing it.

However, after the finished product came out, the effect was really amazing. She let several colleagues who worked with her watch it first, and even GUI Mao Rudawei had to admit that the quality of this commercial was very high, even if it was compared with some big-name brands. Compared with the commercials, it is not inferior.

With the encouragement of her friends, this time Xia Xiaocao confidently submitted the photos and the mv.

Zuoqiu Yufeng watched it silently, and finally said with a smile: "Good job."

Even though she already had a premonition that she would be able to pass this time, the excitement and joy at this moment was indescribable, as if all the efforts she had put in were just to get a compliment from this person, so that she could affirm herself.It seems that only in this way can the distance between the two be shortened.Even if she knew very well in her heart that this person was someone she would never look up to.

"What reward do you want?" Zuoqiu Yufeng smiled and said, "This is your first job. It's really rare to be able to complete it so well."

Xia Xiaocao blushed and stammered, "No... no need, this is my job, how can I ask for rewards? Other colleagues have also worked hard, and everyone worked together to achieve such good results. "

Zuoqiu Yufeng nodded, "Okay, after it's launched on the market, if the response is good, I'll give you bonuses for this month."

Xia Xiaocao was delighted, "Yeah!"