Save the Bachelor of Heaven

A year or two later, Xiang Nan ordered Sui Dong and Fu Weijun to sell the Internet cafe and convert it into real estate speculation.

 First of all, with the improvement of the economy, computers have gradually entered thousands of households and become more and more popular, making it increasingly difficult to do business in Internet cafes;

Secondly, house prices have been getting higher and higher in recent years, especially those in Beijing, Shanghai, Guangzhou and Shenzhen. Compared with running an Internet cafe, it is naturally more cost-effective to speculate in real estate.

Sui Dong and Fu Weijun have been running Internet cafes over the years, and following Xiang Nan in stock investment, each has accumulated tens of millions of net worth. They can buy a few houses and save them, and after a few years, they can sell them for several times the profit.

Sui Dong and Fu Weijun both knew Xiang Nan's ability. He was like a **** who could turn stone into gold, so they followed his advice.

 After transferring the Internet cafe, I used the money to enter the real estate market and bought several houses in Beijing, Shanghai and Guangzhou.

At that time when they bought it, houses in Beijing, Shanghai and Guangzhou were not too expensive. The housing prices in Yanjing, Hujiang, and Shenzhen are more than 20,000 per square meter.

 In a few years, it will rise to 50,000 to 60,000 per square meter. The average annual increase is 30%, which is much more profitable than opening an Internet cafe.

Hence, Sui Dong and Fu Weijun grinned to the back of their heads as they watched house prices spiraling upward.

 “Brother Yang, you are still awesome~”

“Brother-in-law, your vision is really accurate. My houses have now increased by millions.” Fu Weijun laughed.

“This is nothing. In two years’ time, housing prices will rise even more fiercely.” Xiang Nan said with a smile.

 …

 In 2014, Wang Xiang planned to step down from the position of chairman and give up his position to Xiang Nan.

 He is old, has low energy, and cannot cope with the huge affairs of the company. Moreover, he can no longer understand the company's affairs, such as listing, financing, and stock price... He can't understand it at all.

 So he wanted to step back and take Luo Meisu around.

Over the years, he and his wife have stayed in the birch forest, guarding a piece of land as big as a palm. Now that I am old, if I don’t go out for a walk, I will have no chance in the future.

 However, when the Loudang Group announced that the company would be succeeded by Chairman Wang Xiang’s son, the market and investors were generally not optimistic about it, and even caused significant fluctuations in the stock price of Loudang.

 Because at that time, there were many rich second generations who succeeded to the throne. However, there are very few brilliant examples that can inherit and carry forward family businesses and innovate again. Most will bring down the original enterprise.

For example, the daughter of the founder of Wahaha, the son of the founder of Wanda, the son of the founder of Haixin, etc. have all been given high hopes by the outside world, but their performance is staggering.

Therefore, everyone is not optimistic about Xiang Nan's performance. They believe that after he succeeds, the performance of Loudang Group may plummet and the revenue is a mess, so they have chosen to sell their stocks and leave.

Xiang Nan doesn’t care what the outside world thinks. After he took over the Louangliang Group, he actively embraced the Internet, not only opened an online store, but also launched the first live broadcast sales model.

 He ​​himself has worked in an Internet media company, so he is no stranger to opening online stores and selling goods through live broadcasts.

 Under his vigorous promotion, Liangliang Food quickly became famous on the Internet platform, with sales and profits achieving substantial growth. The revenue and profit data given are very beautiful.

 As a result, the company’s market value has turned from falling to rising.

 …

 In 2016, the market value of Liangling Group has skyrocketed from the initial 1.2 billion yuan to 6 billion yuan, making it the company with the highest market value in Hualin City.

Xiang Nan also became famous in one fell swoop and was known as the "most powerful and wealthy second generation".

However, in 17 years, Xiang Nan took advantage of Liangling Food’s revenue and market value to achieve great results again, and sold it to COFCO, cashing out a total of 6 billion yuan.

This change has puzzled the outside world. Because the revenue and profit data of Loudang Food are very satisfactory and it is very popular among the younger generation, Xiang Nan is naturally very puzzled by Xiang Nan's sale of assets.

Even Wang Xiang doesn’t understand why his son wants to sell the company.

"Dad, in the future, the food industry will be a stock market." Xiang Nan explained, "Competition will become more and more intense, and profits will become lower and lower. By then, it will be difficult for Louangliang Food to grow so fast. Therefore, It's better to sell it now and get a good price. Moreover, the purpose of opening the food factory was to find something for you to do, to find a job for the old employees of Huagang. Now you have retired, I also don’t have much interest in running a company.

Most of the old employees of Huagang are now old and have gone through the retirement procedures and no longer have financial pressure. So Loud Foods mission accomplished.

 It’s a good thing that it’s ending now at its most glorious moment. "

Hearing what his son said, Wang Xiang nodded.

 …

 Things turned out exactly as Xiang Nan said.

 Seventeen years later, competition in the food industry has become increasingly fierce.

 Sales in physical stores have shrunk significantly due to the impact of online shopping. Although the sales volume of the online store has increased significantly, the promotion fees paid to the website have also increased significantly.

 At the beginning, the annual promotion expenses were only 50 million yuan, but by 17 years, they had increased to 120 million yuan. In the following years, online promotion costs continued to rise, and by 2020, they had risen to one billion yuan.

 In order to increase profits, Liangliang Food had to choose to raise prices.

A bag of 100 grams of melon seeds costs as much as 6 yuan, which is equivalent to 30 yuan for a pound of melon seeds. The retail price of ordinary melon seeds is only 6 yuan per pound, a difference of five times.

 But because of the rapid economic growth in those years, both merchants and consumers advocated "consumption upgrading." Therefore, even if the price of loud food was high, the sales volume was still not affected.

 However, with the advent of the era of "consumption downgrade", loud food with low cost performance is becoming increasingly unpopular.

 Since 2019, the performance of Loudang Food has declined sharply, especially the profit has shrunk significantly. By 2022, the market value of Liangling Food had fallen back to the market value before Xiang Nan was sold.

At this moment, outsiders understood Xiang Nan's wise move to sell in time.

 “It’s really amazing. I cashed it out in time and sold it at a good price.”

“The six billion in 17 years is worth much more than the six billion now.”

 “It’s a good idea not to make every last penny~”

Everyone nodded in admiration.

 …

 In 2019, Xiang Nan also asked Sui Dong and Fu Weijun to sell their properties.

 The two of them saw that housing prices had risen quite well, and originally wanted to continue waiting.

However, Xiang Nan advised them to accept it when it is good, "Don't make all the money, so that you can have more blessings."

 The two followed Xiang Nan's suggestion and chose to sell the house.

 In this way, both of them received two to three billion yuan in cash, which can be regarded as achieving financial freedom.

 Less than a year after the sell-off, property prices entered a period of cold winter. If the two of them were too late, it would be difficult to sell the house.

Seeing this result, Sui Dong and Fu Weijun admired Xiang Nan even more.

“Next, don’t invest randomly. Deposit this money in the bank. The interest alone will be enough for you.” Xiang Nan advised.