Romanian Eagle

In the famous Volkswagen test track, a car was driving at high speed under the watch of a group of people.

This onlooked car is different from Volkswagen's flagship T-type car. Its rounded shape is also very different from the angular T-type car. At the same time, it is more metallic, and there is a metal bar in front of the front of the car.

In this group of onlookers, Ambrose, the new general manager of Volkswagen, watched the driving situation of the car while whispering to Tuslid, the head of R\u0026D beside him.

Ambrose is the second helm of Volkswagen to replace former general manager Minoba. He graduated from Oxford University, and has been engaged in product sales since then. He joined Volkswagen in 1910, and gradually became the deputy general manager. He took over the general manager position after retirement from Minobia.

Immediately after taking office, he showed the difference with Minoba. It may be that he has been engaged in sales and is extremely sensitive to the customer's experience. To this end, after he took office, he ordered to entrust the sales points around the country to be responsible for conducting questionnaire surveys on customers. It's mainly about the dissatisfaction with the Model T, and the price of the car it can accept.

The results of the questionnaire survey will also be fed back soon. Many people report that the Model T car is not good-looking and not beautiful, and it is too simple and unsuitable for people with identities to drive. In addition, the vehicle lacks protective devices, and people are easily injured after a car accident, and the ride feel is poor.

And Ambrose took the feedback very seriously, and immediately ordered the R\u0026D department to prepare a new generation of Volkswagen. It is required to be beautiful and generous, but also to have a certain degree of protection.

The reason for him doing so is simple, Volkswagen's position in the European vehicle market is currently under threat. At present, the market share of Volkswagen in Europe is only 42.5%. Products from other European vehicle manufacturers are competing fiercely with Volkswagen.

Among them, the war factor has the greatest impact on the public. Because of the closure of the strait, Volkswagen can only pass through Bulgaria and then export, and the high transit fee has pushed up the price of the car. After Bulgaria entered the war, basically Volkswagen's Model T cars could no longer be exported.

However, European automakers such as Renault and Fiat are desperately trying to seize the market during this period of empty window. For this reason, Renault has built a new car manufacturing plant in Lyon with a capacity of 30,000 people, while Fiat has also built a 1.5-person factory in Milan. Therefore, after the war, Volkswagen re-entered the market and found that a lot of its market share had been taken away, and it was not enough to rely on the Model T to regain the market. So Ambrose needed a new car that would help Volkswagen regain its place in the market.

And this task, of course, only the head of research and development, Tuslid, can meet him. Tuslid is worthy of being the technical director of Europe's first automobile company. After he received the task, he started with aesthetics. Abandoning the square head and the square head of the car uses a lot of arc design concepts,

Changing the front of the car to an oval shape looks more beautiful.

At the same time, the closed body design is used to allow passengers to have better privacy. The newly developed four-wheel independent suspension device makes the passengers in the car more comfortable. At the same time, in order to avoid the losses caused by the car accident, he also installed a hollow round steel column in front of the front of the car, and also installed a radio in the car.

The power plant adopts the latest 90-horsepower six-cylinder gasoline engine produced by Volkswagen and the Romanian Power Laboratory. This gasoline engine is not too outstanding in horsepower, but it is small in size and low in noise, and works stably. It is very suitable for passenger use. use of the car. This new model makes use of all the newly developed technologies of Volkswagen.

Ambrose looked at the new car that had already run a few laps on the test track, turned to Tuslid beside him and asked, How are the results of the various tests?

Tuslid stared at the moving car and replied intently: The vast majority of tests have been carried out, and only a few remain unfinished.

Hearing the technical director's words, Ambrose continued: The research and development work needs to be completed as soon as possible, and we need this new car to open up the market for us.

No problem, I will work overtime to arrange personnel testing.

Ambrose looked at the new car, thought about it, and said, After you test it, transfer the technology you can use to the new truck project. Our cargo trucks must also ensure the market.

While writing something in the notebook, Tuslid replied, No problem.

Ambrose looked at the new car for a while and then left, needing to coordinate production with the production manager. After the test of the new car is completed, the factory production will be arranged immediately.

At present, Ambrose has arranged three different models for this new car, the Lite Edition, the Regular Edition, and the Deluxe Edition, to meet the needs of different people. These are the little tricks Ambrose learned from selling.

Different versions use different configurations, the simple package cancels the radio, and the interior decoration also tries to use cheap products. At the same time, there are subtle differences between the models and others.

The normal version is the version currently used by the test car.

The deluxe version uses newly developed metallic paint, and the door handles are gold-plated, which can be seen from the appearance of this car. The interior decoration of the car also uses a lot of valuable supplies, such as the use of Italian cowhide for the seats, and a large number of precious woods such as nanmu in the car. Anyway, how to use it luxuriously, of course, its price is quite extraordinary. At present, the price of the new car is 2,000 lei for the compact version, 3,000 lei for the normal version, and 6,000 lei for the deluxe version.

At the same time, on the rear of the car, the Lite version is engraved with an A1 logo, the regular version is engraved with an M1 logo, and the deluxe version is engraved with an S1 logo. This can basically meet the needs of all levels of vehicle use. It is also Ambrose's plan for the development of future cars.

In his view, it will not be possible to rely on a car to meet people's riding needs in the future. The myth of the Model T can't exist anymore.

Different classes have different needs for vehicles. Ordinary people only need to use the vehicle, and the price factor is their most important focus. The slightly richer middle class, in addition to passenger use, also has demands for comfort and safety, and is also affordable in terms of price. At the same time, it is also necessary to choose vehicles and to separate them from ordinary people. As for the rich, of course, comfort comes first, and they also need vehicles to show their identity.

So even a prototype car needs to be sold separately. However, at present, in order to seize the market, Volkswagen must develop new cars faster, so it can only use the same prototype first, and can only separate them from the details.

Ambrose has already planned that if the new car will sell well, he will immediately develop the new car and divide it into two types: mass-use cars and mid-to-high-end cars. Next, his ideas need to be verified by the market.