Rise of the Argentine Empire

The president's inauguration was none of his business. After a good day's rest, Saint Hesser still couldn't fight off sleep and went back to bed before ten o'clock.

It's worth mentioning that due to the outbreak of the Korean War, President Truman's Marshall Plan was nearing its end this year.

The Marshall Plan was a super engine for European economic recovery, signed by Truman. Corresponding to it was the Council for Mutual Economic Assistance (Comecon) signed by the Soviet Union the year before. The Marshall Plan could truly be considered selfless aid from the Americans to Europe, with 90% being grants and the rest being loans.

Of course, the Soviet Union's economic aid to Eastern Europe through Comecon was not as good as the Marshall Plan. Instead, there was suspicion of plundering economic raw materials, and the recovery of Eastern European countries after the war was far inferior to that of Western European countries.

From 1947 after World War II to this year, these were the years of the fastest economic recovery for European countries. France, Britain, Italy, the Netherlands, Austria, and a host of other European countries received a large amount of economic aid from the United States, with Britain, France, Italy, and West Germany accounting for 60% of the aid.

The total amount exceeded 13 billion US dollars, allowing Western European countries' industrial growth to increase by 35%, already reaching pre-war levels, and agriculture also exceeded pre-war levels. It can be regarded as the fastest development period in European history.

The steel production of Western European countries has increased from 31 million tons four years ago to nearly 60 million tons this year, and automobile production has also increased from 54,000 vehicles to 145,000 vehicles. Argentina's steel production this year will not exceed 400,000 tons, and the automobile industry is almost non-existent.

At this time, Argentina did not receive any benefits after World War II. It fell out with British and American capital, over-nationalized, over-issued currency, high welfare, huge expenditures, and corruption. Economic development began to stagnate, far inferior to the European recovery.

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As autumn and winter approached, the weather also became slightly cooler. Data collected from various places showed that soda was not selling well, and there was an urgent need to develop new businesses and new products.

Saint Hesser had already considered the new business. A real man should drink liquor, but the equipment needed for liquor was not easy to obtain and needed to be customized.

The beer process is simpler, and there is ready-made equipment, so let's start the beer business first.

In fact, beer sales are also good in summer, but the immortals were fighting at that time, and Saint Hesser was fully developing the soda market at that time. Beer was only in the planning stage at that time. It was not until Cross transported the production equipment back from the United States that he began to prepare, going against the grain.

Tens of thousands of boxes of beer that have already been produced are piled up in the warehouse in Maria Town. The entire large warehouse in Maria Town is waiting for a good opportunity.

Argentines in autumn and winter have also started the Northeast Big Brother model, eating skewers and drinking alcohol. Liquor is too expensive, like tequila, beer is just right, and wine is not suitable for eating skewers and barbecue.

Because of the election, Argentine citizens went to the supermarket to buy beer by the dozen. Sometimes, in order to take care of customers drinking beer in restaurants, some restaurants had to sell alcohol with dishes. Saint Hesser had already witnessed this scene last year. At that time, Saint Hesser already wanted to enter the beer industry, but unfortunately, there was not enough capital at that time.

The sales of beer in Argentina now far exceed those of wine, and beer is more stimulating.

Maria Town Industrial Zone, Maria Town Viedma Brewery, covering an area of 20 acres, the white-character-on-black background sign hanging on the all-steel gate is written in Spanish, "Viedma Brewery." Saint Hesser entered the factory area.

This is next to the newly opened Maria Beverage Factory. A brand new American-made beer production line with a planned annual beer production capacity of 30,000 tons. The raw material used is Pampa groundwater, which is sweet and refreshing.

The first workshop is for washing beer bottles. The green beer bottles are transported from the Sean Glass Factory, simply cleaned, dried, and then enter the second workshop.

The second workshop is the filling workshop. The washed bottles are immediately sent here for filling one by one, then capped, and finally labeled in the third workshop to complete production.

Of course, this part is already the last part. The more core part is the beer brewing workshop, which is the real base for beer.

Malting, gelatinizing the malt, and then adding hops and sugar.

Then there is the beer brewing process, which is saccharification and fermentation.

It takes a total of 7-14 days to finally obtain the finished beer product.

It sounds simple, but industrial brewing still requires a lot of equipment. Saint Hesser specially invited a beer brewer from Rosario to brew beer with a decent taste after many experiments.

The director of the brewery is also one of them, Massala Odyssey, who has rich management experience and beer brewing skills.

It is said that this person started learning beer brewing at the age of 10 and has 30 years of work experience. His family used to have a beer workshop, but it eventually closed down due to sales costs and other reasons, and was poached by Lucifer.

The monthly salary of 1200 US dollars given by Saint Hesser can be said to be quite expensive.

However, after Saint Hesser took the first sip of the improved beer, he instantly felt that it was worth it. These beers were the taste that Saint Hesser wanted, and this new factory director was indeed capable.

"Massala, this is the best beer I have ever had in Argentina."

"Boss, this level is still far behind. You should drink real craft beer. Industrial beer is still a bit short."

"I will definitely want to see it if I have the opportunity in the future."

Now beer has begun mass production. The beer glass bottles transported from the Sean Glass Factory are being filled with beer one by one after being cleaned.

There are also beer caps customized from the Maria Mold Factory, and new logo labels printed by the printing factory. The new beer brand has been registered and is called Viedma, which is one of the most famous iceberg attractions in Patagonia.

The name of this new beer was accidentally discovered by Saint Hesser while looking at the map of Argentina. This glacier is indeed quite famous. Saint Hesser's favorite beer in his previous life was Harbin Beer, that kind of feeling of ice and snow.

As for the advertisements, they directly copied those from later generations that had been bombarded, like "Enjoy the release of passion — Videma Beer," "Videma Beer — Dare to venture to the ends of the earth," "Videma Beer, pure icy refreshment," writing a whole bunch of them.

"Boss, these radio ad scripts are amazing. Are you going to spread so many ads?" Lucifer's voice sounded very shocked. This was the first time the boss had said he wanted to publish sales advertisements in the newspaper.

"Yes, I will send you the ad scripts and the copy I wrote. You put them in all the local newspapers."

"Okay, I understand."

Currently, there are 17 large sales departments in the country, headed by Lucifer and Little Nix respectively. Saint Hexcel called them separately and then faxed them the advertising content.

This time, Saint Hexcel plans to spread Videma Beer to the entire Argentina and Uruguay as soon as possible, and newspaper advertising is a very good way.

One classic advertising slogan after another was typed out from Saint Hexcel's typewriter.

Things like groundwater from 300 meters underground in the Pampas and snow water near the Pampas Plateau were not spared.

They blanketed the country, taking advantage of the holiday period in many parts of Argentina to launch a nationwide distribution campaign.

Videma Beer's price is only two-thirds of other beers. Both the brewing process and the taste have been carefully adjusted, coupled with a subtle taste and high-end publicity. Videma Beer's sales data quickly climbed.

"Boss, the inventory here is sold out. Can you speed up production?"

"Why is it so fast? This speed is too fast."

"Boss, we are losing a little money now, selling like this."

"The production speed of beer can't be too fast. You guys hold on for a while."

Saint Hexcel also had a headache. The equipment purchased from the United States was only this much. Now the quantity of goods has exceeded 4,000 tons, approaching the limit. He had to expand production equipment as soon as possible.

"Sain, please purchase a set of beer equipment with an annual output of 60,000 tons as soon as possible. After the negotiation is completed, I will remit the funds to their account,

Then you send a ship to Montevideo, Uruguay. I will send someone to take over," Saint Hexcel switched the overseas call to Sain in New York.

"Okay, by the way, boss, our stock is rising very outrageously now. When do we need to sell it off?"

"Don't worry, send a secret telegram to my subordinate Guerrero when you have time, and then transmit it to me. I will give you the specific selling time and the next equipment to be purchased. Then we will acquire an American company."

"That's what I thought too. General Electric eats people without spitting out bones, and the price is outrageously expensive. I have recently hooked up with many American equipment manufacturers, and it is much cheaper."

"Okay, I will go to New York in the next two months when I have time."

"Yes, boss." Saint Hexcel hung up the phone.

After arranging the next goal, Saint Hexcel inspected the brewery again. Now the employees of Maria Brewery have exceeded those of Maria Soda Factory. Both factories are newly built, and the total number of employees has approached 600, making it the second cash cow outside the Prari factory.

Saint Hexcel is confident that he can earn back the equipment cost as soon as possible. The current sales are very hot.

The soda distributors under the company have also joined this sales war, historically known as the Videma Beer Sneak Attack on Election Day. Moreover, Saint Hexcel also made some promotional methods for early promotion, such as buying three get one free, so he quickly defeated the local breweries.

Argentina's soda market is completely different from the nationwide beer war in later generations of New China. There are not many breweries in Argentina, and the quality is uneven. Foreign-funded beer production companies have been cleared out.

Thinking of the more than 800 local breweries in New China in his previous life, smoke was everywhere, heroes competed, and foreign beers with fierce eyes also entered the New China market. At that time, the beer market,

That was really bloody. The domestic beer brands that survived the final fight, Yanjing, Snow, Pearl River, and Tsingtao, were the real big shots. Saint Hexcel's favorite Harbin Beer also became a foreign brand. That was really thunderous and bombarded every day.

Most of Argentina's breweries are state-owned factories, and small ones are like Masala's small workshops, with no competitiveness at all.

Therefore, Saint Hexcel won a lot of markets without bloodshed by attracting customers with low prices, newspaper advertising, and a combination of punches, and he had already eaten half full.

Of course, the entire Argentina is not a unified national market now. They are fighting on their own. There are no national big brands, and the population's consumption power is relatively average, which gives Videma a great opportunity.

"Boss, come and eat a piece of Brazilian pineapple." Sean used a knife and fork to give Saint Hexcel a piece of golden pineapple chunks. Recently, Sean still ran to Saint Hexcel's small villa diligently. If he weren't a man, he would have suspected that Sean was planning to pursue him.

"Well, it's really sweet," Saint Hexcel took a bite, and a rich, sweet pineapple aroma filled his mouth, like honey water.

"Boss, here's another piece. The Brazilian pineapple harvest is huge this year, and the price is really cheap. It's only a few pesos per catty," Saint Hexcel took another piece and took a bite. It was really delicious.

Huh?

After Saint Hexcel ate a few more pieces,

He suddenly thought of a new product,

A heavyweight product that can expand the beer market.

The fighter in the fruit beer of later generations, pineapple + beer, a new product with high quality and low price.

Now the canned products of the Prari factory, because foreign fruits, especially Brazilian fruits, have also alleviated the drought a lot, including the government's increase in the purchase price of fruits and the reduction of the wholesale and retail prices of fruits, rich fruits have begun to flood the market.

Canned fruits have lost too much market and become a tasteless rib, and sales have gone more than halfway.

Without opening up new markets, the canning production line is almost half-stopped.

Now that Brazilian pineapples are selling well in Argentina, everyone likes the sweet and cheap Brazilian pineapples. They are juicy, sweet, and have a good taste, much cheaper than local fruits.

Argentina's relationship with Brazil has improved this year for some reasons, especially after Argentina imported wheat from Brazil. The Billon government reciprocated and finalized some agricultural product cooperation treaties.

Saint Hexcel also coveted the huge Brazilian market, which is a market five times larger than Argentina.

It also allowed Saint Hexcel to see the opportunity for a new product to be launched.

That is, the famous low-priced beer beverage product of later generations — Pineapple Beer.