Rhapsody of Entertainment Rebirth
Chapter 348 Chapter 348: Excellent Hype Techniques
When two directors who have just set off a global box office hit sit together, there is really no shortage of topics to talk about.
Bai Yansong's question turned to the production of the movie.
“What do you think are necessary to make a successful movie?”
Shanhe pondered for a while and then said:
“Film is an art of collective intelligence, and a successful film must contain the creativity and hard work of an entire team.
Take "Gravity" as an example. I put forward the project idea, and then all departments of Chuhe Film and Television worked hard on its preliminary preparations. After countless experiments, the feasibility of the project was determined, including full-angle lenses. The shooting methods, studio construction, design improvements of shooting machinery, etc. all include the creativity and wisdom of the crew members.
The contributions of the two actors are also indispensable. Their investment and creative thinking are part of the success of the movie. I think the birth of a good movie requires a good team first! "
Cameron nodded and agreed:
"What Qiu said is very accurate. Without a team, the director's vision can only be a fantasy. "Avatar" had a script more than ten years ago, but it has not become a picture until now because of the lack of technical support. My team told I, James, your vision cannot be completed now, OK, I can only wait!
Directing is actually a job that combines the talents and creativity of all crew members. A successful film requires the director's vision and requirements, but more depends on the collective wisdom of the team, including the vision of the producer! Look at Bruckheimer, he discovered Qiu and is now extremely famous in Hollywood! "
"hehe…"
Cameron's last two remarks made Shanhe laugh.
"James, are you still in a relationship with Bruckheimer?"
"He is an old gangster. Of course, I am not a good character in his eyes either!"
Ha ha…
After a small tidbit, Bai Yansong continued to ask:
"Both directors have extremely far-reaching visions. What do you think of the development of global films in the next ten years?"
Shanhe knew this problem very well. Part of the next ten years was in his mind, and he was currently organizing language in his mind.
Cameron seems to have been dissatisfied with Hollywood movies for a long time. He picked up the microphone and started to spray,
“Based on my understanding of the current situation in Hollywood, I think Hollywood movies are gradually losing their original vitality. Now they are keen on adapting best-selling novels and comics, and they are all long and huge, using a story that does not require creativity to constantly capture the attention of the audience. , how to describe it?"
"Super IP movie harvesting method!" Shanhe interjected on the side.
"Yes, super IP! Qiu, you are such a genius. This word is so accurate. It is the super IP harvesting method. There is no investment risk in this kind of movie. I don't hate this kind of movie, but I can't make too many. , if it forms a trend, it will do great harm to original movies.
Movies are not only a commodity, but also an art that requires creativity. All creativity faces risks. Once everyone gets used to this kind of risk-free IP movies, original movies will lose a large part of their space, which will have a great impact on the future of movies. The development is bad news! "
"I agree with James' concerns!"
Shanhe continued what Cameron said,
"This trend of adapting big IPs is inevitable. The great success of the "Twilight" series and "Iron Man" proves that the market for such adaptations is huge. Movies are a commodity, and if there is demand, they will naturally be produced!
This is indeed bad news for the artistic attributes of movies. Hollywood is the vane of the global film market. This trend will inevitably spread to the world. Chinese movies are also expected to be affected. We all have to be mentally prepared!
What I'm most worried about is that this will lead to the proliferation of bad movies. With the traffic bonus of big IPs and a few traffic stars, you can make money just by filming. Why spend money and energy on crafting the movie? The damage is great. If it loses its quality and reputation, the entire film industry will face a crisis! "
"I completely agree with Qiu. For any filmmaker with dreams and pursuits, this situation is a nightmare!"
Cameron nodded in agreement,
"Filmmakers with dreams need to constantly pursue breakthroughs to stay active. The reason I came to China is to seek breakthroughs again, and Qiu is the key!"
When Bai Yansong heard this, he immediately became excited.
"James, does this mean that you and Qiu may cooperate in the future?"
Shanhe rolled his eyes at Cameron. Foreigners have really big mouths and can't hide anything.
The agreement we made just two days ago is still a question mark as to whether it can be fulfilled. This old guy can't hold it in any longer today!
Looking at Cameron who asked him with his eyes, Shanhe nodded slightly, dumbfounded.
Seeing that Shanhe had no objection, Cameron showed some plausibility,
"Qiu and I had a long talk two days ago. We have similar experiences and have many common languages about movies. I am very happy to have such a young man by my side to inspire me to keep moving forward and pursue my dreams. How lucky we are to have someone traveling with us, and we are not opposed to cooperation!"
No filmmaker who can succeed in Hollywood is a soft persimmon, let alone the king of directors!
Cameron is well versed in the art of hype, and he is even more proficient in deceiving investors. Taking advantage of this occasion of global attention, with just two paradoxical sentences, topics and investments will surge.
As imagined, Cameron's answer made the guests and audience present couldn't help but exclaim.
A collaboration between two box-office machines that have never failed and are taking the world by storm?
What a big scene that will create. This kind of cooperation has extremely far-reaching significance and influence on the global film and entertainment industry.
Bai Yansong couldn't wait to ask Shanhe for confirmation.
"Shanhe, are you really talking about cooperation?"
"Hmm~ It's possible. We all have a prototype in our minds, but it takes time to brew and the right timing!"
Shanhe's answer basically confirmed Cameron's statement.
Bai Yansong chased after him and asked questions:
"Can you reveal the direction of cooperation? I think this is the question that movie fans around the world want to know the most?"
Shanhe and Cameron looked at each other, Cameron shrugged, Shanhe curled his lips, and they both answered in unison:
"No comment!"
This operation of the two really whetted the appetite of everyone present, and will soon whet the appetite of major Hollywood film and television companies, as well as the appetite of movie fans around the world!
At the same time, another free promotion was conducted for two movies currently in theaters.
The two of them really worked together to show off their skills!
No wonder the boss and the second child are fighting for first place, and the third child is always the one who gets killed!
The development of online information allowed the news to spread around the world within minutes.
This is a big event in the global film industry. Two directors who are still wreaking havoc around the world are actually planning to cooperate!
Are you trying to force your colleagues to death?
After the news came out, the two film companies that were happiest were Disney and Fox.
They all benefited greatly from this bundled promotion, and the topicality brought about by the competition was directly reflected in the box office data. The box office of both films far exceeded original expectations.
If Shanhe and Cameron cooperate and compete again, the prospects are immeasurable.
As a sign of long-term cooperation between the two companies, Disney and Fox will naturally make every effort to promote this cooperation as long as the two are willing.
Cameron and Shanhe pushed this forum to the climax in advance, making the subsequent conversation seem to have lost most of its appeal.
Everyone is digesting the news about the cooperation between the two, and at the same time, they are also speculating on how they will cooperate.
Is it written by Shan He and directed by Cameron? Or is it co-directed by the two?
For nearly half an hour, the two discussed the Chinese and American film markets, film industry, and filmmaker training.
From the differences between the East and the West, it appropriately predicts the future global film landscape.
These topics have inspired fellow filmmakers in China and the United States, but the global public's attention has been fixed by the two people's ground-breaking intention to cooperate.
In the final audience question-and-answer session, most of the questions also revolved around this topic.
"Shanhe, will your future film works be mainly science fiction blockbusters? Is this also the case with your collaboration with Cameron?"
"I will not focus solely on science fiction blockbusters. I will try more movie themes in the future. Big production is not a necessary foundation. Domestic movies need to move forward step by step. As for cooperation with James, it is just an intention. A shadow, no need to talk about it!”
…
"Cameron, will there be a sequel to "Avatar"? Will your cooperation with Qiu involve the filming of the sequel to "Avatar"?"
"There will be a sequel to "Avatar", but it will take time. The cooperation with Qiu still needs to be brewed. It will definitely not involve "Avatar". Everyone knows that there is no shortage of good stories here in Qiu!"
…
The video clip of the conversation between Shanhe and Cameron was quickly posted online. The content of the conversation between the two instantly surpassed all topics and became the focus of the day.
"Cameron wants to cooperate with Yau? Is this realistic? "Gravity" and "Avatar" are about to surpass "Titanic"!"
"What a scene these two perverted monsters will create when they get together, I'm really looking forward to it!"
"Both of them are undefeated, Cameron knows how to spend money, and Qiu is good at writing stories. Wow, looking at it this way, they are really a match made in heaven!"
"The two of them have already mastered 3D technology, so they won't come up with something like 4D, right?"
…
As soon as the news came out, the stock prices of Disney and Fox both jumped a little higher that day, and the box office of "Gravity" and "Avatar" immediately picked up a lot in the next two days.
After Cameron finished the discussion, he flew back to Los Angeles that afternoon. The two agreed to start their own ideas and contact each other by phone at any time.
As soon as Shanhe shook hands with Cameron and said goodbye, Bruckheimer's call came. As soon as Shanhe answered the phone, the old gangster's shout reached his ears,
"Qiu, do you really want to cooperate with that stupid tyrant James?"
"What, you don't like it?"
"Of course I like it. Only a fool would object. The key is how to cooperate?"
"Our cooperation method is a bit special, and it is quite different from normal cooperation. However, it is not completely certain yet. It needs time to brew. We will talk about the details later!"
"Well, you guys are really good at it. The whole of Hollywood is confused by you!"
"It's not as exaggerated as you said. Before the script is released, all the intentions are just concepts. Who can guarantee that the project will be successful!"
"You and Cameron are the symbol of success. This is the consensus of the entire Hollywood!"
"Jerry, if the purpose of your call is to flatter me, your purpose has been achieved. If there is nothing else, I will hang up!"
"No, there's something else! My exclusive signature for the Avenue of Stars has passed the review. I'm going to hold a ceremony in a few days. You have to participate. Qiu, I need you to witness my glorious moment. This signature contains your achievements. !”
"Jerry, congratulations! I'll be there!"
"In addition, "Gravity" has been nominated for multiple Golden Globe Awards, so you should join in the fun and win a few awards along the way!"
"So sure? How much money does Disney spend on PR?"
"The Golden Globe Award only costs a few bucks. The quality and influence of "Gravity" are in front of the judges. There is hope for Gong's Best Actress!"
"Okay! Have someone send Kang the itinerary, and I will go!"
…
Hollywood's awards season is coming again, and "Gravity" and "Avatar" have unsurprisingly become the favorites for major awards.
Without any other ties, Shanhe is willing to go to Hollywood to gain honors. How will those old men and ladies from the academy suppress him, an outsider from the East, this time?
Shanhe smiled playfully, looking forward to it. It would be such a sense of accomplishment to continue to create problems for Hollywood!
This week, the global box office of "Avatar" and "Gravity" exceeded 1.8 billion US dollars.
"Avatar" is even more exaggerated, approaching 1.9 billion US dollars infinitely, breaking Cameron's own global box office record of 1.85 billion US dollars.
There is really nothing to say in the film industry, it’s so numb!
The media reported and boasted endlessly, and Shanhe and Cameron became gods around the world in one fell swoop.
Coupled with their collaborative gimmicks, Shanhe and Cameron still dominate the global entertainment conversation.
The domestic box office of "Avatar" in the first three days was 180 million yuan.
"Gravity" still persists and exceeds 1.9 billion, and the threshold of 2 billion yuan is about to be crossed.
At this time, "Gravity" has entered the final stage of its global release, but due to the back-and-forth bundling and hype, coupled with the film's professional reputation, the weekly box office is still rising by 20 to 30 million US dollars.
There are still two or three weeks to go, and surpassing "Titanic" is already a certainty.
Disney is waiting for Shanhe to go to the United States and hold a celebration cocktail party for him!
On January 15, 2010, Shan He and Gong Li boarded a flight to Los Angeles. Both of them were nominated for the Golden Globe Awards and may even win China's first Golden Globe Actor Award.
On this day, "Avatar" enters its sixth week of release.
In its fifth week, its global box office revenue exceeded US$2 billion!
The Golden Globe Awards are the most important film and television awards in Hollywood after the Oscars, and have always been regarded as the benchmark for the Oscars.
It contains twelve awards each for film and television. The film awards include:
Best Film, Drama
Best Film, Musical/Comedy
best director
Best Actor in a Motion Picture Drama
Best Actress in a Drama Movie
Best Actor in a Musical/Comedy Movie
Best Actress in a Musical/Comedy Movie
Best Supporting Actor
Best Supporting Actress
best screenplay
best soundtrack
best song
Best Foreign Language Film
best animation
"Gravity" received five nominations for Best Picture Drama, Best Director, Best Actress Drama, Best Score, and Best Screenplay.
It is the biggest winner of the Golden Globe nominations. "Avatar", which was also nominated, has only three nominations: Best Director, Best Picture in a Drama Series, and Best Score.
Before Shanhe and Gong Li left for the United States, Chinese domestic media had hyped the news.
Compared with Shanhe's indifference, the domestic public's regard for the Golden Globe Awards is very strong.
At this time, China was still in the early stages of catching up with the West, and the domestic public needed Western recognition to increase their confidence.
All walks of life seem to be on a higher level after being certified by the West.
Especially in the entertainment industry, it seems that when actors go to Western award ceremonies and come back, their celebrity status has an extra halo.
The butterfly effect of mountains and rivers has nothing to do with this trend. Confidence needs to be accumulated, and one mountain and river is far from enough.
Gong Li is naturally not immune. The domestic media's hype made her take this Golden Globe Awards ceremony particularly seriously, and her entire management team got on the plane with her.
As soon as the plane entered a high altitude and stabilized, Gong Li couldn't wait to ask Shanhe about the Golden Globe Awards.
"Shanhe, how high are our chances of winning this time? I can't count on the Oscar. The Golden Globe is my only hope!"
Shanhe looked at the anxious Gong Li and replied with a smile,
"Sister Li, you have a good chance of winning the award. Your performance in "Gravity" was almost perfect. Disney also did public relations. Your biggest competitor is Sandra Bullock. You guys are still really good. It’s quite fate, she should be no match for you!”
Gong Li asked in confusion: "What is the fate between Sandra Bullock and me? I have never even met her!"
"Uh~"
Shanhe was suddenly asked, Sandra Bullock was the heroine of the original "Gravity".
She received her second Oscar nomination for Best Actress for this film.
This year, it was she who dominated the entire Hollywood awards season with "Weakness" and won all kinds of best actresses.
And won the Golden Globe and Oscar for Best Actress for the first time.
Shanhe's intrusion turned the heroine in "Gravity" into Gong Li, and she became Sandra Bullock's biggest opponent for her first Golden Globe Award. In two months' time, at the Oscars, the two will be the same It's the most popular.
What a mess!
"I just said this casually, Sister Li, you don't need to care so much about the Golden Globe Award. I don't think it is of much use to you. It would be excusable if it were replaced by the Oscar for Best Actress!"
Gong Li rolled her eyes at Shanhe angrily,
"Don't compare yourself with me. I think you don't care much about Oscars. You really don't need these awards to prove yourself. But you, Sister Li, are different. I don't have as impressive an experience as you. Besides, being an actor They are obsessed with pursuing awards, and Hathaway is also thinking about the Oscar!"
Shanhe looked at Gong Li and smiled,
"Sister Li, you are one of the creators of a box office of 1.8 billion US dollars, and you are also an absolute heroine. Your performance in "Gravity" convinced the global public. A Golden Globe Award is really nothing exciting for you. , it can neither increase your net worth or salary, nor can it bring you much honor, it just adds a little more halo, it’s just useless!”
Shanhe's words made Gong Li stunned. Then she thought about it, it was true!
The influence brought by "Gravity" is too great. I no longer need to use awards to support my title of international actress. I am a veritable international actress.
A Golden Globe Award really can't bring you any extra bonus.
She came back to her senses and looked at Shan He and said: "Shan He, thank you for asking me to be the heroine of "Gravity". I never dreamed that I would have such luck. With 1.8 billion US dollars, I still have it now." I’m a little dizzy, I’ll be satisfied with just one movie like this for the rest of my life!”
"You can't say that!"
Shanhe shook his head and said, "I just want to thank you. You brought a perfect character to the movie. You are a part of the movie's success!"
Gong Li waved her hand grandly,
"There is no need to talk nonsense between us. I don't have to play this role. Your sister, Li, remember your affection. You can speak wherever it is useful in the future!"
"Okay! Then I'll have to ask you to make more cameos from now on!"
"Haha...that's what I want!"
…
More than ten hours later, the flight landed at Los Angeles Airport. Shanhe met Hathaway at the exit to pick him up.
As soon as the group walked out of the airport gate, they were surrounded by a large group of reporters.
The all-pervasive paparazzi in North America cannot possibly let go of Shanhe, a popular fried chicken.
The flash flooded them all at once, and all kinds of questions came to him.
"Qiu, can you tell me the progress of your cooperation with Cameron?"
"Qiu, how sure are you about competing with Cameron for the Golden Globe Award?"
"Qiu, when will your new book be released? Will the new movie adapt the new book?"
…
Shanhe paid little attention to these chattering reporters, knowing that if he stopped to answer, he would have to face all kinds of questions.
He just made an apologetic gesture to the reporters, and with the help of Disney staff, he pulled Hathaway to the nanny car.
Before getting in the car, Shan He Ping Di was staggered by a bizarre question.
"Qiu, what do you think of Kim Kardashian's public confession to you? She believes that only she can bring you ultimate pleasure. Do you like her curves?"
This nonsensical question made Shanhe's legs weak and he almost fell to his knees in front of the car.
I can't afford what size Kim Kardashian is!
People from the M country are so damn dare to say that!
This reporter is so talented!
Ha ha…
All the reporters in the audience couldn't help laughing when they saw Shan He's gaffe.
Hathaway also covered her mouth and laughed.
Come on, now the reporters are satisfied. Shanhe is so staggering that some gossip news has been compiled.
"Kim Kardashian makes Hua Xiaqiu fall in love!"
"The magician can't bear the heat of Kim Kardashian?"
"Men are crazy about exaggerated curves, and Huaxia Qiu is no exception!"
…
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