Return To 1990

Back at the company, Du Guoying told Lu Feng what had happened today, but Lu Feng did not expect that the world had undergone earth-shaking changes for most of the day.

Kevin sat on the side and learned that Lu Feng really wanted to use the sales channel for Nokia. He sighed and said, "Mr. Lu, I know that girl is very beautiful, but I still hope you separate your personal feelings from the company."

"Being tied to Nokia is a business that will never lose money. We now need a foreign company with deep technical background to endorse it. Besides, when have I ever done a business that lost money?" Lu Feng looked at Kevin and said, "Let's talk about it. Well, they sell well, and once we use our channels, the lifeblood will be in my hands."

"People will definitely set up their own sales channels." Kevin felt that Lu Feng's thinking was too simple, and said: "Their products will increase the cost of sales channels. This cost is borne by Jiafeng Electronics. They can't sell well. Neck, people simply quit. If it sells well, it will take time, three years? Five years? Isn’t that time enough for them to build their own sales channels?”

Three years and five years?

Lu Feng laughed. If Nokia was still stuck in the neck after three or five years, it would be a huge benefit.

"It won't take that long, we will see the results this year, and we will have a deep communication with Nokia!" Lu Feng said to himself.

"But as far as I know, this company has just been split into pieces and is about to go bankrupt." Du Guoying reminded in a low voice.

"Believe in miracles! Don't talk about this anymore, keep sending me the things that the reporters photographed today, keep the heat and topic." Lu Feng closed the folder in front of him and said to Du Guoying, "That's how the market is. The market, don't think it's cruel now, the cruel scene has just begun, you just said price reduction competition, I tell you, price reduction has just begun!"

"The price of Bird's discount should be around 2,600. The price is about the same as our price. It will be a direct competition to go public the day after tomorrow." Du Guoying said worriedly: "I chatted with President Liu today, do you want to miss this price? "

"At this price, we are not involved in price wars. We have tossed so much, just to avoid price wars, to do a good job in offline advertising, and to carry out marketing according to their own characteristics." Lu Feng instructed, moving towards Du Guoying asked: "How many people are there in the marketing department now?"

"More than 70 departments have been formed, but talents still need time. I have been busy picking people from the talent reserve center recently." Du Guoying replied.

"I'll have a meeting with President Wei in a while to talk about the talent reserve center. Kevin, the international department can also find more interns from the reserve center. Many top students are obsessed with foreign countries." Lu Feng ordered road.

Kevin smiled and didn't say anything. The day after tomorrow, it was officially listed. He wanted to see how Lu Feng lost this person. It was a big hit when he said that he was listed.

................

Motorola's sales have exploded, putting pressure on the entire industry. Shi Watanabe has already obtained the report. With the report submitted, he handed over a satisfactory answer sheet after joining the job.

For him, it is not only to crush Lu Feng, but also to slap his old Roma Group in the face, not only the mainland area,

However, sales and market share in Greater China such as Singapore, Thailand, and South Korea are soaring.

The news of Lu Feng and Ermi was broadcast on the TV, and the two were completely on fire. Watching the report on the TV, Watanabe Shi sneered: "It's just a clown, what do you do next? This will be A catastrophe of your life."

Every senior always has an indescribable sense of superiority in the face of young people. He just wants to teach young people a lesson. Watanabe Shi just wants to give Lu Feng a solid meal and let him know that the world is in In whose hands, you must learn to respect and understand what position you occupy in the overall social structure. To put it bluntly, it is class!

Spread down from the top of the Wall Street pyramid, layer by layer!

In Watanabe's eyes, Jiaxun's pager is stillborn, and it is basically impossible for a new brand to grow up in such a situation.

Not only did he think that Lu Feng had reached a dead end, but people with some knowledge in the world all thought so. The matter of Lu Feng and Elmi was also published in a very small corner of the Wall Street Journal.

This kind of news in the cracks usually doesn't attract people's attention, but a president of Goldman Sachs noticed it and found a lot of information about Lu Feng. After reading the information, he wrote two words to Lu Feng. Definition, lunatic!

He was very interested in Lu Feng, especially in investing in such a lunatic man, so he decided to have a chat with Mr. Feng, and when he called, the man reported his home and said, "Hello, I'm Eddie Lamber from Goldman Sachs Investments. special!"

The two chatted very happily. On the phone, they made a bet on whether Jiafeng Electronics could succeed this time. Lambert thought it would not succeed. Very cheerful, after all, on Wall Street, many people often compare the two together.

At midnight, Jiaxun's pager advertisement was officially launched, and the frequency of broadcast was similar to that of Motorola's advertisement.

The next morning, people turned on the TV and saw this weird advertisement for the first time. Because of the red and purple Andy Lau, everyone who saw it would take a few more glances.

But the advertisement is accompanied by piano music, and the characters in it dance like ghost cramps. The picture is gray with bright background colors. This color is difficult to pay attention to. It is as eye-catching as red letters on a blue background.

In the advertisement, Andy Lau was very handsome, playing cool, and showing the pager in his hand. With the ending words, a man in his 40s muttered, "What the hell?"

"I think it's pretty good!" said an eighteen-nine-year-old young man beside him.

"What a shit, is that a thing? Now this TV is showing some nutritious things." The man changed the channel and continued to watch some morning news.

Although the young man did not protest in his mouth, he did not agree in his heart. The more things adults disliked, the more he liked them, not to mention the weird posture, which was indescribably cool, anyway, it made him feel that he If this is the case, it will definitely become the most beautiful cub in the crowd!

This scene has appeared in many families. Adults generally think that this advertisement is not a thing, but young people feel very rebellious, as if they have found an outlet, arguing with adults.

It doesn't matter whether it's good or bad, what matters is that young people see different colors and find the point to distinguish themselves from adults. As long as they can express themselves, they feel good. As for art or not, they don't understand.

On the morning of the 14th, Lu Feng was eating breakfast. A group of executives sat there watching the commercials broadcast on TV. After Jiaxun commercials was Motorola, everyone was silent after watching them.

"Uh...very good!" Zhu Lidong could only give such an evaluation.

Even Du Guoying felt that there were few words in it. What should be said about the factory's production, it's better to put the price, so as to attract more potential users, but he didn't dare to tell Lu Feng.

Kevin watched TV and couldn't eat anymore. He put down his chopsticks and said, "It's too abrupt. With so many advertisements, this one looks dazzling!"

"Dazzling?" Lu Feng looked at him and smiled and said, "Dazzling is right, so many colors and grays collide, just to make people remember at the first time that there are two kinds of advertisements, one is to advertise widely. , one is to inform potential users that we are the first!"

"Very good, let's see the effect next!" Wei Yandan gave an evaluation, focusing on the actual effect.

Obviously, Lu Feng broke everyone's traditional impression of advertising in this era. They felt awkward and subconsciously felt that this was not the advertisement they imagined.

After inquiring about the stocking of various channels, and ensuring that the goods arrive at the store and start selling on time, Lu Feng is relieved.

"Why doesn't this newspaper report us today except for the ones we asked for?" Lu Feng flipped through the newspaper and wondered.

"Mr. Lu, these things are just a few days' ethos. We won't be like Xiangjiang, chasing and digging lace news." Zhu Lidong thought for a while and said: "The overall social atmosphere is still mainly serious and lively, and lace magazines will be published. Some, but nothing useful."

"No, it can't disappear from the major headlines. Today, instead of looking for newspapers and media, I will look for TV stations for interviews!" Lu Feng flipped through the newspapers. It hasn't been listed yet. How can the popularity go down?

Lu Feng was busy with propaganda, and his companies were also crazy, especially in the stores. Banners were pulled up, and the letters on the walls were everywhere. One of the dealers was fined a sum of money for spray painting skulls on the street. There was a lot of uproar in the area.

One after another tricycles were advertised on the streets, and the local station also started advertising bombing!

Brand-new brands, brand-new products, not many people know about ordinary people. Most of them watch these lively things. If they really want to pay for them, not a few are willing to pay.

Such a situation is extremely dangerous for a new brand!

At ten o'clock in the morning, Lu Feng was interviewed by Shenzhen TV. The two sat at a small table. The host was an intellectual beauty wearing glasses. Looking at Lu Feng, he asked, "What does Jiaxun pager mean to you? ?"

"It's not for me, it's for the domestic industry, it means that there is domestic production, and we have our own things." Lu Feng said solemnly.

"But you bought your technology!" The other party asked rhetorically.

"What I bought is mine. I bought the food to go home, and that food is mine!"

"Are you afraid? When facing those companies, with such a big technological gap, and you are a brand new brand, will you not be able to sleep?" the hostess asked.

"No, we have confidence. Confidence comes from the technical background in our hands and our confidence in the market!" Lu Feng replied.

"But Motorola's sales have reached a new high, and the market has chosen it. I remember Motorola's CEO said that Jiaxun pagers are not worthy of competing with them in any way. How do you understand this sentence?" The host was expressionless. asked.

Lu Feng was suddenly furious, picked up the tea bowl on the table and smashed it on the ground, shouting, "It won't be long before we get it out of the mainland market!!"