Return To 1990

Zhang Fengxia lay there, talking about her worries about the VCD market, mainly the market acceptance. In the past, when new products appeared, there would be an adaptation period and the degree of universality.

Some products are very difficult to promote. The launch of a new product means overthrowing the market of the old product, which is equivalent to fighting against the entire market.

Taking automobiles as an example, the development of automobiles was very difficult in those days, because it touched the interests of cars and horses. Another example is electric lights. Electric lights are of course good, but the problem is that you have touched the interests of selling candles.

The emergence of each new product is a reshuffle of the original market. Excellent new products will definitely be promoted, but the problem is time.

Jiafeng Electronics does not have that time now. What if the investment cycle is too long?

It will really drag down Jiafeng Electronics.

Zhang Fengxia was talking about risks from all sides, but suddenly she felt that the person beside her stopped talking. She glanced sideways and found that Lu Feng was already asleep.

Sighing lightly, Zhang Fengxia stretched out her hand and pulled the quilt over to cover him, half leaning on the head of the bed and muttering to herself.

"I'm an international student, I've learned so much, all kinds of classic business cases, what kind of international trade, and even the art of trading for two years, but I was beaten back to the original shape by your scumbag, and I doubted myself going. Is it a fake school?"

"Sometimes, when I'm alone, I also think about the things you've done, although it's like punching the old master to death, but after thinking about it, there seems to be a bit of a way of life, and the things I've learned are different. coincidentally.”

"You said that you graduated from elementary school, I have always felt that something was wrong. You can write a lot of uncommon characters, and the characters are good-looking, but your style of doing things is reckless, like a second-rate, you are a contradictory person. "

Zhang Fengxia is not a fool. She is smarter than anyone else, but she just can't understand Lu Feng. This person's experience and what he has done are completely opposite.

During the Chinese New Year, there was a lot of noise and constant communication, and Lu Feng was indeed a little tired. When he woke up, it was still dark outside, so he turned on the lights and found that it was five in the morning.

I got up and processed some hand-signed documents on the table, including approval of financial funds, personnel changes, approval of funds from various departments, approval of new projects, and a lot of applications.

These things are basically approved by Lu Feng on the phone, but the procedure that should be followed still has to go through.

Lu Feng took a look at the sales of the three products: tape players, radios, and home theaters. The monthly sales were less than one-fifth of those of his friends, which can be described as bleak.

Among them, the best-selling tape machine is cheap and cool, and it is very popular among young people.

At seven o'clock in the morning, I went to the cafeteria to eat. Today's senior management is in a hurry to eat. An hour later, Mr. Lu's New Year's speech conference will start.

At 7:30, Liucheng's car entered the factory area, and the largest conference room was sorted out. Because there were so many people, there were no tables, only rows of chairs.

At about 7:40, Zhu Lidong, Zhang Fengxia, Liu Cheng and others were already chatting at the door of the conference room. The main content of the discussion was the VCD product.

"Mr. Lu thinks it's okay, then it's really okay." Zhu Lidong said, smoking a cigarette.

"I told you so much for nothing?" Zhang Fengxia said helplessly: "From all aspects, there are still risks."

"No, no, no!" Zhu Lidong shook his head and said, "I used to think that Mr. Lu's suggestion was not as good as my own. In the past year, I have accepted it."

Liu Cheng smiled and said, "Anyway, it's right to listen to President Lu, and they didn't miss it."

"Yes, in my heart, he is almost like a half-immortal." Zhu Lidong teased, and snuffed out the cigarette butt on the trash can.

The three stepped into the conference room.

Lu Feng changed into a suit, looked at the time, and walked towards the conference room. A clerk was leading the way and asked Lu Feng if he wanted to get a speech or something.

"No, the company's development is all in my heart." Lu Feng said solemnly.

"By the way, Mr. Zhang has prepared a red scarf for you, saying it's a good start, let you hang it." The clerk thought about it, and hurriedly took out a package from his pocket, opened it and took out a thin scarf.

"Okay, let's get lucky." Lu Feng took it and hung it around his neck as he walked into the conference room.

As Lu Feng stepped in, Zhu Lidong, Zhang Fengxia, and Wei Yandan in the first row stood up and took the lead in applauding, and there was an instant applause in the conference room.

The speech stage was covered with a red carpet, and there were two bouquets of flowers next to the microphone. Lu Feng walked to the speech stage and pressed his hand down, "Everyone, please take a seat."

When everyone was seated, their eyes turned to Lu Feng. The person sitting at the back was still holding a notebook and a pen. Whether it was voluntary or the leader explained it is unknown.

"First of all, the New Year is over, and in the new year, we have to face new problems. Although the New Year has just passed, my speech today will not be too polite. This year is the Year of the Rooster. For Jiafeng Electronics, It's going to be very difficult, every company has to go through it, and this is our second year."

"What I want to say is that this is a good thing. The management team needs to be tempered. After experiencing wind and rain, the rainbow you see is more meaningful and has a sense of honor. If you experience hardships earlier, you can make the team mature faster."

"At the end of last year, the internal management methods and departments were reorganized, and the management system was expanded. This was done to deal with the things we will face this year. Everyone knows a word, called bloat. Once the company expands, there are many departments. Approval at various levels is slow, and in the face of changes in market risks, there is a situation where the ship is in trouble and turns around.”

"Decentralize the powers of the heads of various departments, strengthen internal supervision, and continue to implement assessment standards. Any problem should be blamed on the person. It is forbidden to have a division between departments, a person in charge, and nepotism is not allowed."

"At present, our company's internal reward and punishment system and promotion system have been increasingly improved. This year, we must dare to promote from the bottom up, excavate and cultivate talents, especially R\u0026D companies, in peripheral R\u0026D laboratories, cooperation, external employment and other means, I will In a word, it doesn't matter if the cat is black or white, as long as it catches mice, it is a good cat."

"At the same time, there must be a spirit of caring for employees, enhance their sense of belonging, and form an atmosphere of taking the company as their home and the company's pride, and being proud of being a 'Jiafeng People'."

"Besides, this year's difficulties, funding issues, market issues, product issues, and the expansion of so many departments is just to support R\u0026D. We are short of money, but we are not short of money, and we will never be short of money in research and development. It's about making money."

"This year, several new projects will be launched, and we will cooperate with entertainment companies in Xiangjiang to provide exclusive high-quality content, songs, movies, etc., and strengthen the content. Product upgrades are our pain points. It is necessary to cultivate methods in terms of content and make up for shortcomings, this is the way to survive.”

"At the same time, we need to strengthen brand promotion. Wepuda has covered more than 300 million people in one year, and has formed a stereotyped brand image. It is low-end and cheap. We should improve this aspect this year and upgrade our products for the next time. , and prepare to raise the unit price of the product.”

"This year's main content is entertainment, investing in variety shows, such as "Zhengda Variety Show" and "Variety Show", and introducing stars, including but not limited to, undertaking the sale of concerts, variety shows, low-cost film and television Investment, song release, what to do with money!"

"Do a good job in product endorsements, cultivate your own local strength, and for some highly influential stars, under the combined effect of other conditions, sign endorsements at low prices, as a brand platform, to stretch the trend of declining TV sales."

"Another product this year is VCD, which will become the company's key project, a product that will subvert the industry, so I won't go into details."

"Let me sum up, this year is very difficult, be mentally prepared, and it will not be easy to predict next year. When Jiafeng Electronics was established, I was thinking about turning it into an epoch-making company. Such a company is destined to It's hard to walk, and as long as we walk through the darkness, I'm sure the sun will be extra bright then!!"

There was thunderous applause at the scene, and many people's eyes were firm, and many of them "little smart ghosts" rolled their eyes, and they were not sure what to think.

Everyone wants to take a big boat and be more stable, but few people know what kind of behemoth this small boat will grow into after many years.

"Next, ask Mr. Liu from the R\u0026D company to tell you about the work goals for this year." Lu Feng walked off the stage.

Liu Cheng stepped onto the stage, first thanked Lu Feng for his trust, and then said that he would do well this year. He talked about his specific ideas, and he had already contacted many organizations and made fun of it. Having money is good. It's better to talk to a big institution that doesn't care about it.

The heads of various departments came to the stage to give speeches. Wei Yandan mainly talked about the development of the talent reserve center. A total of more than 600 'talents' have been introduced. own grand ambitions.

But in less than a month, I walked halfway. After the probation period, there were not even 100 people, and then they were sent to various departments to take up their posts. At present, there are seven people left, and all of these seven people have entered the grass-roots management level. Five of them are in R\u0026D company.

A few years ago, relying on the strength of the company, nine graduate students were recruited, and they have already run halfway.

Lu Feng was not surprised by this result. The more high-end talents, the less attractive the current private economy is. Fortunately, there have been many more universities in cooperation this year.

In the next few years, these colleges and universities will cooperate more and more with companies like Jiafeng Electronics due to the reduction in the number of allocated places. This is the general trend.

A conference was held until noon. At present, the management of Jiafeng Electronics is very healthy, especially the executives, who are particularly passionate and hopeful.

Facing difficulties in such a state will make Lu Feng a lot easier.