Restart Your Life And Start Getting Rich By Copying Game Coins

#91 - Chapter 91 The deterrent power of the industry leader? Merchants and riders are collectively b

Li Yun, this dragon crossing the river, did indeed shock Boss Wang quite a bit.

However, he wasn't frightened by his opponent's sudden move; instead, it ignited endless fighting spirit within him.

You should know that the current Meituan is no longer the timid little enterprise it once was.

From the moment it defeated other competitors, stood out among countless peers, and leaped to become the industry leader,

he had never feared the emergence of strong competitors.

If Li Yun had a clever plan, he naturally had a way to counter it.

Uniting offline merchants, beverage companies, and snack companies to develop together, relying on mutual advertising and product sales, was indeed a good move.

But in his opinion, customers were the most important thing.

Last year, he and his team proposed the idea that "the customer is God" and instilled the concept that "time is money" in Meituan's customers.

This year, they just completed their layout, forcing offline merchants to constantly squeeze food preparation time and delivery riders to squeeze delivery time, all to deliver hot meals to customers as quickly as possible.

Currently, big data surveys sent back from all over the country show that their concept has the support of 85% of users.

They widely promoted their company's philosophy of "urgent meals, fast meals, hot meals," which indeed won unanimous favor from users.

Moreover, with the addition of various so-called promotional activities, their platform's food delivery seemed much cheaper than their competitors.

But what was the reality?

Merchants' costs increased, so naturally product prices also rose. At the same time, squeezing delivery riders' delivery time also required a corresponding price, which was to increase riders' wages.

Some clever person, in order to earn a good impression in front of Boss Wang, designed a series of deduction rules to deduct wages.

For example, being complained about by a customer would result in a certain percentage of wage deduction; being late would result in a wage deduction; spilling food would result in a wage deduction, and so on.

Boss Wang was very satisfied and, with a wave of his hand, issued the clever person's new regulations.

Starting in March of this year, both offline merchants and delivery riders complained about the unfairness of the platform's new rules.

At this time, Boss Wang did not realize the seriousness of the problem.

Their actions already amounted to a form of hegemony.

You should know that, according to their company's operating methods, both offline merchants and delivery riders were actually only in a cooperative relationship with their platform.

After all, Meituan does not sign labor contracts with delivery riders, so it's a cooperative relationship.

Since it was a cooperative relationship, then issuing such new rules was treating offline merchants and delivery riders as beasts of burden.

When contacting Li Yun's new platform's business representatives, those offline merchants had already realized what was happening.

Why should they follow Meituan's new rules?

They were only in a cooperative relationship.

At worst, they could just break up. If you don't treat them like human beings, why should they continue to follow you?

Now they had to work for the platform and also endure customer complaints. To control costs, they had to raise prices, which forced them to offend people.

Also, delivery riders who were rushing to save time often argued with them about food preparation time.

After all this trouble, it turned out that Meituan was the one who ended up with nothing to worry about?

Why should that be?

After waking up, the offline merchants unhesitatingly abandoned Meituan and turned to Li Yun's embrace.

Moreover, cooperating with Li Yun's new platform could also get advertising fees.

At the same time, they could make more friends. What could be better?

*

After an afternoon of meetings and discussions, Boss Wang listened to the advice of a certain clever person and ordered the company's business representatives in various regions to put pressure on offline partner merchants, requiring them to comply with the company's strategy.

Join their newly created June Carnival event.

All meals must be discounted by 20%, and there were group purchase discount activities, etc. In short, all the conditions were for serving customers, while the merchants suffered losses.

And the delivery riders had to become more polite.

After delivering the meal to the customer, they had to politely say goodbye, etc.

Were they treating customers like living ancestors?

Both offline merchants and delivery riders were completely broken by Boss Wang's new regulations.

They were there to make money, not to accompany Boss Wang in losing money.

It made them seem like slaves. Was this still an equal and harmonious society? Was this still a mutually beneficial cooperative relationship?

Was Boss Wang getting a little carried away?

Who gave you the confidence to have the status you have today?

The merchants who were broken directly drove away the business representatives who came to make demands, and then began to withdraw from the partnership on a large scale.

And the delivery riders also threw away their Meituan uniforms and directly chose to quit and switch jobs.

Of course, things didn't start fermenting suddenly.

At first, some offline merchants still had a fluke mentality, thinking that the business of other offline merchants who left the Meituan platform would fall into their laps.

Who knew?

Over time, the sinister side of human nature was exposed.

Those scumbags who had been instilled with the idea that "the customer is God" by Boss Wang soon broke those merchants who still had a fluke mentality.

Most importantly, after the entire June event, they were exhausted, but their turnover did not increase much. Many waiters and chefs couldn't stand this high-pressure work and chose to resign, and no amount of salary increase could keep them.

On the contrary, those offline merchants who left Meituan and joined the new platform were thriving.

Relying on the new cooperative model, they made a lot of money.

Now, small and medium-sized beverage factories and snack factories all over the country were working hard.

What if there weren't enough people?

Li Yun's head office would actually help them solve the problem.

They directly dispatched buses to frantically transport temporary workers to their factories to help support them. Although the labor costs were relatively expensive, they took care of their own employees' food, and they only needed to provide accommodation for the workers.

And Li Yun continued to recruit temporary workers on a large scale, which made the municipal staff sweat.

This master seemed to want to create a super-large workers' union.

But Li Yun did help solve their employment problems, and most importantly, they handed over all regulatory power to them. They were only responsible for recruiting people, arranging work, paying wages, paying taxes, and paying five insurances and one housing fund.

The municipal staff couldn't even come up with a reason to stop the development.

At least the black intermediaries in the Yubei District had collectively changed careers.

They had no choice but to change careers.

Now, whether they were local job seekers or foreign job seekers, they didn't pay any attention to them at all. Everyone only stared at Li Yun and only trusted this Boss Li.

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