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Zhong Ming has also considered other publicity methods, such as TV program advertisements, online video advertisements, etc., but overall the cost performance is quite low, and the effect may not be guaranteed.

Although the Internet is well developed in this world, online programs and TV programs can basically compete with each other, but TV programs are far from dying out. Many specialized TV channels are either free or paid, and still have a huge audience, and TV advertisements can still be sold at high prices. Some prime-time advertisements cost 60,000 to 70,000 yuan per time in just 5 seconds.

That is to say, for one month, that is 1.78 million going out. If you buy these prime-time advertisements, the money may not be enough to spend.

Zhong Ming thought about it, maybe online shows, especially online variety shows, are a good choice.

Because the advertisements are mainly placed on young people, the nature of Xuehai Wuya is between apps and games. Relatively speaking, young people's acceptance is relatively high. Only when it becomes popular can it attract other age groups. User entry, the initial promotion is still mainly aimed at young people.

After all, young people have a lot of time, energy, and love to share, so they are high-quality users.

Coincidentally, when Zhong Ming was in the test group, he used to watch dramas and variety shows on the Internet, so now he can screen them carefully.

There are quite a lot of variety shows in this world, it can be said to be varied, and there are even variety shows specially made for virtual idols, which can be said to be very hard work.

All kinds of talent shows are not considered. Most of the star-chasers are naturally at odds with the aura of the game Xuehai Wuya. Advertising on talent shows is just a matter of fate.

Zhong Ming still wanted to find out if there were any talk shows, or comedy programs, or language programs, which could have something to do with Learning the Sea Without Boundaries.

As a result, I found two more popular ones, and after checking, the quotations were too high.

Variety shows in this world also sell naming rights and embedded advertisements. The more popular and popular online variety shows, the naming rights must be sold at a higher price. It is common for the popular variety show naming rights to sell for more than 100 million. Zhong Ming is looking for these two , although it is not the most popular variety show, but the popularity is not low. The naming rights have been sold for tens of millions, and the three melons and dates in Zhong Ming's hand are really not enough to watch.

Although he had no money, Zhong Ming still did not give up and kept looking.

There are very few game companies looking for online variety show title cooperation, because the overall compatibility is inconsistent and the cost performance is poor. Many people who watch variety shows are not experienced players, and they may not be interested in the promotion for a long time. The naming fee of variety shows is high, and the promotion may not be effective.

Therefore, variety shows are often titled by wristband manufacturers, beverage manufacturers, etc., which are relatively wealthy and whose products penetrate into daily life.

Then why does Zhong Ming still want to name a variety show so much?

Because Xuehai Wuya is different from traditional games, the threshold is very low, and it is more a knowledge app, with a wider range of potential users.

Moreover, what Zhong Ming values ​​most about variety shows is that these variety shows tend to go out of their way to create popularity and buy popular searches, and once a variety show becomes popular, it can often trigger widespread heated discussions and produce a chain reaction.

In other words, if you want to have a good publicity effect, you still have to find a way to make a big news, buy some video advertisements, and buy a few recommended spots. up.

There are quite a lot of variety shows on the Internet. Different video sites are running their own variety shows, and even some TV show variety shows will be broadcast on the Internet. up.

However, after searching and searching, he found out his experience. After checking the naming rights quotations of several variety shows, Zhong Ming found that there was no need to consider those popular variety shows at all. This amount of money is simply not enough.

You can only afford it by looking for variety shows that are unpopular, niche, and unpopular.

Zhong Ming searched anxiously for a long time, and suddenly found a very unpopular variety show on a barrage website. As soon as Zhong Ming saw the name, he wanted to make a decision, so it was it!

The name of this variety show is Best Debater. Looking at the introduction, it is a debate show!

Leaving aside the content, this theme is very suitable for Learning the Sea without Boundaries, because viewers who love to watch this kind of program will more or less have a thirst for knowledge. The target group perfectly overlaps, which is more suitable than ordinary language programs.

Click on it to see that the first season of The Best Debater has been recorded and aired, but the click-through rate is a bit horrible, let alone the popularity. Zhong Ming put the keywords of The Best Debater A search on Weibo and Real Questions and Answers found no one had discussed it.

Isn't this too miserable? I don't know if the show lost money, but the sponsors probably did. With this kind of enthusiasm, it probably won't have any publicity effect...

The little fire of hope that Zhong Ming had just ignited was poured with cold water. With this level of enthusiasm, even if the second season of The Best Debater was released, and it cost two to three million yuan to title it, no one would look!

What's the use of naming a variety show that no one watches.

Zhong Ming clicked on the first season of The Best Debater and started watching.

The first topic of the debate is whether pressure is conducive to success.

The topic of the second debate is whether food and clothing are necessary conditions for discussing ideals.

Debate topic for the third issue: Is delayed justice justice?

...

Zhong Ming casually watched a few episodes, and found that this show was not really a variety show, it was just a debating competition!

It can be seen from the topic selection that all the debate topics in the first season are basically from a relatively high perspective, and the key words are success, ideal, justice and so on. They all spoke according to the rules of the debate competition, and the time was strictly limited. In the end, the judges decided the winner and loser based on the performance and debate skills of both sides, and made comments.

It can be seen that this program has indeed invited a lot of good young debaters, some of whom may be senior debaters who have won awards in debate competitions. The level of debate is quite high, but the popularity is really low.

The key point is that the atmosphere at the scene was not good. The audience listened quietly most of the time, and there was only applause after the speeches. After all, the competition system is time-limited. time.

Then go to Real Q \u0026 A to search for questions about The Best Debater, and it will become more real.

Why didn't The Best Debater become popular?

I strongly recommend an unpopular variety show, The Best Debater. The first season is quite exciting, but it's a bit brain-intensive.

The first season of The Best Debater is so poor, will there be a second season?

It can be seen that people who watch this show really like to debate, but even the audience can see that the popularity of this show is really not good, and it is even doubtful whether there will be a second season. One season is visibly losing money.

Come on, there must be a second season. If there is no second season, who will I name it?

Zhong Ming quickly looked for the business cooperation department of the video site on the Internet, hoping to chat with the producer of this variety show, and see if he could buy the naming rights of The Best Debater at a bargain price of two to three million.