Restart the Gaming Era
Chapter 307 Simple Propaganda Strategy
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After publicity and preheating, the development of Xuanjia Project is finally coming to an end.
Fu Xing'an had hoped that Xuanjia Project would be like City Defense War and advertised in every big city around the world, but Zhong Ming didn't do that.
Not even the most conventional means of propaganda.
I didn't go to video sites to buy advertisements, and I didn't contact other channels. Apart from uploading a promotional video, there was only a very eye-catching column for Xuanjia Project on the Weiguang game platform.
Apart from these, it seems that Zhong Ming doesn't intend to spend a penny on Xuanjia Project.
This made Fu Xing'an very puzzled, because he knew that Zhong Ming was not a person who was not willing to spend money. The mobile games like City Guard War often cost hundreds of thousands or millions of dollars to promote. , Why is it so low-key when it comes to the pro-son work Xuan Jia Project by the pro-son studio?
It's really puzzling.
It doesn't matter, there is no need to use this method to promote it. As for how to promote it...I have already arranged it.
Zhong Ming's answer made Fu Xing'an even more puzzled. It seems that this mystery can only be solved after the game is officially launched.
...
On April 15th, Xuanjia Project was officially launched.
This Xuanjia Project currently only supports the PC version, and there is no plan to release the console exclusive for the time being. On the PC version, the low-light game platform is the only channel. Anyway, whether you search for Xuanjia Project or download the low-light game platform through other games, you can see the eye-catching bulletin board.
While many players who followed Xuanjia Project downloaded the game one after another, they were surprised to find that a large number of anchors were broadcasting this new game on the live broadcast platform!
No matter if it's a console game streamer, other PC game streamers, or even a mobile game streamer, as long as the streamers are a little older, well-known streamers, they seem to be broadcasting this game!
In particular, some major anchors of Road to the Gunner did not broadcast Road to the Gunner during the prime time, but directly started broadcasting Xuanjia Project.
Many people suspect that there must be some invisible PY transaction behind this.
Their suspicion is right, there must be a PY transaction, otherwise how could it be so neat.
Zhong Ming had already contacted these anchors in advance, and based on the number of fans of these anchors and the duration of the live broadcast of Xuanjia Project, he simply and rudely paid directly, ranging from a few hundred yuan to thousands of yuan, like Lao Jin Anchors who specialize in broadcasting Road to the Gunner with good skills and relatively high popularity will pay more.
Of course, the price offered may not be too much compared to the salary of the anchor, but for most anchors of shooting games, anyway, the new game must be tried after it comes out. The trial time of the late-night file has been advanced to the prime time, and it may take a little risk of losing popularity, but since there is money to take, it is completely OK.
These anchors basically want to broadcast their own games during the prime time. For example, Lao Jin broadcasts The Road to the Gunslinger during the prime time, because his main audience is to watch this, and only at 10 p.m. After 1:00 p.m., when the audience is tired of watching, Lao Jin will broadcast some other games to adjust the audience's emotions, and he can take a little rest.
If other games have been played in prime time, it may cause dissatisfaction among the audience. But since there is money to be made, the audience should be dissatisfied if they are dissatisfied.
At 7 o'clock in the evening, during prime time, the popularity of the live broadcast rooms of many big anchors has reached five or six million, and on the homepage of the live broadcast website, the content played in the live broadcast room windows of large blockbuster movies has all become Xuan Plan A.
Not long after the broadcast of Old King Kong, he had already downloaded Xuanjia Project, directly entered the game, and then brought two friends who had played Road to the Gun God together.
Masters of the audience, today let's play Xuanjia Project, a new shooting game released by Shimmer Studios. After playing Resident Evil, I think this should be worth playing.
This game is said to have an original new mode, I don't know if it's fun or not.
Lao Jin entered the game and began to walk through the novice tutorial.
The PC version of Xuanjia Project is nothing more than using the keyboard and mouse to complete all operations, but the gameplay is exactly the same as that on the GS1 simulator, including operations such as sliding shovel, moving, and picking up firearms. All exactly the same.
These contents are basically nothing complicated for Lao Jin, and the tutorial of the game is also very clear.
What made Lao Jin feel a little headache was the firearms, bullets and all kinds of messy accessories, which he didn't understand at all. Because the story background of this game takes place in the future, of course the existing firearms cannot be used. All the guns seem to be original in the game. When he first got started, Lao Jin had almost no idea about the power and characteristics of these firearms. known.
Fortunately, there is a function in the game. After picking up a firearm module, you can press the button to open a detailed list. On this list, detailed data such as the range, rate of fire, power, bullet type, stability, etc. of the firearm will be displayed. These The data is displayed in the form of a histogram. It is very obvious that there is a virtual frame outside the bar, which represents the highest data that these firearms can achieve after they are filled with accessories.
Moreover, when seeing a new firearm module, the data of the two firearm modules can be directly compared, so that it is clear at a glance whether to change the gun.
The bullets and accessories in the game are all fool-like operations.
There are light bullets, heavy bullets, and energy bullets in the game, and the distinction is very clear. If the player takes an unused bullet, there will be a unavailable sign on the bullet icon. The same is true for accessories. If the accessory can be installed, it will be automatically installed on the gun. If it cannot be installed, it will also have a not available sign.
Moreover, items of different levels are directly distinguished by different colors, and there is basically nothing wrong with picking up items that are shining purple or gold—except for some unused gun accessories.
And in the training ground, Lao Jin also felt a very special point of this game, that is, the very convenient instructions. By clicking the middle mouse button, long-pressing, double-clicking, etc., you can directly mark different locations on the map for all teammates to see.
Not only that, after the location is marked, the characters in the game will automatically interact with voice, and players can feel that their teammates are communicating with them even if they don't speak.
The last thing is to get to know the heroes. Before starting the game, Lao Jin took a look at these heroes a little bit, and he was very impressed.
There are tank-type ones, assault-type ones, sniper-type ones, and blood-boosting ones...
It feels like some teamwork is going to be done, but it’s hard to say whether it’s a combination of meat + dash + milk, because Lao Jin took a look and felt that there weren’t too many characters that could increase blood, and more What's more, there seems to be blood-boosting props in the game.
How about Lao Jin, have you read the introduction? Let's start a game first, and start a game slowly. Friends in the team are already urging.
So which hero should I choose? Which hero is the best? Lao Jin had no choice but to turn to the barrage.
A bunch of Chanel floated across the barrage instantly, and the individual barrages were also mixed with the names of Sienna, L397 and so on.
Okay, then Chanel.
Lao Jin said that this is the only character he knows.
However, we already know from the promotional video that Chanel is a very flexible and mobile character. On the back of her armored exoskeleton, there are the most powerful propellers among all heroes. It can be up to 4 times, and even through this thruster, it can fly a short distance upwards for a short time, reaching some high places that are not easy for others to reach no matter whether they are climbing walls or jumping.
And her ultimate move is to throw a high-explosive bomb, and the enemies that are stuck are basically either dead or disabled.
If a character like this is paired with some melee weapons such as shotguns, it should be very strong when protruding from the face.
Entering the game, everything in the game makes Lao Jin feel novel.
After entering the game, heroes will be selected in units of teams. Lao Jin chose Chanel, while the other two chose Mashkov and Sienna, a heavy fighter and a sniper. No one wants to choose milk for the time being, after all, this is an FPS game.
Afterwards, the championship team will be showcased this time. The champion team is the team with the highest comprehensive score among all the teams, and the comprehensive score comes from the scores of the past data of the three players - a number calculated based on a certain weighting of the total data and the data obtained by using the hero.
The game has actually been launched during the day, so many people have been fighting in this game for several hours, so the Champion Squad can already be judged.
In addition, Zhong Ming has also made a very complete matching system for this game. Although there is no plan to open ladders in the early stage, the most basic matching system is still required.
The matching system of Zhong Ming's previous life APEX Heroes can basically be described in two words, it is sand sculpture, and even players highly doubt whether this game has a matching system, or just forcibly assigning players to the same game , and don't care about their historical record at all.
The consequence of the poor matchmaking system is that many novices are always abused by veterans after they enter, and they don’t want to play after playing ten games a day; many solo queue masters are often matched with cute new teammates, which can’t help at all. Forget it, I often quit without doing anything. A good three-person team often starts with only myself; the only comfortable ones are some skilled masters or anchors, but they also have troubles, that is, they often encounter Orphan with a trumpet.
Of course, when it comes to the matching system, it is not aimed at anyone. Foreign manufacturers should come in and be beaten one by one. Matching mechanisms such as Hearthstone, Clash Royale, Overwatch, and PlayerUnknown's Battlegrounds are all messed up. The matching system of APEX Heroes is also the basic operation of foreign manufacturers. That's all.
Therefore, Zhong Ming has equipped Xuanjia Project with a complete set of matching system. This system will dynamically match enemies according to the player's historical performance, so as to ensure the game experience of all players as much as possible.
In the novice stage of comparing dishes, some robots will be added to the game in a planned way to improve the game experience of players.
Soon, Lao Jin's team entered the game.
The transport ship skimmed across the vast map. Lao Jin, as the captain of the skydive, looked confused, and finally clicked on a random location and jumped directly.
Anyway, I can't see any difference between these places, so just choose the most eye-catching place.
Flying in the air, Lao Jin saw that there are many elements on this map. In addition to various resource areas, there are also many balloons floating in the sky. Lao Xie has seen it before, where they can be lifted into the air to recharge the mechanical exoskeleton And fly a certain distance again; there are also some green markers, which are the respawn points, where you can revive them after you get the beacons of your teammates.
Halfway through the flight, Lao Jin suddenly realized something was wrong.
Huh? Fuck, the house we're going to, has someone already arrived first?
what's the situation?
You're flying too slow! Hurry up, you'll be wiped out by the regiment if you go down! A teammate in the team hurriedly said.
Lao Jin quickly manipulated the figure to turn a corner and landed on an open field. Sure enough, not long after landing, there were intensive gunshots from behind, and the three of them were beaten and ran away.
Don't we have guns? Fuck them! Another teammate was very dissatisfied.
Dry wool, our current guns don't have any modules at all, they are the most trashy guns, rush up and kill them. Lao Jin explained while running, First get the gun and then come to them to settle accounts, they have already got the gun. The gun is gone, we have no point in fighting them.
The three of them trekked all the way, feeling that the start of the first round was very unfavorable.
Lao Jin ran for a long time: This game, how can there be a gun module! There is nothing on the ground, where can I pick things up?
Looking at the barrage again, the barrage was about to explode.
Fuck, blind anchor?
The supply box you passed by before can be opened, there are good things in it!
Only a small part of the materials in this game are directly thrown on the ground... Didn't the novice guide level teach you before? There are good things to open this kind of material box!
It was only then that Lao Jin discovered that there were often long strips of material boxes on the side of the road. There were no special signs on these boxes, and they were well integrated with the environment, so he thought they were just decorations.
As a result, after walking in, I found that it could be opened. After opening, there were everything in it, including firearm modules, bullets, armor, and some accessories.
Lao Jin: ...This is the first time I play, please be considerate, I really didn't expect that there are materials in this thing.
In fact, this can’t be blamed on Lao Jin. There are no hints on these boxes, so many people may not know how to open them for the first time. Eye-catching, you can see it from a long distance.
After Lao Jin got the gun, he studied it first, clicked the right button to open the mirror, and looked at the effect of the machine sight.
It feels not too different from traditional FPS games like Road to Gunslinger, and there is not much change in the basic operation of shooting.
It's just that the difference in movement is relatively large, especially the character of Chanel, who can quickly charge three times after charging, and can also charge into the air, and can also move quickly and slide the shovel, which can be said to be very flexible. Much more flexible than characters in other games.
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