Reborn to dominate technology

The press conference was still ongoing, with Lei Jun passionately sharing his original intentions for making mobile phones with the audience.

He also emphasized the concept of guaranteeing value for money, hoping consumers would understand the reasons behind the high pricing of the Xiaomi 5 series phones.

After he finished speaking, scattered applause echoed through the venue. His eyes were a little red, but he picked up the microphone and introduced another phone, the Xiaomi 5S.

The Xiaomi 5S, as the name suggests, was a simplified version of the Xiaomi 5, a product of Lei Jun's compromise to consumers.

The current Xiaomi 5 and Xiaomi 5 Pro phones were Xiaomi's attempt at the high-end mobile phone market, while the Xiaomi 5S was prepared for consumers with less money.

The size and screen of the Xiaomi 5S were the same as the Xiaomi 5. The only difference was that the Xiaomi 5S used a composite gold back cover instead of a ceramic one.

Besides the appearance, the processor, camera, and sensors on the Xiaomi 5S were also somewhat cut down.

In terms of the processor, the Xiaomi 5S was equipped with the Snapdragon 700. Although this processor couldn't compare to the Snapdragon 900, it was still an excellent mobile phone processor in the current market.

As for the camera, the Xiaomi 5S was downgraded to a 24-megapixel rear camera and a 5-megapixel wide-angle camera, with a 12-megapixel front camera.

In short, the Xiaomi 5S was much worse than the Xiaomi 5, but with such configurations, it could still be considered a qualified product in the mid-range market.

And for such a qualified product like the Xiaomi 5S, Xiaomi would definitely offer a reasonable price to make it a truly qualified product.

After introducing the configuration of this product, Lei Jun immediately announced the price.

3+32GB: 1699 yuan!

3+64GB: 1999 yuan!

When the price of this phone was announced, the applause at the scene gradually grew louder.

After all, the Xiaomi 5 series phones released by Xiaomi this time were basically aimed at the high-end market.

Under such circumstances, there was actually a thousand-yuan phone with very good performance in the Xiaomi 5 series.

And when the familiar 1999 yuan appeared again, although this time the 1999 yuan also received applause, the applause was not as enthusiastic as in previous years.

Lei Jun stood in the center of the stage, watching the audience's reaction. He had guessed it before the release, but he still felt a little sad.

However, he also understood that if Xiaomi continued to stick to the 3,000 yuan price range, it would eventually die within that price range.

Making phones at different price points and diversifying development was the path Xiaomi had to take.

Currently, Hua Xing Technology was doing the best in this area in China. You could always find one of its products in the price range of 1,000 to 7,000 yuan.

Lu Haifeng, watching Xiaomi's press conference, couldn't help but sigh. The Harmony S3 smartphone, which still had some popularity in the market, had finally met a strong opponent.

At ten o'clock the day after Xiaomi's press conference, the Xiaomi 5 phones also began to be sold, and the results Xiaomi achieved this time were still frightening.

Although the pricing of the Xiaomi 5 Pro phone looked very high, it still sold about 300,000 units within an hour.

The price of the Xiaomi 5 phone was relatively mid-range, but it also sold about 600,000 units within an hour.

And as the youngest brother in the Xiaomi 5 series, the results achieved by the Xiaomi 5S phone were even more frightening.

"300,000 units in three seconds, one million phones were instantly sold out in ten seconds!"

Out of stock!

Lu Haifeng looked at the words "sold out" on Xiaomi's official website in his office, feeling a little unreal, but he knew it was real.

And now, under Xiaomi's official Weibo, netizens were complaining, after all, many users were at work around ten o'clock in the morning and didn't have time to grab the phone.

"July 15th, the second round of sales will begin!"

Xiaomi, seeing the netizens' complaints, finally spoke out and planned to start the second sale after some time.

And many netizens were stunned when they saw this situation, after all, this scene seemed to have been seen somewhere, but they couldn't remember it for a while.

And Lu Haifeng was now meeting a person in the reception room, a person who could not be underestimated in the mobile phone industry.

"Teacher Luo, welcome, welcome!"

"President Lu, you are too polite!"

Lu Haifeng greeted the person opposite him, and this man was very famous on the internet. He had a nickname called Luo Hammer.

Luo Hammer can be said to be one of the people Lu Haifeng admired.

Lei Jun's product launch at Xiaomi was essentially a concert, while Luo Hammer's launch was a resounding stand-up comedy show!

Luo Hammer was not from a professional background. In his early years, he became an excellent English lecturer through self-study.

And relying on his shocking words, he became an internet celebrity.

A tough life needs no explanation!

Everyone is out here trying to make a living!

Every life is destined to change the world!

......

These familiar words were all said by Luo Hammer.

After Luo Hammer left the podium that year, he successfully entered the electronics industry and had a brief conversation with Lei Jun.

However, due to the incompatibility of the two personalities, Luo Hammer ultimately did not join Xiaomi, but founded his own company, Hammer Technology!

The parting ways of Luo Hammer and Lei Jun has also become the biggest regret in the hearts of people who like to watch Xiaomi product launches.

If Luo Hammer really joined Xiaomi, then Xiaomi could attract a large number of users just by holding press conferences.

Luo Hammer's Hammer Technology initially focused on digital consumer products, and later, after seeing the prosperity of the smartphone market, accelerated its entry into the mobile phone market.

To be honest, although Luo Hammer was not a professional, his vision for the mobile phone market was still very unique.

The medium cup, large cup, and super large cup he talked about have all been realized in future mobile phones.

In April last year, Hammer Technology launched its first mobile phone, the Hammer T1.

This phone was still a very powerful phone. In terms of configuration, it can be said that it reached the top level in China at that time, and its design even won the global mobile phone design award.

However, although this phone was good in terms of configuration and design, it did not succeed due to many reasons.

First of all, the design of this phone was very good, but its production was relatively difficult.

Even Foxconn, such an OEM, could not achieve mass production of this phone quickly.

Moreover, the quality control of the products after mass production was not very good, and there would be various quality control problems.

In addition, the pricing of Hammer phones was very high, and even the most basic 2+16g version required 3,000 yuan, which made Hammer phones not very competitive in the market.