Reborn to dominate technology
#282 - Overall price reduction
Throughout the entire De Yi Jie headquarters, everyone hated Lu Haifeng to the core, especially Du Jie · Qiaopu, the head of Benma Group, who simply wanted to devour Lu Haifeng alive.
"Damn Lu Haifeng, he has once again caused heavy losses to our Benma Group. This time, we not only lost sales, but also the image that Benma Group had painstakingly built up in Daxia Country!"
"However, one good thing is that we also took this opportunity to strip away all those disobedient distributors. Although doing so looks like it hurts our bones and muscles!"
"But we don't have to be controlled by others in the future. Speaking of which, we still have to thank Lu Haifeng for giving us such an opportunity!"
Speaking of this, Du Jie · Qiaopu said to the person opposite him: "Xin Ke · Baoluo, it seems that we have to change our strategy for the automobile market in Daxia Country!"
"I just discussed it with the board of directors, and we unanimously decided to re-emphasize the service quality in Daxia Country, with all standards referring to European and American service levels!"
"And in terms of product pricing, except for imported cars, all prices will be adjusted to European and American levels!"
"Your biggest task now is to ensure that Benma Auto regains its reputation and market in Daxia Country!"
"Okay, President, I will work hard!"
Xin Ke · Baoluo arrived in Daxia Country the next day.
Xin Ke · Baoluo is a person with particularly strong work ability. He took over all the power of the Daxia Country Benma branch in just three days.
After taking over all the power, he immediately released a news on Benma's Weibo official account, comprehensively lowering the prices of Benma Auto's models sold in Daxia Country.
He also restrained distributors from strictly following Benma Group's standards for service and charging.
As soon as this news came out, the entire Daxia Country's public and the automotive industry were completely in an uproar!
Benma Auto's sudden price cut was like a nuclear explosion, stunning other car companies.
They didn't expect that after experiencing a major setback, Benma would actually announce a collective price cut, and the prices of all domestically produced models would be synchronized with the European market, except for imported cars.
Your Benma Group is awesome, adjusting prices to be synchronized with Europe, but it's hurting us. If you lower prices, who will buy our cars!
Now Baolai, Autuo and other car companies simply hate Benma Auto.
We agreed to hold on to prices together, we agreed to be in the same camp, but you lowered prices silently, so what do we do?
Damn Benma Group!
However, what they didn't know was that consumers didn't really buy into Benma Auto's price.
"Why didn't you do this earlier? Now that your reputation is ruined, you're resorting to a sympathy strategy!"
"Seeing that you can't deceive people anymore, you're playing the victim!"
"Tch, do you think people will buy Benma just because you lower the price? You're thinking too much!"
Xin Ke · Baoluo knew that consumers weren't buying it. He also knew that even if all the vehicles on sale were synchronized to European prices, it would definitely not have a big effect in the short term.
Because the Benma Auto incident had too much impact on the brand image, it could only be a matter of time for users to slowly forget.
In the past few days, with the official announcement of the handling results for the Benma Auto incident, Benma Group and distributors have suffered heavy losses.
And countless Benma car owners who previously had difficulty safeguarding their rights and countless netizens suddenly felt relieved.
Benma Auto was not only rectified by the authorities, but also fined billions.
This amount is the first time that Daxia Country has imposed such a huge fine on a car company.
The purpose is very obvious, which is to rectify the domestic automobile market, and Benma Auto is just the chicken that was killed to warn the monkeys!
They can only blame themselves for being unlucky, being pushed to the commanding heights of public opinion at the cusp of the storm.
They brought death upon themselves in front of the country, giving the authorities such a great opportunity, who else would they deal with if not you.
The former head of Benma Daxia District, Steve · Ci En, became the scapegoat for this incident and was directly recalled to Benma's German headquarters to retire.
The newly appointed head of Daxia District is much more capable than Steve · Ci En.
He is a capable assistant carefully cultivated by Du Jie · Qiaopu, the head of the German headquarters. He has been responsible for Benma Auto's business in the beautiful country.
And in his hands, Benma Auto once reached a 10% market share in the beautiful country's automobile market.
This is a very terrifying data.
As a country with the most open automobile industry policies and the most wealthy people, the automobile market in the beautiful country can be described as a hundred flowers blooming, and the competition is quite fierce!
And the automobile market in the beautiful country is also the most tragic battlefield for major luxury brands.
Benma, Baolai, Autuo, Ford, Lexus, Cadillac, Lincoln, etc., dozens of international brands are fighting on this battlefield.
It is conceivable how powerful Benma Auto is to be able to obtain a 10% share in such a market, and Xin Ke · Baoluo's ability is also worthy of recognition.
This time, because of the Daxia Country incident, Du Jie · Qiaopu transferred Xin Ke · Baoluo from the beautiful country to Daxia Country, hoping that he could reverse Benma Auto's weakness in Daxia Country.
However, after experiencing the female doctor's rights protection incident and the official fine incident, Benma Auto's situation cannot be reversed in a short time.
However, after Xin Ke · Baoluo announced a comprehensive price cut for the models on sale in Daxia Country, it caught other luxury brands off guard.
Benma Auto's sudden price cut directly led to price chaos and overlap in the entire automobile market!
Taking Benma's C-class car Benma B515 as an example, the starting price of the C-class car Benma B515, which was originally 520,000 in Daxia Country, was directly reduced to about 400,000 after being adjusted to the same price as Europe and the United States.
It dropped by more than 100,000 all of a sudden, what should ordinary brands of C-class cars do?
Audi's price was originally set very low, and now there is a Benma Auto, which directly puts those car companies into a very embarrassing situation.
Benma Auto, which was originally an ally, suddenly joined the camp of the shit-stirring stick Audi. This news directly made the noses of those car company executives crooked!
But it's no use being disgusted! Now that Benma Auto has lowered its prices, if they still hold on, they won't sell anything!
Now they can only scold Benma Auto in their hearts while announcing price cuts with tears in their eyes.
All domestically produced models sold in Daxia Country have been directly reduced to the same price as Europe and the United States, except for imported cars, of course.
The loss for them after this price drop is not a small amount!
When other car companies saw that Autuo and Baolai had announced price cuts, they could only grit their teeth, swallow the bitterness in their hearts, and directly announce price cuts for all of their B-class and C-class cars.
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