Reborn in Hong Kong: The Tycoon Grows Up
Vol 2 Chapter 826: start lobbying
Hearing MacDonald finish, old Edelman knew what the GM president meant. This is to make Edelman lobby the military to replace the military vehicles, and then win the order for them.
And it's definitely not a petty mess, otherwise the general's own strength is enough. No wonder it attaches so much importance to it, even at the expense of joining forces with its previous biggest competitor. It seems that GM and Ford have great plans.
Old Edelman said earnestly: "It's possible to make President Mike pay so much attention, and also to cooperate with Ford. There must be a big move, but I don't know what effect you want to achieve."
As the world's largest public relations company, of course, I have participated in the public relations work of the US procurement. And several internal executives have worked in the Department of Defense before, and it can be said that they are familiar with these things.
MacDonald: "Mr. Edelman should have paid attention to the major US automakers, and you should have an understanding of the current state. GM and Ford are currently in a very difficult situation. If they don't get an order from the Department of Defense, they may Close some factories."
"GM has achieved certain results before, but now there are a lot of variables. Other automakers in the United States will not agree that a GM company can eat alone, especially Ford will block it."
"Fortunately, an agreement was reached with Henry Ford II yesterday, no matter how many military vehicles the US side replaces. It is based on GM's share of 55%; Ford's share of 35%; the remaining 10% is handed over to other automakers. "
"Our two hope that the U.S. government can retire all military vehicles. Of course, it cannot be done all at once. It can be done in several steps, but it is best not to exceed a year."
Old Edelman was shocked to hear that the US wanted to retire all military vehicles. As one of the countries with the largest military in the world, the number of military vehicles is definitely the largest in the world.
With so many military vehicles retired at once, the defense budget simply cannot pass. This requires a huge amount of money, even if it is as strong as the United States, it is impossible to come up with such a huge amount of money all at once. Even if you can barely take it out, you must understand the principle of equal distribution of benefits.
With the Army's declining status and role in future wars, how could the Department of Defense agree to replace so many military vehicles with them.
Old Edelman: "I'm not afraid of your jokes, this is beyond the general ability. Public relations companies are not omnipotent. The United States has more than 300,000 transport vehicles; Over $30 billion, maybe more."
"After all, some vehicles require additional equipment, and the overall cost may exceed $50 billion."
"The Department of Defense will not agree to spend so much money on the Army within a year, knowing that this is not a missile, and it will not have a strategic deterrent effect. That is to say, replacing it with a vehicle is not the most urgent thing at the moment."
"With Edelman's public relations capabilities and the influence of Ford and GM. It is estimated that 100,000 military vehicles can be replaced, which should be the best result."
Although old Edelman wanted to make money, he also knew that if all the active-duty military vehicles in the United States were replaced, the public relations fees charged would be absolutely astronomical. But not all money can be earned, and his analysis is more in line with the actual situation. But if only one-third were replaced, GM and Ford would not come to ask PR firms for help.
With the strength of the two companies, combined with the situation of the American auto industry and the excellent performance of the GM Hummer military vehicle, the Ministry of Defense will still give some face.
Mac Donald said with a smile: "Of course I know that it is very difficult to replace all the military vehicles, otherwise it is impossible to ask you to come out and help coordinate. Maybe we can work together, and we can really get things done, and there is nothing. Absolutely!"
Old Edelman pondered for a moment and said, "It may be the best outcome to be able to replace half of the military vehicles, unless God comes to America."
If there is no particularly effective way to get the US side to agree to replace half of the military vehicles, it may already be the limit. Mac-Donald has already made a careful plan, how could it be possible to meet half of the orders!
MacDonald: "Most of the vehicles currently used by the U.S. Army are produced by the Jeep brand. At this time, strictly speaking, Jeep cars no longer belong to the United States, and more directly, they are not controlled by Americans at all."
"Then they are thinking that there is no possibility of winning military orders, and this becomes a difficult problem. How to help if there is a problem with an active vehicle; should foreign engineers help the U.S. military to repair vehicles. It's good in peacetime, but once the country enters a state of war, it's unfortunate Only the brave and fearless Hezhong ** people."
"Because a company changed its controlling shareholder, it brought unnecessary losses to the US side; shouldn't Bao Zixuan take some responsibility!"
"Before, the Black Cloud Group acquired a lot of outdated products in the warehouse in the Soviet Union, and now they are just asking them to solve problems for the US side."
Hearing this, old Edelman felt that GM and Ford were a bit shameless. They not only wanted to receive military orders, but also wanted the Black Cloud Group to help them take away the old cars. This is not enough to take advantage of, and it is too shameless.
But after careful analysis, I feel that the plan is very feasible.
Bao Zixuan has a very good relationship with China and the Middle East, and can completely take back the car and sell it to these two places. In this way, it is impossible for the people who have benefited to say more, and the taxpayers will not have much response.
La Edelman: "Edelman has taken over this case, and will definitely go all out to let the military retire all Jeep brand military vehicles."
This was a challenge for the Edelman Company and an incentive for the old Edelman. It is also a perfect curtain call for him to end his career with the US military replacing all military vehicles.
The U.S. Department of Defense is a department under the government of the United States of America, its center is the Pentagon, and the Department of Defense is headed by the U.S. Secretary of Defense. Under U.S. law, ministers are civil servants. The U.S. Department of Defense was established on September 18, 1947, formerly the U.S. Department of War, headquartered in the Pentagon.
The Department of Defense is the supreme leader of the U.S. Armed Forces. The Military Service Department is the highest administrative leading organ of each service branch, responsible for personnel and administrative management, troop formation, combat readiness training, military service mobilization, weaponry and equipment development and procurement, and logistical support. The current system of the US Department of Defense consists of the Office of the Secretary of Defense, the Joint Chiefs of Staff, 3 Service Departments, 10 Joint Combat Commands, 16 Departments of Defense and 6 professional agencies.
The Secretary of Defense has the Office of the Secretary of Defense, which is assisted by the Deputy Secretary and the Undersecretaries, Deputy Undersecretaries, Assistant Secretary and Deputy Assistant Secretary in various fields, including: acquisition, research, logistics, inspection, finance, intelligence, personnel and policy.
Edelman's strong public relations capabilities were perfectly displayed. At this time, various departments of the US Department of Defense have basically agreed to replace all military vehicles. To know such a large-scale procurement contract, not everyone dares to agree to it easily.
Although the army mainly purchases transport vehicles, it is necessary to reduce the military expenditure of the navy and air force after all. If the two services don't agree, the Army, even if it wants to replace them all, will stall the program due to lack of funding.
Military spending is fixed every year, unless exceptional circumstances arise. Otherwise, the president has no right to arbitrarily increase military spending, after all, it costs all taxpayers' money.
Old Edelman used almost all the relationships he could use this time, he just didn't want to leave any regrets for himself. That being said~www.readwn.com~ But this old man only works so hard for the sake of money. After all, if the deal were to succeed, Edelman's actual net income would reach nine figures.
Therefore, after the two parties reached an agreement, Edelman began to make every effort to publicize matters related to the replacement of military vehicles in the United States. It can be said that they do everything possible, which is why they can come to the Ministry of Defense to negotiate in less than a week.
Such work efficiency makes Mac Donald exclaim impossible. You must know that we have dealt with the Ministry of Defense before, and it is impossible for such a large order to come to the Ministry of Defense for negotiation within a month; the professional shot is different.
Henry Ford II was even more incredible. He never thought that the US government would agree to retire all military vehicles. It is also the attitude of running a dead horse as a living horse doctor. Everyone is happy with success, and there is not much loss for Ford to fail.
Now seeing the old Edelman and Mac Donald next to me, I think that these two are really capable. Such a difficult thing to do is about to succeed. It seems that some money can't be saved, and the existence of public relations companies must have its value.
Old Edelman said with a smile: "All the joints have been opened, and then we have to watch the performances of the two of them. After all, the military has to come up with enough theoretical basis to explain to the public, so that taxpayers cannot feel that the money is not worth it. !"
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