Reborn in Hong Kong: The Tycoon Grows Up
Chapter 244: Exhibition preparation
On March 3, 1980, Bao Zixuan came to Los Angeles once. This time he is going to participate in the Los Angeles Electronic Technology Exhibition, which is also the third time for Heiyun Group to participate in the exhibition. The first two times have achieved great success.
Actually, to be honest, as far as Bao Zixuan is concerned. His favorite is the Electronic Technology Exhibition in Los Angeles. The environment here is relatively fair, and the overall electronic products in the United States are not strong. There are no particularly good companies, not as many as Germany and the RB electronics industry. And now in the Cold War era, the United States wants to show its tolerant attitude, so it treats all companies that come to the exhibition equally, and there is no specific suppression or neglect.
This time, Heiyun Group didn't get as big a booth as last time. It's the only company that was suppressed, but these Bao Zixuan didn't care, they used to do brand promotion a lot before. A lot of tricks were made as a last resort, and now everything in the black cloud has stabilized. There is no need to deliberately highlight black cloud companies. However, the main committee knows that only Heiyun uses the Los Angeles Electronic Technology Exhibition as the home of these world-class companies, and the remaining German and RB companies are supported by the Berlin and Tokyo exhibitions, and do not attach great importance to the Los Angeles Electronic Technology Exhibition.
Due to pressure, Heiyun's booth area was compressed. However, Heiyun is also an enterprise that has made great contributions to the Los Angeles Electronic Technology Exhibition. The main committee still gave Heiyun a 400-square-meter location at the gate of the exhibition hall, and at the same time gave a lot of advertising space, which is also a compensation in disguise.
This time, the Los Angeles Electronic Technology Exhibition also increased the number of places recommended by the main committee, and the whole process was broadcast live on TV. This is also the last time Heiyun proposed a new plan to them during the promotion, as long as they do it. However, because it is the first time to hold such a new product recommendation meeting, there are only 4 places in the entire exhibition hall, all of which are arranged on the first day.
Heiyun will appear as the first new product recommender, which is another kind of support from the main committee. The remaining companies are Apple, Sony and Siemens. Basically one country per country, as for why Apple has been able to compete with so many established American companies, it is because the U.S. Commerce Department wants to cultivate an innovative enterprise like Black Cloud locally. With the rapid development of Apple in recent years, coupled with Jobs' superb negotiating skills, he got this spot. And it appeared as a finale company, it can be said that this is a rare opportunity to promote the company and products.
Heiyun came to exhibit a lot of products this time, but due to the problem of booth space. The main promotion is a few items. Black Cloud Games has launched a brand new arcade game - Street Fighter.
"Street Fighter" is a fighting stand-alone game series first launched by the company in 1987. The first generation of the game was released on August 30, 1987. The main characters in the game are Long, Ken, Chunli, Gale, Kasuga Ye Sakura, Alex, Vega, Haogui, etc.
The orthodox game series includes the first generation of "Street Fighter", "Street Fighter 2" series, "Junior Street Fighter" series, "Street Fighter 3" series, "Street Fighter 4" series, "Street Fighter 5" series (plot chronological order is 1 -Z-2-4-5-3), in addition to the "Street Fighter EX" series, "Street Fighter Online" and other unorthodox game series, as well as derivative animations, movies, comics, etc.
Although Bao Zixuan doesn't go back to Xiangjiang often, he will communicate with Miyamoto Hat and others whenever he has the chance. Street Fighter is the product of their communication, although it was developed 7 years earlier. However, Black Cloud's game motherboard performance and control system can fully meet the requirements, and the picture is better and clearer than the previous life.
When the Hong Kong game engineers tested it, they knew that this was definitely the pinnacle of arcade games, and even Super Mario did not have this game suitable for arcades.
In terms of home game consoles, the fc red and white consoles have also been further upgraded. Whether it is performance, game quality, or quantity, they are the best and most in the industry. At present, the market share of Heiyun home game consoles is very high, which can reach 70%. Whether it is Atari, Sony, Nintendo, or Sega, it is not a Heiyun opponent.
According to Yokoi's plan, after this exhibition is over. The second generation of the Black Cloud family game console fc red and white machine will unify the entire home game market. For this plan, the Black Cloud production department continues to reduce costs by improving the process.
Now Heiyun's self-produced parts supply is very complete, and all parts can be produced by itself. This is different from RB and German companies. They prefer to focus on the production of one product, that is, a large company like Sony only produces core components and purchases all the rest, which can greatly reduce costs.
However, the production base in Heiyun, Xiangjiang, has no choice, they can only produce all by themselves. Hong Kong has not perfected the supporting system locally, and can only rely on RB enterprises to import. If RB does not sell you parts at a critical moment, then you can only cry with the machine.
Bao Zixuan, who can see through the essence, is constantly improving Heiyun's product production line, which is also something that can't be helped. Entrepreneurs in Heung Kong prefer shipping, real estate, finance and other companies, and it is estimated that it will be very difficult for them to enter the industry.
Whether it was the establishment of Bao Huodong Mining Co., Ltd. or Huo Yingdong's suggestion by Bao Zixuan, the most important thing is to increase the mainland's economy. Huo Yingdong did not hesitate to invest. If they changed places, they would not try.
The gameboy handheld game console now has a 3-color screen version, which can play some slightly larger games. At present, Heiyun is in a monopoly position in handheld game consoles, because other companies have no production at all, and Heiyun has compressed costs to the extreme.
Heiyun Home Appliances brought a lot of products to this exhibition, but they are not very dominant except for Walkman, shaver and home theater. Black cloud refrigerators, air conditioners, washing machines and other home appliances are not good. Neither performance nor cost is superior to similar German and RB products.
Bao Zixuan has already thought about this issue~www.readwn.com~ When the mainland policy is better. He will move the home appliance production base to the mainland, so that at least in terms of cost, he can have an advantage.
Black Cloud Computer Company brought the Vision 2200 laptop this time, which has made a lot of upgrades compared to the Vision 2100. However, the overall appearance has not changed, only the function and performance have been upgraded.
Black Cloud Digital Camera brings a new 12-megapixel digital camera this time, and the flash memory card and battery have been further upgraded. This time it is to occupy the market. After all, camera giants such as Carl Zeiss have entered the market. If it does not change, it will definitely not be able to compete with others, which is the key to the survival of the enterprise.
Heiyun Chip Company has also further increased its product range. Now it not only has advantages in memory chips, but also has obvious cost advantages in other chips except cpu chips. It can be said that this time he can really compete with the RB chip company. At present, Bao Zixuan is not ready to enter the cpu chip field on a large scale, but he already has a goal. After the exhibition is over, we will negotiate. Now that the other party has just started, it is a good time to start.
What Bao Zixuan values most is Heiyun Mobile Phone Company. This is the first time that Heiyun Mobile has faced the world. It can be said that success or failure is in one fell swoop, and among these industries, only the mobile phone field is the longest, and when it comes to smart phones, it can be said that one person has one. This is a business that can exist for 100 years. The more basic patents you have now, the more you will be able to collect royalties in the future.
A poor Nokia can collect more than 7 billion US dollars in royalties from other mobile phone companies every year, which shows the importance of basic patents. Now that the mobile phone has just started, it is the best time for Black Cloud to occupy technology patents. If you don't hurry up the research and development, you can only pay patent protection fees to other companies.
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