Reborn in Hong Kong: The Tycoon Grows Up
Vol 2 Chapter 1896: action start one
Bao Zixuan, who returned to the hotel, immediately called everyone over, time was running out; plus they were all busy people, so we had to make a quick decision! Manfred Gerlach gave two months, which seems not short; but with so many business acquisitions, the funds involved are huge, and some preparations are required. They have already shown their sincerity, but they can't take advantage of the price; they also need to be vaccinated in advance!
Not only is it unkind, but it will even affect the reputation of Heiyun Group and itself; being recognized is the result of so many years of continuous persistence. Next, we will go to Eastern Europe and the Soviet Union; we must not lose the big because of small things.
He still has more or less control over his own business; but it is not easy to issue too many orders to other people. Once the East German executives feel that Xiangjiang businessmen are unreliable, they will take advantage of it by coming here; but it is very unfavorable for the next plan, and ugly words must be said in front of them!
Bao Zixuan said with a serious expression: "Everyone, we have negotiated with East German President Manfred Gerlach. In the next two months, all state-owned enterprises in East Germany will be open to Xiangjiang businessmen. That is to say, we have priority Power is a unique business."
"Recently, Germany and Germany will discuss the details of the merger, and other aspects have not been taken care of. This is a once-in-a-lifetime opportunity. I hope you will not miss it."
"Although the overall economy of East Germany is not as good as that of West Germany, its technological level is not bad; it just failed to develop a good market before and was left behind."
"I know what you want, so I made a list."
"The first is the automobile industry. At present, the most famous brand in East Germany is the brother of Audi, Horch; the overall technical strength should not be underestimated, and it is a very high-quality asset."
"There is also the Ernst-Gruber car factory in Weldau; specialized in the production of heavy trucks; and the Oak car factory in Zitau, a city on the border between East Germany and the Czech Republic, which specializes in the production of Oak cars; Eisenach Automobile The factory specializes in the production of Wartburg-type cars; the Ludwigsfelde Automobile Factory is responsible for the production of various types of trucks; as for the other auto factories are not large in scale, it does not make much sense for anyone to acquire them!"
Seeing that everyone was half-knowledgeable, Bao Zixuan continued to introduce; the more detailed the preliminary preparations, the smoother the acquisition process will be.
August Horch is one of the pioneers of the German automobile industry and the founder of Audi; one of the rings in the Audi four-ring logo refers to the Horch car. Horch graduated from a technical college in the town of Mittweida in Saxony. He started working in the engine building department of Karl-Benz AG in Mannheim and later became managing director of the car manufacturing department. After the move to Zwickau, the company went back to producing cars with four-cylinder engines.
Due to disagreements with the board of directors and the supervisory board, August Horch left the Horch company he had founded in 1909 and founded another automobile company in Zwickau. Since the Horch brand had been used by the original company and had been registered as a trademark, Horch translated his name into Latin Audi, so the new company used the name Audi; thus the Audi brand was born.
After the end of World War II, Horch Motors was completely separated from Audi because the factory was located in East Germany, and the company is currently owned by East Germany.
They don't know much about cars, but everyone knows that entering the industrial field is the only way to grow a family.
Unexpectedly, Bao Zixuan was really capable. For two months, some companies in East Germany were only open to Xiangjiang businessmen; let me ask how many people can do it.
It would not be very accurate to say that Hong Kong tycoons don't know anything about cars; there are many people who do.
Ye Deli said with a smile: "Everyone; everyone knows my ambition; how about giving the Horch car to Ye!"
Hearing this, everyone fell into deep thought; although Germany is an industrial power, it refers more to West Germany. East Germany is not enough, the Horch Automobile Factory is the most high-end brand in the country; naturally it is the first goal of many people!
Now that Ye Deli wants to, it's not good to directly refute the other party's face; but he is very unwilling to let it go like this.
As early as 1906, the Horch car won the championship in the car rally with the toughest road conditions and the longest distance in the world at that time. Being able to win the championship in the age of car prehistoric times is enough to prove the purity of the pedigree. After all, in that era, there was no domestic car company in Japan.
The technology accumulation is not bad, the brand has a long history, and Bao Zixuan endorses; Ye Deli certainly does not want to miss the opportunity.
Seeing everyone lost in thought, Bao Zixuan knew that no one wanted to let go when interests were involved. Ye Deli's acquisition of Horch Motors is not the most suitable; but he can't find any faults.
Bao Shoufu said with a smile: "Horch Motors is more focused on the field of small cars, and it has a certain foundation in racing; it is also very consistent with Ye Sheng."
"In addition, the overall valuation of Horch Automobile is around 50 million US dollars; buying it may not make money in a short time!"
Everyone knew what the richest man wanted to express; in their hearts, Ye Deli had already tacitly agreed to buy Horch Motors. The words have already been said, for this sake, the face must be given.
Li Chaoren said with a smile: "Since Ye Sheng intends to acquire Horch Motors, we naturally have no objections; and Li's ambition is not in cars and racing cars; he will pay more attention to trucks!"
Both Bao Zixuan and Li Chaoren have expressed their attitudes, and the others will naturally not argue with Ye Deli. Horch Motors basically already belonged to Ye Deli, and the only thing left was to sign the contract.
Ye Deli was very satisfied with the price given by Baozixuan; at the same time, he knew what was going on. You can't take too much advantage, and the price should not be set too low; otherwise, it will be difficult to explain to East Germany!
Horch Motors and Audi belong to the same family, and were even established earlier; Audi's market value has already reached billions of dollars. Even though it is clear that there is a gap between the two sides, it is definitely not that big; if Horch Automobile is acquired for only 50 million US dollars, it is definitely a business that is sure to make money without losing money; what else is there to be dissatisfied with!
Ye Deli said with a smile: "Then thank you all, what good project is there next; Ye will definitely not fight for it!"
They are all people of status, so of course they know that the benefits cannot be taken up by one person; otherwise, they will be easily isolated and will not get anything in the end. Having successfully won the Horch car, other projects will naturally be put aside!
Li Zhaoji thought for a while and said: "The Ernst-Gruber automobile factory in Weldau; it specializes in the production of heavy trucks; Li is very interested, I don't know what you think!"
At this time, it is not to say that it is a spoils sharing meeting, but it is not far from there! From Bao Zixuan's tone, it seems that he is not very interested in the East German auto industry.
It's normal to think about it. After all, with the current technical reserves of the Black Cloud Group in the automotive field; it really doesn't look down on East Germany's automotive industry. But for other businessmen in Xiangjiang, it is a rare opportunity.
If the automobile industry prospers, the economy will prosper; if the automobile industry declines, the economy will surely fall into trouble. In fact, not only the German economy, but also the world's major economies; it shows the importance of the automobile industry to a country's economy.
Among the many manufacturing industries, the automobile industry is the most important industry in the manufacturing industry, not even one of them. The automobile industry can determine whether a country's manufacturing industry is strong or not.
Throughout the history of various countries, whether it is the rise of the American economy in the 1920s; or the economic take-off of the Federal Republic of Germany, Italy, and France in the 1950s; and the economic development of Japan in the 1960s. All are led by the rapid growth of heavy industry represented by automobiles, and automobiles are their pillar industries.
The automobile industry is an industry with a large economic scale, a wide range of coverage, and a strong driving effect on the national economy; from upstream steel, precision machinery manufacturing, automation and artificial intelligence, etc., to downstream energy, Transportation, finance, services, etc. have a huge influence on the national economy, and it can be said that it affects the whole body. For most industrial countries, the automobile industry is usually regarded as a symbol of the overall level of the country's manufacturing industry and its technological innovation capabilities.
Not only that, the car itself is also a bulk durable consumer product with a very complicated structure. The automobile industry not only has a large amount of investment and high requirements for economies of scale, but is also closely related to many sectors of the national economy; more importantly, the proportion of intermediate inputs and value transfers is large.
With such an important position, how can each major country hand over its own auto industry to others. Even if the Xiangjiang businessman is rich, don't expect the West Germans to sell you the company.
Heiyun Group was able to acquire the American Automobile Company, but it was by chance; it was more of luck. Even so, the cost is not small.
At this time, it is possible to obtain a complete automobile industry system in East Germany, and it does not matter if the technology is backward; the price itself is not expensive, which can be described as very attractive!
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