Reborn in Hong Kong: The Tycoon Grows Up

Matsushita Konosuke left after leaving a sentence, but when Bao Zixuan heard that the Panasonic representative announced the price of the Walkman, he understood what Matsushita Konosuke meant.

In order to **** the Walkman market this time, Panasonic has launched a total of 4 Walkmans. Whether it is a sense of design, fashion, and functionality, it is very good. Most as long as the price is very affordable. Market sales prices are set at $88, $98, $108, and $118.

Even the most expensive model is $31 cheaper than the Black Cloud Walkman, and Panasonic is also a well-known brand. Bao Zixuan knew that the era of huge profits for the Walkman was coming to an end, and Panasonic had pulled the price down so much, so Sony had to take over, and Philips would definitely follow.

If the prices of these three companies are all cheap, then the Heiyun Walkman cannot be bought at a high price. Konosuke Matsushita is too ruthless this time, knowing that the profit of the Walkman accounts for a large proportion of the Heiyun Group's revenue. If the Heiyun Walkman cannot be sold this time, it is equivalent to breaking an arm of Heiyun.

The Walkman is a dispensable product in the Panasonic segment. It is just an ordinary product exchanged with outdated patents. In order not to let Heiyun make this money, Panasonic can say that this time it killed one thousand enemies and lost one thousand two hundred.

However, as a company with deep pockets, it is very cost-effective, so that the development of the black cloud can be effectively controlled. The strategy is completely correct, but the reason Matsushita Konosuke left is because he could have been caught off guard by the black cloud. Unexpectedly, Yokoi Junhei, a traitor, developed such an excellent game console for Heiyun. Looking at this situation, the sales volume will definitely not be less, and now only the Heiyun family is producing this kind of small game console on the market, and it will be an exclusive business for a long time in the future. Panasonic's plan failed from the start.

Not far from Bao Zixuan, Akio Morita was very depressed. He saw that Heiyun could rely on the game console to drive production capacity. Panasonic still sets the price of the Walkman so cheap, which is simply a shame for RB companies.

The Black Cloud Walkman is still in short supply on the market. You still set this price, don't you tell consumers that the quality of the RB company is no longer comparable to that of a Hong Kong company?

This is smashing the brands of all RB companies. What exactly is this old fox Matsushita trying to do? A shrewd person like him shouldn't make such a mistake! The more Akio Morita thought about it, the more he couldn't figure it out.

However, the fact that Panasonic bought the Walkman so cheap will definitely have an impact on Sony. This time Sony has launched 5 Walkman models. And it is divided into 5 price levels, the highest price is 199 US dollars.

Akio Morita believes that Sony is the most appealing brand in music in this era. The brand of Sony Music is worth an extra $50 for customers to buy, but now that Panasonic has set the price so cheap, what should Sony do for publicity? After all, all the commercials have been filmed.

Panasonic is secretly cutting prices this time, and only a few senior executives know about it internally. And the commercials were also filmed in secret, so they organized a fake photography team to confuse opponents. Originally, I wanted to mislead the Heiyun home appliance department, but now it seems that the Heiyun home appliance department has no influence at all. The entire group now has a new product that can change the situation.

Originally, Heiyun Group could not investigate any information in RB, but with the installation of small CNC machine tools in major RB companies. Many Heiyun engineers also came to RB. As Panasonic, which buys more machine tools, the number of Heiyun engineers is more than 20.

Panasonic thought that Heiyun engineers could pass the fake price of the Walkman to the headquarters, so the sudden announcement of the real price by Panasonic would catch Heiyun by surprise, and it would be very difficult to adjust it.

The Heiyun engineer did pass the price to Bao Zixuan, but in his opinion, it is enough to produce two cheaper versions of the Walkman. The Heiyun Walkman style is definitely a classic among the classics. And the focus of this propaganda is not the Walkman, so it didn't take it to heart.

As a sworn enemy, Sony is very concerned about Panasonic's every move. After seeing that Panasonic's price is similar to its own. Akio Morita didn't take it to heart. He believed that the two companies were similar in terms of brands and their prices were acceptable. And Sony is even stronger than Panasonic in terms of music, and it is acceptable to price a little higher than Panasonic.

Unexpectedly, at the critical moment, Panasonic directly played such a hand. If it was launched as planned, the Sony Walkman, which is twice as expensive as Panasonic, could still be bought.

In fact, this time Panasonic did not want to make much money from the Walkman product, and the purpose was very clear to suppress the Heiyun home appliance department. Konosuke Matsushita wants to stifle in the cradle this young company that can threaten RB and Panasonic in the future.

Knowing that Heiyun is expanding its factory in Xiangjiang, if there is no capacity to fill, the loss will be very serious. Just relying on game profits cannot support such a large project. Those factories without production are at most a decoration. In this way, there will be problems in the entire production and manufacturing department of Heiyun, and then all the expansion paths of Heiyun will be blocked. Let Heiyun return to the state where only game arcades can be developed and produced.

Panasonic's plan can be said to be very vicious and especially aggressive. Panasonic's plan might have succeeded had Bao Zixuan not been developing gameboys and laptops vigorously.

Panasonic's overall plan is not to let Heiyun go bankrupt, which is very unrealistic. It just makes Heiyun Group lose its ability to enter the field of home appliances, and at the same time makes Heiyun Factory have no products to produce.

Fortunately, Heiyun Group has recently developed two excellent products, especially the gameboy handheld game console will definitely sell well, otherwise Bao Zixuan can only cry where he is guarding the huge factory in Xiangjiang.

However, it has little impact on Heiyun, but it has a great impact on Sony, which has always regarded music products as the world's number one. If you follow Panasonic to lower the price, you will reduce your brand positioning. If you don't lower the price, you can think of the sales of Walkman with your toes.

The release of Sony's new products was the last one in the afternoon. At this time, several major Sony giants held an emergency meeting in the negotiation room of the exhibition.

Akio Morita said: "Panasonic has broken the rules of business and started to sell the Walkman. It was originally aimed at Heiyun, but he did not expect Heiyun to develop such an excellent new product this time, so the internal status of the Walkman is definitely for Heiyun. It will decline. No matter what we do, we can easily defuse Panasonic's tricks, but it is very passive for us. Now we must first find a way to crack, rather than hold the marketing department accountable."

After learning about the price of Panasonic's Walkman, Sony's marketing department formulated a report on the price and expected sales of Sony's Walkman~www.readwn.com~, so that Sony's production capacity has been tilted towards the Walkman recently.

Akio Morita just heard that some executives want to take advantage of the topic to deal with the marketing department. In fact, this is a normal thing in big companies, and there are conflicts between factions, but now is the time to solve Sony's predicament, not to suppress different factions.

He could only go so far. Many executives represented different directors; sometimes Akio Morita had to compromise.

Akio Morita knew that it was useless to rely on these people, so he had to make the final decision himself. If there is a problem, you have to bear it yourself, and the discussion will not lead to a result.

After I figured it out, I said: "Since you don't have any good ideas, then do as I say. Yokoyama-kun, you will make a presentation on the company's new product recommendation. This time we have 5 Walkmans. The highest The price remains the same at $199. The Heiyun Group limited edition can be purchased for $3,999, proving that low prices are never the first choice for high-end customers.”

"As for the rest, each model is only $1 more expensive than Panasonic according to the original ratio, which is $89, $99, $109 and $119."

Toshio Yokoyama, the manager of Sony's R&D department, returned: "Okay, Your Excellency, but many of our commercials will be postponed."

Akio Morita: "It's okay, now contact the advertising shooting team to re-dub and edit. There is no company in the world that can compare to Sony."

Akio Morita is indeed a very quick-response enterprise leader, otherwise, he would have really liked Konosuke Matsushita. However, for Panasonic's disregard of business rules to suppress its opponents and make Sony also passive, Morita Akio wanted to find an opportunity to give Panasonic the same thing.