The sun shines through the glass curtain wall and falls on the floor of the office, forming patches of light and shadow. I sit at my desk, holding a report on industry dynamics in my hand, but my brows are locked involuntarily. The eye-catching words on the report are like sharp thorns, pricking my nerves - cross-border giants are involved in our new business field.

"Why did they come in? This is undoubtedly a huge storm that will sweep across our newly started diversified territory." I secretly complained in my heart, with a trace of worry and uneasiness in my eyes. The scenes of those cross-border giants calling the shots in other industries can't help but emerge in my mind. With their strong financial strength, extensive brand influence and huge user base, they can quickly occupy a place wherever they go. And now, they are targeting the financial technology and logistics distribution fields that we have worked hard to develop, which makes me feel unprecedented pressure.

I immediately called the core team members of the company and held an emergency meeting to discuss response strategies. The atmosphere in the conference room was extremely dull, and everyone's face was shrouded in a haze. The marketing manager was the first to break the silence. His voice was a little hoarse, as if he was a little breathless due to the sudden news: "Boss, the entry of these cross-border giants will have a huge impact on our market share. With their brand appeal, it is easy to attract a large number of customers. For example, in the field of financial technology, they can use the existing massive user data to quickly promote their payment and financial products, and our previous promotion efforts may be greatly discounted." He shook his head helplessly, his eyes full of frustration.

The head of the technical department spoke next. He pushed his glasses and said solemnly: "From a technical perspective, although we have accumulated some relevant technologies in the e-commerce business, these cross-border giants often have more advanced R&D teams and technical resources. They may quickly launch more innovative and competitive technical solutions, putting us at a disadvantage in the technology competition. Just like in the intelligent management system of logistics distribution, they may be able to invest more funds in R&D optimization to achieve more efficient distribution scheduling." His eyes revealed his concern about the technological gap, and his frown seemed to be full of uncertainty about the future.

The head of the operations department also sighed and said, "It is difficult for us to compete with them in terms of operating costs. They can rely on their advantages in large-scale procurement and resource integration to reduce costs and provide more price-competitive services. This is a fatal blow to our business, which has just started and is still trying to optimize its cost structure." He held his head with both hands, as if he had foreseen the difficult operational difficulties in the future.

I listened to everyone's speeches quietly, and my heart was like a bottle of five flavors overturned, with all kinds of tastes surging in my heart. On the one hand, I know that facing such a strong competitor, the challenges we face are extremely arduous; on the other hand, I am unwilling to just give up the diversified path we have worked hard to open up. "Are we just going to sit there and wait for death? No, never! We still have a chance, we have our own advantages, and we have a strong understanding of the market.Our unique understanding of the market, our flexible decision-making mechanism, and the fighting spirit of our team are our weapons. "I encouraged myself silently in my heart, and my eyes gradually became firm.

I stood up, glanced at every team member present, and said firmly: "Don't be discouraged. Although the cross-border giants are powerful, we are not powerless. We understand our existing customer groups better than they do, and are more familiar with the characteristics of local market demand. In the field of financial technology, we can further optimize our products and services and provide more personalized and considerate financial solutions for small and medium-sized customers. For example, tailor-made loan products for small and micro enterprises, simplify procedures, and improve approval efficiency. In terms of logistics and distribution, we can strengthen cooperation with local suppliers, create a more distinctive local distribution network, and provide faster delivery time and better delivery service experience. "My voice echoed in the conference room, trying to arouse everyone's confidence and fighting spirit.

In the following days, the company worked together and devoted itself to the competition with cross-border giants.

In the financial technology business line, our product development team worked overtime to upgrade and optimize the mobile payment application and financial service platform. I walked into their office and saw that the programmers' eyes were bloodshot, but they were still concentrating on typing the code. A young programmer looked up and said to me tiredly: "Boss, we must make this new function well so that users can see that our products are more practical than those cross-border giants." I patted him on the shoulder and encouraged him: "Come on, I believe in your ability."

The marketing team also took active action. They went deep into the streets and alleys to communicate face-to-face with small and medium-sized merchants and individual users to promote our product advantages. In a busy commercial district, marketing specialist Xiao Li was enthusiastically introducing our mobile payment products to a merchant: "Our payment application has lower handling fees, and there are also marketing promotion functions specially customized for merchants, which can help you attract more customers. You may as well try it. We will provide you with high-quality services throughout the process. "The merchant said hesitantly: "But I have heard of the products of those big companies. They are famous." Xiao Li responded quickly: "Although we may not be as famous as them, we are more focused on the needs of local merchants like you, which will bring you tangible benefits."

In the field of logistics and distribution, we have strengthened the depth of cooperation with local suppliers. I personally negotiated cooperation with a well-known local agricultural product supplier. In the supplier's warehouse, I sincerely said to the supplier boss: "Although our logistics and distribution network does not cover as wide a range as those cross-border giants, our local distribution efficiency and service quality are absolutely first-class. We can provide fast and fresh delivery services for your agricultural products to ensure that your products can be delivered to customers as soon as possible and reduce losses. "After thinking for a moment, the supplier boss said: "I know you have a certain reputation in the local area, but the prices given by those big companies are also very attractive. "I smiled and said, "We can negotiate further on the price. At the same time, we can also provide you with some value-added services, such as packaging customization, inventory management suggestions, etc., which those big companies may not be able to take care of."

Although we tried our best, the impact of cross-border giants still caused us considerable losses. The market share has declined for a period of time, and the figures on the financial statements are no longer so optimistic. I often sit alone in the office late at night, looking at the lights outside the window, and my heart is full of anxiety and confusion. "Xiaolu, I feel so tired, I don't know if we can still hold on. The pressure from these cross-border giants is too great." I confided to Xiaolu helplessly in my heart, as if only she could give me a little comfort in this dark moment.

However, just when I was about to fall into despair, a turning point appeared. In a market survey, we found that although those cross-border giants have an advantage in large-scale promotion, they are insufficient in the refinement and localization of services. Their financial technology products cannot provide timely and effective solutions for some customers with special needs, and logistics distribution is difficult to meet in remote areas and some personalized distribution needs.

"This is our opportunity! We must seize their weaknesses and further strengthen our advantages." I said excitedly to everyone at a team meeting. So, we adjusted our strategy and launched special services for special customer groups in the field of financial technology, such as providing customized insurance and financial solutions for practitioners in high-risk industries; in terms of logistics and distribution, we increased our investment in distribution in remote areas and established a special emergency distribution team to meet customers' emergency distribution needs.

With the implementation of these strategies, we gradually stabilized our position and our market share began to slowly recover. Customers' recognition of us is also gradually increasing. They see our efforts and persistence in the face of strong competitors, as well as our determination to continuously optimize our services.

"It seems that we still have a chance to survive and develop in this fierce competition. As long as we don't give up, continue to innovate and optimize, we will definitely be able to break out a piece of sky that belongs to us under the shadow of cross-border giants." I stood in front of the company's window, looking at the distant skyline, and the fire of hope was rekindled in my heart. I know that the road ahead is still full of challenges, but we already have the direction and courage to deal with it.

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