Reborn, I want to be the richest man!

When the wheel of localization rolled forward, I never thought that the hidden beast of cultural conflict would appear so fiercely and suddenly in front of us, disrupting our rhythm with its fangs and claws. It was like a gust of wind, stirring up storms in our originally smooth sailing and making our sails shaky.

In terms of marketing, those strategies that had been tried and tested in China were like a failed compass here, leading us into misunderstandings. Our carefully crafted advertising images, those designs full of vitality and enthusiasm, seemed out of place under the scrutiny of local culture. I looked at the market feedback data, and the frustrating conversion rate was like cold raindrops, hitting my heart drop by drop.

Once, one of our promotional advertisements caused an uproar in the local area. Some elements in the advertisement that seemed normal to us accidentally offended local cultural taboos. I remember when I first realized this problem, the regret and self-blame almost overwhelmed me. "How could we be so careless?" I kept blaming myself in my heart. Those negative comments caused by our ignorance were like sharp blades, piercing my heart. I seemed to see our image in the hearts of local users collapse little by little, and all this was because we ignored cultural differences.

Product design was not immune. We originally thought that those fashionable and practical designs would be popular, but the actual situation surprised us. Some design details of our products run counter to local cultural traditions. For example, the color and pattern of the product represent auspicious and beautiful meanings in our culture, but they have completely different interpretations in the local area. It's like we speak different languages. We try to express friendliness, but are misunderstood as offensive.

The faces of the team members were also covered with haze, and everyone felt the tremendous pressure brought by cultural conflicts. We fell into a state of confusion and confusion, not knowing how to move forward. But I know that we can't be defeated like this, we must find a solution.

So, I decided to lead the team to learn more about local culture. We are like a group of children who are eager to learn, stepping into a new field of knowledge. We attended local cultural lectures, read a lot of cultural books, and watched relevant documentaries. Every cultural element, whether it is an ancient legend, a traditional festival, or daily etiquette and customs, has become the object of our research.

I still remember that at a cultural lecture, the lecturer talked about the unique understanding of color in the local culture. Those delicate and profound meanings made me wake up from a dream. I realized that we can no longer judge and design products from our own cultural perspective. We must think from the perspective of local users. Every color and every pattern carries the weight of culture, and we must respect and understand this weight.

We also cooperated with local cultural experts and invited them to explain to us the cultural codes hidden in daily life. They took us into the local community, communicated with the residents, and personallyExperience their lifestyle. In this process, I saw the diversity and complexity of culture, as well as our previous shallowness and ignorance.

In terms of respecting local customs, we have formulated a series of strict regulations. From the company's daily operations to external business activities, every link must undergo cultural review. We are no longer acting blindly, but carefully walking through the cultural minefield.

We have made corresponding adjustments to the company's business. In marketing, we redesigned the advertisements and incorporated local cultural elements so that every picture and every slogan can resonate with local users. Those new advertisements are no longer blunt sales, but like a familiar friend telling a warm story. I looked at the planning of the new advertisements with full expectations in my heart, hoping that they can win the hearts of users again.

In product design, we modified the details of the products according to the suggestions of cultural experts. We chose colors and patterns that are in line with the local cultural connotations, so that the products can establish an emotional connection with local users in appearance. Every design change is our respect and integration of local culture.

In this process, I felt a kind of growth and transformation. Although cultural conflict has brought us great difficulties, it has also made us more mature and tolerant. We are no longer narrow-minded people who only focus on our own culture, but have learned to appreciate and respect different cultures. I know that this is a difficult journey, but we have taken solid steps towards the goal of true localization and embrace this charming and challenging cultural ocean. Xiaolu's encouragement has always lingered in my ears. Her trust has made me more determined in the face of these difficulties. I want to make our company bloom with unique brilliance in the fusion of cultures.

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