Reborn as the richest man in India

Chapter 175 Bargaining Power

The power of public opinion is still very strong, and the revelations made by major news newspapers are very informative.

As a result, the director of India's national television station was immediately investigated.

Originally, even if the newspaper broke the news, this kind of thing would probably be over soon.

It's a pity that the topic of the "Ramayana" TV series is too hot this time. It was originally a fair showdown between the two shows, but now it is making such a disgusting move, and it is simply treating the audience like them as fools.

The audience was not happy either.

Of course they want to watch more TV series, especially good TV series, TV series starring Desire Daiyu.

What the TV station is doing now is too much, which has made many people angry.

Especially when Dalka was interviewed by reporters, he said that they sent the backup as soon as possible last night, but he was stopped and could not enter the TV station at all.

In short, the impact of this incident continues to ferment.

The Indian federal government could not sit idly by and sent investigators to the TV station to temporarily suspend the station director from exercising his power.

However, the order of broadcasting of TV series has not changed.

Qiaogo probably understood in his heart that this was the government expressing dissatisfaction or beating against him.

After all, he used newspapers and public opinion to threaten the government.

But can you blame yourself?

At this point, are you giving in?

But judging from the government's actions, it's just a warning to yourself, so you don't have to worry too much.

From another perspective, Qiaogo should feel happy.

Because I now have the ability to influence some things in the government.

Of course, this kind of thing should not be used frequently, otherwise it will cause the displeasure of some big bosses in the government, which will be of no benefit to oneself.

Although he has a lot of money, in front of the country, he is just a little bug, at most a slightly stronger bug, there is not much essential difference.

It doesn't matter if the broadcast order has not been changed, as long as it can be broadcast, Qiao Ge has already obtained the result he wanted.

Tonight, his "Ramayana" was finally broadcast on time at 11 o'clock without any problems.

Perhaps because of the many previous releases, tonight’s ratings hit a record high for the same time period.

However, it is still much worse than the golden 7 o'clock position.

Next, as the broadcast became normal, the reputation became better and better, word of mouth spread, and more and more people waited to watch the TV series at 11 o'clock.

After watching a few episodes, everyone has made a comparison. Ramanand and his TV series are instantly not good.

Ten days later, the results came out, and Qiao Ge successfully overtook the lead.

The station director was dismissed and will be prosecuted, and Kuhl became the acting director.

In a few months, if nothing unexpected happens, he will take over as the official director.

After Kuhl took office, the first thing he did was to buy both "Ramayana".

According to him, although Ramonand's TV series are not as good as Qiaogo's, it cannot be denied that their TV series are also very good.

Most people think so, and many people still feel sorry for Ramanand, thinking that he was born at the wrong time. Otherwise, it would definitely be a classic.

Next, the TV station will not be able to broadcast one episode of the two dramas every day. Instead, the two dramas will alternately broadcast one episode, then take a day off, and then continue the cycle.

Kuhl consulted Qiaogo for this policy.

According to Qiao Ge’s memory, one episode was played every week in his previous life.

But things are different now. In the previous life, because I was playing and filming at the same time, the playback time interval was extended to one week.

Now that all their TV series have been filmed, if they delay one episode a week, I'm afraid the audience will riot.

There are TV dramas on two days, and one day off, everyone can still accept it.

For Qiao Ge, of course he still hopes that the TV series can last longer. If it is one episode a day and it will be played in 50 days, it will not be so beneficial to his brand promotion.

Hunger marketing is still needed, but the week is shortened to 3 days, which is equivalent to 50 episodes of a TV series lasting 150 days, 5 months.

Qiao Ge was still satisfied with this time.

Although it can be replayed later, it will not have as big an impact as the first broadcast.

As expected, the scene of empty streets appeared, which made Qiao Ge breath a sigh of relief.

Hebicha and the others called Qiaogo. In addition to congratulating Qiaogo on the success of the TV series, they were a little depressed when they thought that their bet failed.

Although there are not many advertisements now, with the TV series being so popular, is there any doubt that the advertising fee exceeds the amount of the bet?

They lost.

But they can still afford to lose ten million. It's just for fun, and it doesn't cost all their wealth.

"Oh, this product placement hasn't come out yet." Thinking of last night's plot, Qiao Ge was still looking forward to the follow-up plot of product placement.

But this will be almost 30 episodes later, so it’s still early.

"Boss, Mr. Barry Lazhu of Lazhu Retail Company wants to see you." An employee knocked on the door and came in to report.

"Barry Raju? Invite him in."

Qiao Ge was a little confused. What did Barry Lazhu want to do with him?

I have no friendship with him.

If there is any connection, there probably was a confrontation at that auction.

Before Shedu, he had fought with himself for the shipping company.

The main business under Barry Lazhu's name is a clothing retail company that sells clothing from major clothing companies.

There are stores in almost all major cities across the country, and it is relatively well-known in the clothing retail industry.

After Barry Lazhu came in, he chatted for a while and then explained his purpose to Qiao Ge.

"I hope my clothes can be sold through your store channel?" Qiao Ge asked, "As far as I know, you have many partners now, especially Wim Clothing. Are you afraid of losing business?"

Qiaogo was a little surprised by Barry's request.

Barry's store business is still very good. In addition to big brands like Wim, there are also some small brands of clothing. In short, there should be no shortage of suppliers.

"To be honest, Boss Gupta, I am in big trouble now. It can be said that I am successful in Vim Clothes and I am defeated in Vim Clothing..."

Barry told Jhogo about his current predicament.

I have to say that Barry's success has a lot to do with Wim's clothing.

At that time, he was considered a regional clothing retailer. Later, Wim Clothing approached him, and he became one of Wim Clothing's distributors. With the rapid development of Wim Clothing over the years, his stores have also become more and more popular. It opened more and more, until now it is spread all over the country.

Of course, Wim has found not only Barry but many other retail partners, which is why Wim Clothing quickly occupied the Indian market.

As Vim Clothing becomes more and more powerful, there are new requirements for these channel merchants. These requirements change more and more frequently. Every time they change, the interests of these channel stores will be greatly reduced.

For example, only Wim's clothing can be sold, and the profits are getting smaller and smaller.

Recently, Wim has slashed his share of the business. It can be said that if he continues like this, he will be working for Wim Clothing in vain, and he will not be able to make any money at all.

Like many other retailers, they have been selling Wim Clothing separately in the past few years. For such exclusivity, Wim Clothing gives them a slightly higher share.

But since the supply of goods was controlled, their life has become even more difficult. They are basically at the mercy of Wim Clothing. Whatever Wim Clothing says, they can only agree and cannot object.

Barry is still a little lucky. He has withstood the pressure before. The store also sells other brands of clothing. Although the share of Wim Clothing is less, the total sum is still considerable.

At least he felt early on that he couldn't hang himself from a tree, otherwise the risk would be too great, and he had to share the risk.

But what was coming finally came. Wim Clothing almost gave him an ultimatum. If he did not accept the exclusive agreement, his channel qualifications would be cancelled. From now on, Wim Clothing will no longer be sold in his store.

Channels and suppliers have a complex relationship.

Whoever is stronger will dominate.

At present, Wim Clothing is much more powerful than Barry, and Barry's bargaining power is much smaller, almost non-bargaining power. It's almost as if Wim Clothing says anything, and he can only accept this.

So he came to Qiao Ge to see if he could cooperate and find some other customers and partners.

If he can't find a strong enough partner, his retail stores may not be able to last long with those small brands alone.

"Boss Lazhu, do you think too highly of me?" Qiao Ge asked, "My clothing business has just started. I tried it in the market some time ago. Guess what? I can only sell at most ten pieces. I sold 2 pieces and sold them at a loss.”

"Boss Gupta is being humble. You have invested in so many branch factories recently, which shows that you have great confidence in this." Barry smiled, "If it were a loss-making business, I don't think Boss Gupta would Do."

Qiao Ge was silent. He was still very excited to cooperate with Barry.

Although he has also opened stores in major cities across the country, they are newly opened after all.

Compared with an old store like Barry, a retailer with old customers is definitely inferior.

With the help of its retail channels, your clothing can occupy the market faster.

Qiao Ge once thought about whether he could quickly seize the market by joining the franchise.

Many of this kind of franchises became scams in previous lives, just to defraud franchise fees. Who cares about the life and death of franchisees?

But in the beginning, the franchise method did allow some brands to become bigger and stronger, and franchisees also made money, a win-win situation.

It's just that on the Indian side, Qiaogo has no confidence.

Not to mention how many people believe that their clothing can make money, and how many people will join.

Even if you join, you may not be able to effectively restrict these franchisees. If some counterfeit products are given to you, your brand reputation will be affected.

Jogo doesn't do such short-sighted things.

So franchisees forget it.

My next organic agricultural products also need channel stores, which means that I have to double the size of the store.

Now he doesn't have that much money, and he doesn't have that much manpower either.

Originally, I thought I would finish the clothing channel first, and then build new channels for agricultural products and mineral water.

With Barry's clothing channels, the stores I bought now can be used as channels for agricultural products and mineral water, saving a lot of people and time.

But there are also disadvantages. The channel is not in your own hands, and there may be a head-on conflict with Wim Clothing. These are all things that must be considered.

"Boss Gupta, do you want to use Ramayana for advertising?" Barry asked again.

"Why do you say that?" Qiao Ge was shocked. Could it be that his advertising placement was discovered by him? This matter should not have been leaked yet.

Because these plots have not been aired yet.

Could it be that someone on my side leaked it?

Unlikely.

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