Reborn A Trillion-Dollar Real Estate Tycoon, Boss Yang Called Dad

Chapter 104 The Lunar New Year Wars Start (3, For Automatic Subscription)

There was a reason why Shen Fei dared to make such a judgment.

Not only because he has the ability to foresight, but more importantly, Shen Fei has indeed mastered some information through his own investigation during this period.

Take the United States as an example.

Among the seven economic crises, five times the entertainment industry bucked the trend and rose.

This ratio is already a very scary thing.

On Huaguo's side, Shen Fei finally determined after repeated investigations that this situation would happen 100%.

In fact, the reason is also very simple. During the economic upswing period, people are exhausted and have relatively little time for entertainment.

Conversely, the more depressed the economy, the higher the unemployment rate, and the longer the holidays, the more people have free time. Compared with learning, which requires brainpower, most people prefer to spend their time and energy on learning. entertainment, leisure above.

I don't have time for entertainment when I'm busy, but I can't help but entertain when I'm free.

People with reduced income still have a strong desire to spend, and they need to pass the time through entertainment, just like those retired old people who are idle, the chess and card room has become a good place for them to pass their loneliness, and those housewives who are idle, Chasing dramas or shopping has become their leisure routine.

and.

In Shen Fei's view, it is so difficult to make money and the income is so low that it is difficult for us to save money to do some important things in life.

For example, buying a house, buying a car, traveling abroad in "207", getting married, etc., are all hopeless.

But what's interesting is that we're in a kind of financial straitjacket, and yet we have a little money on hand.

What can these little money do?

We can't do anything, but we can buy beer and fried chicken, enough for a movie ticket, and some game equipment. Although they are "cheap non-essential things", they can give us a kind of psychological comfort and temporarily forget about economic difficulties. Transfer life's problems.

Unemployed men at home play video games all night to divert attention when they are desperate and miserable.

College students who fail to find a job will comfort themselves by having a big meal, all of which are true.

More importantly, Shen Fei is very clear that Huaguo is no longer the Huaguo it used to be.

People's consumption behavior is being influenced by consumption concepts.

Huaguo's traditional concept of abolishing extravagance, advocating thrift, and saving has been transformed into enjoying life and having fun in time.

Driven by this consumption concept, people will be willing to save money to listen to a concert and watch a movie to chase stars.

Post-80s, post-90s, post-00s, generation after generation spend more and more!

With the change of people's consumption concept, even in the period of economic depression, the entertainment industry will not be impacted and decline.

It is precisely because of this that the Shen Fei Group will ask Ji Kuai Wanli Film and Television to sign directors and actors.

Because Shen Fei knows very well that the spring of the cultural and entertainment industry is coming.

In fact.

At the beginning of 2008, the domestic entertainment circle was indeed looking like it was about to take off.

Among other things, just the movies on the Lunar New Year file make people feel like a pack of heroes fighting for hegemony.

"Mei Lanfang", "If You Are the One", "Red Cliff" and a series of blockbuster directors have made their moves one after another.

Even Shen Fei couldn't help feeling that if he could become one of them, he didn't have to live again in vain.

Of course.

Thinking about it carefully, in fact, this year's New Year's film market is quite boring. It can be summed up in four words: the original shape is revealed.

For example, Chen Kaige, who likes others to call him "Uncle", brought the audience "Mei Lanfang" after the New Year. Obviously, this is the subject he is most familiar with and sure about.

After the failure of the filming of "The Promise" in the transition, it is the safest way to go back to my own way and eat my laurels.

To put it bluntly, as a certain critic said: "Now that Chen Kaige is talking about Mei Pai, he is not trying to elevate Mei Pai, but to use Mei Pai to save himself. He wants to beat Mei Pai.

This is a card, but Mei doesn't need him to play, Mei herself is a card that stands up. "

This sentence is actually the original intention of Chen to make this movie.

Of course, no matter how you interpret the Mei Lanfang shown in the film, the restrictions Chen Kaige was subject to, and various historical controversies, "Mei Lanfang" received good reviews after its screening and its first weekend grossed 42 million yuan, with a total box office of over 100 million yuan. Look, Chen Kaige's turnaround is undoubtedly a success.

Feng Xiaogang is also back. After the tediousness and heaviness of "Night Banquet" and the solemnity and sorrow of "Assembly Number", I saw this master go into battle with ease.

"If You Are the One" had to adjust its schedule due to the early release of "Mei Lanfang", and the two films were clearly an encounter.

Fortunately, Feng Xiaogang's new work has been popular all the way, advancing into the 300 million box office club with its head held high.

The cost of the film was only 50 million yuan, and it has already attracted 60 million yuan by relying on the placement of advertisements.

It is now able to sell such a good box office result, in addition to the fact that the film itself is indeed outstanding, and more importantly, it proves the rapid expansion of the domestic celebration market.

It also proves that Shen Fei's previous inference is correct.

Under the economic crisis, the development of the entertainment industry is worth looking forward to.

You know, "Party A and Party B" was worth only 30 million yuan ten years ago. Today, Feng Xiaogang came up with an upgraded version of the comedy, and the box office figures are sky-high. This shows that Huaguo's film capital market is completely on the rise development period.

The civilian awareness and sense of crisis revealed in Feng Xiaogang's film is his usual way. A "If You Are the One" has mixed flavors. Feng Xiaogang has packaged and delivered it to you for the ups and downs, friendship, family and love that he has experienced this year. .

Where the story makes you laugh, even if you've heard the lines and jokes before or can guess them, you'll still laugh.

Where the story makes you cry, even if you don't really shed tears, your nose will still feel sore.

This is what Feng Xiaogang and Uncle Ge are capable of. Relying on their past reputation, their films are based on the lives of ordinary people, and when they speak human terms, you will be very comfortable and obedient to accept the joys, sorrows, sorrows and joys arranged for you by the film.

In this regard, Feng Xiaogang is much smarter than Chen Fa.

certainly.

Shen Fei could tell that Feng Xiaogang had exhausted his talents.

Because the things he talked about were things that "Party A and Party B" said back then.

When a filmmaker can't come up with anything new, going downhill is the inevitable result.

But what really left Shen Fei speechless was Wu Yusen.

This international director, nicknamed Wu Baige, really leaves people speechless.

In fact, not only Chen Kaige wants to turn around with "Mei Lan Fang", but "Red Cliff" is also a life-saving straw in the eyes of Wu Yusen, who has failed in Hollywood.

The idea of ​​dividing "Red Cliff" into two parts came from Han Sanping who was arrested. Rather than considering the content and viewing effect of the film, he saw this as a strategy for distribution and box office.

The confidence to do so naturally comes from Wu Yusen.

"Red Cliff" is Asia's top group in terms of its creative team, star lineup and production level.

But the problem is that a film like "Red Cliff" caused laughter in the theater, and in many places it sounded more like a mockery of the film's creator.

Every character in the film, including Zhou Yu, Zhuge Liang, Sun Quan and Cao Cao, is a superficial image, and the lines are designed to be riddled with holes. Many places are completely shot in the same way as domestic costume dramas, with close-ups of the actors' faces. , bluntly arranged computer stunts, and various shortcomings, the quality of the film is greatly reduced.

From this point of view, Wu Yusen has fallen too far behind his young apprentice Chen Kexin...

Throughout the entire film, the huge war scenes and realistic ancient military designs are undoubtedly the specialty of "Red Cliff".

The most important battle of "Burning Red Cliff" may not be the pinnacle of ancient wars in Asian movies, but it can almost be said to be the most difficult to shoot and the most magnificent scene.

The majestic momentum and breath-taking thousands of troops are enough to give the audience a rare visual experience. It's a pity that another crime was committed"

The old problem of "feeling violent".

In short, "Red Cliff" is like a huge image project, a star-studded party.

Its contribution is only reflected in the box office.

Nothing else is useful.

Under such circumstances, "Crazy Racing" has finally been finalized.

In the original history, this drama was released in late January, a day that was neither good nor bad, sandwiched between the Spring Festival and Valentine's Day.

But this time.

According to Shen Fei's wishes, Li Wei set the release date on Valentine's Day.

"Forget it about the Spring Festival."

Shen Fei said to Li Wei and Ning Hao: "Feng Xiaogang and Chen Kaige are going crazy. The companies behind them are also trying their best to publicize it. If we join in, we won't make any mistakes."

"I understand, thank you Mr. Shen."

Ning Hao sincerely expressed his gratitude to Shen Fei.

After all, without Shen Fei's strong support, he would not have been able to make the movie so easily.

Don't even fly to visit the class.

"We are a family, so there is no need to be polite."

Shen Fei smiled and said casually.

Then, he looked at Li Wei: "How are the publicity preparations going?"

"this...……"

Li Wei hesitated for a moment, then said: "The publicity fee we have prepared is three million, but I don't know if it is enough.

"three million?"

Shen Fei frowned: "It's definitely not enough.

This is the truth.

Although it is now 2008, it stands to reason that three million in promotional expenses is already a lot.

But the problem is that Shen Fei's goal has never been to make the box office of "Crazy Racing" reach tens of millions.

He wants to make Ning Hao into a great commercial film director in this era who can compete with Feng Xiaogang.

Zhang Yimou definitely doesn't want to give it up. He is a 2.0 art film-turned-commercial film-maker. He has won awards from major film festivals, and the domestic box office is really impressive.

Ning Hao's wish to surpass the national master is simply a dream.

In this case, the choice can only be made from the perspective of commercial films.

And Feng Xiaogang is undoubtedly the most suitable target.

What's more, Shen Fei, Huayi Brothers and Jingquan are originally on opposite sides.

Feng Xiaogang has expressed in public more than once that he is very worried about capital entering the entertainment industry.

The so-called capital in his mouth is naturally referring to Shen Fei, the second generation of real estate wealth.

In Feng Xiaogang's words, it means that some rich and powerful people, when their brains are hot, spend hundreds of millions on movies and TV series without considering the ecology of the entire entertainment industry. When they get tired of it, they will Will leave this circle, which is very unfriendly to the development of the entertainment industry.

to be honest.

At first glance, there seems to be nothing wrong with this statement. After thinking about it carefully, Shen Fei does not think that Feng Xiaogang is aiming at nothing.

But that’s fine. Since Director Feng Da dares to shoot at him, don’t blame Shen Fei for stumbling upon him!

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