Rebirth: The Financial Giant

The person who entered the office was Han Qiulin. He saw Lu Ming sitting in the rest area and walking slowly, and at the same time put a piece of material he brought over on the table and said, This is what you asked to sort out about Ruixing. Ingredients for coffee.

At this moment, Qi Wei couldn't help but be stunned for a moment, thinking of the person Lu Ming said, the big boss just now said he had the same name, and then looked at the cup of coffee on the table and the material sent by Han Qiulin

The answer is about to come out, it is Lu Zhenyao, the current head of Ruixing Coffee!

Ruixing Coffee is really in the limelight this year. This is the fastest company from its establishment to its listing on Nasdaq. This is the fastest record in the world, not in China.

What really made Qi Wei stunned was what the big boss just said, Lu Zhen wanted this person to wash Wall Street?

Qi Wei thinks this is a bit exaggerated. He has no doubts about Lu Ming's bloodbath on Wall Street. After all, the US stock market melted down in May and harvested more than 3 trillion yuan. .

However, after thinking about it carefully, Qi Wei suddenly felt that with the ability and appetite of a big boss, a Ruixing coffee was simply not enough to spread between his teeth. This is probably just an introduction, an appetizer.

I'm afraid, it's not Lu Zhenyao who washed the Wall Street blood, but the big boss Lu Ming. Thinking of this, Qi Wei is more and more convinced that the big boss must have a bigger plan.

Lu Ming looked at the materials that Han Qiulin handed over for a while, then handed it to Qi Wei and motioned him to take a look.

To deconstruct Ruixing Coffee, we must first start with Lu Zhenyao, the head of the company. This person turned out to be a Shenzhou special car. Shenzhou special car was listed on the domestic new third board, and then this old man found out that he could not make much money by doing this, so he Just incubating a project internally.

This project is Ruixing Coffee!

After Lu Zhen wanted to make Ruixing Coffee, he said that he would make it into a domestic Starbucks, and when he pulled investment to tell the story, he said: You see that the consumption level in Greater China has risen, everyone has the consumption habit of drinking coffee, Ruixing Coffee can grow into the Starbucks of Greater China.

Just in May of this year, Ruixing Coffee successfully rang the bell on Nasdaq, and created a miracle, that is, Ruixing Coffee is the fastest company from the establishment of the company to the IPO in the world.

In fact, Lu Zhen wanted to go public from the day he established the company.

Ruixing Coffee successfully went public and raised US$695 million from the North American capital market. If Lu Zhen wants to get the money to come to China, he will do one thing, subsidize, and subsidize crazy to the people in the country.

Just what is happening right now, many young people, especially college students, drink Ruixing coffee and order it every day. The price is so cheap that they once had the illusion that they were almost giving consumers money.

Usually, it costs about 20 yuan to buy a cup of coffee, but if you buy Ruixing coffee for 2 yuan a cup and 5 yuan a cup, you will be given a coupon.

Putting aside other issues, on this point, if Lu Zhen properly took the capital of Wall Street and the money of the investors in the US stock market, he came to treat ordinary people in the Greater China market for coffee, and gave 2 yuan to the US stock investors to subsidize 18 yuan.

Then Lu Zhenyao was telling stories to investors in North America, and the big cakes were flying. Ruixing Coffee now has 30 million users, and you can see that the users are still growing...

Investors in North America immediately felt that this coffee was amazing. The population base in Greater China is so large that there are 30 million users in less than a year, so will it be worth it in the future?

If you return to the normal price in the future and charge 20 yuan for a cup, you will not be able to make a lot of money?

Hurry up to invest money, hurry up and get financing!

Therefore, the investors of the old America, the more they look, the more they feel that this is a super unicorn, and the future of Ruixing Coffee is definitely boundless, so the investment institutions and investors in North America are very optimistic, and they all agree that Ruixing Coffee can become the Greater China region. version of Starbucks.

You will definitely make a lot of money in the future.

In fact, how did these users come about? It was all obtained through subsidies. Investors at this time invested wildly because the story was so fascinating.

At the end, Qi Wei, who was reading the material, stopped temporarily, looked up at Lu Ming and said, Chairman, I think Luckin's money-burning expansion model is not wrong. Many domestic Internet companies also love to use this trick, burning money to compete with others. Competitors squeeze out of the market and then sit on the ground and raise prices.”

Lu Ming was noncommittal, smiled and said immediately: It is true, but the company has put a lot of effort into the secret investigation of Ruixing Coffee, you can look down to see Ruixing's financial situation, the most important thing is... look. Let's see what type of insurance the head of the company bought, haha~~

Hearing this, Qi Wei immediately flipped through the materials again, and he was very surprised at a glance, and subconsciously said: Rui Xing's financial fraud?

Qi Wei, who was stunned for a while, continued to look down. It was written in the material that Lu Zhen wanted to buy an insurance, called Dong Liability Insurance, and he bought it before Ruixing Coffee went public.

Qi Wei couldn't help looking at Lu Ming again and said, Why did he buy the director's liability insurance?

The so-called director's liability insurance means that a person is a director of a company. If he has a problem during this period, he will be fined, and the insurance company will pay compensation when he has to bear legal and economic liabilities.

It sounds very outrageous to ordinary people. How can there be such a type of insurance?

But in fact there is.

At this time, Lu Ming threw a question neatly and said: So, can it be explained that... Ruixing Coffee was carefully planned by him from the beginning?

Qi Wei said in his heart that he was a good guy!

Lu Ming smiled again and said, Judging from this material and data, the financial fraud was done by the chief operating officer of Ruixing, so there is a story. This is the personal behavior of the operating officer, and the responsibility is not the responsibility of the company. It is improper management, not corporate behavior. He is the chairman of the board. He does not say that he has no responsibility, but he has relatively little responsibility. To be punished, he is also an operation officer who is a scapegoat, not to mention that he has director liability insurance.

After a while, Han Qiulin, who was sitting next to Lu Ming, couldn't help but wonder: Then how did he achieve the harvest of Wall Street capital? Pull up the stock price and then sell it? But he is the head of Ruixing Coffee, and large-scale cashing is definitely impossible. , and it will make the market suspicious and vigilant, and there is no reason to sell stocks if the company's prospects are good.

Obviously, Han Qiulin's implication was that it wouldn't work!

Hearing this, Lu Ming smiled and said: Who said that you have to sell stocks when harvesting? Can I pledge the stocks? Raise them to a high price and then pledge them to cash out 10 or 20 billion, and go back to China? As for those stocks, do you? If Wall Street likes it, just keep it and keep it. In my eyes, toilet paper is worth more than this, and I’ve already run away anyway.”

Han Qiulin was stunned: He wouldn't really want to do this, would he?

Lu Ming immediately said: It's not a question of whether to do this, but it will definitely be done, because this is a relatively optimal solution, the stock price will rise, pledged to financial institutions on Wall Street, the stock will be given to you, and the cash will be given to me. OK bye bye, goodbye means never see you again!

...