Rebirth: Rising Hong Kong

   Chapter 424 0364 [Bundled Marketing! 】

   "What happened, you made a fuss?" Shi Zhijian asked Liu Jianxiong.

   "Newspaper, today's newspaper!" Liu Jianxiong took out a newspaper and showed it to Shi Zhijian.

  Shi Zhijian took the newspaper and looked at it, and saw the headline on the newspaper: "Wahaha Defeat! Huge advertising investment in exchange for zero eggs!"

   "Huh?" Shi Zhijian was stunned for a moment. He could describe Wahaha's sales results with simple and vivid words like "Zero Dandan", except for Dai Fengni.

Shi Zhijian took a closer look at the specific content. The general meaning is that this time Shi Zhijian took too big a step and spent so much money to advertise his new product Wahaha, but the sales results were unsatisfactory. The total sales of the 237 stores in Hong Kong are less than 1,000, and the average store sells less than 5 bottles.

   Immediately after, the article proved how unsuccessful the sales strategy Shi Zhijian planned this time.

  A Su, a passer-by, came out to prove that everyone didn't like this ghost Wahaha, and felt that Shi Zhijian Pujie was a big liar who cheated children out of money.

  A Biao, a passer-by, stood up and said that although Wahaha’s advertisement was loud, few people liked it. After all, everyone didn’t trust Shi Zhijian.

   After reading this article, Shi Zhijian immediately thought that Dai Fengni was shaking her shoulders and grinning at him viciously.

   Behind her, Master Su and Chen Biao also followed her, shaking their shoulders and laughing, a typical embarrassment.

  Shi Zhijian put down the newspaper and said to Liu Jianxiong: "Don't worry, our advertisements will only be effective for a long time, and the effect will not be obvious in a short time."

   Shi Zhijian hadn't finished speaking when he saw a loud voice running over in a hurry and said, "It's not good, Brother Jian! Something big has happened!"

   "What happened, you are in a panic?" Liu Jianxiong asked.

   "Uh, why are you here, Mr. Liu?" Da Daxiong was stunned when he saw Liu Jianxiong, then saw the newspaper in Shi Zhijian's hand, and said in surprise, "Brother Jian, do you already know?" He immediately took out the same newspaper.

  Shi Zhijian nodded, "I have a heart. It looks like you care about me!"

   Daxiong scratched his head embarrassedly: "It should be! You are always so kind to me, Brother Jian."

   Before he finished speaking, Hu Xiong Yong rushed in with a newspaper and yelled, "No, Brother Jian! Something big!"

   Then, Beard Yong, Da Daxiong, and Liu Jianxiong stared at each other with big eyes.

   Bearded Yong saw the newspaper in Shi Zhijian's hand, "Brother Jian, don't you know?"

  Shi Zhijian did not speak, but the Indian Assam said: "You all care about Mr. Shi! I can prove it!"

  Liu Jianxiong only saw Assam, "Hey, Assam, why don't you look at the gate below well, why are you staying here? Are you being lazy?"

   "You're wronged, Manager Liu!" Assam hurriedly explained, "I'm here to deliver something to Mr. Shi!"

   "Send something? What?"

   "Hey, that's all!"

   Everyone looked at the toothpaste and toothbrush in the gift box.

   "What do you mean? What do you mean by sending something like Brother Jian so stingy?"

   "It was sent by Dai Fengni." Shi Zhijian said.

   "Dai Fengni?" The three of Liu Jianxiong looked at the ointment toothbrush, and remembered the content of the bet between Dai Fengni and Shi Zhijian, and Shi Zhijian tried desperately to rinse his mouth and brush his teeth, and then the charming Dai Fengni's tall jade feet slowly stretched towards Shi Zhijian's mouth...

   The picture is too evil to imagine.

   "No way, Brother Jian! How dare she provoke you like this?" Liu Jianxiong asked in surprise.

   "Don't be afraid, Brother Jian! If you really lose, let me come!" Da Daxiong patted his chest with awe.

   "No! Let me come! Brother Xiong, you have died for Brother Jian so many times! Let me come this time!" Hu Xiuyong refused to give in.

"let me!"

   "No! I'll do it!"

   Daxiong and Beard Yong slapped his chest louder to see who had the louder voice.

  Shi Zhijian suddenly said: "Tell me the truth, do you think I really want to lose?"

   Daxiong and Beard Yong looked at Shi Zhijian: "Brother Jian, we have always supported you! But this time..."

  Liu Jianxiong replied: "You are sure to lose! The sales exceeded 10,000 in three days, and it has already sold less than 1,000 in two days. What a ghost!"

   It's not that Liu Jianxiong is bad at Shi Zhijian, but the facts are in front of us. Now Wahaha's sales are so miserable that even if the gods come, they can't help it.

  Assam hurriedly said: "Mr. Shi, I support you. The big deal is that I won't eat curry in the future. I will drink your Wahaha instead! I drink a few more bottles every day to support you!"

   "Have a heart, Assam!" Shi Zhijian smiled, "But it's still a day away, I haven't lost yet."

   Liu Jianxiong rolled his eyes, "Brother Jian, don't hold on any longer. You have to suffer for your face! Why don't you do it like this, learn your previous moves, that what is the prize for opening the cap, and another bottle!"

   "That's right! That's great! We used to use that to beat Yongkang for our drinks!"

   "I also like this trick. I have another bottle, and there is a prize when I open the cap. It's amazing when you think about it!"

   Daxiong and Beard Yong also shouted at the side.

  Shi Zhijian smiled: "That kind of move is suitable for products that are already on the market, and it has already become well-known to the outside world. Using this move for new products will only hit the street!"

   "Then what are you going to do?" Liu Jianxiong was anxious.

   "How to do it. Xiongzi, you've been with me for so long, and I haven't taught you any real skills. Today I'll tell you a truth. Do you know what the best marketing in the world is? It's just throwing money at it!"

   "It is true that the sales volume is not good now, but I have spent a lot of advertising fees, so there will be gains in the future."

   "I know this, you are slowly brainwashing those customers! The question is what to do now? Are you really going to take care of that Miss Dai... what?" Liu Jianxiong was embarrassed to say it.

   "Of course not! I've already thought of a new promotion plan!"

   "What plan?" Liu Jianxiong was surprised.

  Others also looked at Shi Zhijian, doubting whether Shi Zhijian could come back to life and turn the tide.

   "My plan is—" Shi Zhijian's mouth twitched, "bundled marketing!"

   "Huh? Bundling?"

  Liu Jianxiong and others looked surprised, and they didn't know why.

   After all, there is no concept of "bundled marketing" in Hong Kong in this era.

   In fact, the concept of "bundled marketing" already exists.

   and originated from the great inventor Jin Gillie in 1903, who invented the razor.

   It's just that this guy can't sell this replaceable shaver after he invented it.

  It took a lot of hard work in the initial stage to sell 51 tool holders and 168 blades.

But what Ginger did next created a whole new business model. He sold millions of knife holders to the U.S. Army at a steep discount, and when the soldiers returned home, they all turned out to be Gillette. loyal users.

He sold the knife holder to the bank and asked the bank to give it as a gift to a new account customer, he managed to bundle the knife holder with everything, from Green Arrow gum, to black tea tea bags~www.readwn.com~varies And foot.

   In just one year he sold 90,000 tool holders and 12.4 million blades.

   thus achieved a sales miracle of 70,000 times the sales performance in one year.

   "From now on, you can get ten bottles of Wahaha yogurt when you buy movie tickets for "Mythology"! Similarly, anyone who buys ten bottles of Wahaha yogurt can also get a movie ticket for "Mythology" for free!"

   "Myth" movie ticket is five dollars.

   Wahaha yogurt costs 50 cents a bottle.

   After bundling, one of them is equal to free, this promotion is absolutely amazing.

   In addition, Shi Zhijian considered it very clearly.

   "Myth" has been in theaters for almost 20 days, and the box office has slowly dropped from its peak. With the help of Wahaha yogurt, the box office may reach another peak.

  Similarly, Wahaha yogurt can also use "Myth", a hurricane that is setting off a frenzy in Hong Kong, to bring explosive marketing!

   In short, this time Shi Zhijian wants to--

"one stone two bird"!

   (end of this chapter)