Rebirth of the World’s Richest Man

Chapter 3721 Overseas Strategy

At nine o'clock in the morning, all the senior executives of Changxingju Real Estate Company in or near Pengcheng gathered in the conference room. Jiang Xiaobai also walked into the meeting on time. Amidst the greetings, Jiang Xiaobai sat down on the main seat.

"The main topic today is the issue of your Changxingju Real Estate Company going overseas." Jiang Xiaobai came up and succinctly explained the purpose of today's meeting by naming names. Although it was almost the end of October, he was not here to hear about Changxingju Real Estate. The company's annual report is here to deal with overseas affairs.

"Director Jiang, what should I report?" Wang Meng looked at Jiang Xiaobai and said tentatively. Previously, he had handed over some materials and the like to the headquarters. Some projects at the headquarters have been approved, and some projects are still stuck. With.

Jiang Xiaobai nodded: "Okay, let's talk about your overseas strategy and specific projects."

Wang Meng had already prepared it. At this time, he took out some materials, handed them to Jiang Xiaobai, and reported at the same time.

"Director Jiang, our Changxingju Real Estate Company officially began to settle in Pengcheng in the late 1980s and early 1990s, taking root in residential communities and commercial real estate. As of today, we have more than 20 properties across the country. Each city has its own branches and related projects. As of today, it can be said without humility that our Changxingju Real Estate Company is already one of the best real estate companies in the country.

We have our own construction company, design company, and property company. We have accumulated a lot of experience in the real estate industry. As of today, Changxingju Real Estate Company can be said to be a commercial real estate development company with mature experience..."

Wang Meng was still talking, but Jiang Xiaobai couldn't listen anymore, and the corner of his mouth twitched: "To put it bluntly, you are indeed immodest, but it is also true, but there is no need to introduce these past achievements one by one now. Let’s get down to business.”

Wang Meng was a little embarrassed to be interrupted by Jiang Xiaobai like this. He was originally planning to lay the groundwork. But when Jiang Xiaobai said this, it seemed as if he was showing off, which made him a little embarrassed and interrupted his train of thought.

“Say, why don’t you say anything?” Jiang Xiaobai looked up at Wang Meng in confusion.

"Director Jiang, you have interrupted my train of thought. I was planning to lay the groundwork, but now I have to think about it." Wang Meng said honestly. He and Jiang Xiaobai have an unusual relationship, so this kind of statement, Just say what you want to say.

Jiang Xiaobai had a dark look on his face when he heard this. It was his own fault, and he still had to listen to you finish playing. Jiang Xiaobai waved his hand helplessly: "Okay, you can continue to play."

Wang Meng then continued his train of thought: "Our Changxingju Real Estate Company, in the commercial real estate area..."

The other executives have weird looks on their faces. This is their Mr. Wang, the real group veteran. If he were the person in charge of other subsidiaries, how would he dare to talk to Director Jiang like this and interrupt your train of thought? If you don’t have an idea, find someone with an idea.

When Wang Meng had finished boasting, he started to talk about the real thing.

"We are preparing to go overseas for two main purposes. Now, after the domestic real estate industry has experienced policy adjustments in the past two years, starting from this year, policies have gradually been relaxed again, but we have to prepare for the next Prepare for an adjustment.

The real estate industry is also a cyclical industry. What should we do if we encounter the last policy adjustment again? This is a problem that domestic real estate companies have to face. The last policy adjustment caught us by surprise.

 Many domestic real estate companies have disappeared from the industry, which is already proven, so we need to make some preparations. So this is one of our purposes for going overseas. The other is that we want to find new profit growth points. The overseas market is very broad..."

Wang Meng slowly explained his reasons, and Jiang Xiaobai also looked at a bunch of data in the information in his hand. The data was a comparison of the profits of Changxingju Real Estate Company in previous years. In the year after the adjustment policy came out, Changxingju Real Estate The company's profits dropped sharply.

In the year that followed, profits began to rise slowly. When encountering this kind of policy adjustment, there was really no good way to do it. We could only bear it. If we go overseas and have overseas profits, it is indeed a problem. Method.

 Looking for new profit growth points is also a reason.

After Wang Meng finished speaking, he looked at Jiang Xiaobai. He was originally waiting for Jiang Xiaobai's statement, but Jiang Xiaobai remained silent and just uttered two words: "Continue talking."

Wang Meng was a little unsure of Jiang Xiaobai's thoughts. Did he think that the purpose of going to sea was feasible or that the reason was not sufficient? However, Jiang Xiaobai did not express his feelings and just let himself continue. Wang Meng had no choice but to continue: " The specific project is like this.

We want three ways. One is to start with the hotel industry. Our Changxingju Real Estate Company has established a new hotel brand in the past two years, Changxing Hotel. I think that domestic five-star hotels have never been seen overseas. hotel. Then we, Changxing, will be the pioneers and change this situation. Self-operated and self-built, building a brand..."

Jiang Xiaobai couldn't deny it. Changxing Hotel, a subsidiary of Changxingju Real Estate Company established last year, currently has only three hotels in China, one in Yangcheng, one in Pengcheng, and one in Beijing.

 Not even the Magic City. These three hotels basically opened at the same time and did not last long.

 Jiang Xiaobai flipped through the information in his hand. The profits of the three hotels were pretty good, but the brand was not well-known in the country. Wang Meng was already planning to build the hotel abroad.

 It sounds nice to say that self-operated and self-built, branding, and building Chinese five-star hotels overseas are both about changing the situation and being a pioneer.

What he said is very good, but whether it can be actually implemented is really a question mark.

"Director Jiang, this is how we think about it. We not only have Changxing Hotel, but we also have a hotel in Xiangjiang through a joint venture with Lixin Company, so our experience is quite sufficient. This is our initial plan. The first step is to The estimated investment to build a super five-star hotel in the core area of ​​Renton is US$500 million.

 Director Jiang can take a look at the project plan. If we can establish a firm foothold in the super five-star hotel in Renton, then the next step is to go to the Citigroup market..."

 (End of this chapter)