Rebirth of the World’s Richest Man
Chapter 3341: Removed from shelves
Chapter 3341 Removed
Jiang Xiaobai hesitated again and again, but finally decided to accept Zhang Weiyi's opinion. It's not that I'm compromising, but that I'm more likely to communicate well this way, and things might go smoother.
He did not believe that in this situation, someone would really dare to take the risk and say that his solution was wrong.
It means that some people come and hint to themselves that they want to make it a big deal and turn it into a trivial matter. Just pretend that you don't understand and pretend to be stupid. Who can't do that?
"Okay, Director Jiang, I'll go right away." Zhang Weiyi hurriedly went out to do some errands.
On the other side, Fan Gang and others also took action. The first thing they did was to notify the dealers. In fact, the dealers received the news last night that they would stop supplying goods.
Everyone is confused about this, and I am planning to inquire about the situation again today. What happened? Why did the supply stop?
No one is happy to stop supply.
As a result, I received a call again, saying that all products were being recalled, which made people even more confused. I felt that there was something wrong with Yili's brain.
This is not how you seek death.
So everyone disagreed. They could find a reason to temporarily stop supply and shirk the past, and no one wanted to get to the bottom of it.
But this comprehensive recall of products is just a joke. If we don’t ask clearly for the reason, how can it be possible?
However, they didn’t need to ask. The notice that Yili then officially sent to all dealers clearly stated it.
Because the assessment team found that melamine is added to the milk powder, which may be harmful to the human body after consumption, all products are required to be recalled.
Eli dealers looked at the notices in their hands and were speechless for a long time. Is it surprising?
In fact, this incident is not an accident. As Fan Gang said, this kind of thing is actually a secret in the dairy industry.
There are only so many milk sources, and everyone is competing for them. In order to make money, some milk stations add melamine, raise standards, and then sell them to various dairy companies. In fact, many people know this.
But everyone is doing this kind of thing, and no one will tell it.
But today, Yili suddenly came up with this reason to recall its products. Whether this reason is enough or not, it is enough, and it should be.
But the crux of the matter is, what did Yili do before? It’s not that he didn’t know it before, he knew it before and did it before. Now he suddenly comes up with this reason. How crazy is he?
Don’t you know how much of a shock this reason will cause? As for Yili, who bore the brunt of the crisis, it is uncertain whether he can survive the storm.
What to do? Even if you have lived enough, you are not looking for death.
Many dealers didn’t understand it at all, but Yili came out with this notice. No one dared to be careless. Since Yili wanted to do this, no one dared to carry it.
It didn’t matter if we had tacitly expressed it before, but Yili has exposed it, and whoever delays may be held responsible.
Suddenly all dealers went crazy and recalled products across the board.
At the same time, all shopping malls and supermarkets were notified to remove all Yili products from their shelves.
What surprised the supermarkets was that this was not a request from the malls and supermarkets to remove the products from the shelves, but Yili actively requested to remove its own products from the shelves.
This is really weird stuff that happens every year, especially this year. In the past, supermarkets would remove some products from their shelves, and they were basically from companies that were hit by thunderstorms. Then Shang Chao followed closely. Anyway, the main focus is to follow the crowd.
However, this is the first time that a brand has taken the initiative to request that a product be removed from the shelves. It has been a long time coming.
However, Yili's notice was very clear. There was a problem with this batch of products and chemical raw materials were added. The message was clearly sent out, just like the dealer.
If it’s not clear, it doesn’t matter to anyone. Anyway, once the product is sold, everyone will make money.
But Yili has made it clear. Who dares to delay? If something really happens by then, we will find out that the notice issued by Yili on the 10th was not removed from the shelves in your **** mall on the 12th. This consequence is simply unaffordable.
At that time, a hat will be put on the video security issue, and no one will be careless.
So Yili’s vigorous recall campaign began.
At the same time, Yili’s actions affect not only Yili, but also other places.
The first is Mengniu. Mengniu has always been very concerned about Yili's movements. Whenever Yili makes any move, Mengniu is the first to follow up.
For example, regarding the previous evaluation team, they boasted about it in newspapers again and again, and the publicity effect was very good.
After all, whether it is a first-rate expert, a second-rate expert, or a third-rate expert, it goes without saying that ordinary consumers cannot distinguish this kind of thing. As long as they are branded as an expert, they will take a deep breath.
It is something that many people in the industry cannot distinguish clearly.
It’s like going to the hospital to see a doctor in later generations. Many people think of this expert, that director, etc., but those who are truly skilled may not be experts or directors.
Experts can publish papers, and the director is politically literate and a serious researcher. Who has the time to do this?
Therefore, as soon as the evaluation team’s publicity was released, it received rave reviews, and Mengniu’s sales also increased significantly.
Niu Sheng was also very proud and felt that he had taken the lead. It was originally Yili's innovative publicity method, but he acted quickly and won the prize.
How can I be unhappy about this? I even feel that Fan Gang is still a little young.
But in the next few days, Yili has not taken any action, which makes Niu Sheng a little unsure. Normally Yili should follow up the promotion, but Yili has not made any move at all.
That's it. As a result, last night, I received news that Yili was going to stop production. Not only did it stop production, it also stopped supplying to dealers.
This made Niu Sheng even more uneasy. What's going on? Yili is doing well. Why did it stop production and stop supplying goods to dealers?
What went wrong?
How did that happen? Doesn't Yili know that such behavior is tantamount to giving up the market that it finally captured?
The whole Yili team is having a seizure. Yes, Fan Gang’s methods are a little too sophisticated, but that doesn’t mean that all the top management in Yili are mentally ill. What happened?
Why didn’t I receive any news? Niu Sheng felt extremely panicked.
(End of this chapter)
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