Rebirth of the World’s Richest Man

Chapter 3283 Twin Brothers

In fact, Jiang Xiaobai came here to sign a letter on behalf of Huaqing Holding Group and express Huaqing Holding Group's attention. As for other issues, Zhang Weiyi has already settled them, so Jiang Xiaobai doesn't need to worry about them at all.

After signing here, Huaqing Holding Group will officially settle in Yili.

Jiang Xiaobai and others went to Yili the day after signing the contract. This was the first time for Jiang Xiaobai, but for Zhang Weiyi, he had come to Yili countless times.

  After all, all kinds of evaluation and review work before the acquisition require contact with Yili, and I don’t know how many times I have been involved in this process.

It can be said that Zhang Weiyi and others are already familiar with Yili, but even so, after coming to Yili again, Zhang Weiyi and others still have a completely different feeling.

After all, when I came here before, although I was ready to acquire Yili, the acquisition was not completed after all. When I came to Yili, I always felt like I was still a guest.

 But it’s different now. The acquisition contract has been formally signed, and the initial payment has already reached the account of the Hohhot State-owned Assets Department.

This Yili officially belongs to Huaqing Holding Group. Although it only has 30% of the shares, it is enough.

 It is not possible to require full control.

For many listed companies, even 5% can control a company. After all, many shares of listed companies are circulated in the market, including various retail investors, the top ten circulating shareholders, etc.

 The shares that are really concentrated in the hands of the management are not as many as everyone imagines. Thirty percent of the shares are enough for Huaqing Holding Group to control Yili.

This time I came here as a host, so of course everyone’s feelings were different.

Even Jiang Xiaobai feels the same way. Although Jiang Xiaobai said he has never been to Yili, Mengniu has been there many times and visited it many times.

This Niu Sheng came out of Yili at that time. The various arrangements of Meng Niu can be said to be about two generations different from Yili.

And both companies are located in Hohhot. It can be said that if there are no trademarks and various signs, people may not be able to tell which company is which if they go to the two companies.

 This is no exaggeration at all, because both companies are in Hohhot, both are on the grasslands, and both are engaged in dairy industry.

The founder of Mengniu came from Yili. It is even said that the rise of Yili is due to the founder of Mengniu. The various layouts of the two companies are basically the same. Whatever you do, I will do. What, you are chasing after me.

 Forget it, are our colleagues enemies? But this pair of enemies is particularly strange. The two companies are very similar in product design and packaging.

It is even said that when Mengniu was founded, not only the founder Niu Sheng came from Yili, but also when Niu Sheng founded Mengniu, more than 300 people came from Yili, from production to operation, sales, marketing, In various departments such as raw materials and equipment, many of them are the leaders of various departments in Yili.

Also, Mengniu felt that the process was inseparable from Yili. At that time, Yili had a complete blockade of Mengniu, and Mengniu did a big thing three months after its establishment.

Mengniu’s advertisements are printed on the billboards on the main streets: Learn from Yili and create the second brand of grassland dairy industry.

This advertising slogan is not only related to Yili, but also successfully made consumers familiar with the new brand Mengniu. It also proactively admitted that Yili is the leader of the dairy industry in Inner Mongolia, and Mengniu should learn from Yili. Mengniu spent a lot of money on advertising, and Niu Sheng also had high hopes for these ads, hoping to open up Mengniu's market. However, after Mengniu's 45 billboards were posted, they were smashed to pieces overnight, making Mengniu's advertising strategy stillborn.

 The billboard was smashed, which was undoubtedly a huge blow to the newly born Mengniu. But Mengniu got a blessing in disguise with the billboard incident.

 Who smashed the Mengniu billboard? Who did the fierce bull offend? This incident attracted widespread attention. At the same time, the media discovered that the founder of Mengniu was actually Yili’s former boss, and various reports about Mengniu were increasing.

With the help of the billboard incident, Mengniu quickly entered the public eye. The billboard was smashed, but the Mengniu brand became more and more popular. Mengniu received a large number of orders and surpassed other dairy companies to become the second largest dairy industry in Hohhot. company, second only to Yili.

 This incident is known as the “Mengniu Billboard Incident” in history. Who smashed the Mengniu billboard? There are different opinions on this matter.

 Some people think that Yili sent people to smash it to strangle the fierce bull in its cradle. Some people also think that this is Mengniu's "self-directed and self-acted" behavior, just to attract attention.

   Anyway, the fierce ox got up by rubbing against Yili.

 The two companies are like twin brothers. When they arrived at Yili, they were not much different from Mengniu, but Jiang Xiaobai felt different in his heart.

While watching, I listened to Zhang Weiyi introduce some situations.

“Director Jiang, the senior management of Yili are already waiting in the conference room. Let’s go to the conference room for a meeting. You can tell everyone a few words, and then I will announce the reorganization plan...”

Zhang Weiyi said, Jiang Xiaobai thought for a while and nodded.

When Jiang Xiaobai and Zhang Weiyi entered the conference room, everyone in the conference room stood up. Although many people still have feelings for Zheng Huaijun, the reality is that Yili now belongs to Huaqing Holding Group.

 Similarly, they did not dare to neglect Jiang Xiaobai, a legendary figure.

 At the introduction of Zhang Weiyi, Jiang Xiaobai shook hands with Yili's senior executives one by one, including Fan Gang.

He looked at Jiang Xiaobai with complicated eyes. The two had met a long time ago. At that time, Fan Gang was very resistant to Jiang Xiaobai and felt that Huaqing Holding Group was taking advantage of the situation.

Everyone was also looking forward to Zheng Huaijun's return, but after such a long time passed and there was no hope, everyone also recognized a fact.

That means Huaqing Holding Group’s acquisition of Yili may not be a bad thing.

Zheng Huaijun was taken away. Yili was leaderless, while the fierce bulls on the other side were still eyeing them. This was a very strong competitor. In this situation, if Yili had no one to lead him, he might not know what his future development would be. So.

Now that Huaqing Holding Group has taken a stake, it may lead Yili to a better future. After all, Huaqing Holding Group needs strength, capital, and background.

 (End of this chapter)