Rebirth of the World’s Richest Man

   Chapter 2749 to mention a little

   When testing Ji Li's pride, Ji Li didn't even have a decent test site, Jiang Xiaobai could only drive out for the test, but the car couldn't come back halfway, and the whole group of people were very embarrassed.

   But the Huahai Automobile Factory is different. It has its own test site inside the factory. Although it is not too big, it is definitely no problem to run two laps.

   Of course, this Jiang Xiaobai test is just a way to experience the condition of the car.

  Jiang Xiaobai stopped after driving for two laps. How should I put it, the overall condition of this car is still good, but compared to the cars of later generations, there are still many shortcomings.

   And it is not only worse than the cars of later generations, but it is also much worse than the car I have now. Of course, my Huahai No. 1 car is custom-made. In all aspects, it is not this kind of preparation for the market, and the car for the public can be compared.

   But relatively speaking, at least it's much stronger than something like Charlie.

   "Okay, the car is fine, but we have to make persistent efforts and have one..." Jiang Xiaobai said while getting on the car with Mao Zhenhua and Tian Yuan, ready to go to the office building.

  This automobile industrial park is only one word big. It takes more than half an hour to walk to the office building, which is not necessarily enough. You can only take a car.

   "Jiang Dong." Zhang Tingting came over and whispered in Jiang Xiaobai's ear: "Jiang Dong, that Wang Zhidong called and said he was at the company."

   "Then let him wait for a while, I'll go back later." Jiang Xiaobai thought about it and said, there are still some things to explain to Mao Zhenhua here, so he can't leave immediately because Wang Zhidong came over.

   The issue of the second generation of Huahai Auto is actually more important than the issue of Xinlang.

The first-generation car is to test the reaction of the market. The second-generation car is about to officially enter the stage, and it is now 2001. If the brand can't be launched earlier, the competition in the car market will be fierce in the future. It's hard to do.

   Zhang Tingting nodded and called Wang Zhidong back. Jiang Xiaobai had already got into the car and continued to talk to Mao Zhenhua and Tian Yuan.

"This second-generation car, compared to the previous H1, has been greatly improved, not only in terms of engine, but also in the interior of the vehicle, including sealing and noise reduction. Come out, you are attentive.

  The sense of streamlined lines, your appearance design is also good, but I don't know if you found it? "

   "Jiang Dong, you said." Tian Yuan nodded, originally thinking that Jiang Xiaobai should be more satisfied with the second-generation car that was carefully developed this time, but did not expect Jiang Xiaobai to have some desire to restrain first.

   found a problem, so where is a problem, there is an important problem.

"Look, our car is better than Jili's, needless to say, it is much stronger than Jinmen Xiali, and it is comparable to Santana in terms of performance, but relatively speaking, it is better than that of Audi and other brands. It's a lot worse.

   That is to say, we are cheaper than the cars of the previous level, and the performance is better than the cars of the next level, but the price is expensive.

   This creates the problem that we don’t stand out from anything. "Jiang Xiaobai said, Tian Yuan and Mao Zhenhua were thoughtful.

"Think about it, in a class, the students who love to learn can be remembered by the teacher, the two or three students who are the most naughty and the teacher can also be remembered, and the teacher who can sing and dance in literature and art can also remember, running. It is very fast, and teachers with good physical fitness can also remember it.

But the grades are in the middle. If you don't make trouble, you can't learn, and your physical fitness is average, but you can't sing and dance. Such students will be wiped out by everyone. Needless to say, after graduation, even before graduation, the teacher Might have been forgotten, right? "

  Mao Zhenhua and Tian Yuan nodded. They probably understood what Jiang Xiaobai wanted to say.

  "And our car is in such a situation now. When it comes to the market, when it comes to the cheapest car, the first thing everyone thinks about is Geely and Xiali. To say the most recognizable brand, drive a BMW and ride a Mercedes-Benz.

Look at the advertisements of BMW and Mercedes-Benz. Both are well-known brands with high brand recognition. They also made a distinction. When driving a BMW, it is because of the high degree of operation of BMW. When riding a Mercedes-Benz, it is a Because the Mercedes-Benz sits comfortably, of course, whether it is like this or not, the special of others is more obvious. "

  Jiang Xiaobai said that here, Mao Zhenhua and Tianyuan still don't understand the truth.

"Jiang Dong, you are saying that we also want a distinctive feature of the product, so that when consumers mention this matter, the first thing that comes to mind is our brand, such as price concessions, such as control, such as comfort and the like? "

  Mao Zhenhua asked.

  Jiang Xiaobai nodded, but then said, "That's not enough. It's not that we can think of our Huahai Auto by thinking of this feature, but that we should subconsciously let customers have this idea when we mention Huahai Auto."

   Tian Yuan and Mao Zhenhua nodded and pondered.

"I don't ask your second-generation cars to have such features, but after the second-generation cars are mass-produced, the next-generation cars, that is, the third-generation cars, should have such distinctive features, such as safety. , such as 100-meter acceleration, such as special anti-collision, such as fuel saving, such as handling, needless to say, there is one feature.

   But this feature is a feature that everyone should accept and recognize, and people can think of this feature when they mention our brand. "

   After arriving at the office building, Jiang Xiaobai went to Mao Zhenhua's office and continued to chat with the two about the characteristics of the brand.

"It goes without saying how prominent this feature is, what kind of level it really achieves, but it is stronger than all other cars. For example, our cars are priced at 100,000 grades in the mid-to-low-end sedan industry. This prominent feature needs to be Compared to mid-to-high-end cars, for example, cars in the price range of 300,000 to 500,000.

   In this regard, we should be stronger in our advantages, and then make a comparison to publicize it to consumers to let them know.

  For example, a mid-to-high-end car, with a price range of 300,000 yuan, should be better than a million-dollar luxury car in this respect…”

   "You should also be more attentive in publicity, learn more about the advertising shooting techniques of other car dealers, how to highlight how to come..."

   (end of this chapter)