Rebirth of the Wild Age

Lin Zhuoyun also quickly adapted to the new living environment. After get off work every day, she must go to the fitness center in the community to exercise. She just weaned her child some time ago, and now she is recovering after giving birth, and she can't wait to get rid of the fat on her stomach.

The two female bodyguards especially like to accompany Lin Zhuoyun to the gym, because there are sandbags and punching targets, and there is a standard boxing ring where they can flex their fists.

Speaking of bodyguards, the four male bodyguards probably felt that it was too urgent to live together. During the interval between two shifts, those who were in a state of rest chose to go out to live. Especially Hong Weiguo and another married male bodyguard, they would naturally go home to spend time with their wives and children when they were on vacation, which made the house look much more spacious.

When playing golf yesterday, Shen Nanpeng even laughed at Song Weiyang for being so afraid of death that he actually let several bodyguards live in the villa.

Song Weiyang was indeed afraid of death. In the first few years of the 21st century, social security was still not very good. In 2001, a strike hard in the new century was launched. The hometown of Rongping seems to be lagging behind. The crackdown only started in early 2002. More than 50 guns were seized, and thousands of controlled knives were seized. There are more than 30 gangs.

The crackdown in a remote prefecture-level city has achieved such great results. One can imagine how bad the overall law and order is. Because of this, after a wave of crackdowns in 2001, in 2004 a nationwide crackdown began again.

Even in a high-end villa area like Tomson Golf, there have been burglary cases in recent years. It doesn't matter if you steal something, Song Weiyang doesn't care about that bit of property, but if the thief suddenly has a brain twitch and wants to kill someone, it's nonsense for the richest man in China to die like this for no reason.

Boss, the beverage market analysis report for the first half of this year has been released. It is the data from the China Beverage Industry Association. Shen Si asked while holding his laptop, Do you need to take a look?

Let's have a look. Song Weiyang said.

The analysis of this report is very comprehensive. First, it summarizes the overall market. In the first half of the year, the total output value of beverages in the country was 87.4 billion yuan (reduced due to SARS), product sales revenue was 112.6 billion yuan (a substantial increase year-on-year), and sales profit was 8.3 billion yuan. There are more than 1,000 enterprises engaged in beverage production in the country, but only more than 10 can be called group enterprises, and these more than 10 large-scale beverage enterprises have already occupied more than 60% of the market share. Survive in it.

Secondly, the report analyzes different types of beverages. The biggest change this year is water beverages.

At the very beginning, the price of pure water from Xifeng and Wahaha, as well as Nongfu Spring as a porter, ranged from 2 yuan to 2.5 yuan. In the past few years, the price has been continuously reduced. Until February this year, the price of Nongfu Spring was suddenly reduced to 1 yuan. Xifeng and Wahaha quickly followed suit, forcing small and medium-sized water companies in various places to survive. Many local water companies simply gave up the bottled water market and started to develop the bottled water business with all their strength, surviving with difficulty by taking advantage of local production and sales.

The reason why Xifeng, Wahaha and Nongfu Spring have dared to cut prices significantly is that they have completed the nationwide layout of water plants, which has minimized transportation costs. Moreover, the production line has also been updated, and the cost of filling and packaging has dropped significantly, forming a price crushing situation for those small and medium-sized water companies.

In the past, when asking people to buy a bottle of purified water for 2 yuan, many consumers would hesitate, so they might as well pay a few cents more to buy Coke. Now pure water, mineral water, and mountain spring water have been reduced to 1 yuan a bottle, which immediately stimulated the market to explode. Coupled with the best-selling drinking water brought about by SARS, the aquatic products of the three major brands have surpassed their respective other beverage varieties in an all-round way.

Whether it is Xifeng, Wahaha, or Yangshengtang, the sales of water and beverages are all increasing in cost, and they have become the company's largest profit point without any suspense! The products of the three companies together account for 43.8% of the water beverage market, and bottled water alone accounts for more than 65%.

Another major event in the beverage market this year is the renewed smoke in the field of iced tea.

First of all, Nestle, Swire, and Coca-Cola joined forces to launch Nestle Refreshing Tea. On the day of the product launch event, not only a foreign devil was invited to be the host, but also a group of glamorous foreign models were invited, and their poses attracted the attention of countless people. On the same day, more than 300 dealers sought cooperation to spread this tea drink all over the country, and consumers responded very strongly, taking nearly 10% of the market share in half a year.

In fact, Coca-Cola has always wanted to enter the Chinese tea beverage market. It launched Heaven and Earth five years ago, but was quickly discontinued by Xifeng Ice Tea. Lanfeng was launched two years ago, but sales are still limited, and people have become accustomed to Xifeng's tea drinks. Last year, the Sunshine Fruit Tea was released, which became popular, but the stamina was obviously insufficient.

Undeterred, Coca-Cola finally brought in Swire and Nestle, and quickly completed the construction of the production line last year. In the first half of this year alone, it invested 100 million yuan in production and promotion. This product should have been called Nestlé Iced Tea, but unfortunately Bingshuang has been registered by Xifeng to produce soft drinks (also commonly known as Xifeng Sprite), so it can only be called Nestlé Refreshing Tea.

And Master Kong’s iced tea, which has always been tepid, also followed Coca-Cola’s efforts. Master Kong directly invested 30 million US dollars for the construction of the second phase of the factory, doubling the production capacity of its mainland tea beverages, and then began to spread the publicity. Uni-President and Wahaha couldn't sit still, they expanded their ice tea production capacity one after another, and then engaged in various promotions.

This situation is very nonsense, just like in another time and space, when Lin Yilun sells hot sauce, cats and dogs jump out to make hot sauce brands, and directly beat the industry leader Laoganma into a state of confusion.

The same is true now. Those companies mentioned above are madly entering the tea beverage market, instantly attracting the attention of countless peers. Robust, which was acquired by France's Danone, Tsingtao Brewery Group, which sells beer, and Nongfu Spring, which sells drinking water... Many companies have started to make tea drinks in one go, killing the market.

In the face of pressure from many peers, the sales of Xifeng iced tea series have declined rapidly, and they have almost been kicked out of the leading position.

Yang Xin urgently convened a meeting of the tea and beverage business department, repeatedly discussed with the marketing department, and then discussed with Song Weiyang on the phone, and finally decided to invite the bendy little king Zhou Jiegun to be the endorsement. This is equivalent to changing the market positioning of Xifeng Ice Tea, targeting the main target customers at young people who pursue fashion, and correspondingly changing the new packaging.

But unfortunately, because of SARS, Zhou Jiegun did not dare to come to mainland China to shoot commercials. It was not until June that the commercial film was filmed by Wan Wan's director, and it was sent to mainland China for post-production, and the celebrity promotional event that had been discussed earlier could only be postponed.

Fortunately, although iced tea was caught off guard, Xifeng's milk tea has suddenly emerged. The Xiang Piao Piao milk tea, planned and named by Song Weiyang himself, after several years of intensive cultivation and development, finally exploded during the Spring Festival this year, becoming the fashion first choice of countless young women.

In addition, this year's fruit and vegetable beverage market is also hot.

In this field, the previous four heavenly kings were: Donghuiyuan (juice), Xixifeng (fresh orange), Nanyaoshu (coconut juice), and Beilulu (almond dew).

This year, it was completely turned into a pot of porridge. Uni-President and Master Kong were crazy about disrupting the situation. Wahaha chose to follow up in an all-round way, and Robust, a subsidiary of Danone, also rushed in. In addition, due to China's accession to the WTO, tariffs on imported fruits and juices have dropped, and fruit and vegetable beverages from Japan, South Korea, Europe, the United States, and Southeast Asia have also come to join in the fun, completely forming a situation of melee.

Xifeng is facing a very serious situation this year. Fortunately, the red canned Jianlibao is selling well, Xiangpiaopiao has suddenly emerged, sales of purified water have skyrocketed, and Very Coke is still strong. Otherwise, the mid-year financial report would not be able to be released, because other businesses have declined across the board—— The instant noodle and biscuit markets are also fighting, and even small pots of tea have been followed by Acorn International.

Yang Xin was extremely busy all day long, Chen Tao hadn't reunited with Song Weiyang for a long time, and even Zheng Xuehong stood up to clean up the company's corruption.

In the past few years, Xifeng's expansion rate was too fast, and the business department setup also belonged to the wartime mode.

Faced with such a crisis, Yang Xin finally began to adjust the group structure. The previous business divisions were all cancelled, and were divided into food business division and beverage business division.

Drinking water products were set aside separately to set up a branch company, specializing in the production of bottled water and bottled water. According to the type, it was subdivided into mineral water, mountain spring water and pure water. Song Weiyang suggested to start research and development of bad mineral water.

Two carbonated beverages, Very Coke and Ice Cool, were also designated separately, and a branch company named Very Carbonated Beverage Co., Ltd. was established, which will specialize in the development and production of carbonated drinks in the future.

Yinlu, a previously acquired branch, is now directly absorbed and absorbed into Xifeng's Beverage Division as a whole, while Jianlibao is still operating independently.

After the adjustment, Xifeng Company officially changed its name to Xifeng Beverage and Food Group Co., Ltd., or Xifeng Group for short. In addition to the headquarters that controls the overall situation, there are two departments and five divisions under it, namely: Food Business Department, Beverage Business Department, Jianlibao Functional Drink Company, Very Carbonated Beverage Company, Xifeng Water Beverage Company, Xifeng Logistics Company, Xifeng sales company.

The group structure adjustment will be completed in October, and the management and operation costs will be greatly reduced.

After the detailed information was disclosed in November, the stock price of Xifeng, which had fallen slightly, suddenly rose by 5.6%. This is to fill in the loopholes in the previous years of rapid development, and Xifeng has finally returned to the normal development track. The latest chapter of Rebirth of the Wild Era is here: