Rebirth of the Wild Age

Foreigners who participated in the first China Internet Conference were mainly experts, journalists and investors, and almost no presidents or CEOs of well-known foreign websites were seen.

Pip Coburn, a reporter from Red Herring magazine, also came. He listened to Song Weiyang's science fiction speech in Chengdu last time, and gave Song Weiyang an exclusive interview. He was very impressed with Song Weiyang. It is a pity that these reports did not attract attention in the West. Most readers regarded this as a dream, and regarded Song Weiyang as another person who can make up stories in China's Internet industry.

Although the Internet Bible Red Herring is no longer popular after experiencing the cold winter of the Internet, it still has influence in Silicon Valley in the United States. This kind of influence is gradually fading. After six years, the Red Herring magazine will be directly kicked out by the landlord because of the arrears of rent...

The first speaker in the afternoon was Negroponte, who talked about p2p and believed that p2p would dominate the Internet in the future.

Pip Coburn kept the recording equipment on his lap, but kept jotting down key words. Undoubtedly, Negroponte's speech will be one of the highlights of the conference.

Next, I would like to invite Mr. Song Weiyang, Vice Chairman of the Internet Society of China, to give a wonderful speech on stage...

Hey, that funny Chinese dreamer appeared again - this was Pip Coburn's inner thoughts, he quickly put on his earphones, and the organizer arranged for simultaneous interpretation.

Crack clap clap!

Song Weiyang hadn't even stepped onto the podium. The moment he stood up, more than 1,000 people in the audience burst into applause.

At this moment, not only were all the top figures of the Chinese Internet present, but even the leaders of several departments did not leave, and they clapped along with the crowd with smiles on their faces.

Song Weiyang walked quickly to the main podium, tried the microphone and said: First of all, I would like to thank all the leaders, experts, journalists, scholars, investors and Internet practitioners from home and abroad, and thank you for giving me the opportunity to speak this time. .”

Crack clap clap!

After a burst of applause, Song Weiyang continued: After listening to Mr. Negroponte's speech just now, I was deeply inspired, and at the same time agree with his point of view that p2p is about to flourish. What I want to talk about is similar to that of Negroponte. Sir, the literal meaning of p2p is 'peer-to-peer network', focusing on 'people-to-people' and 'peer-to-peer' communication. In fact, at the beginning of the birth of the Internet, it was to achieve a peer-to-peer network. But the rise of commercial websites, The mainstream form of networking has become unequal, forming a 'website-user' one-way transmission mode. This is contrary to the original intention of the Internet. Let me call it the web1.0 era, and the future based on p2p technology Peer-to-peer network, I want to call it the web2.0 era!

I mentioned this concept before, but no one paid attention to it. Now the technology and timing are relatively mature.

The Internet winter that you have just experienced, I don't think it is the end of the Internet, nor is it the catastrophe of the Internet. It is just a naive, clumsy and confused Internet preview, and it is just a prologue in the history of Internet development. The Internet has not entered the decline of old age. period, not even into adolescence, the Internet is still just a teenager! The so-called Internet bubble is nothing more than a rebellion in adolescence.”

Negroponte’s previous speeches were mainly focused on technical aspects, during which he explained a lot of technical terms, some people were inspired by them, but more people were dumbfounded.

Song Weiyang's speech was relatively simple and easy to understand, and he defined it from a strategic position, but whether his definition can be recognized by everyone depends on what he said in the follow-up.

Next, Song Weiyang said amazingly: The change of the times has just begun. What I want to say is that the second wave of digitalization is far more destructive than the first wave, and traditional industries will be extensively and intensely impacted. This This impact is closely related to the media reporters here, because the web2.0 era will eliminate a large number of traditional media. In the next ten years, local tabloids will have no room to survive, and the broadcasting industry will even tend to die. Why do you say this? Because based on p2p technology, the era of web2.0 has changed the way of information dissemination. The Internet model of person-platform-person has led to everyone being an audience and at the same time everyone being a disseminator. Now that mobile phones can access the Internet, computers will become more and more As it becomes more and more popular, people will immediately disseminate the news that happens around them. This kind of dissemination may occur in chat rooms, may appear in bbs forums, or even send them to friends directly on QQ, and then be posted on the portal website A piece of news is already known to the public before it can be typed and printed, what traditional media has to do is to put online news on paper!

Many reporters were a little uncomfortable listening, and even wanted to refute, but they couldn't interrupt Song Weiyang's speech, so they could only continue listening patiently.

Song Weiyang continued: There is also the traditional publishing industry, including traditional literature, including the record industry, which is about to enter a period of recession. The most typical feature of the web2.0 era is that everyone is a creator and communicator. Now there are Internet writers, there will definitely be Internet singers in the future. Internet literature and Internet music will continue to impact traditional literature and music, and will eventually kill traditional literature and traditional music. Because of the spread of p2p technology, It will inevitably lead to the proliferation of piracy, and people can easily obtain related online resources for free. When traditional writers and songwriters are not active, their industry system will collapse day by day! As far as the book publishing market is concerned, I think that only children’s literature and education Auxiliary information can be obtained very well, and other types will die miserably. The same is true for traditional stores. When the b2c model develops and matures, a large number of physical stores will die!

Web1.0 can be summarized by the following keywords: browsing, consumption, passive, acquisition, static, html. The keywords of web2.0 are: collaboration, creation, initiative, provision, dynamic, xml. Let me give you the most typical For example, the Internet Encyclopedia Project of Sogou Company belongs to the category of web2.0. With Sogou Encyclopedia as a platform, the vast number of netizens collaborate to edit entries, everyone is a creator, and everyone can obtain information from it. This is The web2.0 model of 'people-platform-people'. The same is true of Sohu's Renren. Renren is a platform, and every user is a content creator, and every user is a content consumer. Sogou's The same is true for blogs, which are getting more and more popular now. Even the news message and comment function of the portal website is a rudimentary web2.0 experience.”

Web1.0 Internet companies provide content, while web2.0 Internet companies provide services. The web1.0 era is centered on commercial websites, while the web2.0 era is centered on network users. Not only that, the application of web1.0 era The scale of software is relatively large, and enterprises make it for customers to use; while the application software in the web2.0 era is mainly small-scale open source software, and each user can be the creator of application software. Therefore, small Internet companies The opportunity is coming. As long as you make practical software, even if it is just a small gadget, you can still have a broad market. For example, the domestic Internet Ant, which specializes in downloading, will definitely make a lot of money if it is updated and maintained. who can throw money at them.”

Let's talk about the online community again. In the web2.0 era, not only social networking sites can be called online communities...

Let's talk about online government affairs. In the era of web 2.0, online government affairs are not unilaterally top-down. They can give feedback to people's sentiments, and even promote anti-corruption work and the construction of the rule of law...

After talking for about 20 minutes, Song Weiyang said: Let me summarize the three major characteristics of web2.0: first, open data and services; second, rich user experience; third, low publishing costs.

For enterprise personnel, web2.0 is a business platform; for market personnel, web2.0 is an interactive platform; for software developers, web2.0 is a software development platform; Say, web2.0 is a new media platform.”

Mr. Negroponte said that p2p is a technical concept, and the web2.0 I said is a concept of thinking, an attitude, and a model. web1.0 regards the Internet as a simple communication platform, and web2.0 Think of the Internet as a virtual society. In a society, people cannot just receive information in one direction, but will actively create and disseminate information. Our Internet companies only need to provide platform services for information dissemination.”

My friends, everyone has caught up with a good time, and now is the beginning of the web2.0 era. Choose a product and do a good job in platform services, and you will be the wavers of the new era of the Internet!

Okay, thank you all, my speech is over.

The audience was silent.

It wasn't until Song Weiyang stepped off the main stage that people suddenly burst into applause.

Song Weiyang did not discuss any technical issues, but set off a storm of thinking in the brains of the audience, which is no different from a cognitive revolution of the Internet. Perhaps, many people present had already touched the threshold and discovered this phenomenon, but Song Weiyang directly pierced the window paper.

The cold winter of the Internet that has just passed has left all practitioners in a state of confusion, not knowing where the road ahead is, and there is always a sense of precarious crisis.

But Song Weiyang's words directly pointed out the broad road, and placed the infinitely vast Internet world in front of them.

Even Negroponte only faintly felt the prospect of p2p, knowing that this is the future development trend. However, Song Weiyang pointed out directly and systematically, and even pointed out the three major characteristics of the web2.0 era, which made Negroponte connect his various predictions and conjectures.

Negroponte's seat was closer to the front. When Song Weiyang walked past him, the boss immediately stood up and applauded. Influenced by Negroponte, the Chinese Internet executives in the next few rows also stood up collectively to show respect, and then most of the more than 1,000 people in the audience stood up.

The applause lasted for more than five minutes. The host was interrupted several times, and finally stood on the stage and applauded with everyone.

It's not that people are overreacting, but that Song Weiyang deserves this kind of treatment. The introduction of the concept of web2.0 undoubtedly made the Internet practitioners who were in the fog suddenly see the correct path and direction. Whoever is the first to propose the concept of web2.0 under the current circumstances will be the leader of China's Internet industry, and also the leader of the world's Internet industry.

Pip Coburn, a reporter for Red Herring magazine, wrote excitedly in his small notebook: In the far east, an Internet hero was born. No, he is not just a hero, he is also the leader of Internet practitioners. Spiritual mentor! I believe that emerging Internet companies in the next ten years will not be able to avoid the thinking framework he has set today!

When the official leaders heard the thunderous applause, they couldn't help turning their heads and looking back. The crowd standing upright and the slapping hands made these leaders feel inexplicably surprised, and couldn't help but look at each other.

Only Internet practitioners can deeply feel the power of these words, which is like dropping an atomic bomb of thought in the industry!