Rebirth of the Wild Age

Now that the matter has been escalated, there must be side effects.

First of all, Wahaha's boss, Zong, applied for a delay in the bid opening time, and needed at least half a month to investigate the situation of Jianlibao.

Immediately afterwards, companies such as Master Kong, Yangshengtang, Uni-President, Lulu, and Coconut Tree all applied to participate in this tender, and even Coca-Cola and Pepsi wanted a share.

After repeated discussions, the leaders of Sanshui not only agreed to Wahaha's request to delay the opening of the bid, but also accepted the bidding applications of companies such as Yangshengtang, Uni-President, Lulu, and Coconut Tree. However, foreign, Hong Kong and Taiwan-funded enterprises were excluded, as were non-food and beverage companies, on the grounds that they would avoid causing public criticism again.

As a result, the number of bidding units reached as many as 10, and the beverage industry is all staring at the fat of Jianlibao.

In fact, if the tenderee did not require a one-time payment for the acquisition, there would probably be more troubled waters. For example, Huiyuan Group also wanted to bid, but they had expanded too fast in the past two years, and their capital chain was relatively tight, so they couldn't come up with several hundred million yuan in cash at once.

And Robust, which was robbed of the pure water market by Xifeng, just experienced a major internal earthquake, and five members of the core management resigned at the same time. To put it bluntly, it is internal fighting, marketing and management are in chaos, and there is no energy to rush to grab meat.

Lulu and the like also belonged to the escort, so if you can move around, you can come up with 400 million funds and you will be able to support the sky.

The real hope of winning the bid is Xifeng, Coconut Tree, Wahaha and Yangshengtang (Nongfu Spring), which are dubbed by the media as the four kings of domestic beverages.

After a delay of more than 20 days, the bid opening meeting was finally held in Jianlibao Villa, gathering more than 50 media reporters from all over the country.

Oh, Boss Zong, long time no see! Song Weiyang smiled and walked over to shake hands.

Boss Zong smiled and said, Boss Song, it's a pleasure to meet you!

The two parties met outside the gate of the bid opening site, and immediately shook hands in a friendly and warm manner, and reporters raised their cameras to take pictures.

Just after saying a few words, Boss Zong suddenly pointed to the distance and said, Boss Wang from Coconut Tree is also here.

I saw a thin man in a suit walking forward with his head held high. It was Wang Guangxin, the chairman of Coconut Tree Group.

Hi Boss Wang!

Hello Boss Zong!

The two seem to have known each other for a long time, at least they seem to have a good relationship, and they talked and laughed as soon as they met.

Boss Zong introduced: Boss Wang, this is Boss Song from Xifeng.

I know, I know, it doesn't work if I don't know, Wang Guangxin took the initiative to shake hands with Song Weiyang and said, Boss Song, you can go back and forth with Yang Coke. I, Mr. Wang, admire you very much.

Song Weiyang said sincerely: I also admire Wang Dong very much. Your coconut milk advertisement is very good.

Hahahaha! Wang Guangxin and Boss Zong laughed at the same time, their faces full of male tacit expressions.

The three of them entered hand in hand immediately, and there were already two bidding companies inside.

Wang Guangxin went straight to Zhong Shanshan in Yangsheng Tang, and said enthusiastically, Old Zhong, you came early today.

The early bird gets the worm. Zhong Shanshan glanced at Song Weiyang and Boss Zong, neither saying hello nor ill-mouthing each other, just pretending he didn't see them appear.

Song Weiyang and Boss Zong's reactions were similar, they directly treated Zhong Shanshan as air without any communication with each other.

The main reason is that Nongfu Spring has gone too far and offended the entire pure water industry by overturning the table. Up to now, the lawsuit of false advertising has not been completed, but it has only been temporarily shelved under the mediation of relevant departments.

Song Weiyang still behaved a little bit better. Boss Zong didn't even bother to put on a show, so he snorted and walked around to the corner seat, at least six or seven meters away from Zhong Shanshan. The two formed a relationship ten years ago.

Zhong Shanshan was originally an agricultural reporter for a certain newspaper. One day, his newspaper office used three pages to report on the gold rush in Qiongdao.

Zhong Shanshan was immediately tempted, and left his job without pay and went to Qiongdao to make a living. Others in Qiongdao are speculating in land and properties to make quick money, but he went to Qiongdao to grow mushrooms, and lost everything because of the climate. Afterwards, he made tens of thousands of yuan by reselling curtains in Qiongdao. As a result, he could not get rid of the habit he developed when he was an agricultural reporter. He used the money to raise prawns in Wanquan River and lost everything.

Soon, Zhong Shanshan became the Qiongdao general agent of Wahaha Oral Liquid.

At that time, Wahaha was eager to explore the emerging Qiongdao market, so the shipping price was very low, and it was particularly expensive in Guangdong Province. So Zhong Shanshan made a fool of himself. As the general agent of Qiongdao, he bought the goods at a low price and quietly shipped them to Guangdong Province to sell them at a high price. This move not only failed to help Wahaha develop Qiongdao, but also disrupted the market in Guangdong Province, which was Wahaha's most profitable place at that time.

In addition, Nongfu Spring turned the tables in the past two years, which led to a sharp drop in sales of purified water across the country.

Business competition aside, Song Weiyang actually admires Zhong Shanshan, because this guy is really good at marketing. Nongfu Spring, Happy Growth, Nongfu Orchard, Scream... These are all names chosen by Zhong Shanshan himself. When he named the new product, he already had a very complete market positioning and publicity strategy.

Perhaps in a few years, when Zhong Shanshan fights against mineral water, Song Weiyang will stand up and help him shout.

Although it is Zhong Shanshan's nonsense to smear pure water, there is some truth in attacking mineral water. First of all, adding minerals to water is useless, and the trace elements can be replenished by eating anything; secondly, the ingredients added in mineral water are all in accordance with the national additive standards, and they are food additives to be precise, so mineral water It should be called a beverage, not be characterized as drinking water!

Why would Song Weiyang help out at that time? It is not for the health of consumers, because although mineral water is useless, it is not harmful to the human body.

The real reason is commercial interests.

In a few years, more and more manufacturers will add minerals to the water and hype and market it under the banner of health. As a result, in the water beverage market, the sales volume of pure water still ranks first, while the sales volume of mineral water directly jumps to the second place, and the market share is crazily snatched.

...

More and more people came to the venue, and it was almost time for the opening of the bid, and the reporters were still looking for Zhang Hai.

Finally, Zhang Hai showed up, refused the interview and sat down directly.

The bidding actually started more than 20 days ago, and bidders can bid in advance or deliver bidding documents at the bid opening site. In principle, the later the bid, the safer it is to avoid accidental disclosure of your own price.

Soon, the host announced the start of the bidding meeting, announcing the list of bidders, bidders, recorders, notaries and supervisors. The whole process seemed very formal, more formal than more than 90% of current bidding meetings!

Now, let me read the procedures and disciplines of the bid opening meeting: first, smoking is strictly prohibited in the venue; second, no one who has nothing to do with the bid opening is not allowed to enter the bid opening venue, all journalists and friends, please wait in the lounge; third, those who participated in the meeting All personnel should turn off pagers and mobile phones, and refrain from making loud noises; fourth, if bidders or bidder representatives have questions, they should raise their hands to speak, and they are not allowed to walk around without permission...

Next, start to check various information of the bidder, and the bid inviter will sign and receive the bidding documents. The whole process will be supervised by notaries to ensure that each bidding document is in a sealed state.

The local leaders started to give a speech, and they talked for more than half an hour in one breath, from reform and opening up to joining the WTO, from economic construction to people's livelihood issues.

Then the host introduced various documents, and then announced that the bidding time was over, and no bids from any unit would be accepted.

Because it takes time to confirm the information and sign the documents, the bidding documents were all submitted about 20 minutes ago. Moreover, at this time, all bidders should be invited to the past to finally confirm whether their own bidding documents are in a sealed state.

From beginning to end, there is almost no possibility of cheating.

Moreover, there is no evaluation committee for this bidding, unlike engineering bidding documents that have to be graded (you can cheat by making random evaluations). As far as one standard is concerned, whoever bids the highest will win the bid, which is simple, rude and very fair.

No. 1, the bidding price is 410 million yuan.

No. 2, the bidding price is 395 million yuan.

No. 3, the bidding price is 450 million yuan.

...

No. 8, the bidding price is 510 million yuan.

No. 9, the bidding price is 388 million yuan.

No. 10, the bidding price... 520 million yuan.

Although there is no evaluation committee, there is still a judge who confirmed the winning bid. This person announced loudly: The winning bidder is bidder No. 10, and the winning bid price is 520 million yuan!

Every time the label is dismantled and sung, there are supervisors from a third-party agency watching, and then there are notaries who are impartial. After singing a standard, several people need to sign for confirmation, and a copy is left as a backup file.

The seal was removed with a sound of swiping, and after confirmation by all parties, the bidder announced: The winning bidder for No. 10 is Xifeng Food and Beverage Co., Ltd.

Boss Zong couldn't help but glance at Song Weiyang, Xifeng's offer was just 10 million higher than his.

Is this cheating? Or purely by chance?

Boss Zong didn't even bother to check it. If it was cheating, then the tenderer was determined to sell Jianlibao to Xifeng, otherwise it would be impossible to operate in full view. Whether it can be exposed is still a matter of opinion, even if it is exposed, it is tantamount to tearing face with Song Weiyang in public. Boss Zong will not do such a thing of being a villain in vain.

Of course, it might just be a coincidence, after all, the bids of several bidders are relatively close.

Although the value of Jianlibao is far more than 1 billion yuan, the acquisition requires a one-time payment and must be paid within one month. This condition is very uncomfortable, and the bidding price rarely exceeds 500 million, because it is impossible to get so much cash for a higher bid. Even if Wahaha came up with the 500 million yuan, it would have to do everything in its power to get it together.

Boss Song, congratulations! Boss Zong offered to congratulate with a handshake.

Song Weiyang smiled and said, Thank you, thank you!

Zhang Hai flitted away quite gracefully, and was blocked by reporters as soon as he went out: Mr. Zhang, have you won the bid?

Zhang Hai said with a smile: In my eyes, Jianlibao is only worth 388 million. Since there are people who have taken advantage of it and are willing to pay a high price, then I will not compete with them.

In the afternoon, Song Weiyang came to Jianlibao headquarters and announced in front of many employees and dealers: First, Xifeng will not change Jianlibao's sales system, but will strengthen cooperation with Xifeng Logistics; second, Jianlibao will The shareholding system reform will be carried out, and employees with more than three years of service will receive corresponding equity; third, Jianlibao will introduce a competition mechanism for employees, and those who cannot adapt can resign without affecting their stock acquisition; fourth, Jianlibao's headquarters will always be set up In Sanshui, there will be no relocation except for special reasons; fifth, Mr. Li Jingwei will serve as the vice president and special consultant of Jianlibao...

These contents take into account the interests of all parties, including Li Jingwei's face, the equity of the management, the benefits of the employees, the financial resources of the dealers, and the future considerations of the leaders.

The purchase price of close to 500 million yuan has suddenly enriched the local finances.

And 25% of the management's equity will be replaced by Xifeng's private placement of additional shares, and these Xifeng shares will not be resold within 12 months. Not only will the stock price of Xifeng not fall due to the additional issuance, but it will also be bullish due to the acquisition of Jianlibao. In the short term, Xifeng will obtain these management shares without paying a penny. In the long run, the Hong Kong stock market will continue to fall. When Xifeng falls to a certain price, the company will invest in large-scale buybacks. The repurchase can not only increase the stock price, but also control more shares of the company at a very small cost. The premise is that Xifeng has enough cash.

As for those employees, Song Weiyang gave away 5% of Jianlibao's equity, worth about 35 million yuan, which can increase the enthusiasm of employees and ease the subsequent resistance. Including those who come in through nepotism also have shares, and they get more shares, but they will be converted into cash. If you take the money, you must leave, and you are not allowed to stay in Jianlibao to eat idle.

In addition, there is an additional commitment that Xifeng will donate 3 million yuan to improve the school conditions of Jianlibao Middle School. Xifeng will donate 5 million yuan for urban greening projects to improve the living conditions of local people.

In fact, just a promise not to relocate the headquarters can make the local leaders fully cooperate. If anyone bought Jianlibao, they would move their headquarters to Jianlibao Building in Huadu. After all, the conditions there are better in all aspects, and it is a ready-made building with its own property rights.

After the property rights are clarified, and after Song Weiyang spends money to drive out the company's idlers, the Sanshui government will definitely become one of the best local governments in China, and enterprises and localities will enter an unprecedented honeymoon period. From then on, Sanshui will provide services around Jianlibao instead of running around to hold back. Because as long as Song Weiyang is dissatisfied, the headquarters may be moved at any time.

Don't look at Song Weiyang spending all kinds of money. After buying Jianlibao, all the subsidiaries of the group will dismantle and sell them. There are even building materials companies under Jianlibao, and they also operate hotels and other entertainment salesmen. No matter whether these subsidiaries make money or not, Song Weiyang will give up all of them, and let Jianlibao concentrate on making beverages in the future.

Just dismantling and selling the redundant business of Jianlibao, after offsetting the negative assets, at least 10 million to 30 million yuan can be recovered.

If the Jianlibao Building is sold, at least 1.2 billion yuan can be returned, and even more can be sold. The construction cost of this building three years ago was more than 900 million yuan. But it may be difficult to find a suitable buyer in the short term, and Song Weiyang doesn't really want to sell it, so it will be difficult to build such a building in Huadu in the future.

Regardless of the brand value of Jianlibao, Song Weiyang picked up at least 1 billion for nothing this time!

The real crisis of Jianlibao, in addition to the bad relationship with the local leaders, is that the entire team is ossified and slow. Profit has been declining for several years in a row, coupled with the increasingly bloated number of employees, it is actually in a state of loss. It's just that the foundation is too strong to afford losses, and even the financial situation is still healthy.

Song Weiyang spent all kinds of money in exchange for drastic reforms. The local leaders allowed him to lay off employees and no longer required the proportion of local employees. At least one third will be abolished at one time, and most of the management will be cut off. While retaining the green canned Jianlibao, a new red canned Jianlibao will be launched.

Although Jianlibao is often classified as a carbonated drink, it is still a functional drink in essence.

In China's functional beverage market at this time, Jianlibao ranks first, Red Bull ranks second, and LiHealth ranks third (Japanese benzene brand, just introduced). The taste of the red can Jianlibao will be fine-tuned, and the material of the can will be closer to Red Bull, at least it looks more high-end.

The most important thing is the publicity strategy!

Red Bull has entered China since 1995. Although its sales volume has increased steadily, it has not been able to find its market position. It wasn't until the SARS period that Red Bull claimed that it could strengthen its physique, and its sales soared.

The real rise of Red Bull came later. Constantly sponsoring high-end and elegant sports events such as tennis and golf, and sponsoring fashion activities such as tourism, racing, and extreme sports, the company has become high-end, international, fashionable and healthy in an instant.

This way of doing things is very expensive, Song Weiyang is not willing to bear it for the time being, the shortcut is to hire a sports star to advertise.

For example, Yao Ming who is about to go to the NBA!