Rebirth of the Wild Age

Capital, Yinfeng Building.

Dong Ge, who once lived on the streets of Zhongguancun selling discs, finally opened his first store in his life.

In the previous two years, Dong Ge only rented a counter with an area of ​​3.5 square meters. But relying on this counter, he earned his first 10 million. Around 1999, the profit of computer hardware dropped severely. Other shopkeepers were looking for other high-profit computer equipment, but Dong Ge chose to sell it. off” disc burner.

Why do you say yellow?

Because I sold a recorder in 1998, the net profit was another 1,000 yuan. So everyone rushed to sell recorders, and after one year, the net profit of each recorder was only 10 yuan.

Dong Ge not only chooses to sell recorders with meager profits, but also comes with multimedia software, free 15-day after-sales service, and repairs and returns at any time (the premise of requesting a return is to buy a fake). In this way, with a recorder with a net profit of only 10 yuan, Dong Ge has achieved sales of 60 million yuan this year, but the profit is not much, and the gross profit is only 3 million.

Dong Ge also worked as a distributor for a period of time, but after repeated thinking, he finally decided to be a retailer and opened his first store in Yinfeng Building.

Only two clerks were recruited, and Dong Ge lived in the store himself, and he could only sleep four or five hours a day on average.

Early in the morning, the clerk came to work.

Brother Dong yawned and explained the task, then went out to buy breakfast.

Back in the store, the two clerks were actually bragging to the customer because the customer saw today's newspaper in the store.

In mainland China, there shouldn't be anyone who can do business better than Song Weiyang, right? The customer held the newspaper in his hands and said, It's not a skill to make a lot of money by yourself, but people who only listened to him for one or two classes have become successful. Monopoly.

A clerk said: Isn't that right? There are secrets to doing business. Experts can tell you many detours. Boss, take a look at this projector. It's a Sony brand. The quality must be excellent.

Isn't it fake? the customer asked.

The clerk said: As long as you find out that it is fake, no matter how long it has been used, we promise to return it unconditionally.

The customer nodded and said, Well, okay, you have to write me a letter of guarantee, which is an unconditional return guarantee. By the way, where did we just say?

The clerk said: Song Weiyang is an expert in business, the students he teaches must be very good.

Yes, yes, yes, said the customer, still holding a newspaper in his hand, reading a few lines of news, tsk tsk tsk, look here. Among the students who attended the party, there are several billionaires, and one has a fortune of more than 1 billion. Yes. When this person listened to Song Weiyang’s lecture, he was still working in a Hong Kong-owned factory. After listening to the lecture, he immediately resigned and went on his own. In a few years, he has a net worth of 1 billion! You think it would be better if I was in Shencheng, and I would pay 500 yuan If you spend money to attend a class, you might be the big boss now.

That's for sure, it's all luck, the clerk took out the projector for display, Boss, would you like to try the operation? Where you can't do it, I will teach you in the store.

The customer finally stopped reading newspapers and followed the clerk to learn how to install and use the projector.

Brother Dong suddenly received a call, and immediately said to another clerk: Xiao Zhang, a batch of goods has arrived, you go out and collect them.

Xiao Zhang’s name is Zhang Qi, JD.com’s No. 1 employee. At this time, his monthly salary is 600 yuan. After more than ten years, he has become a hardcore veteran. He got the boss's order to set off immediately, but ran back half an hour later in a panic: Boss, our goods were intercepted, and more than a dozen people from the other side almost beat me up with sticks!

Brother Dong was a little depressed, and comforted: It's good that people are fine, I'll contact the distributor.

The distributor sends the goods to Zhongguancun, and supplies many retail stores at one time. Each store must send its own people to pick up the goods, and will not directly send them to a single store. Coincidentally, the several multimedia devices that Brother Dong ordered this time are all very popular items, and they were intercepted as soon as they got off the delivery truck.

It's not a robbery, it's a cut-off, and those guys have to pay the distributors too.

At this time, Zhongguancun was very chaotic, and the phenomenon of intercepting goods and customers emerged endlessly, and those who were serious in business could only admit that they were unlucky.

After re-contacting the distributor to deliver the goods, the customers in the store also left with the projectors. Brother Dong asked, What were you talking about just now?

Song Weiyang's teacher-student gathering, boss, don't you know? Zhang Qi asked back.

Not sure. Dong Ge shook his head again and again.

As a businessman who sells computer-related equipment, Dong Ge's store does not have broadband security, and he has to use a telephone line to dial when he needs to surf the Internet, and he has no time to surf the Internet when he is busy.

Another clerk held a newspaper and said, Boss, look, Song Weiyang is so awesome!

Brother Dong read the report seriously, feeling envious and unhappy. He has been busy for several years and has a net worth of tens of millions. He thinks he is relatively successful, but compared with Song Weiyang's students, he is really not good enough. There are only a few billionaires he has taught.

The clerk Zhang Qi said: It was also said in the newspaper that Song Weiyang was going to set up a Jinniu business school, and he would take seven classes in person every semester. Boss, why don't you sign up too, it will definitely be great when you come back from further studies, and we will follow you when the time comes. event.

Forget it, the annual tuition fee is 300,000, which is a bit too expensive. Brother Dong was reluctant to spend money.

Another clerk snapped his fingers and said, A student has a tuition fee of 300,000 yuan a year. If 100 students are recruited, the annual tuition fee will be 30 million yuan! This is too lucrative!

Such discussions happened in every corner of China, and were even reproduced by Hong Kong media.

Although there were similar reports before, people were skeptical. Now those wealthy students are all on the right track, and the news is 100% accurate, which shocked countless people inexplicably. Moreover, Song Weiyang was covered with a mysterious halo, and people speculated about what kind of secrets Song Weiyang taught in his lectures, which could create super rich people in large quantities.

Since there are only more than 40 applicants for the Mashi Huangpu first-term students, and the education department has not yet passed the approval (it takes time to go through the process), Jinniu Business School is still unable to open enrollment. Therefore, the heavy responsibility of recruiting students fell on Hu Run. He personally called the wealthy people he knew or did not know, with the goal of completing 100 enrollment quotas.

There is no enrollment fee, even if 1,000 students are recruited, Hoogewerf will not be able to get a penny from it. But he still had a lot of fun doing it. As a partner of the business school, this guy was going to attend the whole process. It didn't matter if he could learn something or not, the important thing was to make friends with every rich man.

Hi Mr. Lin, I'm Hurun...yes, that's the Hurun who made the rich list...oh, your private number? I asked for it from a friend...wait a minute, don't hang up, please give me three minutes Time...Have you heard of Jinniu Business School? Have you never heard of it? Then you can buy a newspaper or magazine later, any large publication in business and economics, which contains relevant reports about Jinniu Business School. This time I In the capacity of Mr. Song Weiyang's special consultant, I invite you to enroll in the Jinniu Business School. The first session only recruits 100 people, and it will be closed when full. The Jinniu Business School is... oh, you still have a meeting. Okay, then don't bother I hope you can buy a publication to understand the situation first.”

Hu Run just kept calling to get people, and he could get two or three a day. Many of them read the newspapers and contacted him again.

In fact, when Jinniu Business School opened its enrollment, there were hundreds of small bosses who came to sign up. These small bosses, whose net worth ranged from several million to tens of millions, either came here for Song Weiyang's secret book, or came here to cling to the big boss. Their own lack of knowledge and ability, with Jinniu Business School's school-running policy of lenient entry and strict exit, most of them will not be able to get a diploma, and they can only be regarded as shams.

The recruitment of these people will only lower the style of Jinniu Business School, and it will also make the real rich people unhappy. It is necessary for Hurun to recruit more capable and influential students.

Cheung Kong Graduate School of Business in another time and space, although it has been ridiculed in various ways, the learning task is still very heavy. There are various assignments after class, a lot of recommended books, and the requirements for graduation thesis are higher than those of MBAs in most colleges. Those who can successfully graduate from Cheung Kong Graduate School of Business are definitely elites, and messing around in private is the personal behavior of students.

Song Weiyang's Jinniu School of Business cannot be compared academically to Li Chaoren's Cheung Kong School of Business, right?

Just when Hurun was soliciting customers...uh, soliciting students, Song Weiyang became famous again in Xiangjiang. Many media outlets in Hong Kong City reprinted this gathering, and the titles were exaggerated one by one, comparing the Ma's Whampoa Phase I to the production line of rich people. And some newspapers made up various stories, saying that a certain businessman was living on the streets, borrowed 500 yuan to listen to Song Weiyang's class, and became a millionaire in half a year, and a multi-millionaire in a year. Another company was on the verge of bankruptcy, and its boss paid 500 yuan to attend a class, asked Song Weiyang a few questions in the class, and immediately got the company out of trouble when he returned.

Hong Kong City's Business Daily directly wrote: If Konosuke Matsushita is the 'God of Management' and Buffett is the 'God of Investment', then Song Weiyang is the 'God of Entrepreneurship'. In terms of entrepreneurship, Song Weiyang has amazing Talent, and can pass on this talent to others. According to the statistics of the first-stage students of Ma’s Whampoa, listening to his lectures, entrepreneurs have a chance of becoming a millionaire close to 10%, and a chance of becoming a multi-millionaire is close to 3%. The odds of becoming a billionaire are close to 1 percent.”

It's just bragging, the more outrageous the bragging, the higher the sales of the newspaper.

Song Weiyang's reputation as the God of Entrepreneurship spread throughout Xiangjiang, and even Xifeng's stock price rose against the market.

But when photos of Tesla's electric sports car were reported, it drew collective ridicule from the auto industry. Anyone who knows the business knows how complicated the software and hardware requirements are to build a sports car. Tesla must import a bunch of parts and assemble it by itself. And it's all hand-assembled without even a production line, so this thing can only be used as a big toy.

However, President Lu of Wanxiang Group visited Geely Automobile Company in person and took a look at the Tesla electric sports car.

Mr. Lu's company specializes in the production of auto parts, and many foreign brands such as GM and Ford have chosen Wanxiang Group as a supplier. His dream is to build a car by himself one day, and hang car landscape paintings on the wall all the year round. When he heard reporters that Li Sufu wanted to build a car, Mr. Lu said: To build a car requires the government's approval and support, and secondly, tens of billions of funds. , Wanxiang is not ready yet.

However, Li Sufu only had 100 million funds at the time, and he did not get the license until this year, but he abruptly built Geely Automobile.

Among other things, the rapid price reduction of cars in the late 1990s was all due to the entry of Geely Automobile to disrupt the situation. At that time, the price of small cars in China was generally more than 100,000 yuan, and the Xiali was only sold for 90,000 yuan, which was very popular. After Geely went public, it was directly priced at 58,000 yuan.

In less than three years, Xiali was forced to cut the price to 31,800 yuan a car, while Geely reduced the price to 29,900 yuan, and the low-end models of other brands could only follow suit.

The common people who want to buy a car are very happy.

Congratulations, Geely has finally obtained the production license. Mr. Lu smiled and shook hands with Li Sufu.

Li Sufu said: I would also like to thank Mr. Lu. Several Geely accessories are supplied by Wanxiang Group. Without Mr. Lu, these accessories can only be imported, and the production cost cannot be reduced.

I heard that you are making a sports car? Mr. Lu asked curiously.

Li Sufu laughed loudly: That's Boss Song's idea. I'll play with him, and it's also a response to the country's call for new energy vehicles.

Mr. Lu asked: Is the sports car energy-produced?

Li Sufu said: It is impossible to achieve mass production within five years, and it is difficult to achieve profitability within ten years. We plan to hone our swords and drill hard in technology for ten years, and then compete with foreign sports cars after ten years.

Li Sufu kept the matter of electric bicycles under wraps. Having made his fortune by making motorcycles, he knows how amazing the electric bicycle market is. Moreover, the battery car is not as complicated as an electric car, and the motor can be designed by an engineer hired by himself. If it does not need BYD's battery for support, and it is not easy to conflict with Song Weiyang, otherwise Li Sufu will make the battery car by himself.

Mr. Lu smiled and said: I met that boss Song once, and he is indeed a young man with ideas. This time, the APEC summit is held in Shenghai. I want to have a good communication with him, maybe we can cooperate The place.

This year's APEC summit will be of unprecedented scale, and Bill Gates, the world's richest man, will also come. Unlike in Brunei last year, only a few CEOs from the world's top 500 companies came, and the top richest people couldn't even see their shadows.

By the way, the official also organized a summit dialogue between young entrepreneurs from China and the United States.

Bill Gates, the richest man in the United States, and Song Weiyang, the richest man in China, communicated one-on-one. The CEOs of the Internet and related industries watched the whole process and asked questions on the spot after obtaining permission. CCTV will record the communication process and broadcast it, and the three major portals Sina, Sohu and Netease will broadcast the text live on the Internet with a 10-minute delay.

This news has already been announced, and along with the news of the Mashi Whampoa Teacher-Student Gathering Phase 1, everyone wants to see who has the upper hand, Song Weiyang or Bill Gates.