Rebirth of the Wild Age

Rongcheng.

PepsiCo in Xikang Province was directly surrounded by distributors because their delivery prices were too high, even unbearable.

The market price of a bottle of Coke is 25 yuan to 25 yuan, while Pepsi (China) directly raised the price of Coke puree to 21 yuan. If calculated based on the market price of 25 yuan, for every bottle of Pepsi sold, the combined gross profit of the bottling plant, distributors at all levels, and terminal retailers is only 0.4 yuan.

In fact, the various costs of the bottling plant alone cost more than 20 cents for a bottle of Coke.

Therefore, PepsiCo in Xikang Province can only grit their teeth and raise the price, resulting in the ex-factory price of Coke as high as 24 yuan. It is useless for distributors and retailers to quarrel. They either withdraw from the cooperation, or follow up with price increases, and they have to sell a bottle for 1 yuan in the hands of customers.

Pepsi's tactic is too ruthless, and it only targets the Xikang joint venture. The price of cola puree in other regions is still below 2 yuan.

Pepsi Cola produced in Xikang Province was originally marketed all over the country, even in Northeast China and Qiongdao. Now the price of cola puree is only raised in Xikang Province, so that the Pepsi Cola produced in Xikang cannot be sold at all, and can only be sold within the province, and the sales volume has dropped by more than 0 within a month.

As for the life and death of the Xikang bottling plant, Pepsi does not need to care about it, because Pepsi only holds more than 0 shares, and does not rely on profit dividends to make money. The cost of a bottle of Coke puree plus shipping and tariffs will never exceed 80 cents. PepsiCo directly sells it for 21 yuan. Every time a bottle of Coke is produced by the bottling plant, regardless of whether it can be sold, PepsiCo has already made a profit. up.

Xifeng Company quickly followed up, salesmen ran around the province, crazily snatching Pepsi-Cola’s restaurant partner Bashu loves to eat hot pot, and the demand for Coke in restaurants is very large. Pepsi-Xikang joint venture company took over the entire Tianfu Cola channel , so the market share in restaurants and restaurants is very high.

Now, Pepsi committed suicide, and Very Coke took the opportunity to raise the butcher's knife high.

Just when Song Weiyang went to Rongcheng to apply for a marriage certificate, all the top 0 restaurants in the province switched to the embrace of Very Coke. The owner of the restaurant is not a fool. Pepsi raised the price indiscriminately. For their own benefit, they would naturally choose other cooperative manufacturers.

In fact, this series of operations are all related to the new global president of PepsiCo.

At the Fortune annual meeting, Song Weiyang took a photo with the global presidents of Coca-Cola and Pepsi. However, the two presidents have now left their posts, and they have been replaced by new global presidents.

The old president of Coca-Cola is an idiot. In 1999, he suddenly raised the price of Coke puree by 77, which offended all bottlers and distributors, resulting in an increase in Coca-Cola's price and a decrease in sales. The new president, Du Dafu, is a powerful figure. After he came to power, he slightly lowered the price of puree, and gradually repaired the relationship with his partners. Now Coca-Cola's business in China is booming.

Pepsi is just the opposite. The old president is very good, but the new president is a fool. At least from the perspective of the Chinese joint venture party, that bastard is not worthy of being a human being at all, and he wants to drive everyone to death. If this continues, they can only die together.

At the same time, Pepsi and Coca-Cola are at war, and they are inseparable in the US domestic market.

PepsiCo has just acquired the Quaker Oats Company, controlling the market share of non-carbonated beverages in the United States, far exceeding the market share of Coca-Cola21. Coca-Cola has launched four kinds of non-carbonated beverage products in one breath, and the two sides have already killed red eyes in the non-carbonated beverage market.

During the price war a few years ago, the prices of China's three major Cokes were reduced to around 25 yuan.

Now, Coca-Cola took the lead in raising prices at the end of 1999, and Pepsi also raised prices this year, and the market prices are all around 100 yuan. Although Coca-Cola also rose accordingly, it left the profit margins to regional partners and retailers, which made the terminal sales staff very motivated. They sold a bottle of Coca-Cola, and the profit was almost 15 times that of selling other Cokes.

As a result, many supermarkets and canteens simply only sell Xifeng’s very cola, or put very cola in the most conspicuous position.

In the fall of this year, the statistics of a certain organization were released, and the media exclaimed: This year's peak summer sales season, Very Coke's sales have overtaken Coca-Cola, becoming the leader in the Chinese cola market. Song Weiyang has realized his dream of defeating foreign cola!

If it were not for the support of Sprite and Fanta, Coca-Cola's carbonated beverage dominance would not be guaranteed.

Coca-Cola was shocked into a cold sweat. Global President Du Dafu personally visited China and called four major partners to negotiate and communicate. Coca-Cola once again made concessions, continued to slightly lower the price of puree, and increased the profit margins of distributors and retailers, thus regaining market share.

No way, Coca-Cola is Coca-Cola after all, a century-old brand is there. Once people are serious, very Coke really can't beat it, and can only continue to be the second child of ten thousand years.

As for Pepsi, it still continues to have bad debts.

The price of Pepsi-Cola produced by Xikang has skyrocketed, but the price of Pepsi-Cola in some other regions has been reduced because they are fighting a price war with themselves. Regional distributors have encountered cross-selling, and inexplicably won at low prices in some markets. Take the Shencheng Special Economic Zone as an example, Pepsi can be bought for 2 yuan, and Coca-Cola and Coca-Cola have both been laid down.

The result of this is that after two years of Pepsi-Cola everywhere in Shencheng, Pepsi-Cola suddenly disappeared, because the bottling plants and distributors lost their pants.

Xifeng, Pepsi, and Coca-Cola, the three major beverage brands, set off a bloodbath in the carbonated beverage market in 2001. The direct impact was to kill Jianlibao, the former beverage overlord. Jianlibao still retains its last glory in the summer, but in autumn it takes a sharp turn for the worse. Distributors around the world have sold out the last batch of stocks and have chosen not to renew the contract. This makes consumers unable to buy even if they want to buy it.

Because of Xifeng's disruption, Jianlibao's death was even uglier than in history, and the annual profit in 2001 fell to less than 10 million yuan.

...

Rongcheng, Civil Affairs Bureau.

Take it, both of you! The staff was very enthusiastic and registered their marriage as quickly as possible.

Thank you. Song Weiyang and Lin Zhuoyun smiled.

The staff was as happy as he was getting married, he actually handled Song Weiyang's marriage registration by himself, this matter can be boasted for the rest of his life.

Although Song Weiyang has always been the second richest man in China according to the Hurun Rich List, he is definitely the richest man in Xikang Province. Within the province, Song Weiyang's reputation is so great that it scares people to death. If you find any self-employed on the street, you will know that Song Weiyang is the richest big boss.

I don't know when, the measure of a person's success and failure has become how much money he has.

Take Shi Yuzhu as an example. This person has become famous again and is regarded as a model of inspiration. At the end of last year, Shi Yuzhu was publicly interviewed by the media and said, I must pay back the people's money. More than a month ago, Shi Yuzhu began to buy uncompleted properties in the Giant Building, and those who bought the property can go to him to collect debts based on the relevant contract.

Countless property buyers who were driven into bankruptcy by Shi Yuzhu at the beginning changed their attitudes one after another, calling Shi Yuzhu an honest and trustworthy person.

Of course, there are also some unlucky sufferers who were so angry that they tore up and burned the purchase certificates, and now they can't get the evidence if they want to get compensation.

The basis for Shi Yuzhu's comeback and his trustworthy repayment of debts is that the common people are fed up with the magic voice every day: This year's holidays, no gifts, no gifts. Receive gifts and pay...Melatonin!

Song Weiyang and Lin Zhuoyun walked out of the Civil Affairs Bureau side by side. The marriage certificate in their hands was a small hardcover book, which felt similar to the passport book later.

This counts as marriage? Lin Zhuoyun smiled sweetly.

Song Weiyang said, How about inviting friends to set up a few tables?

Lin Zhuoyun smiled and shook her head: Forget it, there's no need to make it so complicated.

Song Weiyang said: There must be a new house. I have already booked the Oasis City Garden Community in Shenghai. The address is at the intersection of Changshou Road and Jiaozhou Road... Don't rush to refuse, I will pay you a down payment, and you have to pay it every month. Pay off the loan with me.

Lin Zhuoyun swallowed the words back to her stomach, and said with a smile: Okay, then I will work hard.

Oasis City Garden was the top real estate project of Shenghai Real Estate in 2000. The base price per square meter is 10000 yuan, and the unit type in some locations is close to 6000 yuan. This real estate is a European-style multi-storey building, which won Shenghai's Best House Type Award last year. Song Weiyang bought a duplex with a total indoor area of ​​more than 20 square meters and a unit price of 5,980 yuan.

Apart from the villa, this is already the best house in Shenghai, and the average price of other properties is only more than 1,000 yuan.