Rebirth of the Wild Age

Let's pull the time back to mid-November 2000, Song Weiyang was invited to Brunei to attend the eo summit. In addition to Shensi, Yang Xin, Shen Fuxing and others were accompanying him. These two represented Xifeng and Shenzhou Technology respectively to seek international cooperation.

APEC, as its name suggests, is an economic cooperation organization in the Asia-Pacific Rim region. Countries including China, the United States, Japan, and South Korea are members of the organization, while Hong Kong City and Wanwan join in the name of regional economies.

The leaders of various countries will also go to the meeting this time, but what they hold is the leaders' summit. The eo summit and the leaders' summit are held at the same time. Sometimes the big leaders come to the eo summit to speak, of course, they only speak at lunch or dinner.

This year's eo summit, China Council for the Promotion of International Trade did not come to participate, only three bosses of state-owned enterprises came. Another six CEOs of the world's top 500 companies from Europe, America, Japan, and South Korea attended, and some non-top 500 executives were specially invited to attend (including Song Weiyang), and the rest were all business elites from Brunei and neighboring countries.

After all, it is a small country, and it is very shabby to hold such an international conference.

China is different. Last year’s Fortune Annual Conference was unprecedented, and next year’s APEC summit will also be held in Shenghai, and its scale is also unprecedented: 80 people spoke at the eo summit alone, and nine economic leaders gave keynote speeches. More than 10 full-time chairman or eo of the world's top 500 companies came, and also invited the director-general of WTO and the Nobel Prize winner in economics. In addition, ministerial officials from many countries attended, and a lot of other foreign and domestic CEOs came. .

Song Weiyang met other people at Shenghai Airport, and met three bosses of state-owned enterprises, who came from the oil and steel industries respectively.

When the three bosses met Song Weiyang, they were obviously very surprised, because the eo summit of ape had been held for three years. In the first year, only Chinese officials participated. In the second year, a team led by the China Council for the Promotion of International Trade went there. In the third year, two state-owned enterprise bosses went. This year belongs to the fourth eo summit, and Song Weiyang is the only Chinese private entrepreneur invited so far.

It stands to reason that the most prosperous company in the past two years is Lenovo. If you want to invite him, you should also invite Mr. Liu.

In fact, the reason is very simple. After the Asian financial turmoil, Xifeng not only acquired a canning factory in Malaysia, but also invested in a canning factory in Brunei.

The mainstay of Brunei's national economy is oil and natural gas, accounting for more than 60% of the GDP, followed by clothing, ports and shipping revenue. Since the 1970s, the income of farmers in Brunei has dropped sharply and they have abandoned traditional agriculture. As a result, many grain and meat products cannot be self-sufficient and can only be maintained by imports. However, several countries next door have almost robbed Brunei of its fruit export business. Many high-quality tropical fruits cannot be sold at all. A large number of farmers simply cut down fruit trees to grow rice.

It was because of the cheap fruits and labor in Brunei and the convenience of ocean transportation that Xifeng decided to invest and set up a factory in Brunei. The cost of canned food production can be 20 to 30% lower than that in Malaysia.

Now Xifeng has become the largest canned food manufacturer in Brunei, producing not only canned tropical fruits, but also canned meat and vegetables, driving the income of surrounding farmers. This is what the Brunei government has always wanted to do. In order to develop traditional agriculture, Brunei even supports poultry farming across the country, just to achieve self-sufficiency in chicken and eggs.

Let me talk about a more obvious data. At this time, more than 98% of Brunei's total export trade comes from oil and natural gas. Xifeng exports millions of dollars worth of canned food in Brunei every year. It may not seem like a lot, but in fact it is already the number one exporter in the canned food industry. The most ridiculous thing is that although Brunei has a well-developed fishery industry, a large amount of canned fish needs to be imported, which is simply unimaginable.

The Brunei government still wants to make a difference. Since the founding of the country, it has begun to formulate development plans, and it is now the eighth five-year plan. From only oil and gas and seaborne trade, the garment industry has risen to become the third largest economic pillar in the country.

As for Brunei's eighth five-year plan, one of the contents is to develop agriculture, and Xifeng just hit the policy direction of Brunei.

After the group arrived in Brunei, they took a short rest in the hotel, and received a cordial meeting with the big leaders in the evening.

The opening ceremony was held on the second day, followed by a special meeting on Southeast Asia. Officials from Singapore, Malaysia, Thailand and other countries took turns to speak, expounding on their domestic business and investment policies, and answering questions from heads of major companies in the world. Then Brunei's own officials made a policy statement, reviewed the brilliant development of the oil, natural gas and clothing industries, and hoped that entrepreneurs from all over the world could invest in agricultural products related industries in Brunei.

That night, no heavyweights attended the dinner, because the leaders' summit was held at the same time, and all the important figures were at the leaders' dinner.

At the breakfast meeting on the third day, the US President of Croatia appeared to speak, and the Chinese leaders delivered speeches at the lunch meeting.

Throughout the day, Song Weiyang had nothing to do, because the topics were all related to oil and natural gas, but two domestic oil executives gave speeches one after another.

In addition to meetings, Song Weiyang kept in touch with political leaders from various countries, especially those from Southeast Asia. After some exchanges, Yang Xin and Shen Fuxing were sent out to have an in-depth discussion with the entourage of the dignitaries. Shenzhou Technology wants to export USB flash drives and repeaters, while Xifeng is looking for cooperation opportunities in beverages and food.

Yang Xin chatted very well with officials from the Ministry of Economic Affairs of Brunei. He explained Xifeng’s cooperation model in China, that is, leading farmers to establish cooperatives and establishing agricultural bases. processing.

Brunei is focusing on the development of ten major industrial products, including canned food and beverages; it is also focusing on the development of nine major agricultural products, including poultry, vegetables, fruits and livestock; in addition, it is still supporting the fishery... These are all related to Xifeng’s business, And you can get Brunei's preferential policies, which are much more generous than those in Malaysia.

Yang Xin promised that Xifeng will invest 500 million yuan in Brunei within ten years to help Brunei farmers and fishermen increase their income, build several agricultural bases, and produce various canned food and beverages.

Brunei officials promised to give the greatest preferential policies and will cooperate with Xifeng's agricultural cooperative plan.

Talking so much, in fact, Yang Xin has taken a fancy to Brunei's coconut tree resources. Xifeng has always wanted to launch coconut milk drinks, but most of the coconut trees in Qiongdao have been taken over by the Coconut Tree Group, and the rest has been snatched by the Yefeng Group. Other companies want to mass-produce coconut milk drinks, so they can only use additives instead , unable to make freshly squeezed products.

Brunei is full of coconut trees, the price is very low, and the labor is very low. Even if the import and export tax rate is included, the cost is acceptable.

Yang Xin has even thought up a marketing strategy, positioning Xifeng Coconut Juice as a high-end imported beverage, and then promoting that he has overseas coconut tree bases, and printing a few paragraphs of English at will can make him appear extremely foreign.

Before the eo summit was over, Xifeng had reached an investment intention of RMB 100 million with the Brunei government.