Rebirth of the Wild Age

With the advancement of marketing personnel's work, the vast market of cash register computers is quickly and intuitively presented in front of us.

According to statistics, there are more than 12,000 large supermarkets with a business area of ​​more than 5,000 square meters in China at this time. This is also the key customer of Shenzhou Cash Register Computer at this stage. With the help of the country's rectification of product codes and the operation upgrade of large supermarkets, it is almost a matter of agreement. Because there is no second cashier-specific computer in China, there is no Chinese version of the cashier software on the market, and even Carrefour and Wal-Mart plan to purchase Chinese computers, so they can’t be shipped from abroad, right?

Since China has not yet completely lifted restrictions on foreign-funded supermarkets, the development and expansion of foreign-funded supermarkets is very slow. Carrefour has only entered China with more than 20 branches for several years. Therefore, from 2010, the golden decade for the development of local supermarkets, there are already signs of blooming everywhere.

The most obvious one is a comprehensive supermarket with a business area of ​​square meters. The target positioning is the first stop for shopping in residential areas. There are already tens of thousands of such supermarkets. They do not have their own logistics and distribution centers, nor do they have an intelligent ordering system. When large-scale supermarkets popularize cashier computers, these medium-sized supermarkets must follow up quickly.

There is also a community convenience store-style small supermarket. Ten years later, the number of such supermarkets will be the largest, but it has not yet been fully developed. Most of them still belong to convenience stores, and the products are separated by counters, and the clerks have to take out everything to buy.

In 2005, China completely relaxed the restrictions on foreign-funded supermarkets, and Wal-Mart and Carrefour made rapid progress in an instant. The competition in local supermarkets has also become more intense. Lianhua has overwhelmed Hualian, Yonghui Superstores has taken advantage of the trend, and tens of millions of convenience stores have also transformed into small supermarkets.

During the 2 years, that was the hottest era of cash register computers! After 2012, the domestic supermarket industry will usher in a wave of closures, because the rent of stores continues to rise, resulting in a rapid decrease in the number of supermarkets.

Shenzhou Science and Technology did not advertise, but just talked with each other, first went to large supermarkets, and then went to medium-sized supermarkets. In just a few months, the sales volume of Shenzhou cash register computers was close to 100,000 units, and the pre-tax gross profit reached more than 200 million yuan!

Computer manufacturers, including Lenovo, didn't understand what was going on at all. By the time they realized it, China Computer had completely occupied large and medium-sized supermarkets.

Moreover, the sales of China's high-end computers have also been driven, because more and more supermarkets are implementing smart ordering systems. The cash register computer belongs to the front-end computer, while the ordering system requires a high-performance background computer. When placing an order, the supermarket simply buys one or two high-end models from China.

After getting enough orders, China Science and Technology directly approached Tsinghua Unigroup for cooperation. Tsinghua Unisplendour hadn't started making computers at this time, and when it saw so many orders, it was immediately tempted, and it agreed to develop a printer specifically for the Shenzhou cash register computer. This kind of printer can not only directly issue small tickets, but also print the supermarket store code after the vegetables and fruits are weighed, so that it is convenient to check out at the cash register.

Everything was unconscious. Tsinghua Unisplendour was afraid of being robbed of business by Founder, Stone and other companies, so it cooperated with China Science and Technology in the ambush. The two companies deliberately placed their logos on the inside of the computers and printers. Even if the bosses of Lenovo and Founder went to the supermarket to buy things in person, they would not find that these computers and printers were domestic products.

The unique business has been going on like this, and it was too late when Lenovo, Founder, Stone, and Great Wall found out.

Because the cash register software is based on customer feedback, Song Weiyang asked Jinshan to continuously improve and update it. Qiu Bojun and Lei Jun vowed to only do general-purpose software back then, but now Song Weiyang has led them astray. Seeing that the business in the supermarket was booming, Jinshan immediately started to crack the foreign ECR system software, and produced a Chinese version according to Maohuahu.

And Tsinghua Unisplendour spent money on research and development of scanning guns, which is their old line of business. In the 1990s, many domestic security inspection equipment were made by Unisplendour, and they also produced scanners.

This forms an iron triangle, or one-stop service.

The front desk of the supermarket uses Shenzhou cash register computers, Ziguang printers and scanning guns, and Jinshan cashier software, and the backstage of the supermarket uses Shenzhou high-end computers and Jinshan ecr software.

Where can Lenovo, Founder, Stone and Great Wall get in? If they only sell computers, they don’t do it for supermarket customers. They have to buy software and printers, and the basic market is occupied by China. No matter how much effort they put in, they can only grab a bite of leftovers.

Inexplicably, Shenzhou Technology formed a strategic partnership with Tsinghua Unisplendour, and Shenzhou even authorized patents at a low price, allowing Tsinghua Unisplendour to produce USB flash drives. Since then, every time Shenzhou sues domestic U disk manufacturers for patent infringement, it will bring Ziguang to file a lawsuit together, and then find that the lawsuit is much easier to fight than before.

The supermarket businesses of Shenzhou, Tsinghua Unigroup and Jinshan are all invisible. The peers, the media, and the common people don’t pay attention, as if they never existed, but they quietly occupy most of this field.

By the way, by the way.

Song Weiyang's hometown, Rongping City, also opened its first supermarket this year, with a business area of ​​more than 5,000 square meters.

On the day of the opening, there was a big discount, eggs cost 10 cents a catty, and the door was squeezed by customers. The entire supermarket was directly paralyzed. There were more people watching the bustle than the goods on the shelves. The ultra-low discount goods such as eggs and paper towels were immediately robbed. The cashier who could only operate manually was so tired that he wanted to cry.

Moreover, a lot of things in the supermarket have been stolen. After all, many commodities do not even have barcodes or are invalid at this time, and there is even a lack of soft and hard labels that can be received by alarms. On the day of the opening, there were too many people to watch the monitors. Who knows who hid things in their clothes, and the alarm at the door became a decoration. According to statistics afterwards, the value of the stolen items was several thousand, and the owner of the supermarket from outside the city was so angry that he scolded that the place was full of unscrupulous people.

The popularity of the first supermarket in the city immediately made local businessmen jealous, and they opened three medium-sized supermarkets within half a year.

This is how China’s supermarket industry has developed, especially in remote areas. People in these small places have no experience. They regard supermarkets as very high-end gadgets. After entering, they find that the things here are actually cheaper, so word of mouth is more important. attraction. As long as one company opens, there will be followers immediately, and these are all potential customers of Shenzhou Cash Register Computer.

Song Shumin also opened a supermarket for his uncle, which was located near the train station in the old town, and the traffic was particularly large.

Song Weiyang's uncle's family are all honest people, so it is not easy to arrange to join the company. Now that they have a supermarket, they will be regarded as small bosses in the future. When Song Weiyang heard the news, he immediately sent two cash register computers to make it the first supermarket with cash register computers in Rongping City.