Rebirth of the Wild Age

479 [Water Beverage Association]

After Sohu formally acquired Hinaren, it changed to Renren according to Song Weiyang's suggestion, and invested 10 million yuan to start the project operation.

Historically, Zhang Chaoyang had high hopes for Hinaren, and spent money on advertisements desperately, attracting many students from all over the country to add alumni. But that's all. Sohu was forced by shareholders to switch to e-commerce business. Except for the profitable Internet SMS, other projects tend to come to a standstill. Due to the lack of new content for a long time, the alumni record is not sticky enough for users, and it is gradually forgotten by the students.

Now Renren is not advertising, but doing two things:

First, contact with major colleges and universities (including junior colleges) and many excellent high schools across the country, and try to obtain the test scores of each school. In the future, student users can search for midterm and final grades, and even CET-4 and CET-6 scores and postgraduate entrance examination results online.

Second, the technical team conducts content development and expands the basic functions of Renren.com. In the future, each user will have his own homepage, and ordinary primary and secondary schools will be able to create their own communities even after going through a complicated application process. Individual users can add friends to each other and communicate in a way similar to intra-site mail. There is also a friend recommendation function, that is, friends of your friends, classmates of your classmates, the website will recommend a few for you to add.

Third, the company can also apply for the community by itself. This function will not be opened for the time being, until the school community network is established.

To put it bluntly, it is the primary version of faebook.

In order to attract users, Song Weiyang even asked Renren to develop small games, such as stealing vegetables from the farm.

The goal of Renren is to enrich various content and functions before this semester, and to get more schools to join in.

Fortunately, Song Weiyang has long reminded that after Sohu went public to collect money, it did not spend a lot of money, and the financing rate was also larger, far more spare money than Sohu in history, and it still holds more than 90 million US dollars in another time and space. There is less than $50 million left in the money.

At the same time that Sohu's Renren project was launched, a large-scale press conference was about to be held in Shenghai.

70 pure water manufacturers, including Xifeng, Wahaha, Zhengguanghe, Yibao, etc., the bosses or department heads of these companies all attended the scene, announcing the establishment of the China Water Beverage Health Association and intending to strengthen Nongfu Spring and Xin x society.

The cause of the incident is as follows: In April this year, Nongfu Spring suddenly announced that it would no longer produce pure water, and would only produce natural water in the future, only as a porter of nature. Moreover, Nongfu Spring also announced three experiments on animals, plants and cells, which proved that pure water is harmful, but Nongfu Spring is beneficial.

In June, Xifeng and Wahaha formed a life-and-death alliance of 70 pure water companies through private connections. Boss Zong even got off the stage himself, yelled at Nongfu Spring, and then filed a complaint with five departments including the Industry and Commerce Bureau.

Nongfu Spring did not show any weakness, and continued to advertise frantically, emphasizing that it only sells healthy natural water.

In mid-July, before the relevant state departments had made a decision, Xinx Agency suddenly issued a telegram without authorization, and gave the so-called expert reminder: Pure water should not be drunk in large quantities for a long time!

As soon as the news came out, the sales of purified water of Xifeng and Wahaha plummeted instantly, and even Xifeng's stock price fell for the first time since its listing.

Historically, Wahaha gave up appealing in this regard, Robust purified water declined, while nature's porters rose strongly. But now Song Weiyang refused to admit defeat. He asked Xifeng to contribute 3 million US dollars, Wahaha also promised to contribute 1 million US dollars, and the remaining 68 pure water manufacturers collectively pooled 4 million US dollars, a total of 8 million US dollars to sponsor European of a laboratory.

The $8 million was just to let the laboratory do a few simple experiments, and the other party was very happy to agree, because this kind of experiment can be done by only a few ordinary researchers. But the incidental requirement is that the famous biophysicist and Nobel laureate, Mr. Erwin Nell must show up in China to help clarify the facts.

Under normal circumstances, the Nobel Prize winners are super giants, and they don't care about these millions of dollars at all. However, Song Weiyang activated his relationship with the Chinese Academy of Sciences and personally sponsored the Chinese Academy of Sciences for 3 million US dollars, and the Chinese Academy of Sciences invited Erwin Nell to China for academic exchanges.

Erwin Nell was not the kind of high-minded scholar, nor was he an aloof scientist. In fact, he often participates in commercial projects and international activities. Now that his laboratory has received a sponsorship of 8 million US dollars, and he has also received an academic exchange invitation from the Chinese Academy of Sciences, he is very happy to take such a trip.

As soon as Song Weiyang stepped into the venue, Boss Zong came over and greeted him: Boss Song, I have been admiring you for a long time, and we finally meet today. Nice to meet you, nice to meet you!

To each other! Song Weiyang smiled and shook hands.

Representatives of C'estbon, Zhengguanghe, Guoxin, Xinli and other manufacturers also came to shake hands and greet each other, and everyone exchanged business cards.

Guoxin’s representative asked, “Mr. Song, is pure water really okay?”

Yeah, I've always been unsure. Xinli's representative also said.

It can be seen that Nongfu Spring not only fooled consumers, but also frightened purified water manufacturers. They really thought that their purified water was harmful to health.

Song Weiyang said: The $8 million is not for nothing. I also personally sponsored the Chinese Academy of Sciences for $3 million, which is why I invited the Nobel Prize winner to refute the rumors. Don't worry, pure water is not harmful. The 'expert reminder' from Xinx Agency It does not conform to the scientific basis. What I am thinking now is not whether I can win back public opinion, but whether I should sue Xinx News Agency for publishing false statements!

Sue Xinx Agency? Boss Zong was taken aback, shook his head and said, Forget it, we can't offend the media.

Song Weiyang said with a smile: Then let the Xinx Society go!

Representatives of pure water manufacturers laughed, and the dignified atmosphere became cheerful in an instant.

In fact, even after more than 10 years, the Purified Water Harmful Theory still has an advertising market. Even CCTV came out to report and interviewed many senior professors. In fact, these senior professors did not make direct negative judgments. Only one professor was steadfast, but this professor did not have any cutting-edge scientific achievements. Instead, he made a lot of achievements in the fields of health preservation, Tai Chi, and health care. Some brands of water drinks.

Randomly search on the hazards of pure water on Baidu, and you can find a lot of results, and they speak clearly and clearly.

As time approached, a professor from the Chinese Academy of Sciences and Erwin Nell arrived, and hundreds of reporters in the audience were whispering.

Song Weiyang acted as the host himself, and said straight to the point: Okay, there are two things today. One is to dispel the rumors of the 'purified water is harmful' theory, and the other is to formally establish the 'China Water Beverage Health Association'. Today, we are honored to I have invited Mr. Erwin Nell, the Nobel Prize winner. Mr. Nell’s laboratory has done a series of related experiments on pure water such as Xifeng and Wahaha... Now I invite Mr. Nell to read out his experiments Room results.

Erwin Nell stood up with the materials and announced the contents and results of the experiment in German. Song Weiyang even invited a simultaneous interpreter.

Soon came the free questioning session. A reporter asked: Since drinking pure water for a long time is not harmful, why should the Shenghai government remind primary and middle school students not to drink pure water?

Boss Zong said: I can answer this question. In recent years, local governments have issued laws prohibiting primary school students from drinking pure water. The reason is that a large number of pure water brands appeared in the country because of the high profit of pure water. These brands Many of the hygienic conditions of our products are not up to standard, after years of industry rectification, at least the 70 pure water brands we have on site have no problems and meet the national hygienic standards.”

The reporter asked again: Then why are developed countries in Europe and the United States prohibiting drinking pure water?

Song Weiyang said with a smile: This news is that the media is secretly changing the concept and confusing 'pure water' with 'pure water'. For example, the pure water mentioned in the United States is industrial-grade high-purity water, which requires an industrial license. This kind of pure water cannot be directly drunk. And our pure water is just to remove the impurities and germs in the water, so it is drinkable.”

Another reporter said: According to the results of scientific experiments, pure water not only does not contain the trace elements needed by the human body, but because of its ultra-high solubility, it will also take away the trace elements needed by the human body, leading to symptoms such as osteoporosis. Also, drinking pure water for a long time will lead to an acidic body, which is not conducive to human health.

Song Weiyang said, Let's ask experts to explain.

Erwin Nell immediately replied: An adult's body fluid is about 40 kilograms. Drinking 2 liters of water a day will not change the concentration of calcium ions. As for the pH value of body fluid, both the lungs and kidneys can adjust it, and pure water Belonging to neutral and weakly acidic, this adjustment will not bring any burden to the lungs and kidneys.

As soon as the old man finished speaking, Song Weiyang added: The human body is not a sieve, can trace elements be washed away by drinking water?

Hahahaha! The boss and representatives of the pure water manufacturer burst into laughter.

Some reporters still insisted: Even so, but pure water does lack the trace elements needed by the human body, is it so?

Song Weiyang said: Yes. Pure water lacks not only trace elements, but also protein and vitamins. Drinking only pure water will cause malnutrition in the human body, and eventually a person will starve to death.

Boss Zong said directly: Trace elements are found everywhere, don't you know how to supplement them with meals, fruits and vegetables?

Hahahaha! The bosses and representatives of the pure water manufacturer laughed again.

Song Weiyang said: I specifically consulted Mr. Nell. He said that drinking a lot of pure water will indeed change the pH of the body fluids. But before that, the human body will be overwhelmed by water first, because you need to drink a lot at once. And every day Only drink one or two liters, completely within the adjustable range of body fluids and internal organs.

Boss Zong said: Individual merchants have ulterior motives and have caused huge losses to various purified water brands. We will choose to pursue it to the end!

Song Weiyang also said: Not only is the brand damaged, but also my personal reputation is damaged. Xifeng has always been a socially responsible enterprise, but because of a rumor from a certain merchant some time ago, I and Xifeng's The reputation was hit hard. A Jiangcheng consumer wrote to say that he was grateful to Xifeng for his selfless assistance during the great flood, but he was very disappointed with me and Xifeng because Xifeng was selling him unhealthy water for him and his family In danger! I, Song Weiyang, became a big liar because of this! Therefore, I must be present in person today, and I must explain this matter clearly!

Boss Song and I are always on the same side! Boss Zong said forcefully.

The reporter asked a few more questions, and finally entered the establishment of the China Water Drink Health Association. Boss Zong served as the chairman, Song Weiyang served as the vice-chairman (provided to give up talents), the professor of the Chinese Academy of Sciences served as the honorary consultant, and another official was invited to serve as the honorary chairman, and the bosses of other mineral water brands served as executive directors and directors.

Water and beverage manufacturers across the country are grouped together, clearly crowding out Nongfu Spring.

Historically, Nongfu Spring later experienced the Standard Gate incident. Why didn't relevant associations stand up to help speak out? It is because from the very beginning, it has already offended its peers.

The next day, more than 100 media collectively reported that Xifeng’s stock price rebounded rapidly, but the sales of purified water could only grow slowly, and the losses caused by this could not be recovered. There are still widespread doubts about purified water in the society.

However, the sales volume of Nongfu Spring is steadily rising. It doesn’t matter even if you lose the lawsuit. The big deal is to change the promotional content and lose some money.

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