Rebirth of the Wild Age

After Yinlu was fully acquired by Xifeng Company, the six founder shareholders all joined Xifeng's board of directors.

Chen Qingyuan's younger brother, Chen Qingshui, was transferred to Xifeng as the vice president of the corporate management headquarters. There are several such vice presidents, and Chen Qingshui is mainly responsible for the direction of Yinlu. This is equivalent to a reassurance pill, to appease the strong vigilance of the Yinlu veterans, so as not to cause a backlash when Xifeng sends people over.

The next step is to integrate departments and businesses. The time is about three months to half a year. As the group's CIO, Chen Tao must participate in the whole process.

The news of Xifeng's wholly-owned acquisition of Yinlu immediately caused an earthquake in China's beverage and food industry. The bosses of Wahaha and Xinxin (Qinqin) Food were so worried that they couldn't even sleep well.

Eight-treasure porridge was introduced to the mainland from Wanwan in the 1980s, and now there are hundreds of brands. The market situation is somewhat similar to instant noodles. In the industry's melee, food safety scandals have been exposed continuously, and the overall reputation of rice pudding has gradually declined. Many consumers are afraid to eat rice pudding, no matter which brand they dare to buy.

Coupled with fierce brand competition, domestic consumption has been insufficient in the past two years, and a large number of eight-treasure porridge brands have died.

The current situation is that Yinlu, Qinqin, and Wahaha are divided into three parts of the world, and together occupy more than 70% of the market share of rice pudding. Enterprises such as Master Kong and Uni-President are also making eight-treasure porridge, but their market share is not high, and their products are not very well-known.

The originally stable industry market was suddenly disrupted by Xifeng Company, which directly bought one of the three major eight-treasure porridge. With Xifeng's financial resources and channels, coupled with Yinlu's accumulated brand influence over the years, it will inevitably encroach on the market even more frantically. Not only will it kill countless small brands, but it will also put pressure on the eight-treasure porridge of Wahaha and Xinxin (Qinqin) .

Some business magazines even used the term Xifeng Food and Beverage Empire to describe it when reporting. The term empire not only describes Xifeng's size, but also ridicules Xifeng's domineering development path in recent years. On the ground, lay the corpses of countless small and medium-sized enterprises.

When news of the acquisition reached Hong Kong City, even though Xifeng announced the issuance of 100 million additional shares (of which 40 million were private placements), Xifeng's stock price rose instead of falling.

The reasons for this situation are firstly that the annual financial report just announced by Xifeng is very good, and secondly the stimulation brought by Yinlu eight-treasure porridge. Although stockholders in Hong Kong City have never heard of Yinlu, if they throw out the industry scale of China's eight-treasure porridge, and then throw out Yinlu's market share, fools can understand what it means. This is extremely good news.

...

Boss, Mr. Zhang's phone number of Sohu. Shen Si walked over quickly.

Song Weiyang picked up the phone and said, Old Zhang, what's the matter?

Zhang Chaoyang said excitedly: Lao Gu and I are in the United States. Sohu's IPO roadshow was very successful. American investment institutions have high expectations for Sohu. It will be officially listed on Nasdaq early next month!

Don't get too excited, I might pour cold water on you. Song Weiyang scratched his forehead and said.

Is there any unexpected situation? Zhang Chaoyang became nervous.

Song Weiyang said: I watched News Network yesterday, and the Fed raised interest rates again.

Zhang Chaoyang said: It seems so, what does this have to do with Sohu's listing?

Song Weiyang said: Counting this time, from last year to now, the Federal Reserve has raised interest rates six times. The money of Wall Street investors is still money, and it was not brought by strong winds. The Internet bubble may be about to burst.

Boss, don't worry, Zhang Chaoyang said, Americans are looking forward to Chinese Internet stocks. After Sohu's listing, the stock price will definitely soar.

I believe that, Song Weiyang said, but in half a year, Sohu's stock price may drop wildly after skyrocketing, or even fall below the issue price. Now that the IPO is almost completed, and the listing is on the verge of completion, it must not be cancelled, but You have to be prepared to fall below the issue price.

It's really that bad? Zhang Chaoyang obviously didn't believe it.

Song Weiyang said: Half a year after Sohu's listing, don't spend money recklessly, and be prepared to repurchase shares, otherwise you will be forced to death by investors.

Zhang Chaoyang remained silent, apparently quite resistant to Song Weiyang's words, and said after a long time, I'll do some research.

The Internet bubble in the United States has lasted for five years, and the old American officials have long been vigilant. In order to restrain crazy and disorderly investment, the interest rate has been raised six times within a year. Such a terrifying interest rate has been unable to stop Wall Street's investment enthusiasm, because the profits brought by Internet stocks are too high (the average return on investment is 1000%).

However, the ultra-high interest rates made the major investment banks short of funds, and began to sell a large number of stocks of companies such as Microsoft, Cisco, and Dell, so as to withdraw funds for the next wave of investment. Coincidentally, the sales restriction period of the investors of the dozens of Internet stocks that were newly listed last year has also passed, and they sold them on a large scale to cash out.

A large number of Internet stock sales orders collided, immediately triggering a sell-off frenzy, investors, funds and institutions began to liquidate one after another, evaporating 8.5 trillion US dollars in the market value of Internet companies within half a year.

Song Weiyang actually wanted Sohu to go public last fall, so that he could also catch up with the final cash-out feast, but it's a pity that it has been delayed until now, and it is useless to say anything. In order to protect the interests of investors, the U.S. Securities Regulatory Department stipulates that the original shareholders are not allowed to cash out in the secondary market within a certain period of time after listing, and can only sell to other people in a targeted manner. This period is 6 months in both the NYSE and Nasdaq. .

That is to say, even if Sohu's listing is soaring now, Song Weiyang can only cash out in half a year, and the day lily will be cold by then.

The reason why Song Weiyang didn't stop the listing is that just as Zhang Chaoyang said, the American people are eagerly looking forward to Chinese Internet stocks. As long as they catch up before the bubble bursts, once they go public, they will definitely skyrocket several times.

Historically, Sina was the second one to eat crabs (the first was China.com). Even when the US Internet stocks crashed, Sina’s stock price still rose from $17 against the trend to more than $50. Netease and Sohu were not so lucky. Because the listing was too late, Internet stocks collapsed sharply, and both fell below the issue price.

Now, Sohu can at least replace Sina, and the listing time is even earlier.

As for Google, although several major investment banks are frantically urging the listing, the two founders are not in a hurry and simply don't obey. Song Weiyang also became less anxious. Anyway, he can't cash out before the bubble bursts, so let's go public again in the year of the monkey.

early February.

The 27th day of the twelfth lunar month.

Sohu.com officially listed on NASDAQ with an issue price of US$18 and a total of 10 million ordinary shares issued.

The stock price of China.com, a broken website that swindles money, soared when it went public last year, not to mention Sohu, which has one of the most visited websites in China. The stock price soared to $34 on the day of listing, and three days later, on New Year's Eve, Sohu's stock price directly broke through the $50 mark.

When the news was sent back to the country, it immediately caused a sensation all over the country. This data can throw China.com out of eight blocks.

As the major shareholder, Song Weiyang was once again hotly discussed: How much money does this kid have now?

Song Weiyang was very helpless, the stocks that could not be cashed out were all waste paper, no matter how much money there was on the books, it was useless. After the half-year restricted sale period of original shares has passed, the US Internet stocks will explode, and Sohu's market value will return to before liberation.