Rebirth of the Wild Age

The programmers at Xishanju laughed at Korean games based on their traditional perception of video games. At this time, no one in the world can imagine the true development potential of online games, including those online game developers in South Korea.

In South Korea in the 1990s, software piracy was very serious, and it was not lost to its Chinese counterparts at all.

Therefore, the Korean stand-alone game market was also on the verge of collapse, until 1996, when Kingdom of the Wind was born. Strictly speaking, Kingdom of Winds is just a game with mud graphics, but it took the lead in establishing a charging model for online games, revitalizing the game market that has been eroded by piracy.

The success of Kingdom of Winds made Korean stand-alone game developers quickly switch to the field of online games, and the landmark work Paradise was born.

It wasn't until Paradise came out that people began to find the right direction for the development of online games. Paradise has far-reaching influence not only in China, but also in the whole world. It contains almost all the successful elements of mmorpg, and European and American manufacturers are also learning from the experience of Paradise.

A Paradise made online games completely popular in South Korea. The Korean online game market reached 16 million US dollars in 1999. Numerous Korean game manufacturers followed up, and it blossomed two years later. The Korean online game market was only 17 million US dollars in 2000, and it directly became 206.3 million US dollars in 2001!

So capital shows its power.

First of all, games such as Paradise, mu, and Ragnarok that took the lead in grabbing the market began to join forces to squeeze out other games from entering the market. The vast majority of Korean online games cannot recover their costs in Korea, and can only find breakthroughs overseas. The Chinese market is one of them, and it is also the largest one.

Entering the overseas market is very risky, and there is no guarantee that one of the 100 games will be successful. Therefore, capital's eagerness for quick success and instant benefits has emerged, and 99% of online game manufacturers in South Korea have begun to give up the pursuit of quality and frantically use quantity to win. Anyway, a large number of games with extremely similar content were produced and sold in foreign markets like a lottery. Korean online games quickly entered a dead end.

It took only three years for Korean online games to go from being popular to dying.

After some market cleaning and reorganization, casual games such as Running Kart and Adventure Island finally brought Korean online games back to life.

But at this moment, no one can predict that the Korean online game that has just become popular will become a raging fire in the next few years. It is even more impossible in China. Telecom is still busy studying how to promote broadband services, and even broadband infrastructure is still being discussed in meetings.

Considering that the bandwidth in China is generally only 14.4kb-56kb, who can you make up your mind to engage in online games?

Therefore, when Song Weiyang insisted on going his own way and decided to set up an online game project team, he encountered collective opposition from Qiu Bojun and Lei Jun.

Song Weiyang, who had never intervened in the operation of Jinshan Company, showed his tough attitude for the first time, and even called Zhang Xuanlong to Xiangshan for a board meeting.

No matter how Song Weiyang explained it, Qiu Bojun and Lei Jun disagreed. They think that they should wait first, at least until the Internet speed in China generally reaches above 100kb, before they have the basic environment for the survival of online games, and they can only act as pioneers and martyrs to engage in online games now.

This view cannot be said to be wrong, but it is also extremely correct.

Historically, the first batch of Chinese manufacturers who represented online games basically all became martyrs. For Legend to be successful, the gradual popularization of broadband is a prerequisite, which has brought too many users of Internet cafes.

But Song Weiyang is not short of money. He firmly believes that he can survive the difficult period, and now he must train the technical team and operation team in advance.

As long as you can survive, one step ahead, step by step!

Unable to reason, Song Weiyang directly slapped the table and said: If you disagree with the online game plan, I will withdraw the funds. Anyway, the funds have not been fully transferred, and the funds that have already arrived will be my liquidated damages! Now let's play games There are a lot of studios, I will buy another one!

Lei Jun hesitated to speak, and turned his attention to Qiu Bojun.

Qiu Bojun is not very meddling, he hesitated to speak, and turned his attention to Zhang Xuanlong.

Zhang Xuanlong smiled wryly: I don't know much about games, and you are the major shareholder, so let's listen to you.

Qiu Bojun and Lei Jun looked at each other and were forced to agree to Song Weiyang's plan, but they demanded strict control over the funds for the online game project.

In this way, Xishanju's first online game project was approved, and it directly aimed at imitating the most popular foreign game Paradise.

Song Weiyang also said to Zou Tao, the project team leader: Don't make so many fancy content, the simpler and rougher the better, the game is positioned so that even fools can get started quickly. There are only three types of game characters, warrior, archer and magician. It’s the best thing to be able to PK each other and grab equipment.”

Hearing this, Zou Tao was also dumbfounded.

Zou Tao has his own pursuit of the game, such as creating a grand world background, writing poignant heroic love stories, and setting up complex and perfect occupation, skill and equipment systems. Now that Song Weiyang gave the order, Zou Tao, who was planning to build armored vehicles, would first get a farm tractor out for fun.

This boss is poisonous!

Anyway, Qiu Bojun and Lei Jun didn't bother to care about it anymore, they just pretended that the online game project team didn't exist, and they didn't care what kind of online game they could make.

Zou Tao's online game project team is like being dispatched by the army. The parents don't love their mothers and don't love them. They receive project funds on a regular basis every month. If these guys mess around, who knows what kind of weird game they can make.

Song Weiyang doesn't care, isn't it just throwing money?

...

The affairs of Jinshan Software have been arranged, and Song Weiyang is preparing to return to Shenghai.

This morning, Shen Si hugged a stack of publications and said to Song Weiyang who was eating at the hotel: Boss, today's newspapers and magazines have been sorted out for you.

Shen Si is very careful in her work, and the news that she thinks is more important is specially marked with a red pen.

Song Weiyang watched the news while having breakfast, and soon discovered a strange phenomenon: several national newspapers, business magazines, and computer publications were all reporting on a website called Yanhuang Online by coincidence.

The website of Yanhuang Online is very domineering, and this domain name is worth at least 1 million yuan.

A lot of big newspapers published full-page Yanhuang online advertisements, with only one sentence in the advertisement: Let's make it big together!

What a fucking idiot, where did this weird thing come from?

In the next few days, Yanhuang Online's reports and advertisements were overwhelming, directly stealing the limelight from Sina and Sohu, as if they had become the leaders of China's Internet industry.

Top Company made a high-profile announcement that it will invest 600 million yuan to build Yanhuang Online for Chinese people around the world, and to build a Chinese online community spanning five continents. It didn't take long for this website to transform into a global Chinese business website, and a few days later it became a solution expert for the retail industry.

So, is Yanhuang Online an online community or a commercial website? Or an e-commerce site?

No fart!

This is a farce of cheating money and hype.

There was a rural youth named Song Ruhua. He was from a poor family and lost his mother at the age of seven. He was admitted to university through hard work. When he was in school, he set the eight no principles for himself, no going abroad, no business, no smoking, no drinking, no singing, no dancing, no watching movies, no going to the park, and studying hard wholeheartedly. He graduated with honors and stayed at the school as a teacher, and was promoted to associate professor exceptionally, and also won the Special Award for Youth Teaching and Education of the Ministry of Mechanical and Electrical Engineering.

During the Southern Tour in 1992, Song Ruhua violated his vow not to do business and became a member of the sea army. He resells computers around on a tricycle, and earns a lot of money by distributing software, becoming a small boss with a fortune.

If Song Ruhua died in a car accident at this time, then his whole life was positive and worthy of praise and learning.

However, this guy circled a 100-acre cauliflower field in Xikang Province, put in a sign called Western Software Park, and immediately held a press conference. This software park with only a broken brand has actually received the attention of the central government and the leaders of Xikang Province. Because the economy in the western region is backward, a high-tech park has popped up now, which is like a firefly in the dark night. One of the National Torch Program Software Industry Bases.

The second-in-command in Xikang Province personally brokered the transfer of a loss-making state-owned enterprise to this person. The loss-making state-owned enterprise is located in Rongping City, only a 10-minute drive from Xifeng's headquarters.

Song Ruhua herself was dumbfounded, and then she was ecstatic! He started various campaigns, and raised the company's stock price from 0.01 yuan to 6 yuan that year, and raised the stock price to 24.58 yuan in the second year.

The mountain village boy who used to study hard, the associate professor who used to teach hard, and the small boss who used to run through the wind and rain, became a big capitalist playing with finance in this way.

Song Ruhua couldn't stop at all, and kept replicating this model: He negotiated with the local government, announced that he would invest 100 million yuan to build a grand software park in the local area, and promised to introduce hundreds of software companies within a few years, making it the largest software park in the province. High-tech park.

Such an attractive business plan made it impossible for the local government to refuse. Those who were deceived successively included: Anshi, Shaozhou, Jinling, Jiacheng, Taicheng, Weidao, Wuxi, Changshi... In a few years, Song Ruhua's The software park has been opened in dozens of provinces and cities across the country, and has become the largest IT landlord in China!

Now it is estimated that the software park project is not easy to carry out, and the local government has also learned, so Song Ruhua started to enter the Internet again.

Song Weiyang casually checked Top Company's public information and financial reports over the years, and he couldn't laugh or cry, this person is really a fucking liar!

Is it because he is also surnamed Song?

Song Weiyang was too lazy to care about this guy's mess, but he didn't expect that he would receive an interview invitation from Chinese Entrepreneur as soon as he returned to Shenghai.

The magazine couldn't refuse, Song Weiyang could only accept the interview. The reporter said straight to the point: Boss Song, the Internet industry has developed rapidly in the past two years, and our Chinese Entrepreneur magazine is going to do a special issue on the Internet. You are the major shareholder of Sohu.com and Sogou Search, and you are the most famous company in China. Young entrepreneurs, so we would like to ask you to talk about your views on the Internet.

No problem. Song Weiyang smiled.

The reporter and Song Weiyang discussed the development prospects of the Internet, and then began to talk about Chinese Internet companies. The reporter suddenly said: Now the most famous Chinese website is Yanhuang Online. How does Boss Song evaluate this website?

Song Weiyang asked with a smile: Do you want to hear the truth or lies?

Of course it is the truth. The reporter said.

Song Weiyang said: Except for the real domain name, Yanhuang Online is all fake. What is the 600 million investment? If he invests 6 million, I will spend three hours on the Bund.

(I have something to go out today, there is only one update, and the third update will be made up tomorrow.)