Rebirth of the Wild Age

(ps1: Don’t guess about Huang Yunsheng’s whereabouts, it’s not Zy city, really not, the first two chapters have been fine-tuned by the review editor, don’t talk nonsense. There is more than one in the old revolutionary base.

ps2: Lao Wang confuses Four Drivers Boy and Four Drivers Brothers. I'm too lazy to modify it here, so let's do it. )

All the honors of yesterday have become distant memories. I have spent half my life in hard work, and I have entered the wind and rain again tonight. I can't go up and down with the waves. For my beloved relatives, no matter how hard it is, I must be strong. Those looking forward to the eyes. If the heart is there, the dream is there, and there is true love between heaven and earth. Seeing success or failure, life is heroic, but it is just starting from scratch...

Teacher Liu's Start Again.

Twenty years later, when people who have experienced it talk about being laid off, most of them remember these two literary works: one is the song Start Over and the other is the sketch Cheer Up.

No matter which work, it is very uncomfortable to hear the ears of laid-off workers anyway.

Just start all over again?

It is easy to sing and beautiful to say, but it is even more difficult to do it. Many families and couples are both laid off. They are in their 40s or 50s. There are old and young, so try to start all over again!

But even if the song is uncomfortable, it is also a good song to motivate people. Even some laid-off workers who have survived the hard times, recalling the years back then, can't help singing the lyrics: look at success or failure, life is heroic, just start all over again!

The skit Cheer Up is different. No matter when, where and whoever, even if you are laid off and start a business and become a multi-millionaire, when you think back to the phrase workers should think for the country, if I am not laid off, whoever will be laid off, I can't help but swear: Get out of your paralysis!

In the next few days, the national official media did not say anything, but some commercial newspapers and magazines appeared one after another critical articles.

According to reports, on New Year's Eve, there were many families happily eating and watching the Spring Festival Gala. They temporarily forget the troubles of being laid off, and take a breather during the embarrassing journey of life, but suddenly they see that disgusting sketch, and they immediately recall all the bad things.

Crack! Put down the bowl and chopsticks.

Crack! Turn off the TV.

This is the normal reaction of laid-off workers, and this skit is rubbing salt in their wounds.

Even a New Year's Eve dinner is not quiet, you bastard!

However, the Sohu forum showed its face because of this. Not only was the full text of a newspaper reprinted the post complaining about the sketch, but it also attracted many new users. That Tucao post has completely turned into a discussion post. Although only rich people can access the Internet these days, they still talk about the hardships of being laid off, and write stories about laid-off jobs that happened in various places on the Internet.

As a result, the post turned into a war post, with netizens who supported and opposed layoffs fighting each other for several days.

It is at this time that ordinary people celebrate the New Year happily, but Xifeng's major product divisions are bustling with activity.

The instant noodle and biscuit business department merged three companies in one go, eating up the other's sales channels and hiding the other's existing brands. Not only Xifeng is doing this, Master Kong is also doing the same, frantically merging and cleaning and expanding channels, killing a lot of small and medium-sized instant noodle manufacturers.

The cold winter of small business is equal to the paradise of big business!

Huafeng, once the overlord of the instant noodle market, has now ranked fourth. The first is Master Kong, the second is Xifeng, and the third is Uni-President.

The real rise of Xifeng Instant Noodles is thanks to the disaster relief donation last year. During the disaster and post-disaster reconstruction, the government has to distribute a large amount of relief supplies, such as rice, flour, grain, oil, etc. Instant noodles and biscuits are also listed as emergency relief supplies. There are two disaster-stricken provinces in the Yangtze River Basin, which successively designated Xifeng instant noodles and biscuits as official procurement objects, directly clearing the inventory of Xifeng company.

Although the payment from the government department was very slow, and it has not been fully credited until now, it is tantamount to advertising that Xifeng Food is selling very well in those two provinces.

Let’s talk about the instant noodle market. Before 1997, the market competition reached a fever pitch. There were more than 3,000 instant noodle production lines across the country. This not only caused the price of instant noodles to fall, but also caused the import price of palm oil to soar to 8,000 yuan per barrel. The profit of each pack of instant noodles was shockingly low.

Then, in 1997 and 1998, the market turned cold, and all manufacturers had a large inventory backlog, and medium-sized enterprises continued to go bankrupt.

Even so, the output of instant noodles is still rising, increasing by more than 1 billion packs per year, and the market competition is becoming more intense, which simply does not leave a way for small and medium-sized manufacturers to survive!

Historically, there were only two overlords in the instant noodle industry in 1999, namely Master Kong and Uni-President from Wanwan, while Huafeng instant noodle has been completely reduced to a local brand. Now, we must add Xifeng instant noodles to form a three-legged market structure.

Whether it is funds or product research and development, Uni-President's strength is actually far greater than that of Master Kong.

However, Master Kong’s braised beef noodles are popular all over the country, while Uni-President takes it for granted. Because Uni-President’s fresh shrimp noodles are so popular in Wanwan, I thought that mainland consumers would also like this stuff, but the result was serious dissatisfaction, and Master Kong was far behind. Last year’s sales were 1 billion behind Master Kong!

During the Spring Festival travel season this year, Xifeng Instant Noodles completely opened up the market through the railway channel. Braised Beef Noodles and Laotan Sauerkraut Noodles were well received.

At the same time, Xifeng's instant noodle and biscuit division officially launched potato chips during the Spring Festival, launching an attack on PepsiCo's Lay's potato chips.

Xifeng's Tea Beverage Division was not idle either, and invited 10 fried tea masters to act as endorsements, and handed over the advertising promotion to Acorn International.

Acorn International is the company that engages in Back to Back. Not only do they launch their own products, but they can also help others with media promotion. Under the planning and arrangement of Acorn International, the Xifeng Small Pot Tea advertisements are everywhere, and you can see them no matter how you switch channels.

A huge amount of advertising fees have been spent, and amazing results have been achieved at the same time.

Giving gifts during the Spring Festival belongs to the Chinese tradition. In the past few years, it was popular to give health care products. Now the health care product industry has collapsed, which happens to be in the vacancy period of the gift market. Giving high-end electronic products seems too ostentatious, and giving cigarettes and wine is particularly tasteless. Xifeng small pot of tea just fills the gap in the gift market.

The tea produced in Rongping is actually quite good in taste and appearance, but it was not sold at all before. Loose tea is sold directly to various teahouses, at a price of a few cents per catty; packaged tea is sold for 10 yuan, and poor ones can only be sold for two or three yuan.

Now it's cool, store it in a beautiful tea pot, put it in a gift wrap, and come with a purple sand pot. It’s just a few taels of tea leaves, the cheapest one costs 188 yuan, and the deluxe package can be sold directly at a sky-high price of 888 yuan!

It's a money grab!

But giving a gift is to save face, Xifeng small pot tea is very face-saving, and it is more impressive than giving cigarettes and alcohol. Its price positioning is not to sell to ordinary people, but to give to leaders, especially when there is a need for others.

Because Rongping's tea is not well-known and cannot be compared with Tieguanyin, Dahongpao, and West Lake Longjing, Xifeng created the concept of an old tea tree. The old tea tree in the deep mountains has various health-preserving functions and can regulate human metabolism. It is definitely a must-have product at home. Even if you use it to cook tea eggs, it is even more delicious!

There are so many goods in shopping malls across the country, and I don't know how many old tea trees there are in Rongping. But neither the giver nor the receiver cares, just like the factory that produced turtle essence back then, only raised one turtle after selling the product for several years.

In just one month before and after the Spring Festival, the sales of Xifeng small pot tea reached more than 30 million yuan. And after the Lantern Festival, although the sales fell, but the reputation continued to grow, and the sales have been very stable. So much so that in the next few years, in the country's drafts for arresting corrupt officials, it will always be written: How much cash, how much gold and silver jewelry was found in his house... how much famous cigarettes and wine, how much small pot of tea.

Several other product divisions of Xifeng are also working hard. The canned food division has set up a factory in Malaysia, specializing in the production of canned seafood for export to Europe and the United States. The water beverage business department has just established factories in Qiandao Lake and Changbai Mountain, and will soon launch mountain spring water series. As for the carbonated beverage business unit, it not only launched similar sodas such as Fanta and Qixi, but also launched cola that is not flavored with traditional Chinese medicine.

With the money collected in the stock market, the entire Xifeng Company is expanding and developing at a leaping speed.

The former big brother, Jianlibao, has been left behind by Xifeng. Xifeng is growing, but Jianlibao has been shrinking.