Rebirth of the Wild Age

Brother Xiaoma finally decided to start his own company.

Sohu.com has attracted $6 million in venture capital, which is too far away for Xiao Ma, and the excitement is not enough. It was Ding Sanshi who really irritated him!

Ding Sanshi's main business last year was to make a personal website, but this year it has become an e-mail system.

Today, telecommunications departments all over the country are building websites, which are named information ports. For example, the website of Jingcheng Telecom is called Jingcheng Information Port. Ding Sanshi used his previous relationship to sell the e-mail system to Huadu Information Port at a price of 1.19 million yuan per set.

The e-mail system of Huadu Information Port was quickly praised by the industry, and telecom companies from other places also came to buy it. Ding Sanshi took several orders in one go. If all these businesses can be negotiated, the total sales will be several million. This is really money grabbing.

Brother Xiao Ma is not familiar with Zhang Chaoyang, but he is familiar with Ding Sanshi. The little friends who used to brag and fart together have turned into local tyrants, the contrast is too great.

Isn't it the e-mail system?

I can also do it, such a simple thing, a system can sell for 100,000 US dollars.

Brother Xiaoma felt as if he had lost a hundred million!

deep city.

In a coffee shop near Jinwei Building, Xiao Ma suddenly said to Zhang Zhidong: Donggua, let's start a company together.

Zhang Zhidong said: But I'm going to go abroad. My aunt is in the United States, and my family asked me to join her, and the United States also has a better future for development.

Brother Ma asked, Have you heard of Ding Sanshi?

I don't know. Zhang Zhidong shook his head.

This is a netizen I knew before, Xiao Ma said. He built an e-mail system and sold it to Huadu Telecom. The system sold for 1.19 million yuan.

Zhang Zhidong asked in surprise, Then make money?

Brother Xiaoma said: It's more than that. Telecom companies in other places have seen that Huadu Telecom's e-mail is doing well, and they are already negotiating contracts with Ding Sanshi. Due to the large number of customers, Ding Sanshi also set a wholesale price. Each set of e-mail The mailbox system costs $100,000.

Zhang Zhidong didn't know whether to laugh or cry: $100,000 is still the wholesale price, this guy is really badass.

Isn't it? Brother Xiao Ma regretted, I wanted to develop an e-mail system last year, and I discussed technical issues with Ding Sanshi at that time. Ding Sanshi's e-mail must have been inspired by me. But he did it. , I didn’t do it, the money should be earned by others. You have technology, I have technology, why can’t we make other products to make money?”

That's right, Zhang Zhidong asked, Then what are you going to do?

Brother Xiaoma said: I think so. I have been doing things in paging companies. Now the paging business is going from bad to worse, but the Internet is rising rapidly. Why can't we connect the Internet and pagers together? We can develop a software that allows The pager can receive information from the Internet, even news and e-mails. I have already thought of the name, and it is called Wireless Network Paging System. This system is sold to paging stations everywhere!

What a creative idea! Zhang Zhidong praised.

Such a whimsical idea, the future will prove to be - pure nonsense.

As for OICQ, the predecessor of QQ, it is a by-product of the wireless network paging system. Initially, it was not for individual users, but when selling the network paging system, it was given to paging stations in various places for free to develop business.

Zhang Zhidong said: If we want to start a company, the two of us will not have enough manpower.

Then find a few more friends to partner with, Xiao Ma said, Xu Chenhua, do you remember?

Zhang Zhidong smiled and said, It's the one in your class in high school, of course I remember, where does he work now?

Brother Xiao Ma said: He works in the Communication Data Bureau of Shencheng, and his major in the university is also suitable.

Zhang Zhidong said: What about Chen Yizhou? I have been in contact with him for the past few years, and he is also restless. He has already become impatient at the Entry-Exit Quarantine Bureau.

These four people are all high school classmates, and some have even been in the same class in junior high school.

Everyone quickly reached a consensus to start a partnership, and the only one who had concerns was Chen Yizhou. He got married early, if the business loses money and loses his job, what will his family do for a living? Chen Yizhou went home to discuss with his wife, and the wife said: It's okay, I still have a job, at worst I will support the family in the future.

The four finally made up their minds, but were soon dumbfounded.

Chen Yizhou can do administrative management, while Xiao Ma, Zhang Zhidong and Xu Chenhua are all technicians, so who will do marketing in the company?

Xu Huachen thought of his colleague Zeng Liqing, who was very good at sales, so they brought Zeng Liqing in again.

The five people pooled a registered capital of 500,000 yuan, with Xiao Ma holding 47.5% of the shares, Zhang Zhidong holding 20% ​​of the shares, Zeng Liqing holding 12.5% ​​of the shares, Chen Yizhou and Xu Huachen each holding 10% of the shares.

Tencent's registration date was November 11, 1998, but since the first half of the year, the five of them have been busy. The friends also made a three-year plan: three years later, the company will have 18 employees, just enough to fill the office.

...

Huadu.

Ding Sanshi, who has become a millionaire by selling e-mail systems, regained his personal website business again.

The reason is very simple. Although several telecommunications companies approached him to buy email systems, most of them have not yet planned to build a website, so they can't wait for customers to come to them. It is more promising to start a personal webpage business. Although a webpage can only earn tens of thousands of dollars, the market potential is huge, and it doesn't take much effort.

Ding Sanshi hired several salesmen to visit the large and medium-sized enterprises in Huadu one by one.

Hello, we are NetEase Network Company...

Who put this person up? Get out!

...

Hello, we are Netease Network Company. We are a well-qualified Internet company, and we have reached cooperation with many telecommunications companies to provide them with free e-mail systems...

We don't have a website, we don't do email.

NetEase also provides customers with personal webpage creation services...

No, it's not necessary.

I think it is very necessary. This is a window to display the corporate image, and it can also be used for advertising. We have a strategic cooperation with Sogou Search Company. NetEase has created a webpage for your company, so we can advertise on Sogou Search. Your company is Selling mountain bikes, in the future, as long as netizens search for bicycles, your company's web page link will appear immediately. If you think about it, there are more than 1 million netizens in the country, and there may be dozens of people who search for bicycles every day. The company's products...

Don't do it, it's too expensive to build a website.

It's not expensive, it's just the simplest advertising webpage, with a production cost of 50,000 yuan. What can you do with 50,000 yuan? How many times you advertise in newspapers is more than that.

You can build a company website for 50,000 yuan?

Yes, our company's webpage production fee is the lowest, and there is no other company in the country.

That search advertisement, you can help me demonstrate it on the computer.

no problem.

...

Peng Shengli originally wanted to join Xifeng Company after graduation, but was persuaded by Ding Ming not long ago to join Sogou Search as the head of the advertising business department.

The entire company is full of young people, with an average age of no more than 25 years old.

Peng Shengli, who runs sales at Xifeng every winter and summer vacation, has become the one with the most sales experience. He not only went out to solicit business by himself, but also did employee training in the company, and developed a set of standard telemarketing routines.

Peng Shengli asked for 1 million funds from Ding Ming, took the train to major cities, got the company's phone information from the local industry and commerce department, and then set up a telemarketing team to bombard him wildly.

In addition to telemarketing, there are also door-to-door sales, the main sales area is the capital.

Peng Shengli imitated Xifeng Company's way of selling beverages, giving employees a commission on their basic wages, and meal subsidies for those who went outdoors. He was so busy all day long.

The most embarrassing situation facing the search advertising business is that most customers do not have a website, not even a simple advertising page. So in this case, we can only fool customers into making web pages first, and then make links to the search rankings of advertising web pages.

Under such circumstances, there will be no cheating customers at all, and there will be no moral burden in doing bidding rankings.

Ding Ming and Ding Sanshi had contacted in private, and the two sides reached a strategic cooperation. Nowadays, the production cost of the website is basically more than 100,000 yuan, and Ding Sanshi only charges 80,000 yuan for the production. As for those very simple advertising pages, Ding Sanshi simply only charged 20,000 yuan, which is very in line with the appetite of the merchants.

There are many local bosses who don't understand farts, 20,000 yuan is not a problem for them. Spending a little money, you can set up a product webpage, which is very face-saving when you say it: Do you understand the Internet? Look, this is my company's website with my product content on it.

In fact, it is a simple advertisement page. As long as the template is prepared, Ding Sanshi can make dozens of them in a day without bothering others, and easily earns 20,000 yuan for the production fee.

...

Sogou Network Technology Co., Ltd.

Ding Ming was supervising the technical team to improve the search engine. Peng Shengli knocked on the door and said, Old Ding, come out!

What's wrong? Ding Ming went out and asked.

Peng Shengli said: I just talked to Lao Song on the phone, and he has an idea about a 'blog'.

I know, Lao Song mentioned it before, Ding Ming said, This name is still the English translation of the United States, called 'weblog'.

Why don't we make a blog? Peng Shengli said, Now Sogou has nothing but a search engine. We provide servers, web page templates, and free blog services to netizens, so that the traffic will come up quickly. Even, We can attract merchants to apply for blogs for free, and the blogs are full of their product information, which makes it easier to get advertisements.”

Ding Ming didn’t know whether to laugh or cry: “It costs money to rent a server. If it’s just a blog that publishes articles, it’s fine, but if you bring merchants in to sell products, you’ll have to post all kinds of pictures, and you must send someone to help them build content. Possibly completely free!

That's it, said Peng Shengli, who didn't know much about technology, but I heard that the blogging model should become popular. We can try it first.

Ding Mingdao: There are also blogs in the United States, but not many people pay attention to them.

Peng Shengli said: No. Not long ago, Draghi disclosed the sex scandal of US President Clinton on his blog, which caused a lot of trouble. Clinton is already in trouble. This is the power of blogs I heard that more and more American netizens are paying attention to blogs.”

Just a while ago, Ding Ming said, the netizens just saw it as a surprise. The number of visits to blogs in the United States was not high, and it fell back after the Clinton incident. Now netizens choose forums and chat rooms when writing novels and essays. They have already Habits are formed, and it’s hard to get them to move to blogging.”

In fact, as Ding Ming said, blogs emerged in the United States in 1998, but they didn't really become popular until 2000. As for now, everyone regards the blog as a special personal webpage, mainly used by programmers to post their technical experience.

No, no, Peng Shengli shook his head and said, I talked to Lao Song, and the blog must be very interesting. The real value of this thing does not lie in novels, poems and essays, but in critical essays. The more social The better the topic, it is equivalent to a personal column for netizens.

Ding Ming asked: Then how do you promote?

How about inviting celebrities to come in? Peng Shengli said, For example, Wang Hai, the 'anti-counterfeiting fighter', let him write some stories about anti-counterfeiting casually, which will definitely attract attention. Or invite celebrities, and their fans will definitely come to support them.

It costs more. Ding Ming said.

Peng Shengli said, Let's try it.

Ding Ming said, Okay, let's try it.

The Internet environment in China in 1998 was actually not suitable for blogging. The main reason is that there are too few netizens, and it is too thin to be divided into large and small blogs if they are concentrated in portal websites and online communities.

Suddenly, there was a dispute outside:

Sir, you can't go in without an appointment!

I'm looking for Ding Ming!

If you want to see Mr. Ding, please make an appointment first.

I'm his father!