Rebirth of the Wild Age

Walking in the lobby of Shenghai Airport with a backpack in hand, people turned their attention to these two foreigners wherever they passed.

Since the 1980s, there have been many foreign faces in Sheng Hai, but now they still get special attention, or a kind of long-distance onlookers.

Ding Ming took them to a hotel to resettle them, and then went to Shenghai to catch up with his old classmates.

Standing in a ten-storey hotel room, you can overlook the Huangpu River from here, and across the river are low-rise buildings and various construction sites. Larry leaned behind the window and said, It's hard to imagine that we have to accept investment from a backward country.

Who says it's not, Sergey said with a smile, but letting the Chinese invest is at least more acceptable than investing on Wall Street.

Larry said: If that Mr. Song was an old man, I would definitely not come to China.

We can't let him have absolute control. The power of capital will deform all technology companies. Sergey said.

Yes, we must have absolute control over the company, Larry said.

These two guys are definitely the weird ones among American entrepreneurs. They have an innate dislike and vigilance against Wall Street capital.

Larry's grandfather was an auto worker and a small leader of the trade union. He participated in planning the largest auto industry strike in American history and was deeply influenced by communist ideology. Larry's father, a computer engineer, could have been involved in the US space program during the Cold War, but he turned it down and chose to go to academic research.

Larry grew up in such a family environment, with left-wing blood in his bones, very wary of capital and consortiums, and even after he made a fortune, he was also keen on the civil rights movement.

Not to mention Sergey, Soviet political immigrants pursue freedom and cannot be controlled by the Soviet Union, nor can they be controlled by capital. Although he is an American Jew now, he is Russian in behavior and habit, likes spirits and caviar, and his thinking is even more left than Larry.

In history, the two founded Google, and the first investment was only $100,000, which was borrowed from Stanford alumni. Later, when I ran out of money, I went to my relatives and friends to borrow money. I borrowed nearly a million dollars one after another, but I refused to accept financing from Wall Street.

It wasn't until the $1 million in funding was nearly exhausted that Google was forced to accept $25 million in venture capital.

And when Google went public, the two took an unusual path and set the IPO price directly through an auction in order to weaken Wall Street capital's control over Google. This move was called cleaning of Wall Street by the American media.

At present, the most powerful Internet company in the world is Yahoo, but the two founders of Yahoo have been forced by capital to have little say.

The lesson from the past is not far away. With the ideological education that Ali and Sergey have received since childhood, how could they not be vigilant?

Investors from China may be better fooled than Wall Street investors!

...

school, dormitory.

Zhou Zhengyu punched Ding Ming's chest, and said with a smile, Yes, Fatty Ding, you'll get rich as a boss!

Hehe, I'm just a wage earner. Ding Ming smiled foolishly, clutching his chest.

Peng Shengli said: This time I will stay at school for a few more days, and I will treat you tonight.

Ding Ming smiled and said, I haven't seen you for more than a year, Brother Peng has become more generous.

Nie Jun also bought a computer and was holding the keyboard to write. He turned his head and said, Lao Peng is a rich man now, with tens of thousands of dollars, a lot of money!

Congratulations, congratulations, Ding Ming cupped his fists in congratulations, and then asked, Where are Li Yaolin and Wang Bo?

Peng Shengli became more and more confident, and talked more than before, explaining: I have gone for internships. Li Yaolin is an intern in the oil field. I heard that the leaders value him very much. After all, he is a college student in a prestigious school. Wang Bo is an intern at the Youth League Committee. I also assisted in planning a charity event for two days, and sometimes I would go back to school on Sundays to have a look.”

Song Weiyang lay on the bed reading a book and said, Ding Ming, why don't I introduce you to a person who handles the diploma, and take the diploma back to your dad in a few months.

Sure, I've been having a headache. Ding Ming said happily.

In the evening, the brothers in the dormitory went to dinner together, and each called their girlfriends.

After drinking so much, Song Weiyang called Ding Ming to the rooftop and said, I want to separate the search engine from Sohu.com and set up a new website independently.

Ding Ming also learned how to smoke, and said, How do you do it?

Song Weiyang said: Sohu's search engine team will be collectively merged into the new company, and I will invest in it again. Sohu.com's share in the new search engine company shall not exceed 5%. You will be the person in charge of the new company. Then hand over Sohu.com to Zhang Chaoyang to manage it alone.

Old Zhang is definitely willing, he is not optimistic about the search engine project. Ding Ming said.

Song Weiyang asked: Did he talk about financing in the United States go well?

It's relatively smooth, Ding Ming said. Wall Street is very satisfied with the number of visits to Sohu. It is estimated that they will send people to China for field inspections next month. If the speed is fast, they will be able to get Wall Street's capital injection in the summer. By the way, say Starting from the United States, do you want to invest alone, or in the name of Sohu.com?

Song Weiyang said: I will set up an offshore company overseas in the name of Golden Bull Capital, and then use this offshore company to invest in search engine companies in the United States. If you want, I can also lend you 50,000 US dollars to Put it in personally.”

Forget it, I can't chew too much, I'll just do a good job of the search engine project in China. Ding Ming shook his head.

Song Weiyang asked: Do you know how search engines make money?

Ding Ming said: Seek cooperation with other websites, especially portal websites, and provide them with search services.

You can't make money like this, and you can't make money in the United States. Song Weiyang said.

Then how to make money? Ding Ming asked.

Of course it's advertising. Song Weiyang said.

Ding Ming said, How do search engines sell advertisements?

Song Weiyang said with a smile: For example, when netizens search for 'umbrella', they should rank the umbrella manufacturers who have paid for it first, so that they can receive advertising fees?

Ding Ming said in shock: Is this okay? It will definitely disturb the search results of users.

So we need to control it, come up with a formula, and don't let whoever pays the most advertising fees rank first, Song Weiyang said, There are very few manufacturers with official websites in China, and there are almost no scammers, so just search for advertisements casually. The rankings are all right, and the advertising fee will not earn a few. But there will definitely be more and more in the future, so it must be screened. Especially related to medical and health care products, you must be cautious, no matter how much money a scammer gives Push, sooner or later there will be big problems.”

Ding Ming nodded and said: That is to engage in advertising search rankings. We won't make much money in the past two years. In a few years, when China's Internet booms, we will be able to earn a lot of money from advertising fees.

That's how it is. You ask people to come up with an algorithmic formula for advertising search rankings, Song Weiyang said.

It is normal for search engines to sell advertisements. Both Google and Baidu survived the Internet bubble by selling advertisements, but their choices are different.

There are four factors that affect search engine advertising fees, namely, advertising coverage, average number of advertisements on a page, advertising click rate, and effective cost generated by advertising clicks.

Baidu started with the two easiest factors, namely, the advertising coverage and the average number of advertisements per page, which led to Baidu's search results being full of advertisements.

Google, on the other hand, started from the more difficult ad click-through rate and the effective cost generated by ad clicks, and carried out a sustainable search engine push through a reasonable calculation formula.

At the same time, Baidu engages in bidding rankings, and whoever gives more money will recommend it, even if it is a liar. Google, on the other hand, has an additional set of screening and calculation mechanisms to keep most liars and unscrupulous manufacturers out.

In fact, Baidu also has this calculation formula, but it is not strictly followed. They have been dazzled by money.

Moreover, this formula is not a panacea. Google will sometimes push some bad products, but the frequency of occurrence is much lower than that of Baidu.

Of course, Baidu has something better than Google, and that is to block bad information.

There was a time when Chinese netizens entered the keyword son, Baidu and Google would intelligently display a lot of pornographic keywords such as son and mother xxx. The same is true when searching for keywords such as daughter, sister-in-law, and mother, which is simply unsightly.

Many elderly netizens originally planned to use search engines to search for content related to their sons and daughters' studies. As a result, as soon as the first two words were typed, there were a bunch of pornographic smart prompts in the search box, and these parents were so angry that they reported all kinds of things.

Baidu received the feedback and quickly carried out blocking and rectification.

Google, on the other hand, goes its own way, killing them without making adjustments, and it is not wrong to be forced to leave the Chinese market.

The search engine that Song Weiyang wants to build in China is a combination of Baidu and Google, combining the best of both.