Rebirth of the Wild Age

The Sohu group of four had already started working, and Ma Xiaoyun sat next to him and asked, How many people visit your website every day?

Zhang Chaoyang said: At the peak, there were more than 1,500 visits per day.

Too few, Song Weiyang asked, Have you advertised on major bbs stations?

Zhang Chaoyang said: I have already been there, and I have to spend an hour on the bbs station every day to promote. But our content is too small, so we can't keep people.

Song Weiyang asked: Which is the largest Chinese website in the world?

Huayuan.com is very influential in the United States and Wanwan. Zhang Chaoyang said.

Huayuan.com later merged with Lifang Online and became... Sina.

Song Weiyang smiled and said, Then you just make a hyperlink to Huayuan.com, why are you staring at China?

Zhang Chaoyang was stunned for a moment: That's right, we can just share the content of Huayuan.com. Although it is in traditional Chinese characters, the link speed is a bit slow, but it should be accepted by netizens.

Song Weiyang said: Make an overseas information section, which is full of traditional characters, so that it will be easier to understand.

Next, Song Weiyang kept chatting with Zhang Chaoyang, and Ma Xiaoyun interrupted from time to time.

Much of what Song Weiyang said belongs to the era of eb2.0, which is still somewhat difficult to achieve technically. For example, the function of posting and commenting on the news webpage will take at least two years to work, and it is completely different now, and the operation of posting messages for netizens must be extremely cumbersome.

However, Song Weiyang gave the correct development idea, that is, the interactivity of the Internet.

At noon, Song Weiyang invited everyone to eat and drink, and a few little guys surrounded him and asked various questions, their admiration was beyond words.

After drinking and eating, Zhang Chaoyang took people to steal the content of Huayuan.com, and it is estimated that the number of visits to Sohu.com will skyrocket in half a month.

Ma Xiaoyun continued to communicate with Song Weiyang, and after a few words, Song Weiyang received a call from Yang Xin.

Chairman, the price of Pepsi has been reduced by 15%, Yang Xin said.

Hahahaha, Song Weiyang laughed happily, Then let's drop it by 20% and make Coca-Cola a headache.

Yang Xin said: I think so too.

You operate it, I don't care. Song Weiyang hung up the phone after finishing speaking.

In the mid-1990s, the price of Coca-Cola and Pepsi was 3 yuan, but the retail price in many big cities and shopping malls was 2.7 yuan, 2.6 yuan, and even 2.5 yuan. Now it is estimated that it was forced by Coca-Cola. Pepsi was the first to sell at a lower price. Of course, Xifeng Company was not afraid, but Coca-Cola was set on fire.

Historically, one year after Wahaha launched Super Coke, Pepsi was also forced to cut the price, and the price cut reached 17%. It didn’t take long for it to rise again, probably because it reached some kind of private agreement with Coca-Cola.

Pepsi-Cola doesn’t care about the quality issue. Half a century ago, it relied on the low-price strategy to grow. Now it is nothing more than relying on its strong financial resources to compete with Xifeng.

Hearing the content of the call, Ma Xiaoyun was surprised: You actually forced Pepsi to lower the price?

It's nothing more than normal, Song Weiyang said, Cola's market share has surpassed that of Pepsi, so it's no wonder they are not in a hurry. Our production costs and transportation costs are lower, and we are eager to fight a price war. Pepsi is courting death. .”

Ma Xiaoyun asked: Pepsi-Cola still chooses to cut the price even though it knows it's courting death?

Because Pepsi's target is not us, but Coca-Cola. Song Weiyang said.

Coca-Cola? Ma Xiaoyun was a little puzzled.

Song Weiyang explained: Coca-Cola will never cut prices. Once a price war starts, it will mean that the second and third Cokes in the market will force the No. 1 Coca-Cola together, and jointly erode Coca-Cola's market share.

Pepsi is bad enough. Ma Xiaoyun laughed.

It just so happens that Coca-Cola invited Aaron Kwok to be the endorser, and a new round of publicity will be launched soon, and it will definitely be effective with the price reduction. Song Weiyang said.

Ma Xiaoyun said: I know Sun Yanjun, the editor-in-chief of China Business Network. I can introduce you to help Super Coke fight this price war.

Thank you very much. I will invite Editor-in-Chief Sun to dinner tonight, Song Weiyang said.

In the next few days, Song Weiyang would meet people for dinner and interviews. Ma Xiaoyun has spent more than half a year in the capital, and has made good multimedia friends, and now he recommends them all to Song Weiyang.

Song Weiyang is topical in itself, and this time he is fighting with a foreign brand, all major media are very interested. Both sides take what they need and hit it off.

Very Coke is growing so fast that Pepsi is forced to cut prices.

The price war has resumed, and the flames of war have spread to the beverage industry.

Very Cola holds high the national brand banner, and foreign cola is no longer able to parry.

...

The new ad for Very Coke has not yet been launched, and the media has already started to report it at length, instantly attracting the attention of countless consumers.

This year, price wars are really going on everywhere, and the prices are lowered one by one.

The beverage industry has been dry for a long time. Coconut Tree took the lead in attacking Yefeng and wholesaled mango juice at a loss price. Coconut Wind is suing Coconut Tree for unfair competition while preparing to sell coconut juice at a loss. Both sides opened fire on each other's flagship products. This battle lasted for half a year, and each suffered heavy losses. In the end, the government came forward to coordinate and resolve it during the two sessions.

By the way, this price war has driven companies that produce coconut juice and mango juice to death. A lot of gods fight, and mortals suffer.

By the time Song Weiyang returned to Shenghai, Aaron Kwok's new commercial had already been aired, and Xifeng Company had started crazy promotions in more than ten major cities across the country.

The retail price of Pepsi dropped to 2.6 yuan, and in some places it dropped to 2.4 yuan and 2.3 yuan. The retail price of Very Coke has dropped to 2.5 yuan, and in some places it has dropped to 2.2 yuan, and it is even sold directly at 2 yuan.

Still selling 3 yuan a bottle of Coca-Cola, the sales plummeted in an instant. I heard that the president of the China region was already in a hurry to fly to the US headquarters.

PepsiCo's price cut is estimated to have been planned for several months.

If Coca-Cola wants to follow up, it must first obtain the approval of the headquarters, and then coordinate with its Chinese partners. It will take at least two or three months to complete the operation, and it is probably a bit overwhelming.

By mid-October, Very Coke's national (Coke) market share had increased by 2.6 points, and Pepsi had also increased by 2.3 points, snatching 4.9% of the market from Coca-Cola at once.

Sitting in the office, Yang Xin sang excitedly: We ordinary people, we are so happy today...

Mr. Yang, are you so happy? Chen Tao knocked on the door with a smile.

Of course I'm happy, Yang Xin said, If Coca-Cola doesn't take countermeasures, we will become the number one in China's cola industry.

Then let me tell you another happy news. Chen Tao took out two certificates, Xifeng's provincial and national well-known trademark certifications have been approved at the same time.

Hurry up and put your name on the advertisement and packaging! Yang Xin beamed with joy.