Rebirth of the Wild Age

For Wahaha, what is the most important product?

ad calcium milk? Cool? Eight-treasure porridge? Black tea green tea? Or Nutrition Express?

neither!

Children's Nutrition Oral Liquid was the first pot of gold for Wahaha's development. Pure water is the cornerstone of Wahaha's empire. Without a pure water project, perhaps Wahaha would have died out long ago.

In other words, this year is the most important year for Wahaha, and it is the beginning of Wahaha's take-off.

The Danone Group of France brought Wahaha scarce funds and brought the life-saving project of purified water to Wahaha. Purified water sold for only three months accounted for one-eighth of Wahaha's total sales in the first half of this year, only inferior to children's oral liquid, and the money-making speed is really fast.

Boss Zong also watches News Network every day. He knows that the children's oral liquid business will not last long. Health care products are getting more and more notorious now, and the country is watching them more and more closely. Therefore, Wahaha will definitely shift its business focus to the pure water project gradually. Any company that makes pure water is the sworn enemy of Wahaha.

Now, Xifeng purified water is here!

In fact, when Wahaha purified water became popular in April, follow-up products quickly appeared in China. But currently, none of the products on the market are truly pure water except Wahaha (distilled water is also considered pure water, but the cost is too high and it lacks competitiveness).

Those following the trend, using the traditional tap water preparation method, adding a few more filtration measures at most, dare to sell it as purified water in bottles, so that scandals have been exposed one after another that a certain brand of purified water is unqualified.

In view of this market chaos, until next year, the Shenghai Municipal Government will simply issue regulations, expressly persuading all elementary and middle school students in the city not to drink pure water for a long time. This law, more than ten years later, was used by the sale of water purifiers, and it was forwarded to Moments everywhere, saying that pure water is harmful to health, and fooling consumers into buying home water purifiers.

Until July, Wahaha was the only company in China that sold pure water (except distilled water).

There are also some large companies that are introducing foreign equipment, and some companies simply develop their own reverse osmosis devices, and find another way to develop household water purifiers and bottled water markets. However, these enterprises all need time, and they will have to wait at least two or three months to start production.

When Xifeng comes, he will compete with Wahaha for hegemony.

As soon as the Twenty-One Purification advertisement came out, it directly detonated the market. Especially consumers over the age of 30, they pay more attention to health. Looking at the turbid water droplets in the advertisements, they have been purified layer by layer and become clear. The obsessive-compulsive disorder that has not healed for many years has been cured. Create a sense of trust.

To drink Xifeng is to drink healthy.

Mr. Yang, the sales department's phone calls have been ringing off the hook! Zhang Guodong came to the general manager's office.

Yang Xin said happily: The chairman is still amazing, this sales strategy is amazing.

Zhang Guodong said: What I want to say is another matter.

What's the matter? Yang Xin asked.

Zhang Guodong said: Distributors in many areas now take the initiative to ask us to make bottled purified water. There are even bottled water companies contacting me. As long as they are asked to label Xifeng purified water, the bottled water they sell will Give Xifeng a 15% commission.

OEM is absolutely not allowed, and the company's signboard cannot be smashed, Yang Xin asked. Is there a big market for bottled water?

It is mainly concentrated in big cities, and household bottled water in small and medium-sized cities is not easy to sell. Now Wahaha is already doing it. Zhang Guodong said.

Yang Dao: I will hold a meeting immediately to discuss the establishment of water plants and water stations in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, so that Wahaha can't be alone.

Zhang Guodong said with a smile: We have 21 layers of purification. Bottled water may not be able to compete with Wahaha, but bottled water will definitely win. Those who spend money on bottled water are parents, and they value health more. This is not for celebrities to sing A song can solve it.

Everything has advantages and disadvantages.

Inviting celebrities to sing and advertise can attract young consumers. And young people are the main consumers of bottled drinks, so it is difficult for Xifeng to compete with Wahaha in the bottled water market. On the contrary, Xifeng can take an absolute advantage in terms of household bottled water with the concept of health!

At least before the rise of Nongfu Spring, the pattern of China's purified water market was settled in this way. Wahaha occupies the first place in bottled water, Xifeng occupies the household bottled water market. As for Robust, I am afraid that it will die a miserable death, and it may go bankrupt before the advent of the 21st century.

With the sales of Xifeng purified water booming, Song Weiyang actually read an article about him in the magazine China Business: Song Weiyang, a generation of marketing wizards, discusses the differentiation strategy of Xifeng purified water.

From July to August, the media reported on Xifeng and Song Weiyang non-stop, and the topics were frighteningly high, almost catching up with those Olympic athletes who had just won gold medals.

...

In mid-August, the Golden Bull Club will be formally established and its first meeting will be held.

Taizhou, a motorcycle factory.

Li Shufu, the future boss of Geely Group, is studying a red flag car. The Hongqi sedan has been dismantled. In addition, there are two Zhonghua sedans and a Santana sedan, all of which are in a state of disintegration at this time.

I'm going to the provincial capital, you continue to study, you must thoroughly understand the technology! Li Shufu patted the dust and said to the technicians of the motorcycle factory.

Boss, don't worry, a technician said with a smile, We will assemble our car when you come back.

Li Shufu changed his clothes and left very satisfied. Not far from the motorcycle factory, he bought 800 mu of swampland. Others thought that Li Shufu wanted to fry land, but he didn't bother to explain, because no one would believe that he wanted to build a car factory.

When the boss walked away, several technicians looked at each other and stared at the new Mercedes-Benz in the factory. It was the car Li Shufu had just bought.

Tear it down.

Take it apart, my hands are already itchy.

This year, China, Hongqi, Nissan, and Santana were dismantled, and this Mercedes-Benz is the only thing missing. Thinking about it, I'm a little excited.

What if the boss comes back and beats someone up?

No, as long as the demolition is good, the boss will reward us.

...

Li Shufu was less than 20 kilometers away from the factory, and his new Mercedes-Benz was dismantled into a pile of parts.

It doesn't matter, Li Shufu's last car was Hongqi, which was not only dismantled and dismantled, but also used Hongqi's chassis, engine and gearbox to build a car that looks exactly like the Mercedes-Benz e200. It's a pity that the body is made of fiberglass, and he can't make a normal shell for the time being.

Some time ago, Li Shufu drove a self-made glass-steel Mercedes-Benz, wandering around the streets of Taizhou, and got a wind, but was warned by the traffic police uncle: it is illegal to build a car without a production license!

Li Shufu thought to himself: Do you need a license to build a car? I have been producing motorcycles for three years, but I have never seen what the license looks like, and they have been sold to more than a dozen countries outside the country.

Of course, this is just a joke. Li Shufu's motorcycle did not have a license, so he could only cooperate with Jialing, and even sold better than Jialing's motorcycle at one point because he developed a four-stroke pedal engine himself.

This time, Li Shufu went to the provincial capital to apply for a car production license, but of course it was useless.

Frustrated, Li Shufu did not return to Taizhou, but went to Shenghai to find friends to inquire about the situation, and finally learned that a car factory under Decheng Prison in Xikang Province had the right to produce and operate, and that dilapidated car factory was about to close down.

Historically, this car factory will be renamed Geely Automobile Company by Li Shufu.

Carrying his travel bag, Li Shufu boarded the plane to Rongcheng. He was walking in the aisle when he suddenly saw an acquaintance and said in surprise, Boss Cai, are you going to Xikang to discuss business?

It's Boss Li. Cai Zhiping quickly stood up and shook hands. They are fellows from Zhejiang Province, and they usually hold together. I'm going to Rongcheng to attend a party. What business are you talking about?

Li Shufu didn't hide anything: I want to build cars. I heard that there is a car factory in West Kant City that is about to close down. Let's see if I can buy it.

Cai Zhiping was surprised and said: You actually want to build a car. That thing is not easy. When Volkswagen produced the Santana, the state invested more than 1 billion. Do you have that much money?

What's so difficult about building a car? It's nothing more than adding two wheels to a motorcycle. Li Shufu laughed.

Hahahaha, interesting. Cai Zhiping couldn't help laughing, he didn't believe that Li Shufu could build a car.

Li Shufu said: Believe it or not, I have already built a Mercedes-Benz. As long as I buy suitable materials to replace fiberglass, it can be produced and launched immediately.

Cai Zhiping said: Then you and I go to the Jinniu Hotel to attend the party. Brother Song will definitely be willing to communicate with you. He likes not to play cards according to the routine. By the way, I hope the two bosses of the group will also participate. You If you want to buy state-owned enterprises in Xikang Province, they may be of great help.”