Rebirth of the Wild Age

In fact, Qiu Bojun and Lei Jun have not been on the horse station for a long time. They have set up two BBS forums, namely West Point and West Line.

However, there are only a few hundred Chinese netizens at this time, and those who come and go are those who basically cannot enter this site, so they switch to another site. Anyway, they are all unprofitable bbs, and it doesn't matter to grab traffic. They communicate with each other, and everyone's relationship is still very close.

Qiu Bojun quickly announced Song Weiyang's decision to inject capital within Jinshan, trying to restore employee morale. But the effect is not obvious, because what the company lacks is not only funds, but also a clear development direction and profit point.

Jinshan Company from top to bottom, including Qiu Bojun, was in a state of extreme bewilderment.

That night, Lei Jun suddenly called Song Weiyang: Do you have time? I want to go to Shenghai to meet you for a drink.

Aren't you busy with work? Song Weiyang asked.

Lei Jun said: I have been on vacation for almost two months. I occasionally visit the company, but most of the time I spend my days in the rented house.

Then you come, let's talk. Song Weiyang said.

Historically, Lei Jun planned to resign in March 1996, but was repeatedly persuaded by Qiu Bojun, so he took a full vacation for half a year.

In other words, it was Qiu Bojun's act of selling the house to subsidize the company that moved Lei Jun. Returning to the company again, after half a year of deliberation, Lei Jun quickly transformed from an excellent programmer into an enterprise strategist, and formulated a clear development plan for Jinshan for the next ten years.

Two days later, Song Weiyang met Mr. Rebus at Time Cafe.

What would you like to drink? Song Weiyang asked with a smile.

Whatever, Lei Jun found a booth and sat down, looked at the coffee shop and said, You have a good place here. Some time ago, I wanted to quit my job and open a small bar or coffee shop by myself. Or go abroad and go on a pilgrimage to Silicon Valley , to a new way of life.”

Song Weiyang personally made tea for Lei Jun and asked, Why didn't you leave?

First, Lao Qiu asked me to take a few months of vacation, Lei Jun said with a wry smile, Second, I am also unwilling. I have worked in Jinshan Company for five years. From fantasy to disillusionment, there are too many of me there. memories. I remember when I first came into contact with wps, I thought that this software was developed by a large foreign team, but it happened to be knocked out by Lao Qiu alone in a rental house. Do you know the shock? I once put Lao Qiu was like a god, and he joined Jinshan with a pilgrimage mentality, dreaming to ignite China's Silicon Valley Fire with him. Now that the gods have fallen into the mortal world, China's Silicon Valley Fire is about to go out.

Song Weiyang said: I asked, Kingsoft seems to have just launched Kingsoft Shadowmaster, and the sales are pretty good.

Lei Jun said: If there is no Kingsoft Shadowmaster, Kingsoft will declare bankruptcy now. But it is useless, Kingsoft Shadowmaster is just a small product, and it is enough to support our family. What was our dream? It is to let the world Every computer can use the software developed by myself, the gap is too great. Being Kingsoft Movie Master is like asking an international director to shoot a commercial, and I feel very aggrieved!

It's useless for me to inject capital? Song Weiyang asked.

It's useless, Lei Jun said, Lao Qiu and I are very clear that even if wps97 is successfully launched, it will not be able to compete with word at all. We are now collectively in a state of confusion, unable to see the way forward, and do not know which direction to go The employees have left one by one, and now there are only a dozen people who still insist on going to work every day. Lao Qiu is not yet 32 ​​years old, but he has recently had gray hair. He is anxious, and I am also anxious. I am not on vacation. I want to give up, but I want to sober up and think about the company's future development route.

Have you figured it out? Song Weiyang asked.

Lei Jun shook his head and said, Some netizens suggested that Kingsoft should do system integration and transform into enterprise application software, but we rejected it?

Why did you refuse? Xifeng Company is preparing to build a management system, so it's better to hand it over to Jinshan. It is fundamental to survive by making money first. Song Weiyang said.

No, we Jinshan people are born to do general-purpose software, Lei Jun suddenly filled with pride, doing system integration is too unchallenging, how can we use a sledgehammer to kill a chicken? Moreover, this also violates the established development direction of Jinshan Company , You may earn a lot of money, but as long as you do it, Jinshan is not that Jinshan.”

Song Weiyang laughed loudly: Then I won't advise you to help Xifeng with the management system. It's like forcing someone into prostitution.

Lei Jun spoke so proudly, but he was not at the end of his rope. In a few months, Qiu Bojun and Lei Jun are even considering switching to selling health care products, and even getting land loans through their relationships for real estate development. If there are sales geniuses among them, it is estimated that Jinshan will really become a health care product company.

Lei Jun said suddenly: I came to Shenghai to visit you this time, not to complain, nor to persuade you to cancel the investment plan. I just want to ask, which way should Jinshan go?

I'm a beverage maker, how can I be able to guide high-tech companies? Song Weiyang laughed.

You are a successful entrepreneur and the number one person with MBA education in China, Lei Jun said. Maybe you don't understand computers, but you understand business management, which we don't have. Therefore, I implore Boss Song to make a long-term plan for Jinshan. This is what Lao Qiu has in mind.”

Song Weiyang thought for a while and asked, What is the core of Jinshan? Or, what is your signature?

wps! Lei Jun replied without hesitation, It is no exaggeration to say that wps, like Wangma Wubi, is the pride of China. Now there are more than ten employees staying in the company because of wps, it is not only Jinshan's The signboard is the cohesion of the whole company.”

Song Weiyang put a coffee cup on the table, pointed to the cup and said, This is wps! An enterprise needs a brand name, a competitive product, and a core value embodiment. If Jinshan is an army, then wps is its military flag , With this flag, the troops can be gathered and the charge can be organized. Therefore, this military flag cannot fall, and wps97 must be made, and the more perfect it is, the better!

Lei Jun said: But the sales of wps97 may not be very good. One is the competition from word, and the other is that piracy is too rampant. Since the popularization of CD-ROM drives last year, all kinds of software on the market have been pirated. Flooding, piracy is even more terrifying than word, bringing a devastating blow to Jinshan!

Since it is a flag, its greatest value is not its actual profitability, Song Weiyang explained, Even if wps97 does not earn a penny, it must be done well. It has a huge symbolic meaning. When the military flag arrives, the troops will disperse It’s over, wps97 is aborted, and Jinshan Company is also finished. Do you understand?”

Understood, Lei Jun asked with clarity, Then how do we make money and survive?

Song Weiyang put a coffee spoon next to the cup: This is Kingsoft Shadowmaster. He put another piece of candy next to the cup, This is the game you are playing.

One after another, Song Weiyang put a bunch of small bits and pieces on the table around the coffee cup, and said, The coffee cup is the wps, and it is the military flag of Jinshan. As long as the wps still exists and the military flag stands upright, Jinshan will still be there. The ability to launch a charge and attack the city. Word is equivalent to the most powerful enemy. At this stage, you can’t face it head-on, so you can choose to play guerrilla. Whether it is Jinshan Yingba, or the game you are making, or other products, it is Small units radiated by the military flag. Using the military flag as a call, form more and more small units, spread out to fight guerrillas, use war to support war, preserve ourselves, develop strength, and wait for the opportunity!

It's a very simple truth, but the authorities are confused, but the bystanders are clear.

Lei Jun in history can also understand this truth after half a year of vacation, and thoroughly sum it up in a few years.

Now that Song Weiyang pointed it out directly, Lei Jun suddenly felt enlightened, and said in admiration: As expected of Boss Song, the number one MBA education person in China, what you said is so clear, it directly points out the direction for Jinshan's future!

Song Weiyang laughed loudly: Read more Selected Works of Mao. That's how the Red Army developed back then. I'm just picking up the wisdom of the great ancestor.

Then I really need to read Selected Works of Mao again. Lei Jun said.

Song Weiyang said: How tight is Jinshan's funds?

It's basically bottomed out thanks to the just-released Kingsoft Shadowmaster. The cash can only cover two or three months of daily expenses. And the bank won't give me a loan because we don't have anything to use as collateral, Lei Jun said.

My The Future Belongs to China sold well, and the royalties should have been settled in July, Song Weiyang said. How about this, I will contact the publishing house to advance the manuscript fee in advance, and put the money into Jinshan Company first.

Lei Jun suddenly joked: It seems that Lao Qiu doesn't need to sell the house anymore.

Didn’t we say it before, when Qiu Bojun made WPS alone, it brought tens of millions of profits to the company every year. Qiu Bojun didn't get a share or a share, he only got a bonus from the boss, and the villa he was about to sell was rewarded by the boss. For Qiu Bojun, this is not only a villa, but also a materialized symbol of wps.

Lei Jun only stayed in Shenghai for two days, got drunk with Song Weiyang, and then returned to Jinshan with the company's future strategy, ending his vacation five months earlier than in history.