Rebirth of the Wild Age

Autumn is crisp and sunny.

Chen Tao found a bench by the side of the road and sat down, took out the envelope from his bag and said, Mr. Yang sent someone to deliver it. He was afraid that it would be lost at school.

What? Song Weiyang smiled.

He wants to invest 15 million yuan to introduce a new canning production line and build a 5,000-square-meter export processing workshop, Chen Tao explained, Auntie (Guo Xiaolan) had a dispute with Mr. Yang, and contacted me and Lao Zheng Several of our shareholders have different opinions and are not sure about the situation, so Mr. Yang made a plan himself.

Song Weiyang asked in surprise, Has he found a way out?

Well, Chen Tao said, Last month, the All-China Federation of Industry and Commerce held an exchange meeting for Chinese and foreign entrepreneurs, hosted by Guangdong Yinhai Group. The Federation of Industry and Commerce also invited you to attend, but you said that there is no major event and you don't bother , so Mr. Yang went by himself. He met canned food distributors from Russia, Sweden, and Denmark, and somehow they reached a cooperation intention.”

Let me take a look first. Song Weiyang opened the proposal.

Yang Xin's plan begins with an introduction to the export of canned food in China

In the past two years, those canning workshops in China have become bigger and bigger, not only crowding out a large number of large factories in the country, but also quickly grabbing the export share. Finally, just last winter, there was a problem with the canned food of those private enterprises.

In order to reduce costs and fight price wars and improve their own product competitiveness, many private canning factories have begun to engage in crooked ways.

They use saccharin instead of white sugar, and the raw material cost of 1 yuan is directly reduced to 5 cents, and they are mixed in normal cans and exported to Europe and the United States, and somehow escape the quality inspection.

Although consumers can't tell the difference between white sugar and saccharin, the glass bottle may break if the canned food with saccharin is in an environment of minus 18 degrees. Last winter, a large number of cans in northern Europe and Russia were cracked, and they were all imported from China.

It's a mess!

Many Chinese canned food brands, including decades-old brands, have directly collapsed their reputation in Europe.

But Westerners especially love to eat canned food, and every household will buy it regularly. However, European and American canned food is expensive, far less easy to sell than Chinese canned food. European and American distributors urgently need Chinese canned food to make money.

As a result, canned food distributors from Northern Europe and Russia came to China collectively, wanting to re-select trustworthy brands. These foreigners bought a lot of canned food for inspection, and have selected seven or eight brands, among which Xifeng canned food happened to be one of them, and they happened to meet Yang Xin at the Chinese and foreign entrepreneur exchange meeting.

The two hit it off.

Russian distributors are relatively rough, as long as the bottle is not cracked by freezing, other conditions are acceptable. Distributors in Northern Europe are much more demanding. They believe that some data of Xifeng cans are not up to standard, and they need to improve the quality inspection standard of the factory.

Therefore, Yang Xin plans to build an export production workshop in Lu Province, and introduce production lines and quality inspection equipment to open up the European market in one fell swoop.

Both Guo Xiaolan and Song Qizhi disagreed with this plan, thinking that it would cost too much money, and the export market has always been unstable, and it might be the end of the anti-dumping bill one day.

Chen Tao also disagreed. She felt that she should try her best to expand the beverage market and not put too much energy on cans.

However, Zheng Xuehong, who manages a branch factory in Lu Province, sided with Yang Xin this time, and proposed to develop and produce new varieties of canned food.

Zheng Xuehong said that he found a kind of white pear in Lu Province, with thin skin and thick flesh, juicy and no dregs. The so-called tribute pear from various provinces was hanged. Some people even called this white pear fairy fruit. This kind of white pear is very cheap, and there is only a market in Yimeng, not to mention selling it to other provinces, even the local market in Lu Province is relatively rare. The reason is that the skin is thin and fragile, and it is difficult to transport it over long distances. It is more suitable to build a local factory for canned fruit.

However, countless canneries in Lu province ignored the white pears. Because after the white pears are peeled, they will turn black and yellow in a short time, and their appearance is ugly, as if they were made from broken fruits.

Zheng Xuehong suggested improving the production process and speeding up the time from peeling to blanching. Once the development of canned white pears is successful, it will inevitably beat the canned pears all over the world, and it is possible to dominate the canned pears market in the world.

Song Weiyang carefully read Yang Xin's plan, and said with a smile: Lao Yang and Lao Zheng are very good, and they have made great progress.

You agree? Chen Tao asked.

Of course I agree. Song Weiyang said.

Chen Tao said: Didn't you say before that canned food belongs to the sunset industry, so there is no need to invest too much energy?

That's because there is no opportunity to enter the western market, Song Weiyang said. Foreigners in Europe and the United States love canned food very much, and the sweeter the better. Not only canned fruits, but also canned vegetables and meat are also very popular. When they eat steak at home, they often open a can or two of beans as a side dish. If there is no can in the refrigerator of an American family, it means that the housewife of that house is not qualified. This is a huge consumer market, as long as it can stand , the annual profit is tens of millions easily.

Really? Chen Tao was quite surprised.

Song Weiyang signed the plan and indicated his opinion: agreeing to use 15 million yuan to build an export workshop, and another 500,000 yuan to be used for the research and development of white pear cans. You can contact the French star Sophie Marceau and ask her to be the global endorsement for Xifeng Canned Food. The endorsement fee for three years must be kept below 20 million yuan, and if the price exceeds this price, another star will be hired.

Sophie Marceau is ushering in the second spring of her career in the past few years. She is very influential in Europe, America and even Asia. It would be very cost-effective to ask her to speak for 20 million yuan.

This is the gap. Jiang Wen and Ge You are already considered top stars in China. The 200,000 endorsement fee makes Song Weiyang feel expensive, but Sophie Marceau's 20 million endorsement fee seems to be cheap.

Song Weiyang was very grateful to those domestic colleagues who practiced crooked ways and thought of using saccharin instead of white sugar. The cost of 1 yuan has been reduced to 5 cents, which seems to be a big profit, but in fact it is looking for death, and Xifeng Canned Food has found a good export opportunity for nothing.

Not only in foreign markets, but also in the domestic Northeast, Inner Mongolia, and Xinjiang-Tibet markets, it is estimated that Xifeng canned food will also be revived in winter.

Those small canneries will not change after suffering a loss, because the cost can be reduced too much, and the temperate and tropical markets are enough for them to eat. Why spend more effort to stabilize the cold region?

Of course, what makes Song Weiyang even more amusing is the performance of Yang Xin and Zheng Xuehong. One has turned his attention to the international market, and the other can find new business opportunities in ordinary times. Even if they are released to set up their own businesses, they may be able to make a career, especially Zheng Xuehong, who has made super fast progress.

At the same time, Song Weiyang was also reviewing himself. His thinking was still stuck in the 21st century. He didn't expect that a so-called Chinese and foreign entrepreneur exchange meeting could directly break through the overseas market, which is so fucking amazing.