Rebirth of the Tech Madman

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As a matter of fact, it was only Xiaohe who took the head start of the 1mb DRAM chip at Samsung Electronics. The entire international semiconductor market structure has not undergone fundamental changes.

After all, among the top ten semiconductor companies in the world, Japanese semiconductor companies alone occupy six of them; especially NEC Semiconductor, Toshiba Semiconductor, and Hitachi Semiconductor rank among the top three, and their monopoly is still stable.

From February 8, 1983, Samsung Group Chairman Lee Byung-chul issued the Tokyo Declaration and formally entered the semiconductor industry, to last year's successful breakthrough. In just a few years, Samsung Electronics has made great strides, but its foundation is still slightly insufficient. The reason why it has attracted enough attention is largely due to the global expansion of brand awareness brought about by the 1988 Seoul Olympic Games.

Li Jianxi is like a mirror in his heart, and there is no lack of luck in it-Samsung Electronics is willing to spend money, but the high-end technology of 1mb DRAM chip is regarded as a treasure in any company, and it is not like 64kb DRAM. As in the case of chips, as long as the bid is sincere enough, you can buy it. It is entirely because Tang Huan is worried that Japanese semiconductor companies will completely monopolize the supply chain, so he let himself pick up a leak at the right time.

Fearing that the Japanese would recollect that Samsung Electronics would lose the first-mover advantage it had so hard to get, Li Jianxi paid more and more attention to the cooperation with the United States.

You must know that the significance of Fangyuan Computer to suppliers such as Samsung Electronics is just like Apple, which owns iPhones, to upstream companies such as TSMC and Hon Hai in the original time and space, even more important.

Tang Huan received Li Jianxi very grandly. The status of the other party is now the same, so there must be an equal specification.

Li Bingzhe, the old chairman of the Samsung Group, passed away on November 19 last year. On December 1 of the same year, Li Jianxi officially took office as the new chairman of the Samsung Group, announcing the beginning of a new era for this family business.

Li Jianxi is the youngest son of Li Bingzhe, and there are two older brothers-Li Mengxi and Li Changxi. According to the usual practice, the inheritance rights of the Samsung Group should belong to the boss Li Mengxi; even if there is an accident, there will be the second brother Li Changxi.

However, both of them were automatically eliminated.

On May 24, 1966, Samsung Group smuggled 2,259 bags of saccharin, or about 55 tons of saccharin, into a South Korean chemical fertilizer factory under construction in Ulsan, disguised as building materials. After being discovered by Busan Customs, it was detained and fined more than 20 million won.

And the leaders of this matter are Li Mengxi and his second brother Li Changxi,

As the opposition parties and groups launched attacks against the Park Chung-hee government one after another, in order to get rid of the pressure from the political circles and the media, Lee Byung-cheol, chairman of the Samsung Group, was forced to hand over the ownership of the fertilizer factory and announced his retirement.

Fortunately, Park Chung-hee's support for the Korean chaebol has always been strong, and Lee Byung-cheol was able to hide and never retreat. Eighteen months later, in February 1968, he came back again.

Obviously, after Li Mengxi and Li Changxi got into such a big disaster, there was a serious problem with their integrity, they couldn't face the public, and naturally lost their qualifications to succeed. Li Jianxi, the third child, became the only choice without competition.

Especially Li Changxi, the second child who felt this subtle change afterwards, took the initiative to expose the business scandal of the Samsung Group, and even exposed his father Li Bingzhe's economic crimes such as transferring assets overseas.

In a rage, Li Bingzhe expelled Li Changxi from the house and never allowed him to enter Korea.

When Li Changxi went to the United States, his elder brother Li Mengxi, who had been his partner in the business world for many years, inevitably entered Li Bingzhe's suspicion list and began to be gradually deprived of his positions and rights.

In this way, after a series of dramas of grievances and grievances between wealthy families, the youngest Li Jianxi took over Li Bingzhe's class and took over the Samsung Group smoothly.

Of course, Li Jianxi's own ability is enough to take on such a heavy responsibility. No, after hugging the big tree of Fangyuan Computer, he refused to let go.

Tang Huan expressed his attitude directly: Open the skylight and speak brightly,

Even if Japan's major semiconductor companies react and make amends on 1mb DRAM chips, they will no longer be able to monopolize this field, because there are rising stars including Samsung Electronics playing a restrictive role, and I will guarantee to drain your production capacity. The premise is quality.

Li Jianxi joked: Samsung Electronics is building a new semiconductor factory to greatly increase production capacity.

Tang Huan laughed heartily, At the end of last year, Fangyuan Computer Company released the latest generation of personal computer - the fourth generation of Fangyuan Personal Computer-mmx, officially incorporating multimedia functions into mainstream products, but it seems that the 1mb dynamic random access memory chip The impact on market demand is less obvious.

Seeing that Li Jianxi also nodded in agreement, Tang Huan immediately made a forceful gesture, Then I might as well reveal a piece of information right now, the third-generation Xiaobawang game console is not a smoke bomb this time, it is really going to be launched. The basic specifications are: main memory 2mb, video memory 1mb, audio memory 512kb, and other caches, and read-only memory. Referring to the sales and market share data of the previous Xiaobawang game console, the memory requirements contained in it are not It's hard to imagine!

Speaking of this, Tang Huan deliberately paused for a moment, and then emphasized: While ensuring the performance of the third-generation Xiaobawang game console, in order to reduce power consumption and heat dissipation, the main memory and video memory will definitely use 1mb DRAM chips. , to reduce the number of chips used.”

Li Jianxi's eyes lit up when he heard it, and he said to himself: This is a long-term business.

Tang Huan continued to add the material that made the other party die against the Japanese semiconductor company, At the upcoming spring developer conference this year, a new version of the GUI operating system will be ushered in on the Fangyuan computer platform. It provides more advanced functions, and will also stimulate memory demand, increasing the mainstream memory configuration from 2mb to 4mb.

Li Jianxi nodded, he believed Tang Huan's statement.

Fangyuan Computer Company, which focuses on the hardware platform, appears to be killing all directions and is invincible; in fact, in this, the philosophers standing behind it have played a pivotal role-Fangyuan PC is superior to IBM PCs and other products. The most obvious thing about competitors is that they have rich and powerful software product lines.

The latest graphical user interface operating system, as long as the hardware requirements are slightly increased, it will be like a universal baton, allowing users to upgrade the computer hardware configuration unconsciously.

In short, Tang Huan's monopoly based on the entire ecological chain is much more attractive than that of major Japanese semiconductor companies.

Of course, such a clever layout also means that it is difficult to implement and not easy to imitate. Even if Li Jianxi thinks that taste has some of the true meaning, it cannot be copied as easily as building a global brand with the help of the Olympics.

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After warmly entertaining the new chairman of the Samsung Group, who had taken the three positions and was ready to do a big job, Tang Huan specially gathered his subordinates for a meeting and asked about the latest industry trends, such as IBM, which spread so well and clearly, was taken over by Wall Street. Split into two plans.

After active efforts, ibm's management persuaded the shareholders and won a buffer opportunity for atonement for themselves. John Chambers shrugged with a smile, Big Blue admits that the battle for personal computer standards has been won and lost. If you want to change the current industry structure, you need to start from other aspects.”

After years of brutal elimination, the current platform standards in the personal computer market mainly include Fangyuan, ibm-ps/2, ibm-pc compatibles, Apple Mac, and Commodore.

Relying on the price advantage, Commodore, which once played an important role in the collapse of the North American home video game console industry with Texas Instruments, and forced the latter to give up the personal computer business, its flagship product Commodore64, which is priced at US$595, is in the low-end market. The sales were quite good, even if the founder Jack Trammell was kicked out in 1984, he was not affected much, and successfully launched the successor of Commodore64 in 1985 - Commodore128 to continue the glory of this product line .

Apple's mac, after getting through the initial embarrassing situation of insufficient power and flashy product design such as low memory capacity and not equipped with increasingly important hard drives, it is a targeted and improved product , very popular in the field of education.

Especially after Jobs was kicked out, Apple's management order was on the right track, and CEO John Sculley was able to control the situation. He has cultivated real materials from Pepsi, and he is quite good at marketing.

Jobs originally positioned the Apple Mac as a popular personal computer similar to Woz's Apple II, while John Sculley adjusted the price of the product to $2,495 to establish a high-end image of the Mac with a graphical user interface. This marketing strategy was very successful.

Of course, with the passage of time, the number of excellent software on the mac platform has gradually increased, especially the advent of Microsoft's new generation of spreadsheet software excel, which has also helped mac objectively.

The situation of the ibm-pc compatible machine is difficult to describe in one word. Manufacturers in this camp are miscellaneous and chaotic, and each takes advantage of the gaps according to their specific circumstances.

However, the Six Doors small group headed by Compaq and nec also issued a common voice on behalf of the ibm-pc compatible machine camp, that is, after quickly following up the introduction of personal computers using intel80386 microprocessors, finally Based on the ibm-pc/at bus, it has been successfully developed to be backward compatible, and at the same time comparable to the system bus of ibm-ps/2 microsystem architecture——eisa, which fully proves that as long as there is a heart, nothing is impossible technically, the so-called The incompatibility is all a lie fabricated by the manufacturer for marketing purposes, and the old face of IBM trying to force users to switch to the ibm-ps/2 microsystem architecture is swollen.

In addition, in terms of graphics card performance, which is getting more and more attention, the small group of Six Doors also launched vesa localbus - vesa local bus technology, as a supplement to eisa bus technology.

It can be said that the ibm-pc compatible machine with free and open technical standards is an unbeatable Xiaoqiang, who can always struggle to find a way to survive in the face of severe market pressure.

In contrast, the situation of Big Blue, which single-handedly built the ibm-pc, is too ironic. The carefully crafted new-generation personal computer ibm-ps/2, with all the irreplaceable excellences it advocates, has been proved to be a lie by the ibm-pc/at compatible machine that has been judged as having no future and should be abandoned. The world has been deeply affected by the soaring price of semiconductor memory worldwide, and it has almost been declared as a major commercial failure.

Hearing that IBM planned to break through from other aspects, Tang Huan asked with great interest, So now, is IBM going to make any concrete moves?

Yes! IBM has just completed the acquisition of a company. John Chambers nodded, and while asking his secretary to send the relevant materials, he introduced: This emerging company named was established in 1983. The founder It is a group of as many as 17 engineers, including some Intel employees who left because the inteliapx432 project was cancelled, and its main product is a high-end multi-processor workstation.

Tang Huan, who was browsing the files quickly, frowned slightly, This is very good in the field of symmetric multiprocessing—symmetrical multiprocessing technology. It allows at least 12 microprocessors to work together, and uses the Unix operating system and Oracle database. It can be said that it has already caused a substantial threat to Yuanyuan's personal workstation and Fangyuan network server.

John Chambers agreed deeply: If ibm can really digest it in its entirety, maybe it can find a way to solve the problem that microcomputer products have been unable to break through in the market, and make up for the interests of the mainframe and minicomputer business. lost.

In addition, IBM announced a new risc processor research and development plan, and Apple was very interested in it and joined it.

It seems that these underdogs who have been frustrated in the competition for PC standards have a tendency to join forces.

Speaking of this, John Chambers couldn't help laughing, I don't know if it's uncomfortable to see Apple and IBM approaching. Jobs also successfully recommended his own set of things to IBM.