Rebirth of the Tech Madman

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The box-office hit movie Top Gun has side effects that are not limited to helping EA, which has returned to the US market, get off to a good start through the video game of the same name.

For example, the interlude, takemybreathaway sung by Deng Lijun - Take My Breath Away, once released, quickly entered the Billboard Hot 100 - Billboard Top 100 Singles Chart.

Now Deng Lijun, in addition to being popular in the Japanese music scene, has also been recognized by the mainstream in the United States.

In this song Take My Breath Away, Deng Lijun not only maintains a high level of style and technique as always, but also pours out her sincere feelings, making this love song a classic and perfect interpretation.

When the music played in the movie, the love between the heroes and heroines-the U.S. Navy F-14 fighter pilot played by Tom Cruise and the flight school instructor played by Kelly McGillis became more and more romantic. .

The great success of Top Gun has also set off a hot sale of peripheral products such as Ray-Ban sunglasses and G-1 flight jackets. Among them, the sales of Ray-Ban sunglasses soared by 40%, which brought additional revenue to the film.

I have to say that Tom Cruise was very successful in playing handsome.

In addition, the wonderful scenes in Top Gun also made Zheru's other high-tech product - the cabin simulator shine, and attracted repeated consultations from many civil aviation companies and pilot training institutions.

Of course, it was not Tang Huanlai's turn to create this kind of product, but he was able to make use of the technical reserves he had already developed to make it better, and it was so easy to control that he even introduced this technology into the field of video games by the way, and released an arcade version Flight Simulator.

In the past few years when the home video game console business has completely collapsed, the arcade machine has not been fatally affected in the North American market, and it is still alive and well. This makes the Xiaobawang arcade machine a great tool for EA to maintain its presence in the North American market.

Different from home TV game consoles, when a product model is determined, it will sell millions of units at every turn, which makes hardware improvements have to be cautious; arcade machines can almost use the creativity of hardware design at will. 》Customized 50,000 sets of expensive Xiaobawang arcade motherboards.

As a result, the Flight Simulator with a testing nature was sold out after the initial experience, and the popularity even caused obvious fluctuations in the coin supply in some areas, which attracted the attention of banks and governments.

After receiving the report of this unexpected situation, Tang Huan realized that Need for Speed should be ready to debut.

However, Trip Hawkins has a slightly different idea. He hopes that this game will be launched on the market with the next generation of home video game consoles, the third generation Xiaobawang game console, so that it can be used as a flagship game to drive the popularity of the console. sell like hot cakes.

Tang Huan did not force the other party. He still believed in his subordinates' grasp of the specific business, but he still reminded: You plan to make the official debut of the third generation of Xiaobawang game console next year, maybe the timing is not right.

Could it be that Zheru has made some new breakthroughs in video acceleration. Does the prototype worthy of replacement have to be adjusted? Trip Hawkins asked suspiciously.

It has been four years since the second-generation Xiaobawang game console was released in 1983, and the outside world has speculated for a long time about EA's next-generation home TV game console, the third-generation Xiaobawang game console. Upgrade to a 32-bit architecture, the storage medium becomes a CD-ROM with proprietary copyright protection functions, 2D video acceleration technology is fully introduced, and so on.

To be honest, the remarks of these prophets are quite outrageous, but it does not mean how clever they are. Gein uses high-standard hardware platforms to crush competitors and continue to expand the market, which is already in the game software. It is an inevitable choice for EA to achieve the level of content is king.

The mission of the third-generation Xiaobawang game console with 32-bit architecture is to give a sap to other 16-bit home video game consoles that follow the second-generation Xiaobawang game console. It has been prepared for a long time, but some external factors must be considered.

Tang Huan pondered: According to the assessment, with the signing of the U.S.-Japan semiconductor trade agreement, Intel's complete abandonment of the DRAM business, and the booming development of personal computers, next year the U.S. market will definitely have an obvious memory loss due to the imbalance between supply and demand. Price fluctuations, this is an uncontrollable and extremely dangerous factor for the Xiaobawang game console, which is trying to control the hardware production cost as much as possible.”

Trip Hawkins was shocked when he heard that, Will our production base in Asia be affected?

I'm afraid it will inevitably be affected to some extent. After all, the Japanese have almost grabbed the market share, and it's time to harvest. Tang Huan waved his hand and reassured the other party: But don't worry, my side A new long-term supply agreement has been won, and the production of the second-generation Xiaobawang game console should not cause problems, but if the third-generation Xiaobawang game console is launched, the high-end DRAM it needs will inevitably become an obvious constraint. Cost short board.

It's better to wait a little longer. Trip Hawkins thought for a while, and finally said: At that time, the other 16 home video game consoles should have popped up, just in time to catch them all.

Seeing that the other party was persuaded, Tang Huan nodded in relief, and solemnly warned: The prediction of the possible price increase of DRAM must be kept strictly confidential, and it may affect the current personal computer market battle.

Although Trip Hawkins, who was born in Apple, has devoted all his attention to video games in recent years, the stakes of personal computers can still be seen.

He immediately smiled knowingly: It is said that the ibm-pc compatible machine camp will launch a 32-bit personal computer using the intel 80386 microprocessor soon, and ibm's ps/2 is almost completed. Products in the new stage of launch, at zero The supply of parts must be very sensitive, and it is estimated that there will be a good show at that time.

IBM is not an ordinary person, I hope they don't wake up too early. Tang Huanyun smiled lightly.

He will not put his hope of defeating his opponents entirely on such a change of situation, so his mentality is also very peaceful.

At this time, the assistant came over to report, Boss, it's almost time, we can start now.

Let's go, Tripp, let's celebrate Top Gun together. Tang Huan stood up and said.

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The movie Top Gun, which was released on May 16, had a final North American box office of nearly 180 million US dollars. If nothing unexpected, it is the biggest winner of this year's summer file.

However, it should be pointed out that the box office of Top Gun still has a distance that cannot be ignored from 200 million US dollars, which is different from Back to the Future, Raiders of the Lost Ark, e.t. Summer box office champions such as Star Wars are simply incomparable.

In other words, now is a weak period in Hollywood, the market has really fallen to the bottom, and it is not known whether it has reached the bottom.

In order to bring the audience back to the cinema, various Hollywood companies are still working hard, even constantly introducing new elements from the outside to please the public.

For example, 20th Century Fox won the distribution rights of an Australian comedy film dundee-Crocodile Duncan; , after earning a box office of 90 million US dollars in 1984, a sequel was launched this year while the iron was hot, and it was released on June 20, catching up with Top Gun.

Under such circumstances, Tang Huan followed his own plan to bring Hong Kong films to Hollywood, which can be said to be a smooth hit.

Of course, this also makes the original American style Top Gun very rare.

But what Tang Huan likes about Top Gun is not here, but the public relations results hidden behind it.

Needless to say, Top Gun is a collaboration between Tang Huan and the US military, and even because of this relationship, some Hollywood staff in the project team withdrew.

The U.S. military provided a complete set of resources, including the Penguin aircraft carrier and the f-14 fighter squadron, to assist in the filming of Top Gun.

Obviously, no matter how willing the U.S. military is to help, it is impossible to mobilize these equipment for nothing. Tang Huan still needs to give them money.

For example, in order to make those fighter jets take off, the richest man paid $7,800 an hour to cover various costs including fuel.

For another example, director Tony Scott felt that the shots of fighter planes taking off and landing on the deck of the aircraft carrier were affected by sunlight and the effect was not good, so he asked the commander to adjust the direction of the aircraft carrier. As a result, he paid another 25,000 US dollars for the five minutes.

Don't think it's too expensive, this is already a friendly price; if you change it to someone else, even if you have money, you won't serve it!

In addition, in order to shoot real aerial footage, the crew of Top Gun borrowed Tang Huan's Learjet business jet used for short-distance transportation in the United States, and mobilized 6 cameras at the same time to capture every move of the fighter group.

Fortunately, Zheru's cabin simulator came in handy, which solved many practical problems and improved the quality of special effects, and then controlled the filming budget within 15 million U.S. dollars.

The idol role played by Top Gun has played a positive role in American conscription that cannot be ignored. The U.S. Navy has personally admitted that the number of young people applying for the U.S. military pilot exam has increased by 500%.

This is the result of the cooperation between Tang Huan and the U.S. military. It can be described as a happy ending for everyone.

The richest man is of course very satisfied. At the celebration banquet, he gave a toast with enthusiasm, affirming his achievements and thanking him for his hard work.

Just when Tang Huan was about to end this session, and his elbows turned, a guest attending the banquet rushed out, smashed the pastry plate in his hand, and shouted loudly: Tang Huan, you ambitious Guy, do you think you are buying the entire Don King State of California, don’t even think about building the California high-speed rail.”

Although Tang Huan has been pampered, spent time and wine, and enjoyed the happiness of a man all these years, he did not throw away his kung fu, and immediately dodged with a quick reaction; the bodyguards and banquet security guards who reacted swarmed up, three times and five times Subdue that guy.

This celebration banquet also had the intention of media public relations. Many media reporters came to record this shocking excitement.

Amidst whispers and strange gazes, Tang Huan tidied his shirt calmly, as if he didn't feel any smoke and fire, but in fact he was extremely annoyed.

He thought to himself bitterly: I am in New York on the east coast of the United States, and you can come all the way from the west coast of the United States to make trouble! Do you really think that this small trick can stop me? Is it?

Although the troublemakers were subdued on the spot, the bodyguards certainly did not want their boss to stay in this place of right and wrong, and they quickly protected Tang Huan from the scene.

Find out the background of that person, and try to do a good job in media public relations. Tang Huan ordered calmly.

We have already acted like this. The assistant replied immediately.

In fact, such a big banquet can be described as a mixed bag, and the effect of media public relations is really limited. ⑧☆miào⑧☆bi(.*)gé⑧☆.$.

As a result, on the second day, the old enemy New York Post immediately gloated and reported the farce of how the richest man in the United States was protested at the celebration banquet of Top Gun; A report Don Jinzhou, don't think about building a high-speed rail in California! , to comprehensively sort out the interest disputes caused by the California high-speed rail.

In this title, Tang Jinzhou's name is particularly dazzling, and it is easy to make people think about it, and then build up hatred.

The news of Tang Huan's promotion and investment in the California high-speed rail project was spread during his participation in the Hannover Messe in Europe. As for the conflict of interest, it is because this year is the background of the US mid-term elections.

Mid-term elections in the United States refer to the U.S. general elections held two years after the end of the U.S. presidential election every four years, which happens to be close to the midpoint of the four-year presidential term.

This year is of great significance, because in addition to the 435 seats in the House of Representatives and the 100 seats in the Senate that will be re-elected, 36 of the 50 states in the United States will hold governor elections. Legislature officials and county officials.

Since voters will change their voting goals in the mid-term elections based on the president's achievements in office for more than a year, the mid-term elections can be regarded as the president's mid-term exam, and may affect whether the new president can be re-elected in the next term.

In short, the mid-term elections in the United States will affect the adjustment of multiple sets of power structures from the federal to the local, and this year is such a year. Furthermore, in order to win, some people use the California high-speed rail as a bargaining chip in the game.